Yes Aluguel de Carros

What Yes Aluguel de Carros does

Yes Aluguel de Carros is a Brazilian car rental franchise operator headquartered in Belo Horizonte, Minas Gerais, founded in 1994 and operating approximately 70 corporate employees. The company runs its business under the Europcar Brasil brand, with franchisee-owned locations distributed across Brazil accessible via Europcar's website, location finder, and a toll-free 0800 reservation line. Its customer base spans individual consumers seeking short-term leisure and business rentals, small and medium-sized enterprises outsourcing their fleets, and travel agency partners bundling rentals into complete travel packages. The company is not publicly listed, has not raised external funding rounds in the available record, and reports no subsidiaries, M&A activity, or leadership changes.

The product portfolio centers on core car rental services (with bookings redirected to Europcar Brasil's platform), the YES Dotz loyalty program integrated with the Dotz coalition rewards ecosystem, a fleet outsourcing offering for SMEs, and dedicated travel agency services. The technology layer is described as a car rental booking and fleet management platform integrated with Europcar's global systems; no proprietary software, mobile app, AI features, or patents are disclosed. Revenue mechanics combine transactional per-rental fees on consumer bookings, recurring subscription-style contracts on SME fleet outsourcing, and franchise/licensing fees from independently operated Yes-branded locations across Brazil.

Name

Yes Aluguel de Carros

Legal name

Yes Aluguel de Carros

Website

https://yesalugueldecarros.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Yes Aluguel de Carros is a Brazilian car rental franchise operating since 1994 under the Europcar Brasil brand, serving individual consumers, SMEs via fleet outsourcing, and travel agencies across multiple domestic locations.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Managed Corporate Car Rental Programs (MCMP) (THADAOAA)

akta.pro secondary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Car rental services
• Vehicle leasing
• Fleet outsourcing
• Franchise network
• Corporate car rental

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Car Rental Services: Revenue generated from short-term and long-term vehicle rentals to individual and corporate customers through franchisee locations across Brazil.
2. Fleet Outsourcing Services: Fleet management and outsourcing solutions provided to small and medium-sized enterprises, generating recurring revenue from vehicle leasing and fleet management contracts.
3. Franchise Fees: Revenue from franchising the Yes Aluguel de Carros brand to entrepreneurs who operate their own car rental locations under the Europcar network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Yes Aluguel de Carros is a Brazilian car rental franchise operating under the Europcar Brasil network, providing short-term and long-term vehicle rentals to individual consumers and businesses through franchisee locations across Brazil. The company also offers fleet outsourcing solutions targeted at small and medium-sized enterprises, a Dotz-based loyalty program (YES Dotz), and dedicated services for travel agency partners.

Product overview

Yes Aluguel de Carros is a car rental franchise operating under the Europcar Brasil network. The company offers core car rental services through its fleet of vehicles, supported by a loyalty program (YES Dotz) that enables customers to earn and redeem points. The product portfolio includes fleet outsourcing solutions for businesses, dedicated services for travel agencies, and franchise opportunities for entrepreneurs looking to join the network.

Differentiator

Problem solved

Functional benefit

Brands

• Europcar Brasil: International car rental brand under which Yes Aluguel de Carros operates as a franchisee, providing rental services and access to Europcar's global fleet and network.

Products and services

• Aluguel de Carros (Car Rental)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Europcar BrasilcoreChannel Partner/ Reseller/ DistributorYes Aluguel de Carros operates as a franchise brand under the Europcar Brasil network. The partnership provides access to Europcar's global brand, booking systems, fleet management, and operational standards. Yes franchisees serve customers through Europcar's technology platform and can be found via Europcar's location finder.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Localiza: Localiza is Brazil's largest car rental operator, offering short-term rentals, long-term leasing, and fleet outsourcing to consumers, SMEs, and corporations - a direct overlap with Yes Aluguel de Carros' core rental and SME fleet outsourcing products.
• Movida: Movida is one of the largest car rental and fleet management companies in Brazil, directly competing with Yes across short-term rentals, monthly leasing, and corporate fleet outsourcing.
• Unidas: Unidas is a major Brazilian car rental and fleet management operator serving individuals and corporate clients, comparable to Yes across the same retail rental and B2B fleet outsourcing segments.
• Locamerica (formerly Locaralpha): Locamerica is a Brazilian fleet management and car rental operator focused on corporate and long-term leasing, directly comparable to Yes's Terceirização de Frota and corporate rental offerings.

Regional players

• Foco Aluguel de Carros: Foco is a Brazilian regional car rental operator that, like Yes, focuses on a specific domestic market footprint with short- and long-term rentals for consumers and SMEs, making it a comparable regional peer.

Broad incumbents

• Sixt SE: Sixt is a European-headquartered global car rental and mobility incumbent with growing presence in the Americas, offering premium and corporate rentals comparable to Yes's positioning.
• Avis Budget Group: Avis and Budget operate globally as broad incumbents in airport and corporate car rental, overlapping with Yes's traditional rental and SME/corporate segments.
• Hertz Global Holdings: Hertz is a global car rental incumbent that competes with Europcar-affiliated networks worldwide, including in Brazil, with comparable airport, off-airport, and corporate rental offerings.
• Enterprise Mobility: Enterprise operates one of the world's largest car rental and fleet management networks, competing with Yes across consumer rentals, corporate accounts, and fleet outsourcing services.
• Europcar Mobility Group: Europcar is Yes's franchisor and global parent brand; it operates a worldwide car rental and mobility platform and provides the booking systems, brand, and standards that Yes leverages in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yes-aluguel-de-carros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yes Aluguel de Carros