YES!YOGA - Yoga Studio Köln

What YES!YOGA - Yoga Studio Köln does

YES!YOGA is a single-location boutique yoga studio in Cologne's Innenstadt district (Friesenstraße 50, 50670 Köln), founded in 2013 and operated as a sole proprietorship (Einzelunternehmen) by owner Leila Ragge. The studio runs small-group classes capped at 14 participants, offering Vinyasa Flow, Yin, Chakra Flow, Prenatal, Postnatal, and beginner "Safe & Slow" programs. Around eight staff include multiple named yoga teachers supporting both in-studio and digital delivery.

The business operates a hybrid in-studio and online model. In-studio attendance is supplemented by a Digital Studio (Videothek) with live streams and an on-demand video library. The product portfolio extends beyond classes to Yoga Alliance certified 200h and 300h Vinyasa teacher training programs, a wide catalog of single-session workshops (anatomy, philosophy, adjustments, arm balances, handstand, Sanskrit, chanting, meditation, Pranayama), personal training, business/corporate yoga, and studio rental. Technology is provided by third-party SaaS: fitogram for course management and booking, Eversports for workshop registration, MailChimp for email, and Squarespace for the website.

YES!YOGA monetizes through a mix of recurring subscriptions (Studio Flat €89/mo with a 12-month commitment, Online Flat €69/mo, Kombi Flat €99/mo), unit-priced workshops (€49 standard, with member discounts), teacher training tuition, personal training fees, corporate contracts, and studio rental. Customer acquisition channels include the website, blog/journal content marketing, Instagram and Facebook, and a €15 trial lesson that converts into class-card purchases. The customer base is direct-to-consumer individual practitioners in Cologne and the broader North Rhine-Westphalia region, with no enterprise anchor accounts disclosed.

Name

YES!YOGA - Yoga Studio Köln

Legal name

Yes!Yoga

Website

https://yesyoga-cologne.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

YES!YOGA is a Cologne-based boutique yoga studio operating since 2013 as a sole proprietorship of founder Leila Ragge, offering small-group in-studio classes (max 14), a Digital Studio with live streams and video library, Yoga Alliance certified 200h and 300h teacher trainings, workshops, personal training, corporate yoga, and studio rental to individual practitioners and aspiring teachers.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Corporate/Workplace Yoga & Pilates (HSADACAJ), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Yoga teacher training
• Online yoga classes
• Prenatal yoga programs
• Corporate wellness yoga

Headquarters

HQ city

Cologne (Köln)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Studio Flat Membership: Monthly subscription for unlimited studio class attendance with 12-month contract term and 2-month cancellation notice
2. Online Flat Membership: Monthly subscription for unlimited live streams and online video access, cancelable monthly with 1-month notice
3. Online & Studio Kombi Flat: Combined monthly subscription for unlimited access to both studio classes and online content
4. Yoga Teacher Training: 200-hour and 300-hour Yoga Alliance certified Vinyasa yoga teacher training programs
5. Workshops and Continuing Education: Various workshops including anatomy, philosophy, adjustments, arm balances, headstand/handstand, Sanskrit, chanting, meditation, and Pranayama for yoga teachers and enthusiasts
6. Personal Training: One-on-one yoga sessions tailored to individual needs and physical conditions
7. Business Yoga / Corporate: Yoga services offered to businesses for employee wellness programs
8. Studio Rental: Rental of yoga studio space to other instructors or wellness practitioners

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

YES!YOGA operates a physical yoga studio in Cologne city center offering in-person group yoga classes (capped at 14 participants), an online Digital Studio (Videothek) with live streams and on-demand videos, and structured yoga teacher training programs (200h and 300h Yoga Alliance certified Vinyasa). Additional offerings include specialized workshops, personal training, prenatal and postnatal yoga, corporate business yoga, and studio space rental.

Product overview

YES!YOGA is a yoga studio in Cologne offering a comprehensive portfolio of in-person and online yoga services. The core offering consists of studio-based group yoga courses (limited to 14 participants) and a Digital Studio (Videothek) with live streams and on-demand videos. The studio provides structured yoga teacher training programs: a 200h Yoga Alliance certified Vinyasa foundation course and an advanced 300h training. A diverse range of single-session workshops covers anatomy, philosophy, adjustments, pranayama, meditation, and specialized techniques. Additional services include Personal Training (tailored one-on-one sessions), Business Yoga for corporate clients, and studio rental. The business operates on a class-card and membership model, offering Studio Flat, Online Flat, and combined membership plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yoga Courses In-person yoga classes at YES!YOGA's Cologne studio, including Vinyasa Flow, Yin Yoga, Prenatal, Chakra Flow, Safe & Slow beginner courses, and specialty courses. Classes are limited to 14 participants and require online pre-registration.
• Digital Studio (Videothek) Online video library providing Live Streams and on-demand yoga videos with personalized feedback in live streams, offering time flexibility for remote or time-constrained participants.
• 200h Yoga Teacher Training (Building Foundation) Yoga Alliance certified Vinyasa yoga teacher training program covering yoga philosophy, history, energetics (chakras), breath exploration, anatomy, and Power Vinyasa fundamentals.
• 300h Advanced Yoga Teacher Training Advanced yoga teacher training building on the 200h foundation, covering Yogatherapy, psychology, neurology, Pre- and Postnatal Yoga, Ayurveda, Yin Yoga, Spiraldynamik, and therapeutic/psychological aspects.
• Workshops Single-session workshops covering Anatomy, Yoga Philosophy, Adjustments, Pranayama, Meditation, Chanting & Mantra, Sanskrit, Sun Salutations, Headstand & Handstand, Arm Balances, and 108 Sun Salutations.
• Personal Training One-on-one yoga sessions tailored to individual body needs and goals, provided as an alternative to group classes.
• Business Yoga Yoga programs designed for corporate clients, bringing yoga sessions to businesses for employee wellness initiatives.
• Studio Rental Rental of YES!YOGA studio space for external yoga teachers, event organizers, or wellness practitioners.
• Safe & Slow Beginner Course Nine-week systematic beginner yoga program teaching fundamental Asanas, Pranayama techniques, and meditation introduction, culminating in Vinyasa Flow/Power Yoga practice.
• Prenatal Yoga Courses Specialized yoga courses for pregnant women, combining breath work, strengthening, and stretching exercises suitable for all trimesters.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• fitogramcoreTechnology or Integrationfitogram provides the course management and booking platform that powers YES!YOGA's online course scheduling and registration system. Customers are redirected to fitogram to create accounts and book classes.
• EversportscoreChannel Partner/ Reseller/ DistributorEversports is used as the registration and booking platform for YES!YOGA workshops. Workshop registrations are processed through Eversports links, with various pricing tiers (standard, membership, USC member rates).

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Urban Sports Club: Germany's leading sports and wellness subscription aggregator offering access to thousands of partner studios including yoga. Comparable as a competitor for monthly membership wallet share, but operates as a broad aggregator rather than a dedicated yoga provider.
• CorePower Yoga: Large US-based yoga studio chain with teacher training programs and digital offerings. Comparable operating model — multi-format yoga instruction plus certified teacher training — but at significantly greater scale and geographic footprint than YES!YOGA.
• Mrs. Sporty: Germany-based women's fitness chain offering small-group training including yoga components. Comparable as a competing women-focused fitness/wellness provider in Germany with a similar small-group membership model, though broader in scope than YES!YOGA's yoga-only positioning.

Direct peers

• Alo Moves: Premium online yoga, fitness, and mindfulness content subscription from Alo (the activewear brand). Comparable to YES!YOGA's Online Flat at a similar subscription price point, targeting consumers who want professional-grade yoga instruction at home.
• Down Dog: Yoga and fitness app with procedurally generated classes. Comparable as a digital yoga/fitness subscription targeting individuals who want flexible, on-demand yoga practice — directly competing with YES!YOGA's Videothek offering.
• Asana Rebel: Yoga-inspired fitness subscription app founded in Germany. Directly comparable as a German-origin yoga/fitness subscription competing for the same German-speaking consumer base, with a similar hybrid yoga + broader fitness positioning.
• YogaEasy: Germany-based online yoga subscription platform offering on-demand video classes and live streams. Closely comparable to YES!YOGA's Digital Studio/Videothek offering with a similar German-speaking target market and subscription pricing model, though without the physical studio component.
• Glo: Online yoga and wellness subscription platform with live classes and a large on-demand library. Comparable as a digital-first yoga subscription competing for the same hybrid in-studio/online consumer wallet share that YES!YOGA targets with its Kombi Flat.

Emerging players

• 7Mind: German meditation and mindfulness subscription app with corporate wellness offerings. Comparable as a German-origin consumer and corporate wellness subscription; overlaps with YES!YOGA's meditation/Pranayama workshops and Business Yoga segment.

Others

• Eversports: Austria/Germany-based booking and studio management platform used by YES!YOGA for workshop registration. Comparable as an adjacent/enabling technology partner that also powers competing yoga studios; not a direct competitor but shapes the studio's customer acquisition infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yesyoga_cologne
• LinkedInlinkedin.com/company/yes-yoga-cologne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YES!YOGA - Yoga Studio Köln