Wellhub

What Wellhub does

Wellhub is a Brazilian-founded global corporate wellness platform, originally launched as Gympass in 2012 and rebranded to Wellhub. The company operates a B2B2C model: enterprises contract annually based on team size to offer employees a single subscription that unlocks access to a network of 100,000+ in-person gyms and studios, 3,800 virtual personal trainers, and 95+ premium wellness apps covering fitness, mindfulness, nutrition, and sleep. Employees select from 11 tiered plans ranging from a free Digital tier (10 wellness apps) to a Diamond tier at $344.99/month, with companies able to fully or partially subsidize plans through the Wellhub+ add-on.

The underlying platform is cloud-based and aggregates partner booking systems via integration APIs, supports Apple HealthKit data ingestion, and includes a personal-trainer-facing sub-product (Trainiac). An AI personalization layer, WellhubAI, was launched in beta in January 2026 to build employee wellness plans tailored to individual goals. The platform serves 3 million employee subscribers across 14 country markets (US, Argentina, Brazil, Canada, Chile, Germany, Spain, Ireland, Italy, Mexico, Portugal, Romania, UK), with payments to wellness partners growing more than 75% annually from 2021 to 2024 and 500 million cumulative check-ins as of August 2024.

Wellhub monetizes via corporate subscription contracts (recurring annual revenue, per-seat pricing) and employee-paid subscription plans (monthly recurring). Its go-to-market combines direct enterprise sales to HR and benefits leaders with a self-serve employee sign-up flow and a growing network of channel partnerships, including AVADO in the UK, The Gym Group for UK gyms, Columbia University for higher education, and Citi Bike for urban mobility. The company is venture-backed (most recently a $85M Series F in March 2024 led by EQT Growth, General Atlantic, and Moore Strategic Ventures), has completed multiple European acquisitions (Fitprime, Urban Sports Club for $600M in March 2025), and filed for a U.S. IPO in December 2025 targeting offerings of at least $500 million. Named enterprise customers span financial services (Aflac, BBVA, Tokio Marine, SoFi, Robert W. Baird), healthcare (Dignity Health, Ionis Pharmaceuticals), technology (Zendesk, Activision Blizzard), and infrastructure (Ferrovial, Brookfield).

Name

Wellhub

Legal name

Wellhub US, LLC

Website

https://wellhub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wellhub is a global corporate wellness platform offering employees a single subscription to 100,000+ gyms, 3,800 virtual trainers, and 95+ wellness apps across fitness, mindfulness, nutrition, and sleep, sold to enterprises of all sizes across 14 countries.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Facilities Support Services (56121), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Corporate wellness platform
• Employee benefits subscription
• Fitness network aggregator
• Workplace wellbeing solutions
• Wellness marketplace access

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Corporate subscription (B2B): Companies pay an annual fee to Wellhub based on team size and chosen investment level; this funds corporate access to the wellness platform and produces recurring annual contract revenue.
2. Employee subscription (B2B2C): Employees pay a monthly subscription rate (e.g., Digital at $0.00/month up to Diamond at $344.99/month) to access the Wellhub network of gyms, studios, virtual trainers, and wellness apps; subscriptions auto-renew monthly until cancelled.
3. Payments to wellness partners (network economics): Wellhub drives more than 75% average annual growth in payments to wellness partners from 2021 to 2024; the network monetization effect is a structural feature of the business model with nearly 60,000 partner gyms, studios, and apps.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Wellhub operates a corporate wellness platform that gives employees of subscribing companies access to a single subscription covering 100,000+ in-person gyms and studios, 3,800 virtual personal trainers, and 95+ premium wellness apps spanning fitness, mindfulness, nutrition, and sleep. Companies invest annually based on team size and can launch programs in 30 days or less, with optional full or partial funding through Wellhub+. Supporting capabilities include AI-powered personalization via WellhubAI, partner booking system integration APIs, and the Trainiac personal trainer client management platform.

Product overview

Wellhub is a single unified corporate wellness platform (formerly known as Gympass) offering employees a single subscription accessing fitness, mindfulness, nutrition, and sleep options. The platform is built around a core platform (Wellhub Core Platform) that integrates a network of 100,000+ partner gyms and studios, 3,800+ virtual personal trainers, and 95+ premium wellness apps. Add-on modules extend the platform: Wellhub+ enables companies to fully or partially fund employee plans; WellhubAI (in beta) provides AI-driven personalized wellness routines; and Trainiac offers personal trainers a client management tool. The product is structured into tiered subscription plans (Digital through Diamond) offered to employees via employer sponsorship, with partner-facing booking system integrations enabling the gym/studio network. Together these products form an integrated B2B2C wellness platform serving corporate clients and their employees globally.

Differentiator

Problem solved

Functional benefit

Brands

• Trainiac: A service under Wellhub for personal trainers to grow and manage their clients within the partner network.

Products and services

• Wellhub Core Platform Cloud-based corporate wellness platform providing employees of subscribing companies with access to 100,000+ in-person gyms and studios, 3,800+ virtual personal trainers, and 95+ premium wellness apps covering fitness, mindfulness, nutrition, and sleep. Companies invest annually based on team size and can launch programs in 30 days or less.
• Wellhub+ Investment option for companies to fully or partially fund Wellhub wellness plans for their employees, designed to drive higher enrollment rates and engagement compared to traditional co-pay models. Sold to corporate clients.
• WellhubAI AI-powered personalization engine (currently in beta) that builds individualized wellness plans tailored to employee goals such as sleep, nutrition, fitness, and mindfulness. Generates AI-Powered Wellbeing Journeys and matches employees with routines from the partner network. Available to Wellhub members through the core platform.
• Trainiac Personal trainer-facing product that enables personal trainers to grow and manage clients through the Wellhub ecosystem. Provides virtual personal training access to Wellhub members via 3,800+ virtual personal trainers.
• Wellhub Partner Integration (Booking System) Partner-facing integration system allowing third-party gyms, studios, and fitness/wellness partners to connect their booking systems to the Wellhub platform so partner venues can serve Wellhub members seamlessly. Sold as a partner enablement product.

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• AVADOcoreGTM or Marketing Partner · 5 May 2026AVADO, a UK provider of online HR training and CIPD qualifications, partnered with Wellhub effective May 5, 2026 to embed comprehensive wellbeing support into accredited HR learning programmes. Every new UK learner enrolling in an Avado CIPD qualification receives a Wellhub membership at no additional cost, with access to over 100,000 fitness and wellness partners, mindfulness apps, nutrition support, and mental health resources. AVADO becomes the first HR qualification provider in the UK to embed this scale of wellbeing support into a professional learning programme. Both companies plan to collaborate on a live event series, a co-authored report, and a webinar series over the coming year.
• Columbia UniversitycoreChannel Partner/ Reseller/ Distributor · 22 January 2026Columbia University launched a partnership on January 22 with Wellhub to subsidize off-campus gym memberships for students, addressing chronic overcrowding and equipment maintenance issues at Dodge Fitness Center. Tiers range from free digital access to $345 per month, with the starter tier at $8.49 per month providing access to 1,600 gyms nationwide. As of February 6, approximately 4,000 students had clicked the registration link and 1,000 had created accounts.
• The Gym GroupcoreChannel Partner/ Reseller/ Distributor · 30 December 2025The Gym Group expanded its partnership pilot with corporate wellness provider Wellhub, adding 54 new gym locations ahead of the January fitness demand, bringing total accessible sites to 244 in the UK. The expansion is part of The Gym Group's Next Chapter plan focused on accelerating new site development.
• Urban Sports ClubcoreStrategic or Co-development Partner · 26 March 2025Wellhub acquired Urban Sports Club to expand its presence in the corporate wellness sector across Europe. The acquisition represents an effort to strengthen its market position and service offerings and was highlighted as a notable sports tech M&A deal of 2024 in Drake Star analysis.
• FitprimecoreStrategic or Co-development Partner · 17 December 2024Wellhub expanded its presence in Europe through the acquisition of Fitprime, strengthening its corporate wellness platform footprint on the continent.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Personify Health (formerly Virgin Pulse): Personify Health is the closest direct peer to Wellhub, offering a corporate wellness platform that aggregates fitness, mindfulness, and health programs for employer-sponsored benefits to large enterprises, competing head-to-head for HR and benefits budgets.
• Limeade: Limeade is a corporate wellbeing platform serving mid-market and enterprise customers with engagement, fitness, and mental health resources, directly competing with Wellhub's employee-wellness subscription model.
• Headspace for Work: Headspace for Work sells mindfulness, meditation, and wellbeing subscriptions to enterprise HR buyers, overlapping with Wellhub's premium wellness apps offering and competing for the same benefits wallet.
• Calm Business: Calm Business provides meditation, sleep, and mental wellness benefits to employers, competing with Wellhub's mindfulness and sleep wellness options for HR budget allocations.
• Spring Health: Spring Health sells mental health and wellbeing benefits to employers, overlapping with Wellhub's holistic wellness positioning while focusing more heavily on clinical mental health delivery.
• Lyra Health: Lyra Health provides mental health and wellbeing benefits to enterprise customers, competing with Wellhub for HR/benefits budget allocations and overlapping on mental wellness content delivery.
• BetterUp: BetterUp sells coaching, mental health, and wellbeing benefits to enterprise HR buyers, overlapping with Wellhub's holistic employee wellbeing value proposition targeting similar Fortune 1000 customers.

Emerging players

• Unmind: Unmind is a mental health and wellbeing platform primarily serving UK and European enterprises, partially overlapping with Wellhub's mindfulness and mental wellness offering and competing for the same HR/benefits budgets.
• Wellable: Wellable is a corporate wellness platform for SMB and mid-market employers offering fitness, nutrition, and wellbeing programs, partially overlapping with Wellhub's SMB segment and competing for similar HR budgets.

Broad incumbents

• Optum (UnitedHealth Group): Optum, the health services arm of UnitedHealth Group, offers wellness programs as part of a much broader portfolio including insurance, pharmacy, and care delivery, overlapping with Wellhub but at greater scale and with deeper enterprise distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellhub