What Validium does

Validium is an employee assistance and wellbeing consultancy headquartered in London, United Kingdom, operating with 101-250 employees. The firm delivers a comprehensive Employee Assistance Programme (EAP) offering that includes 24/7 confidential counselling by phone, video, live chat and email, structured therapy (typically 6-8 sessions with an extended 20-session option), critical incident and trauma support, legal and financial guidance, and free unlimited online CBT. Its underlying delivery model combines a digital ecosystem, anchored by the My HealthHero mobile and web application for self-help content, online CBT and booking, with a UK-wide network of 260+ HCPC and/or BABCP accredited affiliate clinicians and 150+ dedicated Critical Incident responders. The company is explicitly positioned around human clinicians rather than AI or chatbots, and holds a deep regulatory stack including CQC inspection (rated Good), BACP/UKCP/IACP/HCPC clinician registrations, ISO 27001, Cyber Essentials PLUS, MHRA registration and GDPR compliance.

Validium sells on a subscription-based pricing model at entry pricing of £0.60 per employee per month, with modular add-ons (extended counselling sessions, psychological services, training, critical incident cover) that scale revenue per employer. Go-to-market is dual-pronged: direct enterprise sales to large corporates and SMEs through a dedicated account management and Client Services function, plus a channel partner ecosystem spanning health insurers, cash plan providers, life and income protection carriers, and intermediaries/resellers. The firm serves 70,000+ UK employers with named customers including Sainsbury's, British Airways, Lloyds Bank, Aviva, Tesco, BT, United Utilities, Vitality and Bannatyne. Operations have been extended beyond the UK into France (Qare), Ireland and Germany, positioning the firm as one of Europe's larger digital healthcare providers, and additional government-facing services (Integrated Urgent Care, Care Coordination, High Intensity User Service) broaden the addressable customer base beyond private employers.

Name

Validium

Legal name

HealthHero

Website

https://validium.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Validium is a London-based employee assistance and wellbeing consultancy that provides 24/7 EAP counselling, therapy, critical incident support, legal and financial guidance, and online CBT to 70,000+ UK employers and their employees, delivered through an accredited clinician network and a digital self-help platform.

Ownership category

akta.pro rank

Product category

Employee Assistance Programme (EAP) Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programmes
• Wellbeing consultancy services
• Employee mental health support
• Counselling and therapy services
• Workplace wellness solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EAP Subscription Services: Subscription-based EAP service charged per employee per month. Customizable packages based on organization size and service requirements. 12-month contract terms with minimum 100 employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Validium is an employee assistance and wellbeing consultancy that delivers Employee Assistance Programmes (EAP) to UK employers, providing 24/7 confidential counselling, structured therapy, critical incident and trauma support, legal and financial guidance, and online CBT. Services are delivered by a national network of accredited clinicians (BACP, BPS, UKCP, HCPC, COSCA registered) and accessed via phone, video, live chat, email, and the My HealthHero mobile application.

Product overview

HealthHero is a digital healthcare platform providing integrated clinical services across preventive, consultative, and wellbeing categories. The core offering is the Employee Assistance Programme (EAP) supported by add-on service modules including Health Risk Assessment, Symptom Assessment, Virtual GP & Allied Health Services, Form-Filled Prescription, Mental Health Services, Psychological Services, and Critical Incident Management. The digital ecosystem includes the My HealthHero App for self-help resources and online CBT, complemented by Training Services for managers and employees. Services are delivered through a UK-wide network of accredited clinicians and integrated with strategic partners such as PayPlan for financial guidance.

Differentiator

Problem solved

Functional benefit

Brands

• My HealthHero: Mobile application providing self-help resources including guides, articles, videos, online CBT, and easy booking via the My HealthHero app.

Products and services

• Employee Assistance Programme (EAP) A comprehensive employee wellbeing programme providing 24/7 confidential counselling, structured therapy (6-8 sessions, with extended 20-session option), legal and financial support, critical incident management, online CBT, and self-help resources, starting from £0.60 per person per month, sold to UK employers.
• Health Risk Assessment Preventive health screening service that assesses employee health risks and provides actionable insights for workplace wellbeing improvement, sold as a service module to organisations.
• Symptom Assessment Digital assessment tool enabling employees to evaluate symptoms and receive guidance on appropriate next steps for care, sold to employer clients as a service module.
• Virtual GP & Allied Health Services Virtual consultations with general practitioners and allied health professionals accessible via phone or video, sold as a service module to organisations.
• Mental Health Services Comprehensive mental health support including counselling, therapy, and psychological interventions for employees and their families, sold as a service module to organisations.
• Care Coordination Care coordination services for government health programmes ensuring seamless patient-centric clinical services and care delivery, sold to public sector clients.

Quantifiable outcome

• 10x ROI: For every £1 invested in an EAP, organizations can expect to see, on average, a 10x return on investment
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PayPlanminorStrategic or Co-development PartnerPayPlan provides debt and money support services as part of HealthHero's EAP offering. Integrated into the EAP service to offer employees free financial guidance and debt management support alongside counselling and legal services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BHSF (Birmingham Hospital Saturday Fund): UK mutual providing employee benefits including EAP, counselling, and wellbeing services to corporate clients; comparable regional UK EAP positioning and product mix.
• Workplace Options: One of the world's largest EAP providers offering counselling, wellbeing, and integrated employee support services to multinational employers, directly comparable in product scope and buyer profile.
• HealthAssured: UK-headquartered EAP and wellbeing provider serving SMEs and large corporates with counselling, legal, and financial support — a direct UK competitor in the same per-employee subscription model.

Broad incumbents

• Telus Health (LifeWorks): TELUS Health, following the LifeWorks acquisition, delivers global EAP, mental health, and wellbeing services to employers — overlapping HealthHero's enterprise EAP and digital platform positioning.
• Optum UK (formerly Health Solutions) EAP: Part of Optum/UnitedHealth Group, providing UK EAP, virtual care, and broader health benefits; competes at the large-enterprise end with a much larger parent portfolio.
• Cigna Healthcare / Evernorth EAP: Global insurer and health services group delivering EAP through Cigna Global Health Benefits and Evernorth, competing for multinational EAP contracts with similar psychological service offerings.
• AXA Health (UK EAP & wellbeing): UK private health insurer offering EAP and mental wellbeing benefits to corporate clients; comparable through its EAP subscription product and integration into employer benefits packages.

Emerging players

• Modern Health: Global mental health and EAP platform combining coaching, therapy, and self-guided content for employers; competes for the same large-employer RFPs from a more technology-led angle.
• Lyra Health: US-headquartered mental health benefit platform serving employers with digital therapy and EAP-adjacent services; comparable on the digital stepped-care model, though primarily US-focused and enterprise-bias.
• Headspace for Work: Consumer mental wellness brand with a strong B2B channel delivering mindfulness, coaching, and therapy benefits; overlapping digital wellbeing with an EAP-adjacent value proposition for employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ValidiumEAP
• LinkedInlinkedin.com/company/healthhero

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Validium