Pluxee Philippines
Pluxee Philippines is a Makati-based subsidiary of the global Pluxee Group that provides digital gift certificates, employee rewards, and recognition solutions to over 4,000 corporate clients in the Philippines, redeemable across 17,000+ partner merchant locations via app, SMS, email, and API channels.
- Company typePrivate
- Founded2003
- HeadquartersMakati, Philippines
- Headcount—
- GTM typeB2B
- OfferingServices
What Pluxee Philippines does
Pluxee Philippines Incorporated is a Philippine-registered subsidiary of the global Pluxee Group (formerly Sodexo Benefits and Rewards), providing digital gift certificates, employee rewards, and recognition solutions to corporate clients across the Philippines. Founded in 2003 and headquartered in Makati, the company rebranded from Sodexo Benefits and Rewards Services Philippines to Pluxee in February 2024, aligning with the parent group's global spin-off from Sodexo.
The company's product portfolio centers on three core digital reward instruments (Pluxee Gift Card, Pluxee Gift Code, Pluxee Gift Credits) complemented by branded gift passes (SM Gift Pass, SM Gift Pass Choice, WalterMart Gift Pass) and a comprehensive Rewards and Recognition Platform. Distribution operates through mobile apps (iOS/Android), SMS, email, physical cards, an online shop (shop.pluxee.ph), a merchant locator portal, and a Pluxee Gift Code API that integrates with HRIS systems, third-party websites, mobile apps, and chatbots. Rewards are redeemable at over 17,000 partner merchant locations spanning major Philippine retailers, supermarkets, fashion brands, fast-food chains, pharmacies, and digital platforms (Grab, Lazada, Shopee).
The business model is primarily B2B enterprise field sales targeting corporate employers, channel partners, and consumer brands, with custom quote-based pricing and multi-year contracts. Revenue is generated through a mix of one-time purchases (gift cards, gift codes, branded passes) and subscription/recurring arrangements (Gift Credits, Enterprise Rewards Programs). The company serves over 4,000 corporate clients and is supported by documented GDPR and Philippines Data Privacy Act compliance with SSL encryption, though no financial metrics, headcount, or AI capabilities are disclosed.
Pluxee Philippines firmographics
Firmographics- Name
- Pluxee Philippines
- Legal name
- Pluxee Philippines Incorporated
- Website
- https://pluxee.ph
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Pluxee Philippines is a Makati-based subsidiary of the global Pluxee Group that provides digital gift certificates, employee rewards, and recognition solutions to over 4,000 corporate clients in the Philippines, redeemable across 17,000+ partner merchant locations via app, SMS, email, and API channels.
- Ownership category
- akta.pro rank
Pluxee Philippines industry classification
Industry- Product category
- Employee Benefits and Rewards
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
- akta.pro secondary industry
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)
Keywords
Where Pluxee Philippines is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Pluxee Philippines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Gift Card Sales: Pluxee Gift Cards (physical cards with digital functionality) sold to corporate clients for employee rewards and recognition programs.
- Gift Code/Voucher Sales: Digital gift codes distributed via SMS or email, sold to businesses for employee incentives and customer rewards programs.
- Pluxee Gift Credits: Digital credits loaded onto the Pluxee app, redeemable at partner merchants, sold as part of employee benefits packages.
- SM Gift Pass: Gift passes for SM Store, SM Markets, and SM retail affiliates, sold to corporate clients for employee rewards.
- WalterMart Gift Pass: Gift passes for WalterMart stores, sold to businesses for employee recognition and incentive programs.
- Enterprise Rewards Programs: Customized employee experience and rewards solutions sold to enterprises for workforce engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on company size and requirements |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Pluxee Philippines product offering
Product offeringCore offering
Pluxee Philippines provides digital gift certificates, rewards, and recognition solutions sold primarily to corporate clients for employee engagement, incentives, and benefits programs. The company distributes multi-format reward products (physical-digital gift cards, SMS/email gift codes, mobile app credits, and branded merchant-specific passes) redeemable across a network of more than 10,000 partner merchants nationwide, supported by an API-enabled distribution platform.
Product overview
Pluxee Philippines operates as an employee experience and engagement company offering a multi-product rewards ecosystem. The portfolio consists of three core digital reward products (Pluxee Gift Card, Pluxee Gift Code, and Pluxee Gift Credits) complemented by branded gift pass solutions (SM Gift Pass, SM Gift Pass Choice, Walter Mart Gift Pass), all connected through a Rewards and Recognition Platform. The products serve both employer-to-employee rewards and external incentive programs, with digital delivery via app, SMS, email, or physical cards, and redemption at over 17,000 merchant locations nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Pluxee Gift Card: A digitally-powered physical card that can be used instantly at partner merchants.
- Pluxee Gift Code
- Pluxee Gift Credits
- SM Gift Pass
- SM Gift Card
- SM Gift Pass Choice
- Walter Mart Gift Pass
- Rewards and Recognition Platform
Products and services
- Pluxee Gift Card A digitally-powered physical card enabling instant redemption at partner merchants; used by corporate clients for employee recognition and corporate gifting.
- Pluxee Gift Code Digital vouchers distributed via SMS or email with API integration for real-time enterprise rewards management, targeting corporate reward and incentive programs.
- Pluxee Gift Credits Digital credits loaded into the Pluxee Philippines mobile app, redeemable at more than 10,000 partner merchants and app-exclusive stores; sold as part of employee benefits packages.
- SM Gift Pass Instant gift redeemable at SM Store, SM Markets, and SM retail affiliates nationwide; sold to corporate clients for employee rewards.
- SM Gift Pass Choice Digital solution distributed as a 10-digit alphanumeric code via SMS, email, or tangible scratch card, accepted at SM retail affiliates nationwide.
- WalterMart Gift Pass Gift pass enabling convenient shopping options at WalterMart stores nationwide; sold to businesses for employee recognition and incentive programs.
- Rewards and Recognition Platform Comprehensive platform for employee rewards and recognition programs enabling organizations to recognize achievements and boost engagement through flexible reward options, including customized enterprise rewards solutions.
Quantifiable outcome
- Companies with highly engaged teams see 21% higher productivity, 37% lower absenteeism, and 25% less turnover
- +2 more outcomes
Companies that use Pluxee Philippines
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Pluxee Philippines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Pluxee Philippines partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- SM (SM Store, SM Markets, SM Mall)coreSM is a major retail partner where Pluxee Gift Pass and gift cards can be redeemed. Includes SM Store, SM Markets, and all SM retail affiliates nationwide. One of the flagship merchant partners in the Pluxee network.
- Robinson's SupermarketcoreRobinson's Supermarket is a key partner merchant in the Pluxee network, allowing employees to redeem rewards at their grocery stores.
- UniqlomajorUniqlo is a fashion retail partner where Pluxee rewards can be redeemed for clothing and accessories.
- BenchmajorBench is a fashion and apparel partner in the Pluxee merchant network for reward redemption.
- JollibeecoreJollibee is a major fast-food partner where Pluxee rewards can be redeemed for food purchases at Jollibee restaurants nationwide.
- ChowkingmajorChowking is a Chinese fast-food partner in the Pluxee merchant network, allowing employees to redeem rewards for food.
- Red RibbonmajorRed Ribbon is a bakery and pastry partner in the Pluxee network for reward redemption.
- Shakey'smajorShakey's is a pizza and casual dining partner in the Pluxee merchant network.
- WatsonscoreWatsons is a health and wellness retail partner (drugstore and personal care) in the Pluxee network, accepted at branches nationwide including SM affiliates.
- GrabmajorGrab is a delivery and transportation partner where Pluxee Gift credits can be used for GrabFood and other Grab services.
- LazadamajorLazada is an e-commerce partner where Pluxee rewards can be used for online shopping on the platform.
- ShopeemajorShopee is an e-commerce partner in the Pluxee network for online reward redemption.
- WalterMartcoreWalterMart is a supermarket and retail partner with dedicated Pluxee WalterMart Gift Pass product for employee rewards.
- Southstar DrugmajorSouthstar Drug is a pharmacy partner in the Pluxee merchant network for health and wellness purchases.
- Vision ExpressminorVision Express is an optical/eyewear partner in the Pluxee network.
- David's SalonminorDavid's Salon is a beauty and grooming partner in the Pluxee merchant network.
- AbensonminorAbenson is an electronics and appliances retail partner in the Pluxee network.
