What Bath Rugby Foundation does

Bath Rugby Foundation is a UK-registered charity (The Bath Rugby Community Foundation) established on 22 November 2003 and operating as the official charitable arm of Bath Rugby. The foundation delivers sports-based educational and employability programmes to vulnerable children and young people in Bath, North East Somerset, and the wider Southwest England region, addressing a backdrop in which 20% of children in Bath live in poverty. Its core products include the Alternative Learning Hub (ALH) for young people excluded from or struggling in mainstream education, the HITZ Learning Academy (Premiership Rugby's flagship NEET programme for 16-24 year olds), Schools Partnership (Sport for All, Project Rugby, Inclusive Rugby), Engage (9-13 year olds at risk of exclusion), Hi5! (SEND programme), ADVANTAGE (16-21 year olds transitioning into EET), and Boost (Key Stage 3). The portfolio is complemented by accredited qualifications including BTEC Level 1 Diplomas in Sport and Active Leisure, Employability Skills Level 2, and a Level 1 Active IQ in Fitness Instructing delivered in partnership with SCL Education & Training, GLL BETTER Bath, and Fitness First.

The foundation employs 18 staff and operates from Bath Rec Sports Hub (North Parade Road) with a registered office at Farleigh House. Revenue is generated entirely through donations, with no programme fees charged to beneficiaries. Streams include individual donations (£5-£50 tiers), monthly giving subscriptions, event-based fundraising (London Marathon, Bath Half Marathon, Golf Days, Quiz Nights, Annual Fundraising Dinner), corporate charity partnerships, the 1st XV Club major-donor programme, legacies and bequests, and grant funding. HITZ delivery is supported by Land Rover, Comic Relief, and Wooden Spoon. Reported impact metrics include 5,594 cumulative beneficiaries, 95% of learners achieving academic targets, 90% HITZ completion rates, and 75% of HITZ leavers progressing into further education, employment, training, work placements or apprenticeships. There is no proprietary technology platform; service delivery is in-person and partnership-driven.

Name

Bath Rugby Foundation

Legal name

The Bath Rugby Community Foundation

Website

https://bathrugbyfoundation.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Bath Rugby Foundation is a UK charity delivering sports-based educational and employability programmes to vulnerable children and young people in Bath and Southwest England, including the Alternative Learning Hub, HITZ Learning Academy, and Schools Partnership.

Ownership category

akta.pro rank

Product category

Youth Education and Community Services

NAICS

Sports and Recreation Instruction (611620), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth education programmes
• Alternative education services
• Community sports charity
• SEND inclusive sports
• NEET employability training

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, monthly giving programmes, and fundraising events. The foundation offers various donation tiers (£5-£50) and event-based fundraising including marathons, quiz nights, golf days, and annual dinners.
2. Corporate Partnerships: Revenue from charity partnerships with businesses, corporate sponsors, and the 1st XV Club for major donors. Includes matched funding programmes where employers double employee fundraising efforts.
3. HITZ Programme Funding: HITZ is funded by sponsors Land Rover, Comic Relief, and Wooden Spoon. The foundation delivers the HITZ programme as part of Premiership Rugby's national initiative.
4. Legacies and Bequests: The foundation encourages supporters to leave a legacy donation to create ongoing impact for young people.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bath Rugby Foundation delivers sport-based educational, employability and inclusion programmes for vulnerable children and young people in Bath and the surrounding area. Core offerings include the Alternative Learning Hub for those disengaged from mainstream schooling, the HITZ Learning Academy for 16-24 year olds NEET, Schools Partnership programmes (Sport for All, Project Rugby, Inclusive Rugby), Engage for anxious 9-13 year olds at risk of exclusion, Hi5! for children with SEND, and ADVANTAGE for 16-21 year olds progressing towards work or training.

Product overview

Bath Rugby Foundation operates as a sports charity offering a portfolio of interconnected educational and community programmes focused on empowering vulnerable children and young people in Bath and the surrounding area. The core offerings include the Alternative Learning Hub (ALH) for those struggling with mainstream education, the HITZ Learning Academy (Premiership Rugby's flagship employability programme) for 16-24 year olds not in education, employment or training, and the Schools Partnership for inclusive sports delivery. Additional pathways include Engage for anxious 9-13 year olds at risk of exclusion, Hi5! (SEND) for children with special educational needs, and ADVANTAGE for 16-21 year olds seeking employment or training. The Foundation also delivers Project Rugby and Inclusive Rugby for mixed-ability participation. Qualifications offered include BTEC Level 1 Diplomas and Employability Skills Level 2 certificates in partnership with SCL Education. The portfolio is complemented by fundraising events including TCS London Marathon, Bath Half Marathon, Golf Days, and Quiz Nights.

