What Texton does

TEXTON is a third-generation, family-owned wholesale manufacturer of custom window treatments, founded in 1941 as Tontine Shade Shop in Dallas, Texas and now headquartered and manufactured at its Garland, Texas campus. The company sells exclusively to the trade — dealers, interior designers, architects, and contractors — through a nationwide network of 255+ authorized dealers, supported by an ePIC dealer ordering portal, T41 Rewards Club, monthly training webinars, and a Find-a-Dealer locator. No direct-to-consumer sales channel exists; consumer pricing is set by individual dealers.

The product portfolio spans interior and exterior shading. Interior categories include COLOR Roller Shades (345+ color and design selections), Basix Roller Shades, Natural Roller Shades, Highland Park Beverly Drive Roman Shades and Drapery, Woven Woods and Grass Weaves, Transitional/Zebra Shades, Avalon Sheer Shades, Honeycomb Shades, and PolyCore/Basswood Shutters. Exterior offerings include retractable Exterior Screens (with proprietary Z-Lock channel technology) and OPTEX fixed solar screens, with OPTEX 2.0 launching in 2026. Core manufacturing capability rests on five in-house digital printers (the most recent adding white-ink capability in 2025), supporting custom design reproduction, Sherwin-Williams/Benjamin Moore/Pantone color matching, and minimum order quantities of one shade. The motorization ecosystem supports Volta, Somfy, Automate, Coulisse, Dooya, and Turnils AMP motors, integrating via Bond Bridge Pro or vendor hubs to Alexa, Google Home, Apple HomeKit, SmartThings, Savant, Control4, Crestron, Lutron, ELAN, RTI, Homebridge, and Hubitat across WiFi, RF, POE, Matter over Thread, and Zigbee protocols. All products carry a Limited Lifetime Warranty.

TEXTON generates revenue primarily through one-time wholesale product sales to dealers plus hardware and accessory sales (motors, remotes, hubs, drapery hardware). Sub-brands include Basix, COLOR, Volta 2, Highland Park Beverly Drive, Walden, Opulence, Avalon, and Zebra Shades. The company has no disclosed institutional investors, no M&A activity, no public listing, and operates as a multi-generational family business now led by third-generation family members Ed Williams and Pam Rogers.

Name

Texton

Legal name

TEXTON, Inc.

Website

https://texton.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

101–250 employees

Short description

Third-generation, family-owned U.S. wholesale manufacturer of custom window treatments, founded 1941 in Texas, selling exclusively through 255+ trade dealers nationwide across interior shades, exterior screens, shutters, and motorization.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Curtain and Linen Mills (31412), Window Treatment Retailers (449122)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI)

Keywords

• Wholesale window treatments
• Custom roller shades
• Motorized shade systems
• Exterior solar screens
• Plantation shutters

Headquarters

HQ city

Garland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Window Treatment Sales: TEXTON manufactures and sells custom window treatments (roller shades, roman shades, drapery, shutters, honeycomb shades, exterior screens, woven shades, zebra shades, sheer shades) exclusively to authorized trade dealers. Products are made-to-measure with extensive customization options. Revenue is generated through one-time product sales with no minimum order quantities for most custom products.
2. Hardware and Accessories: Sale of motorization hardware (motors, remotes, hubs), drapery hardware (Magnolia Hardware), and replacement components. Accessories include motor hubs (Pulse 2, Tahoma, Bond), remotes, repeaters, cables, and smart home integration devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Texton is a wholesale manufacturer of made-to-measure custom window treatments, producing interior products (roller shades, roman shades, drapery, sheer shades, zebra shades, woven woods, honeycomb shades, shutters, blinds) and exterior shading systems (retractable exterior screens and OPTEX fixed solar screens). All products are sold exclusively through a network of more than 255 authorized trade dealers in the USA, supported by in-house custom digital printing, motorization (Volta, Somfy, Bond), smart-home integration, and a Limited Lifetime Warranty.

Product overview

Texton is a wholesale manufacturer of custom window treatments founded in 1941, operating as a third-generation family company. The product portfolio centers on interior and exterior shading solutions with motorization capabilities. Core interior products include COLOR Roller Shades (award-winning with 345+ color/design options), Basix Roller Shades (simplified everyday line), Natural Roller Shades (woven textures), Highland Park Beverly Drive Roman Shades & Drapery (5 styles, 200+ fabrics), Woven Woods & Grass Weaves (bamboo/soft wovens), Transitional/Zebra Shades (adjustable privacy), Avalon Sheer Shades (fabric louvers), Shutters (Basswood and PolyCore materials), and Honeycomb Shades (cellular insulation). Exterior offerings include OPTEX Fixed Solar Screens and Retractable Exterior Screens with Zip, Wire Guide, and Pivot Arm configurations. The motorization ecosystem supports Volta, Somfy, Automate, Coulisse, and Dooya motors with smart home integration via Bond Bridge Pro, voice assistants (Alexa, Google, Siri), apps, and third-party automation systems (Savant, Crestron, Control4, Lutron). Accessories include Opulence decorative bottom rails and drapery hardware. Custom digital printing with white-ink technology enables bespoke designs. All products are backed by a Limited Lifetime Warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Basix: A timeless roller shade collection featuring simplified, everyday materials in screen, light-filtering, and blackout options.
• COLOR
• Volta 2
• Highland Park Beverly Drive
• Walden
• Opulence
• Avalon
• Zebra Shades
• Bond Bridge Pro
• Somfy

