YouNet ECI - YouNet Ecommerce Intelligence
YouNet ECI is a Vietnam-based e-commerce data intelligence firm that aggregates SKU-level data across Shopee, Lazada, TikTok Shop, and Tiki via its EcomHeat platform, combining AI and human retail experts to deliver market intelligence, digital shelf analytics, and growth consulting to enterprise FMCG and brand clients across Southeast Asia.
- Company typePrivate
- Founded-
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What YouNet ECI - YouNet Ecommerce Intelligence does
YouNet ECI (YouNet Ecommerce Intelligence) is a Vietnam-based e-commerce data intelligence and consulting firm operating as part of The Measure Group (the rebranded YouNet Group). The company collects SKU-level e-commerce data across four major Vietnamese platforms — Shopee, Lazada, TikTok Shop, and Tiki — aggregating more than 3 billion data points monthly from over 1 million shops and 15,000+ brands. Its core technology platform, EcomHeat, comprises three modules (Market Insights, Digital Shelf, Store Operation Excellence) that combine AI-powered data processing with manual validation by retail experts with 10+ years of experience. The firm's distinguishing capability is the integration of Social Listening data with E-commerce Intelligence for social-to-commerce correlation analysis, claimed to be unique in Vietnam.
YouNet ECI monetizes through two primary streams: enterprise consulting engagements (Mega Campaign Execution, Product Portfolio Analysis, Brand & Category Growth Tracking, New Product Launch Monitoring, Social-to-Commerce Correlation Analysis, and Store Network Optimization) sold via direct sales with multi-year contracts, and SaaS-style access to the EcomHeat platform alongside recurring market research reports. The go-to-market is sales-led enterprise field sales combined with event-driven thought leadership, leveraging the YouNet ECI Ranking (monthly brand rankings across 9 categories), case studies, and an annual E-commerce Landscape Report as lead-generation assets. Customers are predominantly large enterprise and FMCG brands (Uniqlo, TikTok, Durex, Abbott, Estée Lauder, NIVEA, L'Oréal Paris, Vinamilk) operating across Beauty, FMCG, Healthcare, Fashion, and Beverages. The firm employs 12 people and is headquartered in Ho Chi Minh City, with services now extending into Thailand as of April 2026.
YouNet ECI - YouNet Ecommerce Intelligence firmographics
Firmographics- Name
- YouNet ECI - YouNet Ecommerce Intelligence
- Legal name
- YouNet ECI
- Website
- https://youneteci.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YouNet ECI is a Vietnam-based e-commerce data intelligence firm that aggregates SKU-level data across Shopee, Lazada, TikTok Shop, and Tiki via its EcomHeat platform, combining AI and human retail experts to deliver market intelligence, digital shelf analytics, and growth consulting to enterprise FMCG and brand clients across Southeast Asia.
- Ownership category
- akta.pro rank
Where YouNet ECI - YouNet Ecommerce Intelligence is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
YouNet ECI - YouNet Ecommerce Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- E-commerce Intelligence Consulting Services: Professional consulting services for e-commerce growth including Mega campaign execution consultation, product portfolio analysis, brand & category growth tracking, new product launch monitoring, store network optimization, and social-commerce correlation analysis.
- Market Research Reports: Annual and periodic market reports on e-commerce revenue, consumer behavior, and market trends in Vietnam and Southeast Asia.
- EcomHeat Platform Access: SaaS platform access for market insights, digital shelf monitoring, and store operation excellence - likely subscription-based with different tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements based on specific business requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
YouNet ECI - YouNet Ecommerce Intelligence product offering
Product offeringCore offering
YouNet ECI is a B2B e-commerce data intelligence company that operates the EcomHeat SaaS platform to collect and analyze SKU-level transactional data from Shopee, Lazada, TikTok Shop, and Tiki for enterprise brands. It pairs this platform with six professional consulting services covering mega campaign execution, product portfolio analysis, brand and category growth tracking, new product launch optimization, social-to-commerce correlation analysis, and store network optimization, plus the monthly YouNet ECI Ranking product and market research reports. The combination of AI-powered data processing with senior retail analysts enables brands to measure market share, track competitors, and plan e-commerce growth strategies in Vietnam and Southeast Asia.
Product overview
YouNet ECI (YouNet Ecommerce Intelligence) is a comprehensive e-commerce data intelligence platform serving brands across Vietnam and Southeast Asia. The offering consists of the EcomHeat core platform with 3 integrated modules (Market Insights, Digital Shelf, Store Operation Excellence) providing data collection and analysis from 4 Vietnamese e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki). Complementing the platform are 6 consulting services (Mega Campaign Execution, Product Portfolio Analysis, Brand & Category Growth Tracking, New Product Launch Optimization, Social-to-Commerce Correlation Analysis, and Store Network Optimization) and the YouNet ECI Ranking product providing monthly brand rankings. The unique differentiator is combining proprietary e-commerce data with social listening data for comprehensive market intelligence, with AI technology processing over 3 billion data points monthly.
Differentiator
Problem solved
Functional benefit
Brands
- EcomHeat: E-commerce data collection and analysis platform that monitors revenue growth of brands and categories on Shopee, Lazada, Tiki, and TikTok Shop. Features three modules: Market Insights, Digital Shelf, and Store Operation Excellence.
Products and services
- EcomHeat Platform Pioneering e-commerce data intelligence SaaS platform in Vietnam that collects and analyzes data from Shopee, Lazada, TikTok Shop, and Tiki. Contains three integrated modules: Market Insights, Digital Shelf, and Store Operation Excellence. Processes over 3 billion data points monthly from 1M+ shops and 15,000+ brands with SKU-level granularity, used by enterprise and mid-market brands for market intelligence and e-commerce growth decisions.
- YouNet ECI Ranking (ECI Ranking) Monthly ranking system of best-selling brands on Vietnamese e-commerce platforms based on GMV data. Covers 9 product categories including mobile phones, infant formula, baby diapers, body lotion, facial cleansers, televisions, shower gels, handwash, and condoms. Used by brands, agencies, and media for benchmarking and market visibility.
- Digital Shelf AI-powered solution for measuring and analyzing brand visibility share on e-commerce platforms. Tracks banner display, search keyword rankings, and content quality to help brands optimize their digital shelf presence across Shopee, Lazada, TikTok Shop, and Tiki.
- Mega Campaign Execution Consultation Consulting service that helps brands objectively evaluate Super Sale / Mega campaign results and propose optimization strategies for future campaigns using big data analysis on e-commerce platforms.
- Product Portfolio Analysis Comprehensive audit of a brand's e-commerce portfolios versus competitors, covering sales performance, market share, and pricing strategy across Shopee, Lazada, TikTok Shop, and Tiki.
- Brand & Category Growth Tracking Market analysis service helping brands assess online business performance and develop effective competitive strategies for sustained growth on e-commerce platforms.
- New Product Launch Monitoring & Optimization In-depth analysis of new products with effective go-to-market strategy development to drive breakout growth on e-commerce platforms.
- Social Media & E-commerce Sales Correlation Analysis Unique analysis integrating Social Listening data with e-commerce sales correlation to help brands optimize social marketing activities and boost e-commerce revenue. Unique in Vietnam.
- E-commerce Store Network Profiling & Optimization Consulting service helping brands identify and partner with top online sellers, optimize market penetration strategies, and drive revenue growth across e-commerce platforms.
- Vietnam E-commerce Revenue & Consumer Insights Report 2025 Exclusive market research report providing GMV data, platform market share for Shopee, Lazada, TikTok Shop and Tiki, and consumer behavior trends for strategic planning in Vietnam.
Quantifiable outcome
- Facial Serum category for Estée Lauder grew 178% in revenue
- +3 more outcomes
Companies that use YouNet ECI - YouNet Ecommerce Intelligence
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
YouNet ECI - YouNet Ecommerce Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
YouNet ECI - YouNet Ecommerce Intelligence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Measure GroupcoreYouNet ECI is part of the larger YouNet ecosystem being repositioned as The Measure Group, a Data Intelligence Group. This restructuring reflects the company's evolution from SocialTech to Data Intelligence and represents a unified infrastructure for data-driven decision making across Southeast Asia.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
YouNet ECI - YouNet Ecommerce Intelligence competitors and assessment
Company assessmentRegional players
- iPrice Group: iPrice Group operates a SEA e-commerce aggregator with shopping, comparison, and market insights features covering Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Both serve brands with e-commerce market intelligence across SEA markets.
- Q&Me Vietnam Market Research: Q&Me is a Vietnam-based market research firm specializing in consumer insights via online surveys and panels. Both serve enterprise brands with Vietnam market intelligence, though Q&Me focuses more on qualitative consumer research.
- Decision Lab: Decision Lab is a Vietnam-based consumer research and insights company serving FMCG and enterprise clients. Both publish regular market reports and sell consumer intelligence to brands operating in Vietnam.
- Milieu Insight: Milieu Insight is a Southeast Asia-focused market research and consumer insights firm. Both serve enterprise brands with data-driven consumer and market intelligence, with Milieu covering SEA broadly while YouNet ECI is deep on Vietnam.
Broad incumbents
- NielsenIQ: NielsenIQ is a global consumer intelligence leader providing market measurement, retail analytics, and consumer research. Both serve enterprise brands with market share and competitive intelligence, though NielsenIQ operates across all retail channels globally.
- Kantar: Kantar provides market research, brand intelligence, and consumer insights globally. Both publish regular market reports and sell analytical services to enterprise brand owners, though Kantar operates across many industries beyond e-commerce.
Emerging players
- Brandwatch: Brandwatch is a social listening and consumer intelligence platform used by brands to monitor social conversations. Both analyze social signals to inform brand strategy, with YouNet ECI uniquely extending social listening into e-commerce revenue correlation.
Direct peers
- CommerceIQ: CommerceIQ offers e-commerce analytics and retail media optimization for CPG brands on Amazon and other marketplaces. Both deliver SKU-level performance insights, competitor benchmarking, and AI-driven recommendations to enterprise brands.
- SimilarWeb: SimilarWeb provides digital market intelligence including e-commerce traffic, conversion, and competitive benchmarking across global markets. Both companies sell data-driven market intelligence to enterprise brands to optimize digital performance.
- Profitero (Edge by Ascential): Profitero provides digital shelf analytics, share of voice tracking, and content optimization for brands across e-commerce platforms. Both focus on granular product-level visibility and competitive benchmarking on marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
YouNet ECI - YouNet Ecommerce Intelligence social profiles
Digital presenceYouNet ECI - YouNet Ecommerce Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
YouNet ECI - YouNet Ecommerce Intelligence leadership team
Management profileNumber of profiles
Profiles3 records
YouNet ECI - YouNet Ecommerce Intelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YouNet ECI - YouNet Ecommerce Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YouNet ECI - YouNet Ecommerce Intelligence
What does YouNet ECI - YouNet Ecommerce Intelligence do?
YouNet ECI is a B2B e-commerce data intelligence company that operates the EcomHeat SaaS platform to collect and analyze SKU-level transactional data from Shopee, Lazada, TikTok Shop, and Tiki for enterprise brands. It pairs this platform with six professional consulting services covering mega campaign execution, product portfolio analysis, brand and category growth tracking, new product launch optimization, social-to-commerce correlation analysis, and store network optimization, plus the monthly YouNet ECI Ranking product and market research reports. The combination of AI-powered data processing with senior retail analysts enables brands to measure market share, track competitors, and plan e-commerce growth strategies in Vietnam and Southeast Asia.
Is YouNet ECI - YouNet Ecommerce Intelligence a public or private company?
YouNet ECI - YouNet Ecommerce Intelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YouNet ECI - YouNet Ecommerce Intelligence founded?
YouNet ECI - YouNet Ecommerce Intelligence was founded in -1. It employs 11 to 50 people.
Where is YouNet ECI - YouNet Ecommerce Intelligence based?
YouNet ECI - YouNet Ecommerce Intelligence is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does YouNet ECI - YouNet Ecommerce Intelligence make money?
Three revenue lines are on record. E-commerce Intelligence Consulting Services are the primary driver. The others are market Research Reports and ecomHeat Platform Access.
Who are YouNet ECI - YouNet Ecommerce Intelligence's main competitors?
Regional players on record are iPrice Group, Q&Me Vietnam Market Research, Decision Lab and Milieu Insight. Broad incumbents are NielsenIQ and Kantar. Brandwatch is listed as an emerging player. Direct peers are CommerceIQ, SimilarWeb and Profitero (Edge by Ascential).
Does YouNet ECI - YouNet Ecommerce Intelligence have an API?
No public API is recorded for YouNet ECI - YouNet Ecommerce Intelligence.