Differentiator

Problem solved

Functional benefit

Brands

• Alternative Learning Hub (ALH): A place for young people who struggle with mainstream education or find the regular school or college setting unsettling.
• Advantage
• Boost
• Engage
• Hi5!
• HITZ Learning Academy
• Schools Partnership
• Project Rugby
• Inclusive Rugby
• 1st XV Club

Products and services

• Alternative Learning Hub (ALH) A specialist educational programme for young people who struggle with mainstream education or find regular school/college unsettling. Provides a nurturing environment where learners can rebuild confidence, explore potential, and work towards academic goals including exam preparation and life skills.
• HITZ Learning Academy Premiership Rugby's flagship education and employability programme for 16-24 year olds who are not in education, employment or training (NEET). Uses rugby's core values to help young people gain qualifications, improve maths and English, and progress into further education, training or employment.
• Schools Partnership (Sport for All) A programme empowering young people to access inclusive sports and demonstrate school and life values in real-life situations, delivered through partnerships with local schools across Bath and North East Somerset.
• Engage A programme for young people aged 9-13 who are anxious, withdrawn or at risk of exclusion, offering a nurturing small-group setting where pupils can rebuild confidence, explore their potential, and take positive steps back towards classroom life.
• Project Rugby A programme designed to introduce the sport of rugby to participants who may have previously felt excluded from the sport, promoting inclusion and accessibility across Bath and surrounding schools.
• Inclusive Rugby A mixed-ability rugby programme enabling participation regardless of ability level and fostering social inclusion through sport.
• Hi5! (SEND Programme) A SEND programme providing inclusive sports and social activities for children with Special Educational Needs and Disabilities, including the Hi5! Monday Club, Hi5! Dance, and Hi5! Golf Club.
• ADVANTAGE A programme for 16-21 year olds helping young people take positive steps towards employment, education, training and independence, including summer Advantage camps and Pop-Up Hubs.
• Boost A Key Stage 3 support programme helping younger students build confidence and skills as part of the foundation's early-intervention pathway.

Quantifiable outcome

• 95% of learners achieve their academic targets and educational goals
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• SCL Education & TrainingcoreStrategic or Co-development Partner · 1 January 2019Exclusive education partner for Premiership Rugby's HITZ programme since 2019. SCL manages all educational aspects of the programme, bringing over 15 years of experience in delivering education through sport.
• Premiership RugbycoreStrategic or Co-development PartnerBath Rugby Foundation delivers Premiership Rugby's HITZ (Helping It Together Towards Success) programme, the UK's largest rugby union social inclusion programme working with over 2,000 young people across England.
• GLL (GLL BETTER Bath)majorStrategic or Co-development PartnerPartnership with GLL providing access to facilities for HITZ students including sports centres across Bath. Students use GLL facilities for enrichment activities and fitness instruction.
• Fitness First BathmajorStrategic or Co-development PartnerPartner providing gym facilities and professional knowledge for students on the HITZ fitness course. Part of the state-of-the-art classroom provision at Bath Rec Sports Hub.
• Nine Feet TallminorGTM or Marketing PartnerNine Feet Tall, a technology company, partnered with Bath Rugby Foundation through their mobile phone recycle scheme. They have also hosted touch rugby tournaments to raise funds for the foundation.
• Bath RugbycoreStrategic or Co-development PartnerBath Rugby's official charity. The foundation has access to Bath Rugby Stadium facilities at the Rec and Farleigh House for training. Connection to the professional club provides unique engagement opportunities and role models.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• StreetGames: UK charity bringing sport to underserved young people in disadvantaged communities; similar youth-development-via-sport mission and beneficiary profile to Bath Rugby Foundation's Engage and Project Rugby programmes.
• Access Sport: UK charity using sport to transform disadvantaged young lives including those with disabilities; comparable mission around inclusion through sport but with a national rather than regional focus.

Broad incumbents

• Premiership Rugby (HITZ programme): The national body coordinating the HITZ programme delivered through 12 club foundations including Bath; functions as the wider platform Bath Rugby Foundation operates within and is partly funded by.
• Youth Sport Trust: National charity using sport to improve young people's wellbeing and education across the UK; operates at much greater scale and serves as an umbrella/incumbent organisation in the same sport-for-youth-development category.
• Everton in the Community: Official charity of a Premier League football club delivering sport-based education, health, and employability programmes; structurally analogous to Bath Rugby Foundation as a professional-sport-anchored community charity but with football rather than rugby and a larger scale.
• The Prince's Trust: Large UK youth charity supporting NEET 16-24 year olds into education, employment, and training; competes for the same funder pool and overlaps the HITZ/Advantage beneficiary cohort, though operates nationally and at much greater scale.

Regional players

• Youth Adventure Trust: Regional charity using outdoor adventure and sport programmes to support disadvantaged young people in Wiltshire/Swindon; comparable Southwest England regional focus and youth-development-via-activity mission, though with outdoor rather than rugby-based delivery.

Direct peers

• Harlequins Foundation: Charitable foundation of Harlequins RFC delivering sport-based education and employability programmes in Southwest London; matches Bath Rugby Foundation's Premiership-anchored model and HITZ delivery.
• Leicester Tigers Foundation: Official charity of Leicester Tigers delivering HITZ, schools partnerships, and disability/inclusion sport programmes; identical Premiership Rugby foundation model with overlapping programmes and target beneficiaries.
• Wasps Legends Charitable Foundation: Charitable arm of a Premiership Rugby club delivering sport-based youth programmes in the Midlands; directly comparable to Bath Rugby Foundation as a sister Premiership club foundation running HITZ and community programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BR_Foundation
• Facebookfacebook.com/BathRugbyFoundation
• LinkedInlinkedin.com/company/bath-rugby-foundation
• Instagraminstagram.com/bathrugbyfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bath Rugby Foundation