Yokohama Tire Sales Philippines, Inc.

What Yokohama Tire Sales Philippines, Inc. does

Yokohama Tire Sales Philippines, Inc. (YTSP) is a wholly owned distribution subsidiary of The Yokohama Rubber Co., Ltd., a Japanese tire manufacturer established in 1917 with operations in over 100 countries. Incorporated on December 20, 2000 in Makati City, the company was formed to import, export, and sell wholesale tires and rubber goods for automobiles, trucks, and aircrafts throughout the Philippines. YTSP is one of two Philippine subsidiaries; the other, Yokohama Tire Philippines, Inc. (YTPI), is a 1996 joint venture with JFE Shoji Trade Corporation that manufactures passenger car radial and recreational vehicle tires for the global market.

The company distributes a portfolio of Yokohama-branded tires organized into four primary lines: ADVAN (ultra-high performance, sports, and EV tires including the A052, Apex, dB, Fleva, Neova, Sport V107, and Sport EV with Silent Foam Technology), GEOLANDAR (all-terrain, mud-terrain, highway-terrain, and crossover/SUV tires), BluEarth (fuel-efficient and grand touring tires such as ES32, GT, and XT), and Alliance (value-tier 030Ex). YTSP also supplies original equipment tires directly to local vehicle manufacturers in the Philippines. Technical differentiation rests on proprietary rubber compounding and tread technologies (BluEarth, GEO-SHIELD, Triple-Polymer, MS Compound, Silent Foam, CV2 with serrated outer groove), developed at the parent-company level.

YTSP operates a hybrid go-to-market: an extensive authorized dealer network covering Metro Manila, North Luzon, South Luzon, and Visayas/Mindanao, supplemented by direct-to-consumer marketing through yokohamatire.ph, Facebook, Instagram, and TikTok, and engagement programs such as ADVAN track days at Clark International Speedway and dealer conferences. Revenue is generated through wholesale hardware sales to dealers and direct OEM supply, with 46 employees and a non-public pricing model in which customers are directed to dealers; promotional campaigns periodically offer 25-35% discounts and co-branded incentives with KFC, McDonald's, and Pluxee. No public revenue figures, funding history, or external investors are disclosed.

Name

Yokohama Tire Sales Philippines, Inc.

Legal name

Yokohama Tire Sales Philippines, Inc.

Website

https://yokohamatire.ph

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Yokohama Tire Sales Philippines, Inc. is a wholly owned subsidiary of The Yokohama Rubber Co., Ltd., distributing Yokohama-branded passenger, performance, SUV, commercial, and EV tires across the Philippines via an authorized dealer network and OEM supply to local vehicle manufacturers.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire distribution services
• Passenger car tires
• Commercial vehicle tires
• High performance tires
• Tire dealer network

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Tire Distribution and Sales: Yokohama Tire Sales Philippines distributes Yokohama's complete product line for passenger cars, light trucks, commercial trucks and buses and high-performance and other rubber goods for motor vehicles throughout the Philippines. Revenue is generated through wholesale to dealers and retail sales through the dealer network.
2. Original Equipment Supply: Major supplier of original equipment tires to local vehicle manufacturers in the Philippines, providing tires directly to automotive OEMs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Yokohama Tire Sales Philippines, Inc. distributes Yokohama's complete line of tires for passenger cars, light trucks, commercial trucks and buses, and high-performance vehicles throughout the Philippines via an extensive authorized dealer network. The company also serves as a major supplier of original equipment tires to local vehicle manufacturers, distributing tires under the ADVAN, GEOLANDAR, BluEarth, and Alliance product lines.

Product overview

Yokohama Tire Sales Philippines, Inc. distributes a comprehensive portfolio of Yokohama-branded tires for passenger cars, light trucks, commercial trucks, buses, and high-performance vehicles. The product portfolio is organized into four main lines: ADVAN (ultra-high performance and sports tires including A052, Apex V601, dB V553, Fleva V701, Neova AD09, Sport EV, Sport V107), GEOLANDAR (off-road and all-terrain tires including A/T 4, CV, H/T, M/T, X-AT, X-CV, X-MT), BluEarth (fuel-efficient and eco-focused tires including ES32, GT, XT), and Alliance (value-oriented tires including 030Ex). The company serves both retail consumers and supplies original equipment tires to local vehicle manufacturers in the Philippines.

