Workplace Vitality Hub

What Workplace Vitality Hub does

Workplace Vitality Hub (WPVH) is a living lab and experience center headquartered on High Tech Campus Eindhoven in the Netherlands, focused on how smart technology and workplace design can improve employee vitality. The Hub was founded in 2021 and operates from Building 85 on the High Tech Campus, where it maintains adaptable workspaces, smart lighting, sensor-equipped environments (light, air quality, sound, usage), and partner product installations. It is structured around four research roadmaps: Mental Health, Physical Environment, Data-Driven Office, and Nutrition, and runs a toolbox of practical methodologies (WorkWalk, Stand-up Meeting Toolkit) and an annual events program (Innovation Chats & Drinks, Workplace Vitality Conference, Wellbeing Inspiratiedag).

The organization is anchored by five founding partners — TU/e, Fontys (Sporthogeschool), TNO, imec, and High Tech Campus Eindhoven — and a broader ecosystem of business partners covering lighting (Signify), workspace technology (Zens, Kinly, CTOUCH), furniture (Ahrend), apps (Fittar, NotsoAI), food services (Compass/Eurest), and organizational health (Veldhoen + Company). Student projects from Fontys and TU/e generate continuous research output that is published on the website. Marieke van Beurden is identified as the ultimate responsible person (eindverantwoordelijke), and Aad Vredenbregt serves as Business Development Manager.

The revenue model is underdeveloped and primarily indirect: core monetization is co-working desk rental at €300 per month, with the remainder of operations supported by founding-partner resources, event-driven engagement, and partner-led product activity (e.g., Fittar app, NotsoAI mascots). The Hub targets HR, Vitality, Workspace, Facility, Real Estate, and Innovation professionals across enterprises and mid-market organizations, primarily in the Brainport region. No funding rounds, revenue figures, or external investors are disclosed, and the organization appears to operate as a hybrid community platform and proof-of-concept environment rather than a productized SaaS business.

Name

Workplace Vitality Hub

Legal name

Workplace Vitality Hub

Website

https://workplacevitalityhub.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Workplace Vitality Hub is a living lab and experience center on High Tech Campus Eindhoven that researches and demonstrates how smart technology and workplace design can improve employee vitality, serving HR, facility, and innovation professionals through a partner ecosystem and coworking workspace.

Ownership category

akta.pro rank

Product category

Workplace Wellness and Coworking Services

NAICS

Facilities Support Services (561210)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPABAFAH

Hybrid Work Enablement & Desk/Room Booking Operations

Business & Public Services/Facilities Management & Building Services/Space Planning, Moves/Adds/Changes (MAC) & Workplace Services

SECONDARYIMAIALAK

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facility Operations Support Services (Mailroom/Reception/Catering/Workplace Services)

SECONDARYIMAIALAF

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Facility Operations Support Services (Mailroom/Reception/Catering/Workplace Services)

Keywords

• Workplace wellness
• Coworking space
• Vitality research
• Living lab
• Workspace innovation

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Co-working Desk Rental: Monthly rental of workspace desks at the Workplace Vitality Hub on the High Tech Campus Eindhoven. Rent is terminable on a monthly basis with one month's rent as deposit. Includes access to facilities, coffee, tea, water, WiFi, meeting rooms, and the Move Health vitality program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Workplace Vitality Hub operates as a living lab and experience centre on the High Tech Campus Eindhoven, combining physical co-working desk rental, evidence-based workplace vitality research programs, and practical toolkits for organisations. It offers monthly workspace rental at €300 per desk, research programs covering Mental Health, Physical Environment, Data-Driven Office, and Nutrition, and a toolbox of methodologies such as WorkWalk and standing-meeting toolkits.

Product overview

Workplace Vitality Hub is a living lab and experience centre that offers a combination of physical workspace rental, research programs, and practical toolkits focused on workplace vitality. The core offering includes monthly workspace rental at €300 on the High Tech Campus Eindhoven, combined with access to the Experience Centre/Living Lab for exploring adaptable work environments. The product portfolio includes WorkWalk (walking meeting toolkit), Innovation Research Programs covering Mental Health, Physical Environment, Data-Driven, and Nutrition, Student Projects Program for collaborative research, Innovation Chats & Drinks networking sessions, and a Toolbox with practical methodologies. The ecosystem is designed to help organizations create healthier, more productive work environments through evidence-based approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Workspace Rental Monthly rental of co-working desks at the Workplace Vitality Hub on High Tech Campus Eindhoven, including access between 8:00 and 17:30, coffee/tea/water, state-of-the-art furniture, 200Mb/s WiFi, meeting room fair use, and the Move Health vitality program from Fontys Sporthogeschool.
• Experience Centre / Living Lab A living lab and experience centre on the High Tech Campus where organisations can explore adaptable work environments featuring smart lighting, ergonomic workstations, green spaces, and collaborative areas to test how design, technology, and wellness intersect in the workplace.
• Innovation Research Programs Collaborative research programs across four thematic roadmaps (Mental Health, Physical Environment, Data-Driven Office, and Nutrition) executed with founding and business partners and academic institutions to advance evidence-based workplace vitality solutions.
• Student Projects Program A collaborative research program where students from Fontys Sporthogeschool and TU/e Eindhoven conduct graduation and research projects on workplace vitality challenges, supervised by founding partners and exposed to real-world business contexts.
• WorkWalk Toolkit A practical toolkit and methodology, including the WorkWalkBox, designed to help organisations implement walking meetings with designated routes, evidence-based guidelines, and supporting materials.
• Stand-up Meeting Toolkit A research-based toolkit offering awareness tips and practical guidelines to stimulate standing meetings in organisations, designed to reduce sitting behaviour among office workers.
• Innovation Chats & Drinks Regular informal networking and knowledge-sharing sessions where students present research, partners share updates, new projects are pitched, and collaborations are formed within the workplace vitality ecosystem.

Quantifiable outcome

• Research shows 1 in 6 employees in the Netherlands affected by work-related stress, costing the economy €3.1 billion annually
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ONVZcoreStrategic or Co-development PartnerONVZ is a health insurer partner collaborating on webinars about mental resilience and burnout prevention. They contribute expertise on wellbeing and produce whitepapers on vitality as system innovation.
• Fontys SporthogeschoolcoreStrategic or Co-development PartnerFounding partner contributing research expertise and the Move Health vitality program. Fontys students conduct research projects at the Hub as part of their studies.
• TU/e (Eindhoven University of Technology)coreStrategic or Co-development PartnerFounding partner providing research leadership and student supervision. TU/e students conduct graduation projects at the Hub on topics like Industrial Design and Innovation Sciences.
• TNOcoreStrategic or Co-development PartnerFounding partner contributing research expertise on healthy living and work, mental health, and workplace innovation.
• imeccoreStrategic or Co-development PartnerFounding partner providing technology and research infrastructure. Imec Netherlands HR is also involved in vitality initiatives and roundtable discussions.
• High Tech Campus EindhovencoreStrategic or Co-development PartnerFounding partner and host location for the Workplace Vitality Hub. Building 85 provides the physical space for the living lab and experience center.
• DE STAP naar Gezonder op het WerkminorStrategic or Co-development PartnerRegional employer network in Brainport Eindhoven dedicated to making the region the most vital in the Netherlands. Joint deep-dive sessions and knowledge sharing on workplace vitality.
• ELIS Innovation HubminorStrategic or Co-development PartnerInternational innovation network focused on Sport & Vitality. WPVH participates in the ELIS Innovation Summit and I3-INSHAPE project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leesman: Workplace experience measurement and benchmarking provider that surveys employees on how their workplace supports them. Directly comparable on data-driven workplace assessment and evidence-based vitality claims.
• Robin: Hybrid work and desk/room booking software focused on activity-based workplaces. Comparable on hybrid work enablement tooling that the Hub positions as central to its value proposition.
• Mapiq: Netherlands-based smart office platform offering desk booking, room booking, and workplace analytics. Closely comparable on hybrid work enablement, occupancy sensing, and data-driven workplace insight.
• Veldhoen + Company: Dutch consultancy specializing in new ways of working and organizational vitality from a systems thinking perspective. Already a business partner of the Hub; competes for the same enterprise vitality transformation engagements.
• Officevibe: Employee engagement and feedback platform collecting anonymous workplace pulse data for HR teams. Comparable on data-driven workplace health signals and continuous feedback loops.

Emerging players

• Density: People-counting and occupancy analytics provider for offices. Comparable on sensor-driven data collection about how workplaces are actually used, supporting the Hub's data-driven workplace thesis.

Broad incumbents

• Limeade: Enterprise wellbeing platform combining well-being, engagement, and inclusion programs with measurable outcomes. Comparable on corporate vitality and mental-health programs at enterprise scale.
• Haworth: Global manufacturer of adaptable workplace furniture and architectural interiors with an explicit focus on wellbeing, ergonomics, and hybrid spaces. Overlaps with the Hub's physical-environment research.
• Signify (Philips Lighting): Global lighting leader with dedicated Light Application & Experience Center for wellbeing research. Already a Hub partner; comparable on lighting's measurable impact on vitality, sleep, and recovery.
• Steelcase: Global office furniture and workspace innovation leader with applied research on workplace wellbeing and performance. Ahrend (Hub partner) competes in adjacent furniture, making Steelcase a relevant incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/workplace-vitality-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workplace Vitality Hub