What Sunland Shutters does

Sunland Shutters is a brand and division of Ta Chen International, Inc., a privately held California corporation that is a leading US distributor and manufacturer of stainless steel with facilities in China and Taiwan. Sunland operates as a vertically integrated custom window shutter manufacturer, controlling production from company-owned Basswood forests in Northern China and Southern Russia through its own wood mill, kiln drying, and component milling operations, all the way to finished shutter packaging. Its core product portfolio spans two materials: Polycore®, an aluminum-reinforced polymer shutter featuring a proprietary co-extrusion process that embeds aluminum cores into all rails, stiles, and louvers; and Lexwood®, a premium 100% kiln-dried Basswood shutter graded across three tiers (Grade A FAS/Select, #1 Common, #2 Common). The company also offers a catalog of 20+ specialty shapes (arches, sunbursts, octagons, French door cutouts), a Sheerview Shade soft-treatment line, and the Polytec® commercial-grade shutter brand via a sister division of Ta Chen.

The firm sells exclusively through an authorized dealer network rather than direct-to-consumer. Homeowners are routed to dealers via a zip-code-based dealer locator on the website, and dealers place orders through a proprietary password-protected portal. Regional sales representatives (LA, Northern California, Southeast/Florida, Texas) and independent reps (Miami, Arizona) support dealer development, with a Texton Office Showroom distributor relationship covering the Dallas market. Pricing is quote-based per custom measurement and is not publicly disclosed; commercial Polytec specifications emphasize fire ratings, GREENGUARD Gold indoor air quality certification, and LEED-contributing characteristics for healthcare, hospitality, and commercial interiors. Headcount disclosed in the source material is approximately 15 US-based employees concentrated in sales, design, customer service, and operations across Long Beach (CA) headquarters, Lakeland (FL) customer service, and Dallas (TX) distribution, with manufacturing executed through the Ta Chen parent ecosystem.

Name

Sunland Shutters

Legal name

Ta Chen International, Inc.

Website

https://www2.sunlandshutters.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunland Shutters, a division of privately held Ta Chen International, is a vertically integrated US manufacturer of premium custom window shutters (Polycore aluminum-reinforced and Lexwood kiln-dried Basswood) sold exclusively through an authorized dealer network serving residential and light-commercial customers.

Ownership category

akta.pro rank

Product category

Custom Window Shutters

NAICS

Blind and Shade Manufacturing (337920)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window shutters
• Interior shutter manufacturer
• Basswood shutters
• Polymer shutter systems
• Commercial window coverings

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Window Shutter Sales: Sunland Shutters generates revenue through the manufacture and sale of premium window shutters. Products are sold exclusively through a network of authorized dealers. The company operates with a dealer portal system where dealers can place orders. Pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sunland Shutters is a U.S. manufacturer of custom interior window shutters sold exclusively through an authorized dealer network. The product line centers on two material platforms — Polycore polymer shutters with aluminum reinforcement and Lexwood kiln-dried basswood shutters — supplemented by Specialty Shapes for non-standard window openings and a Sheerview top-down shade system. The company also supplies the Polytec commercial-grade product line through a sister division for commercial and architectural projects.

Product overview

Sunland Shutters is a vertically integrated manufacturer of custom window shutters offering two primary product lines: Polycore® (aluminum-reinforced polymer shutters) and Lexwood® (kiln-dried basswood shutters). The portfolio includes specialty custom shapes (arches, sunbursts, octagons, French door cutouts), a Sheerview sheer shade line, and the commercial-grade Polytec® brand through a sister division. The products differ by material composition—Polycore uses co-extruded aluminum reinforcement within polymer components for moisture resistance, while Lexwood uses 100% premium basswood for a natural wood aesthetic.

Differentiator

Problem solved

Functional benefit

Brands

• Polycore®: Aluminum-reinforced shutters featuring co-extruded aluminum reinforced shutter components; moisture and UV resistant; result of nearly 10 years of research and development
• Lexwood®
• Sheerview Shade
• Polytec® Shutters

Products and services

• Polycore Shutters Custom interior shutters built from co-extruded aluminum-reinforced polymer louvers, designed for moisture-rich, high-traffic, and coastal residential applications where traditional wood shutters degrade. Sold through authorized dealers.
• Lexwood Shutters Custom interior shutters manufactured from kiln-dried premium basswood with hand-finished, GREENGUARD Gold certified Renner paint, available across three wood-grade tiers for varied price points. Sold through authorized dealers for residential projects.
• Specialty Shapes Custom-shaped interior shutters for arched, angled, eyebrow, circular, and other non-standard window openings, available in both Polycore and Lexwood materials and sold through the authorized dealer network.
• Sheerview Shade A top-down shade system offered by Sunland as a complementary window treatment alongside its shutter lines, sold through the authorized dealer channel.
• Polytec Commercial Shutters Commercial-grade shutters supplied through a sister division of Sunland for non-residential and multi-family construction projects, targeting architects, contractors, and commercial developers.

