What Working Minds does

Working Minds is a UK-based mental health and wellbeing professional services provider founded in 2016 by Simon Coombs, operating from Torquay, Devon. The company delivers an integrative therapy offering that blends counselling, CBT, cognitive coaching and EMDR (for trauma) across three service lines: Wellbeing and Work (psychological support for unemployed individuals referred through government programmes such as the Restart Scheme, Work and Health Programme and Universal Credit pathways), Support for Businesses (corporate Employee Assistance Programmes, occupational health, psychological screening, and trauma/return-to-work rehabilitation), and Personal Therapy Solutions (direct individual and couple therapy). The operating model is partnership-driven rather than self-serve: most volume is routed through prime contractors (Reed in Partnership since 2017; Maximus UK since 2023) and local authorities (Bexley, Royal Borough of Greenwich, Growth Co, Better Working Futures), with founder-led thought leadership in BACP, NCPS, Telegraph and other media anchoring inbound demand.

The company's underlying technology is human clinical practice rather than software. There is no proprietary platform, no app, no public API, and no disclosed integrations; service delivery is conducted by a small in-house clinical team (11 total headcount) under BACP ethical standards, with services available on-site, off-site or virtually. Revenue is generated through professional-services fees on government-funded employment programmes (referral-based, no direct consumer cost to eligible clients), recurring/quote-based corporate EAP contracts, and fee-paying individual therapy; pricing is not publicly disclosed. The firm is privately held with no disclosed external investors, no funding rounds, and no parent entity, leaving it founder-concentrated in both equity and public positioning.

Growth levers visible in the data are incremental: a second prime-contractor partnership (Maximus, 2023), an expanded corporate EAP menu (Trauma, Return-to-Work Absence Rehabilitation, Preparing for Retirement modules), and early geographic signalling (Procurex Wales exhibiting, Devon Business Show). The most material constraint is structural — the combination of a small clinical headcount, founder concentration at the Director level, and revenue exposure to a narrow set of UK welfare-to-work commissioning channels and corporate anchors (Reed, Maximus, two London boroughs).

Name

Working Minds

Legal name

Working Minds

Website

https://workingminds.org.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Working Minds is a UK-based mental health and wellbeing services provider delivering integrative therapy (counselling, CBT, cognitive coaching, EMDR) to unemployed individuals via government employment programmes, to businesses via corporate EAPs, and to individual therapy clients. Founded in 2016 and headquartered in Torquay.

Ownership category

akta.pro rank

Product category

Mental Health & Wellbeing Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Vocational Rehabilitation Services (6243), Other Individual and Family Services (624190), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

akta.pro secondary industries

Stress Management & Burnout Prevention Coaching (HSADAGAD), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

Keywords

• Mental health services
• Employee assistance programmes
• Occupational health services
• Counselling therapy services
• Wellbeing support services

Headquarters

HQ city

Torquay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-Funded Employment Programme Services: Provision of specialised wellbeing services to unemployed individuals via funded provisions such as Restart Scheme and Work and Health Programme. Services are accessed through referral from Work Coaches or Employment Advisers. No long waiting lists mentioned.
2. Employee Assistance Programmes (EAPs) for Businesses: Corporate workplace support services including occupational health, psychological screening, trauma support, counselling, cognitive coaching, and EMDR. Services can be provided on-site or off-site including employee homes.
3. Personal Therapy Solutions: Individual therapy services for personal development and mental health support addressing a wide range of issues. Accessed by individuals seeking therapeutic support outside of funded programmes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Working Minds is a mental health and wellbeing service provider delivering integrative therapy services across three core areas: (1) Wellbeing and Work, providing counselling, coaching, and mentoring to unemployed individuals referred via UK government employment programmes such as Restart Scheme and Work and Health Programme; (2) Support for Businesses, offering Employee Assistance Programmes (EAPs), occupational health, psychological screening, trauma support, and return-to-work rehabilitation; and (3) Personal Therapy Solutions, providing individual therapy for anxiety, depression, bereavement, relationships, and personal development using an integrative approach combining counselling, CBT, cognitive coaching, and EMDR.

Product overview

Working Minds is a mental health and wellbeing service provider operating since 2016, offering three core service areas: Wellbeing and Work (supporting unemployed people through counselling, coaching, and mentoring via partnerships with provisions like Restart Scheme), Support for Businesses (occupational health, EAPs, and trauma support), and Personal Therapy Solutions (individual therapy using integrative approach combining counselling, CBT, and cognitive coaching). The company provides short-term solution-focused therapies, longer interventions, and integrated support services with partner organisations across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbeing and Work Specialised wellbeing service for unemployed individuals providing psychological recovery support through counselling, coaching, and mentoring to help people return to work. Delivered via partnerships with UK government employment provisions including the Restart Scheme and Work and Health Programme; clients are referred by Work Coaches and Employment Advisers.
• Support for Businesses (Corporate EAP and Occupational Health) Workplace support services for businesses, including Employee Assistance Programmes (EAPs), occupational health assistance, psychological screening, trauma support following critical incidents, return-to-work rehabilitation, retirement preparation workshops, and blended psychological and practical support. Services can be delivered on-site, off-site, or in employee homes.
• Personal Therapy Solutions Individual therapy for a wide range of issues including anxiety, depression, bereavement, relationships, addiction, PTSD, self-harm, and personal development. Uses an integrative approach combining counselling, CBT, cognitive coaching, and EMDR to create personalised programmes tailored to client needs.

Quantifiable outcome

• 50% male clients in 2022, up from 46% in 2021
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Maximus UKcoreStrategic or Co-development Partner · 1 January 2023Maximus is a trusted partner providing employability support and health and wellbeing services. Working Minds works in partnership with Maximus to offer virtual mental health support tailored to each referred client. Simon spoke to Maximus highlighting how mental health support can be the foundation for moving forward.
• Reed in PartnershipcoreStrategic or Co-development Partner · 1 January 2017Partnership since 2017 providing expert mental health and wellbeing services to thousands of clients. Working Minds supports Reed's vulnerable participants and ensures they can move forwards into employment. The partnership includes the Restart Scheme where Working Minds provides therapeutic support to participants who have been out of work for extended periods.
• DWP (Department for Work and Pensions)coreStrategic or Co-development PartnerDWP E Partner providing employment support services. Working Minds is listed as a partner organisation delivering mental health and wellbeing services to individuals referred through government employment programmes.
• Restart SchemecoreStrategic or Co-development PartnerGovernment employment programme helping long-term unemployed people find work. Working Minds provides mental health and wellbeing support to Restart Scheme participants to help address barriers to employment.
• Work and Health ProgrammecoreStrategic or Co-development PartnerGovernment employment programme supporting individuals with health conditions or barriers to work. Provides eligible participants with access to Working Minds mental health and wellbeing services.
• BexleyminorStrategic or Co-development PartnerLondon borough council partnership providing employment and business support services. Working Minds delivers specialised wellbeing services in the Bexley area.
• Royal Borough of GreenwichminorStrategic or Co-development PartnerLondon borough council partnership. Working Minds provides wellbeing services helping people across Greenwich get back to work.
• Growth CominorStrategic or Co-development PartnerBusiness support organisation providing services to help businesses grow and develop. Partnership delivers mental health and wellbeing support alongside business development services.
• Better Working FuturesminorStrategic or Co-development PartnerEmployment support programme partnership. Working Minds delivers wellbeing services as part of the integrated support ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Health Assured: One of the largest UK EAP and wellbeing providers, offering counselling, occupational health, and mental health services to employers. Directly competes with Working Minds' corporate EAP channel on mid-market and enterprise contracts.
• Validium: UK-based EAP and mental wellbeing provider delivering counselling, advice lines, and digital wellbeing tools to corporate clients. Direct competitor in the EAP market with comparable service portfolio.
• Vivup: UK employee benefits provider with an EAP, wellbeing, and counselling offering for public-sector and corporate employers. Overlaps directly with Working Minds' EAP and workplace support business.
• Vita Health Group: UK provider of psychological therapy, IAPT services, occupational health, and EAP. Directly comparable in offering integrated mental health support to NHS, employers, and employment programmes.

Broad incumbents

• PAM Group: UK occupational health and wellbeing group offering EAPs, physiotherapy, mental health, and absence management at national scale. A larger, established incumbent operating across overlapping capabilities.
• BUPA UK: Major UK health insurer and provider with a corporate wellbeing and EAP proposition, plus broader healthcare services. Overlaps with Working Minds' corporate mental health offering as part of a much wider portfolio.

Regional players

• Mind (UK mental health charity): UK mental health charity providing information, support, and local services across England and Wales. Operates in an adjacent, thematically related space and is a potential ecosystem partner rather than direct competitor.

Emerging players

• Kooth: Digital mental health platform providing online counselling and therapy, particularly to young people via NHS contracts. An emerging player whose virtual delivery model could overlap with Working Minds' remote support capability.
• IESO Digital Health: UK-based provider of online cognitive behavioural therapy delivered to NHS patients. Overlaps on virtual CBT delivery and could be a partner or competitor for digitally delivered therapy contracts.

Others

• Maximus UK: Employment services prime contractor under the Restart Scheme and Work and Health Programme. Both a current Working Minds referral partner and a potential internal-provider competitor if it chose to insource therapy services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/workingmindsorg
• LinkedInlinkedin.com/company/workingmindsorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Minds