World of Wine (WOW)

What World of Wine (WOW) does

World of Wine (WOW) is a Munich-based, family-owned wine merchant and producer established in 1949, now in its third generation of ownership by the Krawczyk family and operating as the sole proprietorship Karl Heinz Krawczyk e.K. The business combines a curated retail operation with vertical production: it sells more than 900 wines, Champagne, fine spirits, and vinegars/balsamics through three physical stores in the Munich metro area (Giesing, Ramersdorf, Berg/Höhenrain) and a Shopware-based e-commerce storefront with EU shipping. It also owns four production estates — Château les Bouzigues and Château Bordeneuve in Bordeaux (1990 and 2021), Fattoria Vadiavolo in Tuscany, and Angulus Rheingau in Germany — supplying proprietary labels including limited-edition prestige lines Angulus RESERVE and Angulus PRIMUS.

Revenue is generated through two main streams: transactional retail and e-commerce wine/spirits sales, and a secondary experiential stream comprising regular Friday wine tastings, the annual November tasting event, Wine & Jazz cultural evenings in partnership with Kulturverein Berg e.V., and private YOUNICH sommelier-led tastings both in-store and on-site at customer locations. The underlying technology stack is a conventional Shopware e-commerce platform with Shopware Analytics, secupay and SOFORT/Klarna payment processing, and DPD/UPS shipping integration; no proprietary technology or AI capabilities are disclosed. The target customer is the individual wine enthusiast seeking curated selection, expert consultation, and tasting experiences, with a horizontal segmentation approach and no disclosed enterprise or wholesale channel concentration.

Name

World of Wine (WOW)

Legal name

Karl Heinz Krawczyk e.K.

Website

https://world-of-wine.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

World of Wine (WOW) is a third-generation Munich wine merchant and producer selling 900+ wines across three retail stores and an EU-wide e-commerce site, complemented by four owned estates in Bordeaux, Tuscany, and Rheingau.

Ownership category

akta.pro rank

Product category

Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine retail
• Wine merchant
• Wine tasting
• Estate wineries
• Specialty spirits

Headquarters

HQ city

Munich - Giesing

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine Sales: Direct sales of wine, champagne, spirits, and vinegars through physical retail stores and online shop. Customers can purchase individual bottles with volume discounts available (1, 2, 3, 6, 12, or 18 bottles per order).
2. Event Hosting: Revenue from wine tasting events, wine & jazz evenings, and private tasting sessions (Younich) hosted at their retail locations. Ticket sales for cultural events combined with wine sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

World of Wine is a third-generation family wine merchant (Krawczyk, since 1949) selling over 900 wines through three Munich-area retail stores and an e-commerce shop, complemented by curated champagne, fine spirits, and vinegars. The company operates four own vineyards in Bordeaux, Tuscany, and Germany's Rheingau producing exclusive estate wines, and offers regular in-store Friday wine tastings, private YOUNICH tasting events, and cultural events such as wine and jazz evenings.

Product overview

World of Wine (WOW) is a family-owned Munich wine merchant founded in 1949, now in its third generation under the Krawczyk family. The business operates as both a wine retailer and wine producer with four own vineyards: Château les Bouzigues and Château Bordeneuve in Bordeaux (acquired 1990 and 2021 respectively), Fattoria Vadiavolo in Tuscany, and Angulus Rheingau in Germany. Their product portfolio spans over 900 wines from major wine regions worldwide, complemented by Champagne & sparkling wines, fine spirits (including their own Marc and Eau de Vie from Bordeaux), and premium vinegars/balsamics. They operate three retail stores in Munich and Berg-Höhenrain, and offer experiential services including regular Friday wine tastings, private YOUNICH tasting events, and an annual large wine tasting in November. Premium lines include the Angulus RESERVE and PRIMUS sparkling wines and Chardonnays from their Rheingau estate, representing their highest quality productions.

Differentiator

Problem solved

Functional benefit

Brands

• Château les Bouzigues: Own wine estate in Bordeaux producing red wine, rosé, Crémant, and Eau de Vie
• Fattoria Vadiavolo
• Angulus Rheingau
• Château Bordeneuve
• Younich Winetasting
• Angulus RESERVE
• Angulus PRIMUS

Products and services

• Curated International Wine Portfolio

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Kulturverein Berg e.V.minorGTM or Marketing PartnerCultural partnership for joint wine & jazz events at Weinhaus am Starnberger See. Kulturverein Berg organizes cultural events and WOW provides venue and wine. Members receive discounted event tickets (€15 vs €20 regular).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Tannico: Italy's largest online wine retailer with extensive curated selection. Comparable as an online-first specialty wine merchant with international SKU breadth, though operates primarily in the Italian market.
• Wein & Co. Austrian specialty wine retail chain with in-store tasting concept and food pairing. Closely comparable in combining physical specialty wine retail with tasting experience and curated portfolio, but operating primarily in Austria rather than Germany.

Broad incumbents

• Hawesko Holding SE: Germany's leading mail-order and online wine retailer (parent of HAWESKO, Wein & Vinos, Belvini, Jacques'). A broad incumbent offering overlapping capabilities in wine D2C and curated retail, serving the same end consumer with much wider inventory and marketing scale.

Direct peers

• Jacques' Wein-Depot: Germany's largest specialty wine retail franchise chain with hundreds of depots across the country. Directly comparable in core function (specialty wine retail with curated selection and personal consultation) but operates at far greater scale and a depot-franchise model.
• Mövenpick Wein: Premium-positioned wine retailer (Swiss origin with German operations) running both physical stores and online. Closely comparable in target customer (wine enthusiasts seeking curated/exclusive labels) and in combining physical retail with curation expertise.
• Belvini.de: Online German wine retailer (part of Hawesko group) shipping curated German and international wines nationwide. Directly comparable D2C mechanism (Shopware/online shop, EU shipping model) and curated catalog overlap with WOW.
• Ludwig von Kapff: Long-established German specialty wine merchant founded in 1845, operating both online and physical retail focused on curated fine wines. Comparable to WOW as a heritage family wine merchant in Germany with similar mid-size scale and curated-SKU positioning.
• Vicampo.de: German online wine marketplace (Mainz-based) offering curated wines from boutique wineries. Comparable in curation-from-boutique-wineries positioning and in targeting wine enthusiasts online, with broader marketplace scale than WOW.

Emerging players

• Schloss Vaux: Family-owned German sparkling wine and Rheingau-based producer focused on premium Sekt. Comparable to Angulus Rheingau as a comparable family-owned premium German Sekt producer operating in adjacent Rheingau vineyards.
• Weingut Robert Weil: Premier Rheingau estate producing top-tier Riesling and Sekt. Directly comparable as a Rheingau-region producer of premium sparkling and still wines, overlapping with WOW's Angulus Rheingau estate portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/world-of-wine-wow-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Wine (WOW)