- Digital WalkerminorDigital Walker is a technology/gadget retail partner in the Pluxee merchant network.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pluxee Philippines competitors and assessment
Company assessmentBroad incumbents
- Pluxee Group: Global parent of Pluxee Philippines operating across ~30 countries; directly comparable as the broader portfolio of employee benefits, rewards, and gift card services that the Philippines entity sits within.
Emerging players
- Xoxoday: Global rewards and incentives platform with multi-country gift card, voucher, and prepaid distribution — directly comparable to Pluxee's API-enabled digital rewards distribution model.
- GCash: Philippines-leading digital wallet with broad merchant acceptance and corporate disbursement capabilities; an emerging competitor that could disintermediate traditional gift card rewards models like Pluxee's.
- Reward Gateway: Employee engagement and rewards platform serving HR teams with recognition, benefits, and prepaid card products — comparable to Pluxee's Rewards and Recognition Platform and enterprise rewards motion.
- Maya (Maya Bank): Philippines digital bank and wallet with growing merchant network and corporate payments features — another domestic fintech player expanding into rewards/incentives territory adjacent to Pluxee.
- Perkbox: Employee perks, rewards, and recognition platform targeting HR buyers with prepaid gift cards and digital rewards — overlapping with Pluxee's enterprise rewards and recognition use cases.
Direct peers
- Blackhawk Network: Global gift card and prepaid solutions provider with multi-merchant networks and corporate distribution capabilities — comparable to Pluxee's gift card, gift code, and digital credits products.
- Tango Card (by Blackhawk): Digital rewards and gift card platform for enterprise incentive/recognition programs with API-based distribution — closely aligned with Pluxee Gift Code API and Rewards Platform offerings.
- Edenred: Global leader in employee benefits and rewards (Ticket Restaurant, Ticket Benefits), directly competing with Pluxee in multi-country prepaid/meal/gift solutions for corporate clients and merchants.
Regional players
- Boost (Boost Holdings): Malaysia-based digital payments and rewards platform with merchant network and corporate rewards programs — a Southeast Asian peer in adjacent geography offering similar B2B/B2C reward products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pluxee Philippines social profiles
Digital presencePluxee Philippines compliance and trust
Trust signalCompliance3 records
Pluxee Philippines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pluxee Philippines leadership team
Management profileNumber of profiles
Pluxee Philippines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pluxee Philippines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pluxee Philippines
What does Pluxee Philippines do?
Pluxee Philippines provides digital gift certificates, rewards, and recognition solutions sold primarily to corporate clients for employee engagement, incentives, and benefits programs. The company distributes multi-format reward products (physical-digital gift cards, SMS/email gift codes, mobile app credits, and branded merchant-specific passes) redeemable across a network of more than 10,000 partner merchants nationwide, supported by an API-enabled distribution platform.
Is Pluxee Philippines a public or private company?
Pluxee Philippines is a private company. It is classified as corporate owned and is currently operating.
When was Pluxee Philippines founded?
Pluxee Philippines was founded in 2003.
Where is Pluxee Philippines based?
Pluxee Philippines is headquartered in Makati, Philippines, in the Asia region.
How does Pluxee Philippines make money?
Six revenue lines are on record. Gift Card Sales are the primary driver. The others are gift Code/Voucher Sales, pluxee Gift Credits, SM Gift Pass, walterMart Gift Pass and enterprise Rewards Programs.
Who are Pluxee Philippines's main competitors?
Pluxee Group is listed as a broad incumbent. Emerging players are Xoxoday, GCash, Reward Gateway, Maya (Maya Bank) and Perkbox. Direct peers are Blackhawk Network, Tango Card (by Blackhawk) and Edenred. Boost (Boost Holdings) is listed as a regional player.
Does Pluxee Philippines have an API?
Yes. Pluxee Gift Code API enables real-time distribution, tracking, and inventory management of digital rewards. The API supports customizable integration across multiple platforms including rewards platforms, websites, HRIS systems, mobile apps, and chatbots. Features include personalized team/customer journeys, real-time campaign-based reward distribution, order availability checking, and account inventory monitoring. The API complies with GDPR standards for data security. Developer documentation is at www.sodexo.ph/your-needs/digital-rewards.
What industry is Pluxee Philippines in?
Pluxee Philippines's product category is Employee Benefits and Rewards. Its primary akta.pro industry code is MPAAAIAG, Rewards, Incentives & Gift Card Program Services, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards. Its NAICS code is 513210 and its SIC code is 7372.