Differentiator

Problem solved

Functional benefit

Brands

• ADVAN: High-performance and ultra-high-performance tire line including models such as ADVAN A052, ADVAN Apex, ADVAN Fleva, ADVAN Neova, ADVAN Sport, ADVAN dB, and ADVAN Sport EV for electric vehicles.
• GEOLANDAR
• BluEarth
• Alliance

Products and services

• ADVAN A052 Ultra-high performance tire designed for extreme grip and high speeds for street and track use, featuring race-inspired BluEarth engineering and motorsports MS Compound technology.
• ADVAN Apex V601 Y-rated ultra-high performance street tire with 3+1 circumferential grooves for wet and dry performance, maximum grip compound, and tread design for bigger-size performance vehicles.
• ADVAN dB V553 Sport and comfort balance tire with firm handling and braking on dry and wet roads, featuring new dB compound for fuel efficiency and quietness, plus side reinforcement belt for heavy-weight premium cars.
• ADVAN Fleva V701 Performance tire designed for dry and wet conditions with aggressive tread and road-hugging silica-infused compound, plus solid outside ribs for block stiffness and high-speed stability.
• ADVAN Neova AD09 Street legal sports tire with improved casing, compound, and tread pattern providing outstanding dry grip and precision handling for ultra-high performance on street and track.
• ADVAN Sport EV Tire exclusively designed for electric vehicles, featuring SILENT FOAM TECHNOLOGY for road noise reduction, low RRC compound for extended cruising range, and OE-based wet grip compound.
• ADVAN Sport V107 Ultra-high performance tire with matrix rayon body ply for steering stability, wider straight grooves for hydroplaning resistance, and Silent Sipe Design for quieter ride.
• GEOLANDAR A/T 4 (G018) All-terrain tire for ultimate traction across highway and off-road conditions, featuring Triple 3D deep sipes, zig-zag deep grooves, wavey sipes, and notch grooves for hydroplaning resistance and stone drilling protection.
• GEOLANDAR CV (G058) All-season tire for crossovers and SUVs with enhanced wet and winter grip, featuring CV2 compound with serrated outer groove design, hundreds of 2D/3D combination sipes, and multi-pitch tread pattern for quiet ride.
• GEOLANDAR H/T (G056) Highway and byway tire with Advanced All-Season Compound Technology for extended tread life and all-weather traction, featuring Five-Pitch Tread Variation for noise reduction and Triple 3D sipes.
• GEOLANDAR M/T (G003) Mud terrain tire engineered with GEO-SHIELD technologies for rock-solid construction, featuring innovative tread pattern and triple-polymer compound for outstanding grip, durability, and industry-leading tread life.
• GEOLANDAR X-AT (G016) On/off-road tire for serious off-road terrain without compromising on-road comfort, featuring specially-engineered shoulder blocks, durable construction against impacts and punctures, and distinctive tread grooves for quiet ride.
• GEOLANDAR X-CV (G057) Tire built for luxury sport crossovers with optimized all-season performance and powerful wet braking, featuring belt package for precise handling, wide circumferential grooves, and staggered five pitch block variation.
• GEOLANDAR X-MT (G005) Extreme mud terrain tire with GEO-SHIELD construction, featuring high void-to-lug ratio, deep side blocks for steep climb traction, high-density compound, and triple-polymer tread compound for slow even wear.
• BluEarth ES32 Fuel-efficient tire with nano BLEND compound including Orange Oil, featuring enhanced wet and dry grip, high durability for long tread life, and square wide contact surface for better wear resistance.
• BluEarth GT (AE51) Grand touring tire with more rigid shoulder blocks and sidewall construction for spirited driving, featuring Advance Rubber Mixing Technology for wet grip, lightweight construction, and asymmetrical tread pattern.
• BluEarth XT (AE61) SUV tire for family vehicles driving on city streets and motorways, featuring BluEarth technology for fuel economy, wet safety performance, handling stability, and smooth comfortable ride.
