Impact Wrestling

What Impact Wrestling does

TNA Wrestling (legally Anthem Wrestling Exhibitions, LLC, doing business as TNA Wrestling, Impact Wrestling, and Thursday Night iMPACT!) is a privately held professional wrestling promotion founded in 2002 by Jeff and Jerry Jarrett in Nashville, Tennessee, and currently controlled by Anthem Sports & Entertainment. The company's core products are the weekly two-hour flagship television program Thursday Night iMPACT!, a slate of six annual premium live events (Slammiversary, Rebellion, Sacrifice, Lockdown, No Surrender, and Genesis), the direct-to-consumer streaming subscription service TNA+ (and its companion mobile/web app), and live touring events across the U.S. and Canada. Thursday Night iMPACT! began airing on AMC Networks on January 15, 2026 under a multi-year agreement, with additional distribution on Sportsnet 360 (Canada), Claro (Mexico and South America), Eurosport India (eight-country South Asia footprint), and Fight Network (six European markets). A multi-year talent crossover partnership with WWE NXT, in place through at least 2028, is the company's most distinctive content differentiator.

TNA's revenue is generated through five primary streams: linear TV licensing (the AMC Networks agreement and regional broadcasters), recurring TNA+ streaming subscriptions, transaction-fee pay-per-view sales (via TNA+ and PPV.com), live event ticket sales across U.S. and Canadian arenas, and merchandise sales (TNA Merch, eBay storefront). A sponsorship portfolio (A-GAME Beverages as Official Hydration Partner, iHeartMedia as Presenting Sponsor of 2026 PPV pre-shows and LED Walkout Ramp sponsor, plus minor sponsors Zonefiy, FujiMats, Markovic Estates, Mi Campo, Sandman Hotel Group, with Tixr as official ticketing partner) contributes advertising revenue. The customer base is B2C (professional wrestling fans) plus B2B sponsorship buyers, with no enterprise SaaS or recurring B2B contracts.

The operating model is event-driven and event-tour dependent, anchored on the weekly television product and supported by a 51-100 person organization. Ancillary channels include a YouTube channel, a podcast (Jeff Jarrett's "My World"), email newsletters via MailChimp, and social platforms (Facebook, Instagram, X) where TNA reports over 11 million Facebook followers in India alone. Recent corporate actions include a 2025 workforce reduction that included talent and personnel departures (notably Head of Creative Tommy Dreamer), framed by Anthem as a streamlining for strategic focus and profitability.

Name

Impact Wrestling

Legal name

Anthem Wrestling Exhibitions, LLC

Website

https://impactwrestling.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

TNA Wrestling (Impact Wrestling), founded in 2002 and owned by Anthem Sports & Entertainment, is a Nashville-based professional wrestling promotion that produces the weekly Thursday Night iMPACT! show on AMC, the TNA+ streaming service, six annual pay-per-view events, and U.S./Canada live touring for wrestling fans.

Ownership category

akta.pro rank

Product category

Professional Wrestling Entertainment

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional Wrestling Promotions (MPAKAHAC)

akta.pro secondary industry

Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI)

Keywords

• Professional wrestling promotion
• Weekly televised wrestling
• Pay-per-view events
• Streaming subscription service
• Live event touring

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Television Broadcasting Rights: TNA Wrestling generates revenue through licensing its weekly show Thursday Night iMPACT! to AMC Networks for broadcast on television. This includes the multi-year agreement announced for AMC starting January 15, 2026.
2. Streaming Subscription (TNA+): TNA+ is the company's direct-to-consumer streaming platform offering live events, original content, and pay-per-view events to subscribers.
3. Pay-Per-View Events: TNA Wrestling sells premium live events including Slammiversary, Sacrifice, Rebellion, Lockdown, and No Surrender through PPV.com and TNA+.
4. Live Event Tickets: Revenue from live event ticket sales across multiple cities in the U.S. and Canada, including major venues like Agganis Arena in Boston and Credit Union 1 Arena in Chicago.
5. Merchandise Sales: TNA Wrestling sells merchandise including apparel, collectibles, and memorabilia through TNA Merch (tnamerch.com) and eBay storefront.
6. Sponsorship and Brand Partnerships: Revenue from official sponsors and brand partnerships including hydration partners, presenting sponsors for PPV pre-shows, and in-venue branding integrations.
7. International Broadcasting Rights: TNA Wrestling generates revenue through international broadcasting deals, including the multi-year exclusive deal with Eurosport India for South Asia coverage.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels10 records

Core offering

Impact Wrestling (TNA Wrestling) is a professional wrestling entertainment promotion that produces a weekly two-hour live-action television program (Thursday Night iMPACT!), an annual slate of premium live pay-per-view events (Slammiversary, Rebellion, Sacrifice, Lockdown, Genesis, No Surrender), and operates a direct-to-consumer streaming subscription service (TNA+) delivering live events, original content, and on-demand wrestling programming. The company also operates an official merchandise e-commerce storefront (TNA Merch) and tours live events across arenas in the U.S. and Canada.

Product overview

TNA Wrestling (Total Nonstop Action Wrestling, rebranded as Impact Wrestling) operates a multi-platform professional wrestling entertainment business. Its core products are the weekly television show Thursday Night iMPACT!, distributed across multiple broadcast and streaming partners (AMC, TNA+, Sportsnet 360, Eurosport, Fight Network, Claro); its direct-to-consumer streaming service TNA+ and companion app; and a slate of premium live event pay-per-views (Slammiversary, Rebellion, Sacrifice, No Surrender, Lockdown, Genesis). The company also operates ancillary products including TNA Merch (e-commerce), TNA Photo Galleries, TNA Videos, and Meet & Greet fan experiences. The product ecosystem is unified around the TNA+ streaming platform as the primary direct-to-consumer hub, with Thursday Night iMPACT! serving as the weekly anchor content distributed across broadcast and streaming partners.

Differentiator

Problem solved

Functional benefit

Products and services

• TNA+ Streaming Subscription Direct-to-consumer OTT streaming subscription service offering live pay-per-view events, on-demand match replays, exclusive original content, and Thursday Night iMPACT! broadcasts to fans in the U.S., U.K., Ireland, and worldwide via web and mobile app.
• Thursday Night iMPACT! (Weekly Televised Wrestling Show) Flagship weekly professional wrestling television program featuring live matches, championship bouts, and storyline development. Aired weekly on AMC in the United States (Thursdays at 9pm ET), with additional distribution on Sportsnet 360 in Canada, Eurosport in India, Claro Sports in Latin America, Fight Network in select European markets, and on TNA+ in the U.K. and Ireland.
• TNA Pay-Per-View Events (Slammiversary, Rebellion, Sacrifice, Lockdown, Genesis, No Surrender) Premium live wrestling event series including marquee annual events Slammiversary, Rebellion, Sacrifice, No Surrender, Lockdown, and Genesis, offered to fans via TNA+ streaming access and standalone purchase through PPV.com.
• TNA Merch (Official Merchandise Store) Official TNA Wrestling e-commerce merchandise storefront selling branded apparel, collectibles, t-shirts, accessories, and event-specific fan merchandise, distributed globally via tnamerch.com and the official TNA eBay storefront.
• TNA Live Event Tickets Tickets and hospitality for live arena wrestling events across U.S. and Canadian touring dates, including Thursday Night iMPACT! tapings and pay-per-view live shows, sold through Ticketmaster and Tixr via tnawrestling.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• iHeartMediaflagshipGTM or Marketing Partner · 1 March 2026Multi-platform collaboration integrating iHeartMedia across TNA's live events, television programming, digital platforms, and fan experiences. iHeartMedia serves as Presenting Sponsor of all TNA PPV Pre-Shows for 2026 and sponsors the LED Walkout Ramp on Thursday Night iMPACT!. Partnership launches at Rebellion in Cleveland on April 11, 2026.
• Eurosport IndiacoreChannel Partner/ Reseller/ Distributor · 1 March 2026Multi-year exclusive broadcasting deal for TNA Wrestling content across South Asia covering India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives, and Afghanistan. TNA has become the #2 data-supported genre brand in India with over 11 million Facebook followers in the country.
• AMC NetworksflagshipChannel Partner/ Reseller/ Distributor · 1 December 2025Multi-year broadcasting agreement for Thursday Night iMPACT! to air on AMC network starting January 15, 2026. Show airs Thursdays at 9pm ET, marking a significant distribution expansion for TNA's flagship weekly program.
• A-GAME BeveragesflagshipGTM or Marketing Partner · 17 July 2025Official Hydration Partner of TNA Wrestling. A-GAME provides hydration drinks for all TNA stars at Slammiversary and all future live events. Partnership also extends to Invicta FC women's MMA events, with both promotions owned by Anthem Sports & Entertainment. Company founded by former MLB player Johnny Damon.
• WWE / NXTcoreStrategic or Co-development Partner · 1 January 2025Multi-year talent crossover partnership enabling wrestlers to appear across both TNA and WWE NXT programming. Notable examples include Joe Hendry's appearance at the 2025 Royal Rumble and The Hardy Boyz capturing the NXT Tag Team Championship. Partnership expected to continue through at least 2028.
• ZonefiyminorGTM or Marketing PartnerOfficial sponsor of TNA Wrestling with branding presence on tnawrestling.com.
• FujiMatsminorGTM or Marketing PartnerOfficial sponsor of TNA Wrestling with branding presence on tnawrestling.com.
• Markovic EstatesminorGTM or Marketing PartnerOfficial sponsor of TNA Wrestling with branding presence on tnawrestling.com.
• TixrminorGTM or Marketing PartnerOfficial ticket partner for TNA Wrestling live events.
• Mi CampominorGTM or Marketing PartnerOfficial sponsor of TNA Wrestling with branding presence on tnawrestling.com.
• Sandman Hotel GroupminorGTM or Marketing PartnerOfficial sponsor of TNA Wrestling with branding presence on tnawrestling.com.
• Sportsnet 360coreChannel Partner/ Reseller/ DistributorThursday Night iMPACT! broadcast partner in Canada airing Thursdays at 8pm ET.
• Claro SportscoreChannel Partner/ Reseller/ DistributorBroadcast distribution partner for TNA Wrestling content in Mexico and South America.
• Fight NetworkminorChannel Partner/ Reseller/ DistributorBroadcast distribution partner for TNA Wrestling content in Portugal, Turkey, Bulgaria, Serbia, Montenegro, and Bosnia.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• World Wrestling Entertainment (WWE): The dominant US professional wrestling promotion. Directly comparable as a TV-and-PPV-driven wrestling content business; serves as both the leading competitor and the current strategic partner via the NXT talent-sharing arrangement.

