Yolloh

What Yolloh does

Yolloh is a Belgian confectionery brand operated by Euro Distri Service SA (EDS), a public limited company headquartered in Ixelles, Belgium. The brand curates 24 candy references across three specialized dietary ranges — Vegan (100% plant-based, no animal-derived colorants or additives), Gelatin-Free, and Gluten-Free — spanning gummy, starch-based, and gum textures in varied shapes, colors, and flavors. The portfolio combines nostalgic Belgian candy classics with contemporary favorites, addressing consumers with dietary restrictions who otherwise face limited confectionery variety. Product names include Babies, Acid Churos, Cola Cherry, Cinturas, Strawberries, Sweet Bears, Veggie Mix, Black Rolls, Whistles, and Seashells, among others.

The company runs a direct-to-consumer e-commerce storefront on Shopify (yolloh.com), with individual units priced at €2.19–€3.29 and bulk boxes of 15 units priced at approximately €49.35, targeting individual consumers and small retail buyers. Distribution is dual-channel: DTC e-commerce for end consumers and wholesale distribution to retail stores through parent wholesaler EDS, supported by merchandising displays. Payments are processed via Shopify's checkout supporting PayPal and major credit cards (MasterCard, Visa, Carte Bancaire Nationale, Aurore, Carte VPay, Cofinoga/Privilège, Cofidis 4 étoiles, American Express, Discover, Maestro). Marketing relies on the storefront, social share buttons (Facebook, Twitter, Pinterest), email newsletter signup, and an FAQ content page — all organic channels with no paid-acquisition infrastructure evident.

The revenue model is straightforward one-time e-commerce and wholesale sales of physical candy SKUs, with no subscription, licensing, or recurring component. The organization is sub-scale at 7 employees and operates exclusively within Belgium with no claimed global footprint. Customer signals are limited to long-tail individual consumer testimonials; no enterprise accounts or named retail chains are disclosed. There is no evidence of venture capital funding, M&A activity, patents, or third-party certifications.

Name

Yolloh

Legal name

EURO DISTRI SERVICE SA

Website

https://yolloh.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yolloh is a Belgian confectionery brand operated by Euro Distri Service SA, offering 24 candy references across vegan, gelatin-free, and gluten-free lines via a Shopify-powered DTC e-commerce store and wholesale distribution to retail stores in Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Ixelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct E-commerce Sales: Yolloh generates revenue through direct-to-consumer e-commerce sales via its Shopify-powered website. Products are sold both as individual units and in bulk boxes (x15 format). The company is a Belgian confectionery brand operating as part of Euro Distri Service SA.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Yolloh is a Belgian confectionery brand offering 24 candy references across three specialized dietary ranges: Vegan (100% plant-based), Gelatin-free, and Gluten-free. The portfolio spans gummies, starch-based candies, and gum-based sweets in varied shapes, colors, and flavors, sold both as individual units (€2.19–€3.29) and as bulk boxes of 15 units for retail/wholesale buyers through a Shopify-powered DTC e-commerce site and wholesale distribution via parent company Euro Distri Service SA.

Product overview

Yolloh is a Belgian confectionery brand operated by Euro Distri Service SA (EDS), offering a curated selection of 24 candy references combining iconic sweets from yesterday and today. The product portfolio includes three specialized ranges: Vegan (100% plant-based, no animal-derived colorants or additives), Gelatin-Free (gelatin replaced with non-animal alternatives), and Gluten-Free. Product types include gummies, starch-based candies, and gum-based sweets. Individual retail products include Babies, Acid Churos, Cola Cherry, Cinturas, Strawberries, Vampire, Sweet Bears, Veggie Mix, Sweet Strawberries, Cola Mix, Sweet Vampire, Bottl'Gum, UFO's, Besitos, Red Tubes, Watches, Party Mix, Black Rolls, Whistles, Dummies, and Seashells. The company also offers bulk box packaging under Yolloh Pro (boxes of 15 units) for retail and distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Babies Pacifier-shaped sour candies known for being so sour they make you cry; sold as a single unit.
• Acid Churos Sour churro-shaped candies with red berries flavor, coated with tangy sugar; sold as a single unit.
• Besitos Sweet strawberry-flavored gummy candy, gluten-free; sold as a single unit.
• Black Rolls Licorice rolls, a nostalgic candy; sold as a single unit.
• Bottl'Gum Bottle-shaped gummy candy; sold as a single unit.
• Cola Cherry Soft candy shaped like cola cherry bottles; sold as a single unit.
• Cola Mix Candy shaped like cola and cola cherry bottles; sold as a single unit.
• Cinturas Sour strawberry-flavored bands, mats, and belts; sold as a single unit.
• Dummies Sugar pacifiers with fruit flavor; sold as a single unit.
• Party Mix Surprise bag of assorted candies perfect for birthdays; sold as a single unit.
• Red Tubes Small strawberry licorice tubes filled with gum; sold as a single unit.
• Seashells Seashell-shaped candy; sold as a single unit.
• Sweet Bears Sour mini bears to share or enjoy alone; sold as a single unit.
• Sweet Strawberries Giant, sweet, tender and flavorful strawberries; sold as a single unit.
• Sweet Vampire Sweet vampire teeth candies; sold as a single unit.
• Strawberries Giant, tender and flavorful strawberries; sold as a single unit.
• Box Acid Churros x15 Box of 15 Acid Churros candies, bulk retail packaging for retailers and event planners.
• Box Acid Tongues x15 Box of 15 Acid Tongues candies, bulk retail packaging.
• Box Babies x15 Box of 15 Babies candies, bulk retail packaging.
• Box Besitos x15 Box of 15 Besitos candies, bulk retail packaging.
• Box Black Rolls x15 Box of 15 Black Rolls candies, bulk retail packaging.
• Box Bottl'Gum x15 Box of 15 Bottl'Gum candies, bulk retail packaging.
• Box Cherry Cola x15 Box of 15 Cherry Cola candies, bulk retail packaging.
• Box Cola Mix x15 Box of 15 Cola Mix candies, bulk retail packaging.
• Box Dummies x15 Box of 15 Dummies candies, bulk retail packaging.
• Box Party Mix x15 Box of 15 Party Mix candies, bulk retail packaging.
• Box Red Tubes x15 Box of 15 Red Tubes candies, bulk retail packaging.
• Box Strawberries x15 Box of 15 Strawberries candies, bulk retail packaging.
• Box Sweet Bears x15 Box of 15 Sweet Bears candies, bulk retail packaging.
• Box Sweet Strawberries x15 Box of 15 Sweet Strawberries candies, bulk retail packaging.
• Box Sweet Vampire x15 Box of 15 Sweet Vampire candies, bulk retail packaging.
• Box UFO x15 Box of 15 UFO candies, bulk retail packaging.
• Box Vampire x15 Box of 15 Vampire candies, bulk retail packaging.
• Box Veggie Mix x15 Box of 15 Veggie Mix candies, bulk retail packaging.
• Box Watches x15 Box of 15 Watches candies, bulk retail packaging.
• Box Whistles x15 Box of 15 Whistles candies, bulk retail packaging.
• Box Seashells x15 Box of 15 Seashells candies, bulk retail packaging.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Probel GroupminorOthersProbel Group shares administrative networks and resources with Euro Distri Service SA. They are part of the shared corporate infrastructure mentioned in the privacy policy as joint recipients of personal data.
• Checkout SolutionsminorOthersCheckout Solutions shares administrative networks and resources with Euro Distri Service SA. They are identified in the privacy policy as a co-recipient of customer data alongside Probel Group and EDS.
• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the yolloh.com online store. The website footer credits Shopify as the e-commerce engine behind the store.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fazer: Finnish confectionery group producing gummies, pastilles, and licorice under brands such as Fazer's Panda and Jenkki; comparable to Yolloh on European regional confectionery brand operations, multi-texture candy catalog, and dietary-focused sub-lines.
• Katjes: German family-owned candy company known for vegan and vegetarian gummies (Katjes Grün-Weiß, Salmiak), the most direct functional peer to Yolloh on plant-based, gelatin-free confectionery positioning in the European DACH/Benelux market.
• Cloetta: Nordic-headquartered confectionery group with multiple candy brands across pastilles, gummies, and chewables; comparable to Yolloh in multi-brand, multi-format European candy portfolio and retail wholesale distribution model.
• Trolli: Sour and gummy candy brand under Ferrara, with a portfolio (Trolli worms, sour belts, gummy shapes) that closely mirrors Yolloh's texture and flavor variety and competes for the same impulse-buy occasion.
• The Natural Confectionery Co. Candy brand owned by Yowie/Nestlé positioned around real fruit, no artificial colors, and natural ingredients; comparable to Yolloh on 'better-for-you' gummy/jelly positioning and family-share pack formats (Party Mix-style).
• Haribo: Global gummy and jelly candy leader (Gold-Bears, Happy-Cola) directly comparable to Yolloh on gummy/jelly formats, target consumer (kids and adults snacking), and broad-line confectionery positioning; now expanding into vegan and allergen-friendly lines that compete head-to-head with Yolloh's core ranges.

Emerging players

• Candy Kittens: UK-based vegan, plant-based soft candy brand with similar texture range (gummy, chewy, sour) and DTC-plus-retail distribution; comparable to Yolloh as a small, design-led, dietary-specific confectionery brand targeting the same dietary-conscious snack consumer.

Broad incumbents

• Perfetti Van Melle: Global confectionery group (Chupa Chups, Mentos, Smint, Fruittella) with broad sugar and non-chocolate candy portfolio; comparable to Yolloh as a large incumbent selling directly into the same European grocery and impulse-retail channels.
• Lambertz: German confectionery group with broad candy, seasonal, and chocolate-coated product lines (including allergen-conscious ranges) distributed through European retail; comparable to Yolloh on multi-format confectionery, European retail wholesale motion, and seasonal/party mix SKUs.

Regional players

• Manner: Austrian family-owned confectionery group (Manner Schnitten, wafers, and assorted candies) operating in the German-speaking and broader European market; comparable to Yolloh as a European regional specialty confectionery brand with mixed DTC and wholesale presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yolloh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yolloh