X-Ray Arcade

What X-Ray Arcade does

X-Ray Arcade is a privately held, event-based entertainment venue located at 5036 South Packard Avenue in Cudahy, Wisconsin, operating under Electric Entertainment. Founded in 2019, the venue functions as an all-ages bar and arcade space that hosts live music concerts, drag shows, DJ dance parties, film screenings, and rotating vegan food pop-ups. Its programming targets alternative, underground, and independent music subcultures spanning genres from death metal and hardcore to emo, indie, shoegaze, and punk, alongside the recurring SICKENING drag show series hosted by Roxy Toxin.

The venue's core operations are built around a calendar-driven model: the physical location opens only when events are scheduled, with tickets sold through etix.com (priced $5-$30 cash at the door) and on-site food and beverage service including pre-ordered vegan pop-ups via Tock. Beyond its Cudahy location, X-Ray Arcade books shows at partner venues throughout the Milwaukee area (Garibaldi, Anodyne, Sugar Maple, MKE Ultra, Falcon Hall), effectively functioning as a regional live music promoter for niche genres. The venue also offers private event rentals through a 'Rent Us' program.

The business operates as a small, independent live entertainment venue with 9 employees, no external funding rounds, no public revenue disclosure, and no proprietary technology platform. Marketing relies on a website calendar, email newsletter, Facebook events, Instagram, and a co-presentation partnership with WMSE 91.7 FM radio. The company has no app, no public API, no patents, and no certifications. Revenue is generated primarily through ticket sales, on-site food and beverage, and private venue rentals.

Name

X-Ray Arcade

Legal name

X-Ray Arcade

Website

https://xrayarcade.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

X-Ray Arcade is a privately held, event-based venue in Cudahy, Wisconsin, operating under Electric Entertainment. It hosts live music, drag shows, DJ dance parties, film screenings, and vegan food pop-ups for alternative and underground subculture audiences in the Milwaukee area.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Amusement Arcades (71312), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Live music venue
• Drag show events
• Arcade gaming
• Food pop-ups
• Event rental

Headquarters

HQ city

Cudahy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket sales: Revenue from ticketed events sold through etix.com platform, with prices ranging from $5-$30 cash at the door depending on the event type and performer.
2. Food and beverage sales: On-site food and drink sales including vegan food pop-ups, with pre-orders available through Tock platform.
3. Rental fees: Venue rental options for private events through the 'Rent Us' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

X-Ray Arcade operates an event-based, all-ages entertainment venue in Cudahy, Wisconsin, where it hosts ticketed live music concerts, drag performances (SICKENING series), DJ/dance parties, film screenings, and rotating vegan food pop-ups, complemented by on-site arcade games, a bar, and private event rental. The venue is open only when events are on its calendar and also books shows at partner venues throughout the Milwaukee area.