Quantifiable outcome

• Polycore shutters nearly double window R-value when added to a standard Premium Vinyl Low-E 366 Argon Double Glazed window, reducing heat flux by nearly a factor of two.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and regional.

• Ta Chen International, Inc.flagshipOthersParent company is Ta Chen International, Inc., a California corporation. Sunland Shutters is operated as a subsidiary/division of Ta Chen. Ta Chen is a leading manufacturer and distributor of stainless steel in the US with over 10 locations nationwide and facilities overseas in China and Taiwan.
• Renner Paint Company (Italian Division)coreTechnology or IntegrationThe Italian division of the international Renner Paint Company specially formulates all primer, paint, and stain for Sunland Shutters. These products are engineered specifically for Sunland's products. Finishes are environmentally friendly water-based with near-zero VOC ratings.
• Texton Office ShowroomregionalChannel Partner/ Reseller/ DistributorTexton Office Showroom in Dallas operates as a distributor for Sunland Shutters products in the Dallas market. Provides showroom presence and local distribution.
• Polytec ShutterscoreOthersPolytec is a division of Ta Chen International established in 2006 focused on commercial grade shutters. While under the same parent company, Polytec serves a distinct commercial market segment with different product requirements (fire ratings, LEED characteristics).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eclipse Shading Systems: Specialist manufacturer of interior shutters (wood and polymer) for residential and commercial applications. Comparable to Sunland as a direct product-line competitor in custom shutters, though distributed more broadly across North America.
• Norman Window Fashions: Vertically integrated manufacturer of wood, composite, and polymer shutters sold through a North American dealer network. Closely comparable to Sunland in product mix (premium wood + alternative-material shutters), dealer-channel GTM, and emphasis on specialty shapes and finishes.
• Budget Blinds: Franchise-based window treatments dealer network covering blinds, shades, and shutters. Comparable to Sunland in that both rely on a third-party dealer/installer channel to reach homeowners, although Budget Blinds is multi-brand and franchise-owned rather than manufacturer-tied.

Emerging players

• Centor: Designer and manufacturer of premium interior shutters, blinds, and retractable insect screens with a focus on architectural-grade quality. Comparable to Sunland in premium positioning and customization but with a smaller footprint and emerging North American presence.

Others

• American Blinds and Wallpaper: Online retailer of custom window treatments (blinds, shades, shutters) sold direct-to-consumer. Comparable to Sunland as a competing sales channel for custom shutters but operates purely as a reseller rather than a manufacturer like Sunland.

Broad incumbents

• Springs Window Fashions: Manufacturer of multiple window covering brands (Bali, Graber, Kirsch, SWFcontract) including wood and composite shutters. Comparable as a large incumbent in the same dealer channel with overlapping shutter SKUs and a much larger commercial-contract arm (Polytec/SWFcontract vs Sunland's Polytec).
• Levolor (Newell Brands): Mass-market window blinds, shades, and shutter brand owned by Newell Brands, distributed through big-box and independent dealers. Comparable as a competing shutter/blind brand in the same dealer channels but at lower price points and much broader product breadth than Sunland.
• Hunter Douglas: The largest premium window coverings manufacturer globally, offering plantation shutters alongside blinds, shades, and motorized solutions. Comparable to Sunland as a direct competitor in interior shutters (Heritance/Palm Beach lines) with a far broader national dealer footprint.

Regional players

• Timber Blinds & Shutters: Australian manufacturer of plantation shutters and timber blinds sold through dealers/installers. Comparable to Sunland in product (Basswood/poplar shutters) and dealer-led GTM but operating primarily in Australia/New Zealand rather than the US.
• Shuttercraft: UK-based custom shutter manufacturer selling made-to-measure wood and MDF shutters through a dealer/installer network. Comparable to Sunland in custom shutter manufacturing and dealer-led GTM, but operates primarily in the UK rather than the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunland-shutters

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunland Shutters