Your Rewards

What Your Rewards does

Your Rewards is an early-stage company headquartered in Dubai, United Arab Emirates, founded in 2021 with a headcount of six employees. The company operates under the domain yourrewards.io, and the only adjacent source signal is a generic dot-store.org article on loyalty programs and store rewards optimization linked to the company's domain, suggesting the product sits in the merchant loyalty and customer rewards software category. No product details, technology stack, integrations, pricing model, customer segments, or revenue mechanics are disclosed in the available source material.

No commercial traction signals — funding rounds, named customers, partnerships, product launches, management team, or revenue figures — are present in the source data. Core fields including products and services, technology, customer segments, marketing channels, distribution channels, certifications, awards, patents, and management team are entirely unpopulated. Operating status, legal entity form, and ownership structure are also unconfirmed.

Based on the available evidence, Your Rewards should be characterized as a very early-stage, pre-traction loyalty/rewards software venture with limited disclosed operational footprint. Any further assessment of business model, technology depth, market position, or growth direction cannot be substantiated from the current source set and would require primary diligence on product, customers, and financials.

Name

Your Rewards

Website

https://yourrewards.io

Company type

Private

Headcount range

1–10 employees

Short description

Your Rewards is a Dubai-based, early-stage company founded in 2021 operating in the loyalty programs and store rewards optimization category for merchants, with a six-person team and minimal disclosed commercial traction.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industries

Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Loyalty Program Strategy & Program Management (MPAAAIAF), Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

Keywords

• Loyalty program software
• Customer rewards platform
• Store rewards optimization
• Customer retention software
• Digital loyalty solutions

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Your Rewards operates a digital loyalty and rewards platform aimed at helping stores design, manage, and optimize customer loyalty programs. Based in Dubai, United Arab Emirates, the company focuses on store rewards optimization to enhance customer retention and engagement.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Raise: Gift card marketplace where consumers buy and sell discounted gift cards. Comparable because it sits in the rewards/gift card value chain that Your Rewards may plug into for redemption fulfillment.
• Blackhawk Network: Large global gift card, prepaid, and rewards payments network. Comparable as a broader incumbent offering rewards and stored-value products to merchants and corporate buyers, but operates at much larger scale.

Direct peers

• Smile.io: A leading loyalty, referral, and rewards platform for Shopify and e-commerce merchants. Directly comparable to Your Rewards because both target SMB and mid-market merchants seeking plug-and-play loyalty program infrastructure with similar feature positioning.
• Yotpo: Loyalty and retention platform serving DTC and e-commerce brands with a broader reviews/SMS/loyalty suite. Comparable because it sells into the same merchant loyalty buyer persona and competes for the same wallet share of marketing tech budgets.
• Tango Card: Rewards and gift card incentive platform serving enterprise and SMB customers for employee and customer incentive programs. Comparable because it operates in the digital rewards delivery space where Your Rewards also plays.
• Tremendous: Digital rewards and incentive distribution platform offering gift cards, prepaid cards, and donations globally. Comparable as a rewards infrastructure provider with similar merchant/enterprise buyer overlap.
• LoyaltyLion: Loyalty program platform built for Shopify and BigCommerce merchants. Directly comparable in product scope, target customer (mid-market e-commerce), and pricing/business model positioning.

Regional players

• Kangaroo Rewards: Loyalty and CRM platform primarily serving retailers in the Americas. Comparable as a regional loyalty platform competitor with similar merchant-focused loyalty program offerings, though operating in a different geography.

Emerging players

• Belvo: LatAm-focused open finance API platform with regional concentration. Comparable as a regional emerging player building fintech-adjacent infrastructure where Your Rewards similarly targets a specific geography with a focused value proposition.
• Raptor: Norwegian loyalty platform for grocery and retail chains. Comparable as a regional, niche loyalty platform with a similar target customer profile (mid-market retailers seeking loyalty program infrastructure).

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/your-rewards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Rewards