What World Class Automotive Group does

World Class Automotive Group (DBA Reed Has It, ReedHasIt.com, Planet Ford, Planet Lincoln, RAD Rides) is a privately-held, family-owned automotive dealership group founded by Randall and Sherry Reed approximately three decades ago and headquartered in Dallas, Texas. The group operates six authorized dealership rooftops across the Houston and Dallas-Fort Worth metropolitan areas: four Planet Ford locations (Spring, Humble, Garland, and Dallas Love Field) and two Planet Lincoln locations (Spring and Dallas Love Field). Combined new vehicle inventory exceeds 3,470 units across Ford and Lincoln nameplates, including F-Series trucks, Maverick, Escape, Bronco, Explorer, Mustang Mach-E, and the Lincoln Nautilus, Aviator, Navigator, and Corsair lines. Revenue is generated through new and pre-owned vehicle sales, OEM-certified service and parts, authorized Ford/Lincoln collision repair (Randall Reed Collision Centers), and F&I income from Ford Credit and third-party lending partners. The business model is classic franchise auto retail supplemented by RAD Rides, a wholly-owned luxury custom car modification and performance parts subsidiary. Distribution is hybrid: physical showrooms in Texas serve the Houston-Dallas-Huntsville corridor, while ReedHasIt.com (built on AutoSweet infrastructure with CreditJockey financing integration) extends browsing, trade-in valuation, and online credit applications to a national audience. The leadership team consists of the Reed family (Randall Reed as Founder & CEO, with Sherry and Shelby Reed as co-owners); founder Randall Reed has been inducted into the Ford Dealer Hall of Fame and recognized as a Top-100 Mega Dealer by WardsAuto Dealer Business.

Name

World Class Automotive Group

Legal name

World Class Automotive Group

Website

https://worldclassautomotiveoperations.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

World Class Automotive Group is a family-owned, privately-held Ford and Lincoln dealership group operating six rooftops across Texas (Houston and Dallas metros) plus RAD Rides custom modification and ReedHasIt.com e-commerce, selling new and pre-owned vehicles, OEM service and parts, collision repair, and F&I services to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford and Lincoln vehicles through multiple dealership locations. The group carries over 2,900 Ford vehicles and 490+ Lincoln vehicles in inventory.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used vehicles across all makes and models.
3. Service and Parts: Vehicle maintenance, repair, and genuine OEM parts sales. Each dealership offers factory-trained technicians and state-of-the-art service facilities.
4. Collision Repair Services: Body repair services through authorized Ford and Lincoln collision centers. Services include dent repair, painting, windshield replacement, and paintless dent repair.
5. Vehicle Financing: Financing services through partnerships with Ford Credit and third-party lenders, generating revenue through interest and financing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

World Class Automotive Group operates a multi-location network of authorized Ford and Lincoln dealerships in Texas selling new vehicles, certified pre-owned and used vehicles, and providing factory-trained service, OEM parts, and collision repair. Revenue is generated through vehicle sales, vehicle financing arranged via Ford Credit and third-party lenders, service and parts operations, and authorized body repair. The group also operates RAD Rides, a luxury custom car modification service, and sells nationwide online through the reedhasit.com platform.

Product overview

World Class Automotive Group operates a multi-location automotive dealership network under the Reed Has It brand, selling new Ford and Lincoln vehicles alongside pre-owned vehicles. The company offers vehicle financing, collision repair services through authorized Ford/Lincoln body shops, and operates RAD Rides for custom car modifications. The core offering consists of new vehicle sales (Ford models including F-150 trucks, Mavericks, Escapes, Broncos, Explorers, and Lincoln luxury SUVs including Nautilus, Aviator, and Navigator), complemented by pre-owned vehicle sales, service and parts departments, and specialized collision repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford New Vehicle Sales Sale of new Ford vehicles (F-150, Maverick, Escape, Bronco, Explorer, Expedition, Mustang, Mustang Mach-E, Ranger, Transit, and Super Duty) to individual consumers through four Planet Ford dealerships in Texas, supported by online browsing via reedhasit.com.
• Lincoln New Vehicle Sales Sale of new Lincoln luxury vehicles (Nautilus, Aviator, Navigator, Navigator L, Corsair) to individual consumers through two Planet Lincoln dealerships in Texas.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used vehicles across all makes and models to individual consumers through the group's six Texas dealerships and online.
• Collision Repair Services Authorized Ford and Lincoln body repair services including collision repair, paintless dent repair, windshield replacement, and custom auto painting, offered to vehicle owners through Randall Reed Collision Centers.
• Vehicle Financing Vehicle financing and loan services arranged through partnerships with Ford Credit and third-party lenders, allowing customers to get pre-approved and calculate monthly payments online via CreditJockey integration or in-store.
• RAD Rides Luxury Custom Modifications Luxury custom car modification and performance parts service offering bespoke vehicle customization, operated by the dealership group's wholly-owned RAD Rides subsidiary.
• Service and Parts Department Vehicle maintenance, repair, and genuine OEM parts sales performed by factory-trained technicians at each dealership location, covering Ford, Lincoln, and all makes and models.

Quantifiable outcome

• First independent Ford dealer to win Triple Crown at every location in the same year (2017)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership group operating Planet Ford locations in Spring, Humble, Garland, and Dallas. The group is one of the largest privately-held Ford dealer groups, having won multiple Ford awards including Ford Dealer Hall of Fame induction.
• Lincoln Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership group operating Planet Lincoln locations in Spring and Dallas Love Field. Planet Lincoln has received multiple President's Awards and Lincoln Leaders of Excellence Awards.
• J.D. PowercoreStrategic or Co-development PartnerJ.D. Power Dealer of Excellence Program certifies select retailers committed to providing purchase experiences meeting consumer expectations. World Class Automotive Group has multiple certified dealerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ken Garff Automotive Group: Large privately-held U.S. dealer group with a comparable mix of franchised new vehicle sales, service, parts, and F&I; comparable in scale, private ownership, and multi-OEM rooftop operations.
• AutoNation: Largest U.S. auto retailer operating new and used vehicle dealerships across multiple brands and markets; directly comparable as a multi-rooftop franchised dealer group with similar new vehicle, F&I, service, and parts revenue mix.
• Hendrick Automotive Group: Largest privately-held U.S. dealer group with broad brand mix and large scale; highly comparable as a privately-held, multi-rooftop, multi-brand franchised dealer group with similar operational structure.
• Asbury Automotive Group: Public franchised auto retailer with dealership operations and Clicklane digital platform; closely comparable to World Class in franchised new vehicle sales, F&I, and service/parts revenue mix.
• Sonic Automotive: Public franchised dealer group operating dealerships and the EchoPark used-vehicle platform; comparable in OEM franchised dealership operations, F&I structure, and integrated digital buying experience.
• Larry H. Miller Dealerships: Multi-rooftop franchised dealer group (now part of Asbury) with similar new vehicle, used vehicle, service, and parts operations; comparable in scale and customer-facing dealership model.
• Group 1 Automotive: Public franchised auto retailer operating dealerships across the U.S. and U.K.; directly comparable multi-rooftop model with parallel new vehicle, used vehicle, and aftersales revenue mix.
• Lithia Motors: Large public franchised dealer group with aggressive acquisition strategy across multiple OEM brands; highly comparable as a multi-rooftop new/used vehicle retailer with similar F&I and service revenue streams.

Broad incumbents

• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large network of franchised dealerships; comparable as a scaled multi-rooftop franchised dealer group, but with broader geographic reach and corporate ownership.
• Holman Automotive: Family-owned automotive services group with franchised dealerships, fleet services, and parts operations; comparable as a privately-held, multi-faceted automotive retail and services group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/world-class-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Class Automotive Group