Direct peers

• All Elite Wrestling (AEW): The most direct US-based competitor to TNA/Impact Wrestling. Operates a weekly televised wrestling product (Dynamite, Collision) on TBS/TNT, runs PPV events, and competes for the same fan demographic, sponsors, and talent pool.
• Ring of Honor (ROH): US-based professional wrestling promotion operating weekly TV and PPV events. Closely comparable in product format, audience overlap, and live-event touring model — historically a head-to-head competitor in the #2/#3 promotion tier.
• National Wrestling Alliance (NWA): Long-running US professional wrestling promotion producing weekly TV programming (NWA Powerrr) and pay-per-view events. Comparable in business model and target audience as a direct competitor in the indie/mid-tier wrestling segment.

Regional players

• New Japan Pro-Wrestling (NJPW): Japan-headquartered professional wrestling promotion with growing US touring and TV distribution. Comparable as a content-led wrestling brand with international broadcast deals and a similar weekly-show-plus-PPV business model.
• Stardom (World Wonder Ring Stardom): Leading Japanese women's professional wrestling promotion. Comparable as a content-driven wrestling brand with international distribution ambitions; relevant peer for TNA's women's division and international licensing strategy.

Emerging players

• Major League Wrestling (MLW): US-based professional wrestling promotion producing weekly TV and PPV content. Comparable as a direct competitor for the same mid-tier wrestling audience and sponsor pool, though smaller in scale and distribution.
• Game Changer Wrestling (GCW): US-based independent wrestling promotion known for live events and emerging digital content distribution. Comparable as a wrestling content brand competing for fan attention, though differentiated by event-based rather than weekly-TV format.

Others

• Anthem Sports & Entertainment: The parent conglomerate of Impact Wrestling/TNA. Comparable as the controlling corporate entity that provides capital, distribution leverage, and cross-property synergy (e.g., shared sponsorship with Invicta FC); relevant as the strategic context for TNA's operating decisions.
• iHeartMedia: Major US media company and current TNA partner. Comparable as a strategic commercial counterpart providing audience reach and sponsorship monetization; relevant for understanding TNA's distribution and monetization strategy rather than as a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/impactwrestling
• YouTubeyoutube.com/tnawrestling
• Facebookfacebook.com/ImpactWrestling
• LinkedInlinkedin.com/company/tna-wrestling
• Instagraminstagram.com/impactwrestling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Wrestling