YOTI

What YOTI does

YOTI is an independently owned Australian boat brokerage founded in 2008, headquartered at Quays Marina, Church Point, NSW, and operating across three divisions: the core brokerage platform, YOTI Multihull (a specialist multihull sales hub at The Boat Works in Coomera, Queensland, operating as the brokerage arm of TMG Yachts), and YOTI Bluewater (international yacht and multihull brokerage covering Australia, New Zealand, the Pacific, South East Asia, and Europe). The platform connects buyers and sellers of pre-owned monohull yachts, multihulls, and power boats through a searchable listing interface and a cloud-based database of over 4,000 engaged and qualified clients.

The technology stack is modest and centred on a cloud-based client relationship database used for targeted marketing, combined with a boat search and listing platform that supports filtering by hull style, brand, price band, length, and keyword. There is no disclosed proprietary technology beyond this database and listing infrastructure, and the firm operates without mobile applications, APIs, or AI capabilities. The business model is commission-based, with YOTI earning a transaction fee on each vessel sale, often under exclusive brokerage agreements where the firm is solely responsible for representing the seller. Marketing combines digital and print channels, direct outreach to the client database, and partner-sourced leads, particularly from the TMG Yachts relationship, which provides exclusive access to Lagoon catamaran enquiries.

The go-to-market is field sales through dedicated yacht brokers across Sydney, Coomera, and Melbourne, supported by partnerships that extend reach into French Polynesia via Tahiti Crew for marine concierge services. Revenue streams are derived from brokerage commissions on transactions, with no subscription, recurring, or non-transactional revenue disclosed. The customer base consists of high-net-worth individuals buying and selling pre-owned vessels, with no enterprise or institutional clients and no disclosed revenue figures.

Name

YOTI

Legal name

YOTI

Website

https://yoti.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

YOTI is an independently owned Australian boat brokerage founded in 2008, intermediating pre-owned monohull, multihull, and power boat transactions for high-net-worth buyers and sellers across Australia, the Pacific, South East Asia, and Europe, with specialist Lagoon catamaran brokerage through TMG Yachts.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney (Church Point)

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brokerage Commission: YOTI earns commission on the sale of boats, acting as intermediary between buyers and sellers of pre-owned vessels. The company lists vessels and facilitates transactions for a fee.
2. Exclusive Brokerage Agreements: YOTI operates under exclusive agreements where they are solely responsible for the sale of vessels, providing consistent revenue through dedicated representation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

YOTI is an independently owned Australian boat brokerage founded in 2008 that connects buyers and sellers of pre-owned monohull yachts, multihulls, and power boats. The company operates specialized divisions (YOTI Bluewater for international brokerage and YOTI Multihull as TMG Yachts' brokerage arm) and earns commissions on each sale facilitated through its broker network and cloud-based client database of over 4,000 qualified contacts.

Product overview

YOTI is an independently owned Australian boat brokerage founded in 2008, operating as a platform offering pre-owned vessel sales across monohulls, multihulls, and power boats. The company operates three interconnected divisions: the core YOTI Boat Brokerage Platform (featuring a cloud-based database of over 4,000 qualified clients), YOTI Bluewater (specialist international yacht and multihull brokerage with reach across Australia, New Zealand, Pacific, Southeast Asia, and Europe), and YOTI Multihull (dedicated multihull sales hub and TMG Yachts brokerage arm). The company also provides Tahiti-based partnership services for cruisers. YOTI's sales process emphasizes transparency, collaborative team approach, and innovative marketing via social and print media.

Differentiator

Problem solved

Functional benefit

Products and services

• YOTI Boat Brokerage
• YOTI Bluewater
• YOTI Multihull
• YOTI Tahiti Services

Quantifiable outcome

• Number 1 Lagoon brokerage in Australia

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• TMG YachtscoreStrategic or Co-development PartnerYOTI is a strategic partner of TMG Yachts. As TMG's brokerage arm, YOTI has unique access to Lagoon enquiries and is the number 1 Lagoon brokerage in Australia. This partnership provides YOTI with exclusive access to Lagoon catamaran buyers and sellers, making them the premier destination for Lagoon brokerage in the country.
• Tahiti CrewcoreStrategic or Co-development PartnerYOTI has partnered with Tahiti Crew (marine concierge and boat management) which allows them to have a touch point on the ground in Tahiti to provide services to clients. Tahiti Crew can organise immigration and customs, boat parts, technical assistance, wash down, boat keeping, and bond letter services for sailors entering French Polynesia.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burgess: International yacht brokerage and charter house offering sales of motor yachts and sailing yachts. Comparable full-service brokerage intermediation business serving HNW clients, though broader in scope and portfolio offerings than YOTI.
• Fraser Yachts: Global luxury yacht brokerage and charter firm covering superyacht sales across Europe, US, and Asia. Comparable brokerage intermediation model, though operating at much larger transaction sizes and broader geographic scale than YOTI.
• Camper & Nicholsons: Long-established international yacht broker and charter company with offices in the Mediterranean, US, and Asia. Comparable luxury-yacht brokerage intermediation, although oriented to larger superyacht transactions than YOTI's typical deal size.

Others

• YachtWorld: Global online yacht listing platform aggregating broker and private listings. Adjacent infrastructure provider in the pre-owned yacht sales funnel, increasing price transparency and competition for traditional brokerage commissions like YOTI's.
• Boat Trader: Major North American online marketplace for new and used boats across powerboats, sailboats, and PWC. Adjacent listing platform that competes with broker intermediation services like YOTI by enabling direct buyer-seller matching.

Direct peers

• Multihull Solutions: Australia-headquartered multihull specialist brokerage focused on new and pre-owned catamarans. Directly comparable to YOTI in serving catamaran buyers/sellers in the Australian and broader Asia-Pacific market with similar hull-type specialization.
• The Catamaran Company: US-based catamaran-focused brokerage and charter operator. Directly comparable to YOTI Multihull in customer segment (catamaran buyers/sellers) and broker intermediation model, though operating from a US base.
• Denison Yachting: Large US yacht brokerage and new construction firm selling motor yachts, sailboats, and catamarans through multiple regional offices. Comparable full-service brokerage model with field-sales teams, client databases, and multi-brand listing platform.
• The Multihull Company: US-based brokerage dedicated exclusively to buying and selling cruising catamarans. Closely comparable business model to YOTI Multihull: specialist multihull intermediary, high-net-worth client base, and exclusive/manufacturer partnerships.

Emerging players

• TMG Yachts: Australian Lagoon catamaran dealer and YOTI's strategic partner; acts as Lagoon importer/dealer feeding enquiries into YOTI's brokerage pipeline. Comparability: shared exclusive relationship with Lagoon and overlapping Australian multihull customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yoti

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOTI