What WTBF does

WTBF Radio is a locally owned and operated AM/FM broadcast station headquartered in Troy, Alabama, signing on for the first time on February 25, 1947. The station operates three licensed frequencies: FM 94.7 (Classic Hits format), AM 970, and FM 96.3 (Infinity Sports Network), providing over-the-air coverage to Pike County and the broader Wiregrass region of southeastern Alabama. Programming spans local news and weather, flagship weekday morning show (5:30–9 a.m. hosted by Stephanie McCall and Abii Griffin), high school football coverage across 11 area teams, Troy University athletics, Auburn University football, Atlanta Braves baseball, and niche community content including obituaries, gospel programming, Alabama politics commentary, and a 30+-year literary program.

The underlying technology stack is conventional broadcast radio infrastructure (FCC-licensed transmitters on three frequencies) supplemented by an online streaming service accessible via the station website. The station distributes content through a website (wtbfradio.com) hosted by Tommy House Studios and powered by LaunchCMS.com, with ancillary integrations such as a Podbean podcast feed for "On the Bookshelf" and a Google Forms-based "Submit Your Picks" feature on the high school football page. There is no proprietary technology, no AI/ML capability, and no app product.

WTBF's revenue model is advertising-driven and sales-led. The station sells airtime on its FM and AM frequencies to local businesses seeking reach into Pike County and the Wiregrass audience, with go-to-market described as cold-calling prospective clients, agency account management, and relationship-driven local selling. Revenue figures, pricing, advertiser counts, and contracts are not publicly disclosed. The company is privately held under Troy Broadcasting Corporation (an Alabama corporation), with no institutional investors, parent company, or public shareholders identified. Headcount is reported at 5 employees, supported by a network of named on-air talent, sportscasters, sports producers, and a weekend host.

Name

WTBF

Legal name

Troy Broadcasting Corporation

Website

https://wtbfradio.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

WTBF Radio is a locally owned AM/FM radio station in Troy, Alabama, operating three frequencies (FM 94.7, AM 970, FM 96.3) since 1947 to serve Pike County and the Wiregrass region with classic hits music, local news, sports, and community programming funded by local advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Sports Radio Networks & Talk Stations (MPABAJAB), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• Radio advertising sales
• Sports radio coverage
• Classic hits format
• Community programming

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Local businesses purchase advertising airtime on WTBF's FM and AM stations to reach the Pike County and Wiregrass listening audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WTBF Radio is a local radio broadcaster operating three frequencies (FM 94.7, AM 970, FM 96.3) that sells advertising airtime to local businesses and delivers news, music, sports, and community programming to Pike County and the Wiregrass region of Alabama. Its programming includes Classic Hits music, Infinity Sports Network content, flagship morning shows, and local high school and college sports coverage.

Product overview

WTBF Radio is a locally-owned radio station broadcasting since 1947, operating as a dual-station operation: FM 94.7 ('Your Classic Hits and Sports Radio Station') carries Classic Hits music and selected sports programming, while AM 970/FM 96.3 focuses on sports coverage including the Infinity Sports Network, Atlanta Braves baseball, Auburn football, and Troy University athletics. The station offers a portfolio of local programming including The Morning Show (flagship weekday morning program), talk shows covering Alabama politics and books, and extensive high school football coverage of 11 teams. WTBF provides community services including obituaries, community calendars, and local news/weather updates throughout the day on both stations.

Differentiator

Problem solved

Functional benefit

Products and services

• WTBF-FM 94.7 Classic Hits radio station broadcasting on FM 94.7, serving Pike County and the Wiregrass region of Alabama since 1947 with news, music, and local programming.
• AM 970/FM 96.3 Sports radio station carrying Infinity Sports Network, Atlanta Braves baseball, Auburn University football, and Troy University sports alongside local coverage.
• The Morning Show Flagship morning program airing Monday through Friday 5:30-9 a.m., hosted by Stephanie McCall and Abii Griffin, featuring community announcements, birthdays, and local news.
• This Week in Alabama Politics Political commentary and analysis program hosted by Steve Flowers covering Alabama state politics.
• On the Bookshelf with Dave 'Doc' Kirby Literary program celebrating over 30 years on air, airing Sundays at 9:30 a.m. on FM 94.7 and 11:30 a.m. on AM 970/FM 96.3.
• Reflections (Gospel Program) Sunday morning gospel music program 'The Gospel Giant and Ms. Sonja' airing at 9:00 a.m. on AM 970 and FM 96.3.
• Radio Advertising Sales Sales representation services for local businesses to advertise on WTBF radio stations; currently seeking sales representative to drive advertising revenue growth.
• Live Radio Streaming Online streaming service allowing listeners to tune in to live radio broadcasts via the station website at wtbfradio.com/streams.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• Troy UniversitycoreOthersWTBF serves as the broadcast partner for Troy University sports, airing Trojan football, men's and women's basketball, and baseball games on FM 94.7, with women's basketball on AM 970/FM 96.3.
• Atlanta Braves (Braves Radio Network)coreOthersWTBF is a Braves Radio Network affiliate, carrying Atlanta Braves baseball games throughout the season on AM 970 and FM 96.3.
• Auburn UniversitysecondaryOthersWTBF broadcasts Auburn University football games all season long on AM 970/FM 96.3.
• Infinity Sports NetworkcoreOthersAM 970 and FM 96.3 carry the Infinity Sports Network for sports programming content.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WZHT (Cumulus Media): WZHT is a Cumulus-owned station based in Troy, Alabama—the same market as WTBF—broadcasting a comparable Hot AC / Top 40-leaning format and competing head-to-head for the same local advertising dollars and listener attention.

Broad incumbents

• Cumulus Media: Cumulus Media operates one of the largest US radio station portfolios and directly owns WZHT in Troy, AL—overlapping WTBF's home market. It offers similar talk, sports, and music formats at substantially greater scale and with national digital reach.
• Salem Communications: Salem Communications operates news/talk and Christian-formatted radio stations across the US, including in smaller markets similar to WTBF's. Comparable in format focus and small-market orientation but with much greater scale and conservative-leaning content mix.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates major-market AM/FM stations plus the Audacy digital audio platform. It competes with WTBF for sports broadcast rights and represents the integrated digital audio direction WTBF currently lacks.
• Townsquare Media: Townsquare Media operates a cluster-based model of local radio stations in small and mid-sized US markets, mirroring WTBF's geographic positioning and local-first programming philosophy but at much greater scale and with integrated digital assets.
• iHeartMedia: iHeartMedia is the largest US radio broadcaster with hundreds of AM/FM stations including in Alabama, plus the iHeartRadio digital audio platform. It competes with WTBF for the same local and regional ad budgets and offers far greater digital and podcast capabilities.
• Emmis Communications: Emmis Communications operates a smaller portfolio of AM/FM stations and content properties including talk and sports formats. Comparable in size discipline and content orientation but with an urban-market skew versus WTBF's small-market positioning.
• Beasley Media Group: Beasley Media Group operates AM/FM stations across multiple US markets with a focus on local content, sports, and digital extensions. Comparable to WTBF in its local-content orientation but at significantly larger corporate scale and broader format mix.
• Entravision Communications: Entravision operates radio stations in US Hispanic and small markets and competes for local ad budgets in similar geographies. While format mix differs, the small-market local ad sales motion is directly comparable to WTBF's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wtbf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTBF