What Wellness Studio does

Wellness Studio, operating commercially as W Studio (legal entity NZELA FUNIS LDA), is a single-location boutique beauty and wellness studio based at R. Godinho 371, Matosinhos, Portugal. It was founded around 2015 by Wenia, who brought over a decade of experience in hair cutting and coloring, and was joined in 2024 by her daughter Thalita as partner, adding facial aesthetics and brow/lash services. The studio offers four service areas — hair (cut, color, treatments), nails (manicure and pedicure), facial aesthetics (cleansings, deep hydration, personalized protocols), and eye services (eyelashes and eyebrows) — delivered on an appointment-only basis with an explicit unhurried, 1:1 attention model that limits concurrent clients. Services use premium professional brands, namely Keune (So Pure), Davines (OI), and Kérastase (Elixir Ultime), which are also recommended for at-home maintenance and represent a secondary retail revenue stream.

The business operates as a direct-to-consumer service provider with no e-commerce, app, or online booking system; customers book via phone (224 902 167) or WhatsApp. Marketing is conducted organically through Instagram, Facebook, and a strong base of Google customer reviews and word-of-mouth referrals, with no evidence of paid acquisition, partnerships outside the three brand relationships, or external capital. Headcount is stated at 23 employees, with Wenia and Thalita as the only named leadership; the company is privately held by the two founders with no parent, subsidiaries, or disclosed investors. The studio is currently running a Grand Opening promotion offering 20% off all services until August 15. There are no reported funding rounds, acquisitions, regulatory actions, AI/ML capabilities, or proprietary technology assets.

Name

Wellness Studio

Legal name

NZELA FUNIS LDA

Website

https://wstudio.pt

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellness Studio (W Studio) is a single-location beauty and wellness studio in Matosinhos, Portugal, offering appointment-based hair, nail, facial aesthetics, and brow/lash services using premium brands Keune, Davines, and Kérastase, founded by Wenia in 2015 and joined by partner Thalita in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Matosinhos

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beauty Services: One-time service fees for hair, nails, facial aesthetics, and eye treatments. Services are appointment-based and priced individually.
2. Professional Hair Care Products: Sale of professional-grade hair care products (Keune, Davines, Kérastase) for home maintenance, recommended during consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

W Studio is an intimate, appointment-based beauty and wellness studio in Matosinhos, Portugal, offering personalized hair cutting/coloring/treatments, manicure/pedicure, facial cleansing and hydration, and eyelash/eyebrow design services. It serves a limited number of clients at a time on a 1:1 attention model, using premium professional cosmetic brands (Keune, Davines, Kérastase) for both in-studio treatments and recommended at-home maintenance products.

Product overview

W Studio is a beauty and wellness studio offering four core services: Hair (cabelo), Nails (unhas), Facial Aesthetics (estética facial), and Eye Services (olhar/pestanas e sobrancelhas). The studio operates on an appointment-only basis, serving few clients at a time for dedicated 1:1 attention. Professional cosmetic products from three premium brands—Keune, Davines, and Kérastase—are used and recommended for at-home maintenance. Services are personalized based on hair/skin diagnosis and include haircut, color, manicure/pedicure, facials, and eyebrow/eyelash treatments.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• KeunecoreOthersDutch professional hair care brand recognized for innovation in hair coloring and treatments. W Studio uses Keune So Pure line for scalprespecting formulas that maintain color and reconstruct hair with consistent, lasting results.
• DavinescoreOthersItalian professional hair care brand combining effective formulas with sustainable approach: natural origin ingredients, eco-friendly packaging, and scalp care. W Studio uses OI line for hair reconstruction, color maintenance, and smoothness without weight.
• KérastasecoreOthersFrench premium hair care brand, world reference for personalized hair care rituals. W Studio uses Elixir Ultime line addressing specific needs: density, shine, color protection, and nutrition with salon results that extend to home care.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bluemercury: US multi-service beauty spa offering hair, skin, and brow services in a premium appointment-based format. Closely comparable to W Studio's four-area service mix and high-touch customer experience.
• Drybar: US-based chain of single-service blowout/beauty studios built around premium positioning, appointment-based service, and an intimate 1:1 customer experience. Directly comparable business model to W Studio's high-end, limited-capacity studio concept.
• Jean Louis David: International premium hair salon chain with strong presence in Portugal. Directly competes in the premium hair service segment W Studio targets, with similar professional-brand partnerships and styling services.
• Benefit Cosmetics Brow Bar: Specialized beauty services concept focused on brow and lash treatments inside retail and standalone locations. Comparable to W Studio's "Olhar" eye service category in target customer, premium positioning, and quick-service beauty model.
• Toni&Guy: Global premium hair salon brand offering cutting, color, and treatments through franchise/affiliate studios. Comparable to W Studio's premium hair services, professional product partnerships, and brand-led positioning.

Regional players

• Cabeleireiros Lui: Portuguese hair salon chain offering premium hair services. Operates in the same geographic and category space as W Studio in Portugal, providing a local benchmark for premium hair service positioning.

Broad incumbents

• Ulta Beauty: Large US beauty retailer offering salon services (hair, skin, brows) alongside product retail. Operates in the broader personal-care services space W Studio addresses but at scale and through a retail-plus-services hybrid model.
• Great Clips: Largest US hair salon chain focused on accessible, walk-in haircut services. Operates in the broader personal-care services category W Studio competes in but serves a value-oriented, high-volume customer vs. W Studio's premium niche.
• Regis Corporation: Parent company of multiple salon brands (Supercuts, SmartStyle, etc.) and one of the largest hair salon operators globally. Operates broadly in the same personal-care services industry but as a portfolio operator rather than a premium boutique.

Emerging players

• Glamsquad: On-demand beauty services platform delivering hair, makeup, and nails to client locations. Comparable in service mix (hair, nails, brows) to W Studio, with a different distribution model (mobile/on-demand vs. studio).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wstudioamarante

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Studio