• Alliance 030Ex Value tire with high precision balance for fuel efficiency and wear resistance, developed with Yokohama Expertise and nano-level blend technology for best vehicle performance and low fuel consumption.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Pluxee PhilippinesminorGTM or Marketing Partner · 15 October 2024Yokohama Philippines partnered with Pluxee for the 'Roll & Reward' promotion where customers buying Yokohama tires received Pluxee gift certificates worth Php 500 (for GEOLANDAR/ADVAN) or Php 200 (for other Yokohama tires excluding ADVAN, Geolandar, RY55, Commercial, Alliance, TBS, and on sale tires).
• KFC PhilippinesminorGTM or Marketing Partner · 1 June 2024Yokohama Philippines partnered with KFC Philippines for the 'YOKOHAMA x KFC PERFECT COMBO' promotion where customers buying Yokohama tires received free KFC gift vouchers worth Php 500 (for GEOLANDAR/ADVAN) or Php 200 (for other Yokohama tires).
• McDonald's PhilippinesminorGTM or Marketing Partner · 1 April 2021Yokohama Philippines partnered with McDonald's Philippines to make everyday driving more rewarding. Customers received free McDonald's treats for every purchase of two Yokohama tires (except TBS tires) at participating dealers.
• Strada Club of the PhilippinesminorGTM or Marketing Partner · 7 February 2020Partnered with Strada Club of the Philippines who lent 4x4 vehicles for the Geolandar X-Series dealer conference and 4x4 trail experience at Sacobia River in Clark. The partnership provided vehicles for dealers to test the new Geolandar X-AT and X-MT tires in off-road terrain.
• JFE Shoji Trade CorporationcoreStrategic or Co-development Partner · 30 April 1996Formerly Kawasho Corporation, JFE Shoji Trade Corporation partnered with The Yokohama Rubber Company, Ltd. to establish Yokohama Tire Philippines, Inc. (YTPI) as the first tire manufacturing facility in Asia outside Japan. YTPI produces Yokohama brand passenger car radial (PCR) and recreational vehicle (RV) tires for the global market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pirelli Philippines: Direct peer distributing Pirelli high-performance and premium tires in the Philippines. Comparable ultra-high-performance and motorsport-adjacent brand positioning to Yokohama's ADVAN line.
• Hankook Tire Philippines: Direct peer distributing Hankook tires in the Philippines through dealers and OEM supply. Competes in similar premium-mid tier segments with comparable product breadth across passenger, SUV, and commercial.
• Michelin Philippines: Direct competitor distributing Michelin tires in the Philippines with parallel premium positioning, dealer network, and OEM supply. Comparable in brand premiumization and multi-product portfolio strategy.
• Dunlop Philippines: Direct peer distributing Dunlop tires (Sumitomo Rubber) across the Philippines through dealer networks. Comparable mass-to-premium tier positioning and OEM supply relationships.
• Goodyear Philippines: Direct competitor distributing Goodyear tires across the Philippines through authorized dealers and OEM channels. Similar asset-light distribution model backed by a global premium tire manufacturer.
• Continental Tire Philippines: Direct peer distributing Continental passenger, commercial, and specialty tires in the Philippines through dealer networks. Comparable premium European brand positioning and OEM supply model.
• Toyo Tire Philippines: Direct peer distributing Toyo Tires in the Philippines through dealer networks. Comparable Japanese premium brand positioning with focus on performance, off-road, and passenger segments.
• Bridgestone Philippines: Direct competitor distributing Bridgestone tires across the Philippines through a similar dealer network and OEM supply to local vehicle manufacturers. Closest peer in terms of premium Japanese tire brand positioning and nationwide three-region coverage.

Emerging players

• Westlake Tire Philippines: Chinese-brand tire distributor competing in the Philippines value and mid-tier segments. Comparable distribution model targeting price-sensitive consumers and commercial fleets.
• GT Radial Philippines (Giti Tire): Regional Asia-headquartered tire distributor competing primarily in the value and mid-tier segments in the Philippines. Directly competes with Yokohama's Alliance value line and BluEarth mid-tier products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YokohamaPhilippines
• Instagraminstagram.com/YokohamaPhilippines
• TikToktiktok.com/@yokohamaphilippines
• LinkedInlinkedin.com/company/yokohama-tire-sales-philippines-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokohama Tire Sales Philippines, Inc.