WR São Paulo

What WR São Paulo does

WR São Paulo is a privately held Brazilian event production company headquartered in São Paulo that organizes a portfolio of large-scale trade fairs serving the artisan, handmade crafts, and manual arts sector. Founded in 1992, the company operates its flagship event Mega Artesanal (held annually at São Paulo Expo since 2006, celebrating its 20th anniversary in 2026) alongside regional fairs including Criativa (São Paulo and Campinas), Artesanal Sul (Porto Alegre), Artesanal Centro-Oeste (Goiânia), and Artesanal Nordeste. It also operates WR ART Galeria, a cultural exhibition initiative, and offers on-site courses and workshops across events.

The company's core products are its fairs, which function as two-sided marketplaces connecting SMB artisans and craft-product creators (exhibitor side) with retailers, industry brands such as Círculo, and enthusiast visitors (attendee side). The underlying technology stack is modest: a Wix-hosted corporate website, the Sympla third-party ticketing platform for online sales, and standard marketing automation for email campaigns. Differentiation rests on brand longevity, multi-region venue partnerships (São Paulo Expo, BarraShoppingSul, Expo D. Pedro, Centro de Convenções de Goiânia), and curated cultural programming rather than proprietary technology.

WR São Paulo generates revenue primarily through two streams: exhibitor booth/stand fees charged to artisans, craft studios, small businesses, and industry brands (the larger economic driver in trade-fair economics), and visitor admission tickets sold via online (Sympla) and on-site box office at tiered pricing (e.g., R$20-R$60 for Criativa Campinas and Mega Artesanal, with group caravan discounts). Marketing is conducted through organic social media (Instagram, Facebook, YouTube), editorial blog content, email marketing compliant with Brazil's LGPD data protection law, and press relations managed by Amazonas Comunicação. The company maintains UBRAFE industry association membership and serves as a critical platform for Brazil's craft and artisan ecosystem.

Name

WR São Paulo

Legal name

WR São Paulo

Website

https://wrsaopaulo.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

WR São Paulo is a privately held Brazilian event production company that organizes national and regional crafts and handmade arts trade fairs, including Mega Artesanal, Criativa, Artesanal Sul, Artesanal Centro-Oeste, and Artesanal Nordeste, connecting artisans, retailers, and enthusiasts across Brazil.

Ownership category

akta.pro rank

Product category

Craft and Artisan Trade Fair Management

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAFAJ

Arts, Crafts & Maker Fairs

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYMPAGAFAA

General Consumer Expos & Trade Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Craft trade fairs
• Artisan events Brazil
• Trade show management
• Handmade arts fairs
• Exhibitor event services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Exhibitor fees: WR São Paulo generates revenue by charging artisans, craft studios, small businesses, and industry brands to exhibit and sell their products at its organized fairs and events.
2. Visitor admission tickets: The company sells individual day-pass tickets to fair attendees, with tiered pricing (full and half price) across event dates and sales windows, via online (Sympla) and physical box office channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

WR São Paulo produces and organizes a national portfolio of artisan, craft, and handmade arts trade fairs across multiple Brazilian regions. Its core business consists of producing recurring fair events (Mega Artesanal, Criativa, Artesanal Sul, Artesanal Centro-Oeste, Artesanal Nordeste), generating revenue from exhibitor booth fees paid by artisans and craft businesses, plus tiered visitor admission ticket sales. The fairs combine product exhibitions, live courses, workshops, demonstrations, and cultural programming.

Product overview

WR São Paulo is an event management company that organizes a portfolio of regional and national crafts and handmade arts fairs across Brazil. Its core products include Mega Artesanal (the flagship annual fair at São Paulo Expo since 2006), Criativa (arts and crafts fair featuring patchwork and scrapbooking), Artesanal Sul (regional fair in Porto Alegre), and Artesanal Centro-Oeste (regional fair serving the Central-West region). The company also operates WR ART Galeria for cultural exhibitions and offers educational courses and workshops at its events. The product architecture is organized by geographic region and thematic focus, with each fair serving as a platform connecting artisans, industry, retailers, and enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Mega Artesanal: The company's flagship trade show held at São Paulo Expo, recognized as Brazil's most important artisan and craft fair since 2006. Features courses, demonstrations, product launches, and hundreds of exhibitors.
• Artesanal Sul
• Artesanal Centro-Oeste
• Artesanal Nordeste
• Criativa
• WR ART Galeria

Products and services

• Mega Artesanal The company's flagship annual crafts and handmade arts fair, held at São Paulo Expo. Established in 2006, it is the most important fair in the Brazilian artisan sector, featuring courses, demonstrations, product launches, machines, tools, and trends. The event serves as an international reference and business accelerator for artisans, retail buyers, and craft entrepreneurs.
• Criativa A fair of products and techniques for arts and crafts, featuring patchwork, scrapbooking, and general artisanal techniques. Editions held in São Paulo and Campinas, bringing together artists, artisans, shops, and art enthusiasts for knowledge sharing, promotion of creations, and practical workshops.
• Artesanal Sul

Quantifiable outcome

• 40,000+ visitors at inaugural Mega Artesanal event in 2006

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• UBRAFE (Associação Brasileira de Feiras)coreOthersWR São Paulo is a member (associada) of UBRAFE, the Brazilian Trade Fair Association, which represents and supports the trade fair industry in Brazil.
• Amazonas ComunicaçãocoreGTM or Marketing PartnerAmazonas Comunicação serves as the PR and press relations agency for WR São Paulo's events. Contact: Ana Penteado at [email protected]. Handles all press inquiries for the company and its events.
• São Paulo ExpocoreStrategic or Co-development PartnerSão Paulo Expo (formerly Centro de Exposições Imigrantes) is the venue partner for the Mega Artesanal event, hosting the largest edition of the company's flagship craft fair.
• BarraShoppingSulregionalStrategic or Co-development PartnerBarraShoppingSul is the venue partner hosting the Artesanal Sul event in Porto Alegre, Rio Grande do Sul.
• Expo D. PedroregionalStrategic or Co-development PartnerExpo D. Pedro, located next to Shopping D. Pedro in Campinas, serves as the venue for Criativa Campinas.
• Programa Feira das Mulheres EmpreendedorasminorGTM or Marketing PartnerThe Programa Feira das Mulheres Empreendedoras (Women Entrepreneurs Fair Program) provides institutional support to Criativa Campinas, promoting female entrepreneurship in the artisan sector.
• SymplacoreTechnology or IntegrationSympla serves as the official online ticketing platform for WR São Paulo events (e.g., Criativa Campinas), handling ticket sales, pricing tiers, and event registration.
• WR ART GaleriaregionalStrategic or Co-development PartnerWR ART Galeria is a cultural gallery initiative by WR São Paulo that presents art exhibitions at events and independent locations (e.g., 'Conexões Centro-Oeste: Terras Coloridas' in Goiânia; 'ARTESÃOS II' exhibition). It extends WR São Paulo's brand into the cultural/art space, complementing the commercial fair experience.
• Círculo (brand sponsor)minorOthersCírculo, a major Brazilian yarn and thread manufacturer, is a sponsor of Mega Artesanal and also an exhibitor at WR São Paulo's events.
• Condor (brand sponsor)minorOthersCondor is an event sponsor of Mega Artesanal. Nature of sponsorship not fully detailed in available sources.
• TV Aparecida (brand sponsor)minorOthersTV Aparecida is a media sponsor of Mega Artesanal, contributing to event visibility and marketing reach.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: World's largest trade fair organizer with extensive Brazilian operations (including a São Paulo office and partnership with São Paulo Expo). Comparable as a multi-vertical, multi-region trade fair group where craft is one of many categories.
• Messe Frankfurt: Messe Frankfurt operates Ambiente (consumer goods) and Christmasworld fairs covering the artisan/craft/gift sector, and has Brazilian operations. Comparable as a multi-regional trade fair group with a craft/florist/creative-hobby vertical.
• Clarion Events: Owner/operator of consumer and trade fairs including creative and craft-adjacent shows. Comparable as a mid-size private/group trade fair operator with consumer-leaning fair economics.
• RX Global (Reed Exhibitions): Operates a global portfolio of B2B and consumer trade fairs including crafts, gifts and lifestyle verticals. Direct benchmark for trade fair organizer economics, exhibitor fee structures, and multi-region portfolio management.
• NürnbergMesse: German trade fair operator that runs Hobby & Handarbeit (Europe's largest consumer fair for creative handicraft, handwork and textiles), a high-density craft fair much like Mega Artesanal but in Europe — useful for understanding pricing power, exhibitor mix, and educational programming benchmarks.
• GL events: French-headquartered live event and trade fair operator with growing Brazilian and Latin American presence. Comparable as a venue-and-event-services group offering comparable infrastructure to regional trade fair organizers.
• Koelnmesse: German trade fair organizer behind Creativeworld (international trade fair for the hobby, craft and artists' supplies sector) and h.hart. Düsseldorf — comparable as an established organizer of large-scale, internationally recognized craft trade fairs with similar exhibitor-and-attendee economics.

Regional players

• Fiera Milano: Italy's leading trade fair operator running Homi and other lifestyle/craft-adjacent fairs; relevant benchmark for Mediterranean/European artisan fair economics but does not directly compete in Brazil.
• UBRAFE member organizers (e.g., GL events Exhibitions, Fagga Eventos): Peer Brazilian trade fair organizers who, like WR São Paulo, run consumer-and-B2B regional fairs under the UBRAFE association umbrella; useful as in-country comparables for fair scale, ticket pricing, and exhibitor economics in Brazil specifically.

Direct peers

• Emerald X (Emerald Expositions): Emerald X operates Creativation (formerly the CHA Conference & Trade Show), the largest craft and hobby industry trade event in North America — directly comparable to Mega Artesanal as a flagship B2B/B2C craft fair with exhibitor sales, ticket revenue, and educational programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCBcCd-C-0bizkotcxkWR1g
• Facebookfacebook.com/wr.s.paulo
• Instagraminstagram.com/wrsaopaulo
• LinkedInlinkedin.com/company/wr-s%C3%A3o-paulo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WR São Paulo