WOWBURGER
WOWBURGER is an Irish fast-casual burger chain operating 20+ locations across Ireland and one UK site, serving general consumers, students, and families with double-patty burgers, chicken strips, fries, and milkshakes via dine-in, collection, and delivery.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WOWBURGER does
WOWBURGER is a Dublin-headquartered fast-casual burger restaurant chain that operates 20+ locations across Ireland and a single UK site in Doncaster, founded in 2015 inside The Workman's Club under Press Up Entertainment Group. The core product is a double-patty burger made with 100% Irish beef using three different cuts, paired with hand-cut fries, chicken strips, thick shakes, sundaes, and a signature free-topping program (19+ options). Customer segments span general consumers, students (€15 student meal deal), and families (€10.50 kids meal deal), with positioning that emphasises Irish sourcing (Coghlan's buns, Bord Bia Origin Green certified) and approachable pricing in the €8.50–€13.00 burger range.
Revenue is generated through direct food and beverage sales via dine-in, collection, and delivery orders. Distribution runs through both owned restaurants and a multi-channel delivery stack: the WOWBURGER website (offering 10%+ savings versus third-party platforms) plus three aggregator partnerships with Deliveroo, Just Eat, and Uber Eats across Ireland. The company has begun replicating its model externally via a franchise program, supplementing wholly-owned unit growth with partner-operated expansion.
The underlying technology stack is minimal and non-proprietary: standard e-commerce ordering, a reservation tool, and an email/mailing list capture system. No AI, custom platform, or significant data asset is disclosed. WOWBURGER sits within a larger Press Up Entertainment Group, which provides operational infrastructure, shared venue access (e.g., John's Bar, Mary's Bar), and back-office support, but no independent venture funding or valuation is disclosed.
WOWBURGER firmographics
Firmographics- Name
- WOWBURGER
- Legal name
- WOWBURGER
- Website
- https://wowburger.ie
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WOWBURGER is an Irish fast-casual burger chain operating 20+ locations across Ireland and one UK site, serving general consumers, students, and families with double-patty burgers, chicken strips, fries, and milkshakes via dine-in, collection, and delivery.
- Ownership category
- akta.pro rank
WOWBURGER industry classification
Industry- Product category
- Fast Casual Burger Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where WOWBURGER is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices7 records
Markets served
WOWBURGER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and beverage sales: Revenue generated from direct food and beverage sales through dine-in, collection, and delivery orders at WOWBURGER restaurant locations.
- Third-party delivery commissions: Revenue through delivery aggregator partnerships with Deliveroo, Just Eat, and Uber Eats where orders are fulfilled through their platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items - burgers, chicken, sides, drinks, shakes |
| Unit Pricing | Pay-as-you-go | 5 Strip Combo |
| Unit Pricing | Pay-as-you-go | 9 Strip Combo |
| Unit Pricing | Pay-as-you-go | Student Meal Deal |
| Unit Pricing | Pay-as-you-go | WOWBURGER Meal Deal |
| Unit Pricing | Pay-as-you-go | Kids Meal Deal |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
WOWBURGER product offering
Product offeringCore offering
WOWBURGER is a fast casual burger restaurant chain that operates dine-in, collection, and delivery services across 20+ locations in Ireland and one UK location in Doncaster. Its core offering is double patty burgers made with 100% Irish beef (three-cut blend), complemented by chicken strips, hand-cut fries, thick shakes, sundaes, and meal deals, with a signature program of free unlimited toppings across 19+ options.
Product overview
WOWBURGER is a fast casual burger restaurant chain operating as part of the Press Up Entertainment Group. The company operates as a unified restaurant concept offering dine-in, collection, and delivery services. The core product portfolio centers on double patty burgers made with 100% Irish beef (featuring the WOW Hamburger, WOW Cheeseburger, WOW Bacon Cheeseburger, WOW Veggie Burger, WOW Vegan Burger, WOW Spicy Chicken Burger, and WOW Chicken Burger), complemented by chicken strips, hand-cut fries, thick shakes, and sundaes. The offering is structured around à la carte items and bundled meal deals (5 Strip Combo, 9 Strip Combo, Student Meal Deal, WOWBURGER Meal Deal, and Kids Meal Deal), with a signature free toppings program allowing customers to customize their burgers. Products are available through direct ordering, collection from physical locations, and third-party delivery via Deliveroo, Just Eat, and Uber Eats.
Differentiator
Problem solved
Functional benefit
Products and services
- WOW Hamburger
- WOW Cheeseburger
- WOW Bacon Cheeseburger
- WOW Veggie Burger
- WOW Vegan Burger
- WOW Spicy Chicken Burger
- WOW Chicken Burger
- Chicken Strips
- Hand Cut Fries
- Thick Shakes
- Sundaes
- WOWBURGER Meal Deal
- Kids Meal Deal
- WOWBURGER Franchise Program
Companies that use WOWBURGER
Customer profileSegments3 records
Ideal customer profiles4 records
WOWBURGER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
WOWBURGER partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DeliveroocoreDelivery partner for WOWBURGER restaurants in Ireland, enabling customers to order burgers for home delivery through the Deliveroo platform.
- Just EatcoreDelivery partner for WOWBURGER restaurants in Ireland, providing food delivery services to customers.
- Uber EatscoreDelivery partner for WOWBURGER restaurants in Ireland, enabling burger delivery through the Uber Eats platform.
- Coghlan's BakerycoreIrish bakery that specially makes burger buns for WOWBURGER. Coghlan's is a member of Bord Bia's Origin Green Sustainability programme.
- Foster's Bakery (UK)minorUK-based bakery that provides specially made burger buns for WOWBURGER's UK locations.
- Press Up Entertainment GroupcoreParent company of WOWBURGER. Press Up is a hospitality group operating hotels, bars, restaurants, and entertainment venues across Ireland.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
WOWBURGER competitors and assessment
Company assessmentEmerging players
- Patty & Bun: London-based independent premium burger restaurant known for high-quality beef and creative toppings. Comparable on premium-ingredient positioning and customization, relevant as a UK scaling benchmark.
Direct peers
- Five Guys: US-founded premium burger QSR/franchise chain with strong presence in Ireland and the UK. Closely comparable on premium-ingredient positioning, customizable burgers, and counter-service fast casual model.
- Eddie Rocket's: Irish-owned retro-themed diner/burger restaurant chain with multiple locations across Ireland. Direct competitor on burger fast casual positioning in the Irish market with sit-down diner experience.
- Byron Burgers: UK burger restaurant chain focused on high-quality beef burgers in a casual dining format. Comparable on premium-burger positioning and dine-in experience, relevant to WOWBURGER's UK growth path.
- Smashburger: Fast casual burger chain competing on quality ingredients and customization. Operates franchised and corporate locations with comparable dine-in, takeaway, and delivery channels.
- Shake Shack: Premium fast casual burger chain known for quality ingredients, brand personality, and multi-channel ordering. Shares WOWBURGER's premium-burger positioning and counter-service dining model.
- Honest Burgers: UK-based premium fast casual burger chain emphasizing quality British-sourced beef and homemade sauces. Direct competitor on premium-burger positioning, particularly relevant for WOWBURGER's UK expansion thesis.
Regional players
- Supermac's: Ireland's largest home-grown QSR chain with broad menu including burgers, headquartered in Ireland. Direct Irish-market competitor across multiple locations; differs on QSR (vs fast casual) positioning.
Broad incumbents
- McDonald's: Global QSR incumbent with extensive Irish and UK presence. Competes for the same burger-eating occasions at a lower price point, defining the mass-market end of the burger category.
- Burger King: Global burger QSR incumbent with established presence across Ireland and the UK. Competes with WOWBURGER on burger occasions at lower price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WOWBURGER social profiles
Digital presenceWOWBURGER compliance and trust
Trust signalCompliance2 records
WOWBURGER financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOWBURGER leadership team
Management profileNumber of profiles
WOWBURGER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOWBURGER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOWBURGER
What does WOWBURGER do?
WOWBURGER is a fast casual burger restaurant chain that operates dine-in, collection, and delivery services across 20+ locations in Ireland and one UK location in Doncaster. Its core offering is double patty burgers made with 100% Irish beef (three-cut blend), complemented by chicken strips, hand-cut fries, thick shakes, sundaes, and meal deals, with a signature program of free unlimited toppings across 19+ options.
Is WOWBURGER a public or private company?
WOWBURGER is a private company. It is classified as corporate owned and is currently operating.
When was WOWBURGER founded?
WOWBURGER was founded in 2015. It employs 11 to 50 people.
Where is WOWBURGER based?
WOWBURGER is headquartered in Dublin, Ireland, in the Europe region.
How does WOWBURGER make money?
Two revenue lines are on record. Food and beverage sales are the primary driver. The others are third-party delivery commissions.
Who are WOWBURGER's main competitors?
Patty & Bun is listed as an emerging player. Direct peers are Five Guys, Eddie Rocket's, Byron Burgers, Smashburger, Shake Shack and Honest Burgers. Supermac's is listed as a regional player. Broad incumbents are McDonald's and Burger King.
Does WOWBURGER have an API?
No public API is recorded for WOWBURGER.
What industry is WOWBURGER in?
WOWBURGER's product category is Fast Casual Burger Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513.