Products and services

• COLOR Roller Shades Award-winning custom roller shade collection featuring 16 fabric options with 345+ color and design selections, supporting light filtering, sheer, and blackout opacities with custom digital printing available. Sold exclusively through authorized trade dealers for residential projects.
• Basix Roller Shades Simplified everyday roller shade collection featuring 1% and 3% screen shades plus light-filtering and blackout options, available with manual chain or Volta 2 motorized operation for residential dealers and homeowners.
• Natural Roller Shades Roller shades combining the simplicity of roller design with woven fabric texture, offering over 30 material selections with clutch, cordless, or motorized control options for residential applications.
• Highland Park Beverly Drive Roman Shades & Drapery Curated collection of Roman shade styles (Knife Pleat, Hobbled, Flat Roman, Front Slat, Relaxed Roman) and made-to-measure drapery (Euro Double/Triple Pinch Pleat, French Double/Triple Pinch Pleat, Ripplefold, Grommet) with over 200 fabrics available.
• Retractable Exterior Screens Retractable exterior screen systems for patios and outdoor spaces featuring Z-Lock technology that prevents fabric blow-out, with Zip Screen, Wire Guide, and Pivot Arm configurations and X-Weave fabric in 5% and 10% openness.
• Woven Woods & Grass Weaves Bamboo and soft woven pattern shades available as roman shades, sliding panels, and folding doors, with light filtering and room darkening liners, edge banding, and top-down/bottom-up options.
• Transitional (Zebra) Shades Transitional shades blending translucent and light-dimming fabrics with sheer or mesh for varying opacity levels; solid bands provide privacy when aligned, sheer bands allow light and views when shifted.
• Avalon Sheer Shades Sheer shades combining designer fabric with horizontal fabric louvers (vanes) between sheer panels, with light filtering and room darkening options, available as single shade, 2-on-1 headrail, or fabric-covered headrail with magnetic hold downs.
• Shutters (PolyCore and Basswood) Luxury shutters in premium kiln-dried Basswood (Lexwood) or aluminum-reinforced PolyCore, with 20 stain options and 21 painted finishes plus custom color matching, and specialty shapes including arch, half-round sunburst, and rake. GREENGUARD certified.
• Honeycomb Shades Energy-efficient cellular shades with insulating qualities, opacity options including sheer, semi-sheer, semi-opaque, and blackout, available cordless with top-down/bottom-up and day/night configurations.
• Custom Printed Shades Custom digital printing on roller shades using 5 in-house digital printers including white-ink technology, capable of modifying existing patterns, printing company logos, or reproducing custom artwork with a minimum order of 1 shade.
• OPTEX Exterior Solar Screens Fixed solar screens designed to reduce heat, improve comfort, and lower cooling costs in residential and commercial buildings, with OPTEX 2.0 offering improved performance and compact tube packaging.
• Bond Bridge Pro Smart Home Hub Smart home hub connecting TEXTON motorized shades (Volta, Somfy, Automate, Coulisse, Dooya motors) to home automation systems, with RF connectivity (431-437 MHz), WiFi 2.4GHz, Ethernet/POE, 3,500 sqft range, support for 50 devices, and 3-year warranty.
• Volta and Somfy Motorization Systems Motorization technology including battery-powered (lithium-ion rechargeable), low voltage, and line voltage options compatible with Somfy, Volta, and other motor brands; Volta 2 motors run up to 1 year before recharging with a 5-year battery warranty (7-year on wired motors).
• Opulence Decorative Bottom Rails Decorative bottom rails for COLOR Roller Shades featuring metal finishes (bronze, black) and fabric-wrapped options with mix-and-match end caps for a high-end designer look.
• Drapery Hardware (Magnolia, Queen & Mckenzie) Drapery hardware collections including Magnolia and Queen & Mckenzie lines for completing custom window treatment installations in residential projects.
• Colors of the Year Program Annual color program featuring Sherwin-Williams, Pantone, and Benjamin Moore Colors of the Year applied to COLOR Roller Shades, giving designers and homeowners trend-forward color flexibility.

