WOW - Women Of Wrestling

What WOW - Women Of Wrestling does

WOW - Women Of Wrestling is a privately held women's professional wrestling promotion operating under the legal entity WOW Television Enterprises, LLC. The company was re-established in its current form in 2012 by co-founders Jeanie Buss (Los Angeles Lakers co-owner) and David McLane (creator of the original GLOW: Gorgeous Ladies of Wrestling). WOW produces a weekly syndicated sports entertainment television series featuring an entirely female roster of branded characters called "Superheroes," who compete in scripted storylines and athletic matches across singles, tag team, and trios championships. The show is structured around ongoing faction-based narratives (The Fab Four, The Enlightened, Animal Instinct, Top Tier, The Alliance) and a rotating cast of champions.

The company distributes its content through a multi-platform strategy: national US syndication, weekly broadcast on VICE TV (Thursdays), streaming on Tubi, a dedicated Pluto TV channel, a YouTube channel featuring the Official WOW Podcast and match highlights, and international distribution via Paramount Global Content Distribution across Australia, Canada, Germany, India, and Asia. Complementing the TV product, WOW conducts live event tapings at venues including the Fremont Street Experience in Las Vegas and East End Studios in Glendale, California (some events free admission), and maintains a merchandise storefront at shop.wowe.com plus retail distribution through Amazon, Walmart, and Pro Wrestling Tees. A physical WOW Card Game (180 cards with wrestler ability profiles) was launched in 2025 through a partnership with CationArts.

Revenue is generated through four primary streams: (1) TV broadcasting and streaming licensing/royalties from distribution partners; (2) live event ticket sales and concessions; (3) branded merchandise sales (own storefront plus affiliate channels); and (4) licensed product sales (card game). The company serves wrestling fans seeking women's sports entertainment, families and young girls drawn to empowerment messaging, and reality TV viewers following crossover personalities such as Paola Mayfield from 90 Day Fiancé. WOW employs approximately 25 people, is headquartered in Los Angeles, and operates as an LLC with no institutional investors or public shareholders identified in available sources.

Name

WOW - Women Of Wrestling

Legal name

WOW Television Enterprises, LLC

Website

https://wowe.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

WOW - Women Of Wrestling is a privately held women's professional wrestling promotion producing a weekly syndicated TV series featuring an all-female roster of branded superhero characters, distributed globally via VICE TV, Tubi, Pluto TV, and Paramount partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. TV Broadcasting & Streaming Licensing: WOW generates revenue through licensing its weekly syndicated show to broadcast and streaming partners including Paramount Global Content Distribution, VICE TV, Tubi, and Pluto TV. Episodes are distributed nationally in syndication and internationally across Australia, Canada, Germany, India, and Asia.
2. Live Events & Ticket Sales: WOW conducts live event tapings at venues like Fremont Street Experience and East End Studios in Glendale, California. Some events are offered free to attract audiences and build brand awareness.
3. Merchandise Sales: WOW sells branded merchandise including apparel through its official WOW Store, Amazon, Pro Wrestling Tees, and Walmart. The company also earns affiliate commissions through these retail partnerships.
4. WOW Card Game: WOW partnered with CationArts to create and sell a branded card game featuring WOW Superheroes. The game includes 180 cards, 2 custom dice, wrestler ability cards, and a rules sheet.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels6 records

Core offering

WOW produces a weekly all-female professional wrestling television series featuring branded "Superhero" characters, dramatic storylines, and championship rivalries. The company complements its flagship TV show with live event tapings, a physical WOW Card Game, branded merchandise sold through its own store and third-party retailers, and the official WOW Podcast distributed via YouTube. Distribution is global via Paramount Global Content Distribution to broadcast and streaming partners in the US, Australia, Canada, Germany, India, and Asia.

Product overview

WOW - Women Of Wrestling is an all-female sports entertainment property organized around its flagship weekly syndicated television show, which airs on VICE TV and distributes across Tubi, Pluto TV, YouTube, and national syndication. The company complements its core TV product with live wrestling events, a physical card game featuring branded superhero characters, an official merchandise store, and a podcast series. The wrestler roster is organized into individual Superheroes (such as Penelope Pink, Santana Garrett, Genesis), tag teams (Miami's Sweet Heat), and factions (The Fab Four, The Enlightened, Animal Instinct, Top Tier, The Alliance). WOW holds multiple championship titles including the WOW World Championship (singles), WOW World Tag Team Championship, and the newly introduced WOW World Trios Championship.

Differentiator

Problem solved

Functional benefit

Products and services

• WOW Television Show Weekly all-female sports entertainment television series featuring dramatic storylines, high-energy matches, and in-ring rivalries between branded superhero characters. Distributed via VICE TV (weekly), national syndication, Tubi, Pluto TV (dedicated channel), YouTube, and internationally via Paramount Global Content Distribution.
• WOW Card Game Physical card game based on WOW Women of Wrestling characters, featuring unique powers and stats for each superhero, attack/block/heal cards, wrestler abilities, and custom dice. Takes 5 minutes to learn and 10 minutes to play; created with CationArts.
• WOW Live Events Live wrestling events and television tapings held at venues including Las Vegas Fremont Street Experience, East End Studios in Glendale CA, and San Diego Comic-Con panels, featuring live matches with WOW Superheroes. Some events offer free admission to build audience.
• WOW Merchandise Store Official online and retail merchandise operation selling WOW branded apparel, collectibles, and wrestling gear featuring superhero profiles and faction merchandise, available at shop.wowe.com, Amazon, Pro Wrestling Tees, and Walmart.
• WOW Official Podcast The Official WOW Podcast hosted by Nigel Zane featuring interviews with WOW Superheroes, match recaps, and behind-the-scenes content, distributed via YouTube.

Quantifiable outcome

• Currently airing in 5+ international markets including US, Australia, Canada, Germany, India, and Asia
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Roku (FAST Channel)majorChannel Partner/ Reseller/ Distributor · 1 May 2025WOW programming included in Paramount's Wrestling Central FAST channel launch on Roku platform.
• Pluto TVcoreChannel Partner/ Reseller/ Distributor · 1 September 2024Launched dedicated WOW channel on Pluto TV featuring complete episode library from seasons one and two, with season three available after syndication launch.
• Circa Resort and Hotel (Las Vegas)minorStrategic or Co-development Partner · 1 September 2024Las Vegas venue hosting WOW kickoff events celebrating the Paramount TV distribution announcement with executive appearances.
• East End Studios (Glendale, CA)minorStrategic or Co-development Partner · 1 August 2024Partnership with Glendale Chamber of Commerce to host eight worldwide televised live events at East End Studios in Glendale, California.
• Paramount Global Content DistributioncoreChannel Partner/ Reseller/ DistributorParamount Global Content Distribution serves as WOW's primary global distribution partner, handling TV syndication and streaming licensing across the US and international markets including Australia, Canada, Germany, India, and Asia. This is a core partnership enabling WOW's worldwide reach.
• VICE TVcoreChannel Partner/ Reseller/ DistributorWeekly broadcast partnership airing WOW programming every Thursday on VICE TV, reaching mainstream US audiences in the sports entertainment space.
• TubimajorChannel Partner/ Reseller/ DistributorStreaming partnership for WOW content on Tubi platform, making programming accessible to cord-cutting audiences.
• YouTubemajorChannel Partner/ Reseller/ DistributorOfficial WOW YouTube channel hosts podcast livestreams, match highlights, and behind-the-scenes content reaching global wrestling audiences.
• CationArtsmajorStrategic or Co-development PartnerCreated the WOW Women Of Wrestling Card Game based on the wrestling brand. The game takes 5 minutes to learn, 10 minutes to play and features wrestler profiles with unique powers and stats.
• Fremont Street ExperienceminorStrategic or Co-development PartnerDowntown Las Vegas venue hosting multiple WOW live events and television tapings, including four-night takeover in October.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WWE (World Wrestling Entertainment): The dominant global professional wrestling promotion (now part of TKO Group Holdings). Directly comparable to WOW as a wrestling entertainment company with TV/streaming distribution, live events, and merchandise, but at vastly greater scale with mainstream premium platform distribution (Netflix, Peacock).
• NJPW (New Japan Pro-Wrestling): Major Japanese professional wrestling promotion with international distribution. Comparable to WOW as a wrestling company with TV distribution, live events, and merchandise across multiple countries, though significantly larger in scale and operating primarily in Asia.

Direct peers

• Impact Wrestling (TNA): Long-standing professional wrestling promotion with national TV distribution, live events, and merchandise. Directly comparable to WOW as a mid-tier wrestling promotion competing for audience share and distribution partners outside the WWE/AEW duopoly.
• Ring of Honor: Professional wrestling promotion now owned by Tony Khan (AEW) but operating as a separate brand. Comparable to WOW as a wrestling promotion with TV distribution and live events, though with stronger talent pipeline through AEW affiliation.
• AEW (All Elite Wrestling): Direct competitor in professional wrestling, founded in 2019 and backed by the Shahid Khan family. Comparable as a TV-distributed wrestling promotion with live events, multiple weekly shows, and merchandise, though significantly larger in budget, roster, and audience scale than WOW.
• OVW (Ohio Valley Wrestling): Regional professional wrestling promotion historically serving as WWE developmental territory. Comparable to WOW as a smaller-scale wrestling company with TV tapings, live events, and talent development focus, though smaller in distribution reach.
• MLW (Major League Wrestling): Independent professional wrestling promotion with TV distribution and live events. Comparable to WOW as a mid-tier wrestling company with comparable headcount scale, similar distribution profile, and competing for the same underserved audience outside WWE/AEW.
• NWA (National Wrestling Alliance): Historic professional wrestling promotion with weekly TV content (formerly on YouTube, currently distributed via various partners). Directly comparable to WOW as an independent wrestling promotion with TV distribution and a roster of established talent.

Regional players

• STARDOM (World Wonder Ring Stardom): Japan-based women's professional wrestling promotion owned by Bushiroad. Directly comparable to WOW as a women's-focused wrestling promotion with TV distribution and merchandise, but primarily serves the Japanese market rather than competing directly in US distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WOWSuperheroes/featured
• LinkedInlinkedin.com/company/wow-women-of-wrestling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW - Women Of Wrestling