Product overview

X-Ray Arcade is an event-based venue operating out of Cudahy, Wisconsin, functioning as an all-ages bar and arcade space. The venue offers a multi-faceted entertainment portfolio combining live music events (spanning genres from death metal to indie rock to emo to hardcore), drag performances through the SICKENING series, DJ dance parties featuring goth and industrial themes, film screenings by curators like Videovomit, and a rotating food pop-up program centered on vegan and plant-based cuisine. The venue also operates an on-site bar and offers private event rental through its 'Rent Us' service. The venue is open only when events are scheduled on its calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Ray Arcade Event Venue An event-based, all-ages entertainment venue in Cudahy, Wisconsin, combining arcade gaming with live music, drag performances, film screenings, and food pop-ups; open only when events are scheduled on its calendar.
• Eat & Drink Services On-site bar service with cocktails and a rotating food program featuring vegan and non-vegan pop-up dining experiences, with pre-ordering available via Tock.
• Live Music Events Ticketed multi-genre live music programming including rock, metal, hardcore, emo, indie, shoegaze, punk, folk, jazz fusion, and psychedelic rock from regional, national, and international touring artists, typically priced $18–$25 cash at the door.
• Drag Shows (SICKENING Series) Alternative drag performance series hosted by Roxy Toxin featuring themed shows (Emo Night, Monster High, Club Creatures, Cult Classics, Spooky Summer, Birthday Boudoir), priced $15 cash at the door.
• DJ/Dance Events DJ dance parties including cyberpunk raves (Hack the Planet by Subspace), goth/industrial nights (1984, Goth Barge), video dance parties (Wax Trax!), and themed neon nights, typically priced $5 cash at the door.
• Film Screenings Film screening events curated by Videovomit and Severin Films including horror movies, cult classics, teen meltdown films, and VHS nights, generally offered at no cover.
• Food Pop-Up Program Rotating vegan and plant-based food pop-ups featuring vendors like Ste Martaen (MEETSTOP), Bite Me Vegan, and Maya Ophelia's, with made-to-order deli items and comfort food, pre-orderable via Tock.
• Venue Rental (Rent Us) Private event rental services for shows, parties, and gatherings at the venue space.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Electric EntertainmentcoreOthersParent company that operates X-Ray Arcade. Electric Entertainment is a Milwaukee-area entertainment company managing live music, food/drink, and video games venues.
• GaribaldicoreGTM or Marketing PartnerClub Garibaldi is a partner venue in Milwaukee where X-Ray Arcade books events. Located at 2501 South Superior Street, Milwaukee.
• AnodynecoreGTM or Marketing PartnerAnodyne coffee roastery in Walker's Point hosts X-Ray Arcade events. Located at 224 West Bruce Street, Milwaukee.
• Sugar MaplecoreGTM or Marketing PartnerSugar Maple is a partner venue in Bay View, Milwaukee hosting X-Ray Arcade booked events. Located at 441 East Lincoln Avenue.
• MKE UltracoreGTM or Marketing PartnerMKE Ultra is a partner venue in Milwaukee hosting X-Ray Arcade events. Located at 1535 West Mitchell Street.
• Falcon HallminorGTM or Marketing PartnerFalcon Hall in Riverwest hosts occasional X-Ray Arcade events. Located at 801 East Clarke Street, Milwaukee.
• WMSE 91.7 FMcoreGTM or Marketing PartnerWMSE is a Milwaukee radio station that co-presents events with X-Ray Arcade, including the Avengers show. The station sponsors and promotes alternative music events.
• etix.comcoreTechnology or IntegrationPrimary ticketing platform for online ticket sales for X-Ray Arcade events.
• Wall of YouthminorImplementation/ SI/ Consulting PartnerWebsite development company credited for building the X-Ray Arcade website (along with Squarespace).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• The Cooperage: Milwaukee waterfront live music and event venue with a broader family-friendly orientation. Regional peer offering competing live entertainment inventory in the same metro.
• Bremen Cafe: Long-established small Milwaukee music and performance venue with a bar. Comparable as a regional DIY-style venue competing for the same alternative-music audience.

Direct peers

• The Empty Bottle: Long-running Chicago DIY music venue with a bar, hosting indie, punk, experimental, and noise acts. Closely parallels X-Ray Arcade's small-scale, all-ages-leaning, alternative-music-forward model in a comparable Midwest city.
• The Basement (Nashville): Nashville small-room live music venue with a bar, hosting indie, rock, and alternative touring acts. Comparable in scale, format, and event-driven revenue model.
• Emporium Arcade Bar: Chicago bar-and-arcade concept combining craft drinks, food, and arcade gaming. Directly mirrors the 'gaming café/bar hybrid' format that defines X-Ray Arcade's day-to-day operating identity.
• Sleeping Village: Chicago bar and listening room that books indie, folk, jazz, and experimental acts at a small scale. Mirrors X-Ray Arcade's hybrid venue + bar + event-programming model with similarly lean operations.
• Saturn (Birmingham): Birmingham, AL live music venue and bar hosting indie, punk, metal, and electronic acts in a comparable small-room setting. Closely parallels X-Ray Arcade in programming breadth and bar-driven format.
• Cactus Club: Milwaukee small-room music venue and bar in Walker's Point, hosting indie, punk, hardcore, and emo. The closest direct local peer to X-Ray Arcade, sharing both geography and an underground-music focus.

Broad incumbents

• First Avenue & 7th St Entry: Iconic Minneapolis music venue (and attached smaller 7th St Entry room). Functions as a broader incumbent in the same Midwest live-entertainment ecosystem and tours through the same artist pipeline as X-Ray Arcade.

Emerging players

• Joystick Gamebar: Atlanta bar-and-arcade venue with retro games, cocktails, and event programming. Comparable as a hybrid arcade + bar concept, though without X-Ray Arcade's live music emphasis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xrayarcademke
• Facebookfacebook.com/xrayarcade
• Instagraminstagram.com/xrayarcademke
• LinkedInlinkedin.com/company/xrayarcade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-Ray Arcade