Quantifiable outcome

• Limited Lifetime Warranty on all products for as long as the original retail purchaser owns the product
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Gary Sinise FoundationcoreStrategic or Co-development Partner · 1 December 2025TEXTON partnered with the Gary Sinise Foundation as part of the R.I.S.E. (Restoring Independence Supporting Empowerment) program, donating motorized roller shades to specially adapted smart homes for wounded veterans. TEXTON has contributed to four homes, including the 100th milestone home for Retired U.S. Army Sergeant First Class Joe Bowser in Clarksville, Tennessee.
• NICE (NICE Group)coreTechnology or IntegrationNICE partnered with TEXTON to automate shade technology in the Gary Sinise Foundation R.I.S.E. homes. NICE's advanced motorization and ElanOS platform integrates with TEXTON's COLOR Roller Shades for unified smart home control.
• Bond (Bond Bridge Pro)coreTechnology or IntegrationBond Bridge Pro integration enables TEXTON shades with Volta, Somfy, Automate, Coulisse, and Dooya motors to connect to smart home ecosystems. Supports Amazon Alexa, Google Home, SmartThings, Savant, Control4, ELAN, Crestron, RTI, Homebridge, and Hubitat.
• SomfycoreTechnology or IntegrationSomfy provides motorization technology including Sonesse Ultra 30, Sonesse 30, and Sonesse Ultra 50 AC motors. Somfy Tahoma hub and Somfy MyLink WiFi bridge enable smart home integration. 5-year warranty on motors and controls.
• Volta (Rollease Acmeda)coreTechnology or IntegrationVolta motorization provides lithium-ion rechargeable battery-powered solutions. Volta 2 for Basix features 5-channel remote and up to 1-year battery life. Volta Low Voltage and AC Voltage options available. 7-year warranty for wired motors, 5-year for battery-powered.
• Amazon AlexacoreTechnology or IntegrationVoice control integration allowing motorized shade control via Amazon Alexa smart speaker devices. Connects through Volta Pulse2 Hub or Somfy MyLink.
• Google HomecoreTechnology or IntegrationVoice control integration via Google Assistant. Allows natural voice commands for shade control through Google Home devices.
• Apple HomeKit (Siri)coreTechnology or IntegrationApple HomeKit compatibility via Volta WiFi bridge enables voice control through Siri on Apple devices. Only compatible with Volta motor and app systems.
• SavantmajorTechnology or IntegrationThird-party home automation platform integration for motorized shade control as part of whole-home automation systems.
• Control4majorTechnology or IntegrationThird-party home automation platform integration for motorized shade control. A/V integrators download software drivers to connect motors with Control4 systems.
• CrestronmajorTechnology or IntegrationEnterprise home automation platform integration for motorized shade control. Professional integrator installation and configuration required.
• ELANmajorTechnology or IntegrationThird-party automation system integration for unified smart home control including TEXTON motorized shades.
• Turnils (AMP Motorization)coreTechnology or IntegrationTurnils AMP motorization used for Avalon Sheer Shades. Compatible with Bond Bridge Pro for integration with TEXTON's motorization ecosystem.
• DuPontminorStrategic or Co-development PartnerOriginal company founding rooted in DuPont's Tontine roller shade fabric. The Tontine performance-driven fabric defined the company's earliest work in the 1940s.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Others

• Lutron Electronics: Leading manufacturer of motorized shades (Sivoia, Serena, Palladiom) and lighting controls integrated with HomeKit, Alexa, Google Home, and major automation systems. A critical partner AND adjacent competitor for premium motorized shade share.
• Somfy: Leading global manufacturer of motors and controls for interior and exterior window coverings; partner of Texton across motorization lines. Also adjacent competitor through its own shade brand relationships that could compete with Texton dealers in the premium motorized category.

Broad incumbents

• Hunter Douglas: Largest North American manufacturer of custom window treatments including shades, blinds, shutters, and motorized solutions (PowerView). Direct competitor to Texton's roller, roman, honeycomb, and shutter lines at the high end, with much broader scale and brand investment.
• Springs Window Fashions: Owner of Bali, Graber, SWFcontract, and other window treatment brands; manufactures custom shades, blinds, and shutters. Competes head-on with Texton across mid-market and premium trade channels through multi-brand coverage.

Direct peers

• Norman Window Fashions: Manufacturer of custom window coverings including motorized shades, shutters, and blinds with significant dealer/wholesale presence. SmartMotion motorization overlaps with Texton's Volta/Somfy motorization ecosystem.
• Lafayette Venetian Blind: Family-owned manufacturer of custom window treatments (shades, blinds, shutters) sold through dealers with a long regional heritage in the Northeast. Comparable in scale, family ownership structure, and trade-channel focus.
• Levolor: Long-standing manufacturer of custom blinds, shades, and shutters including motorized options, distributed primarily through big-box retail and dealer channels. Directly comparable to Texton's wholesale custom shades and shutters product line.
• Bali / Graber (Springs Window Fashions brands): Bali and Graber sell custom cellular shades, roller shades, romans, and motorized window treatments through dealers and retail. Their product breadth and dealer programs overlap directly with Texton's roller, roman, and honeycomb offerings.

Emerging players

• Blinds.com: Large online retailer of custom blinds, shades, and shutters. While Texton stays wholesale/trade, Blinds.com represents the DTC pressure on Texton dealers who must compete with it for the increasingly digital-savvy consumer.
• The Shade Store: DTC retailer of custom window treatments (roller shades, romans, drapery, shutters) with showrooms across the U.S. Competes for premium custom window treatment spend but goes direct to consumer rather than through dealers, contrasting with Texton's wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@texton6951
• Facebookfacebook.com/TextonInc
• LinkedInlinkedin.com/company/texton-inc
• Instagraminstagram.com/textoninc
• TikToktiktok.com/@textonwindowtreatments
• Xx.com/TextonInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texton