Yummy Mummy Bakery

What Yummy Mummy Bakery does

Yummy Mummy Bakery is a woman-owned artisan bakery founded in 2007 by Melissa Roiter in Westborough, Massachusetts, operating with seven employees from a single retail storefront at 50 East Main Street. The company produces handcrafted, from-scratch baked goods using premium ingredients including CALLEBAUT chocolate and CABOT butter, with a product portfolio centered on brownies (also available in gluten-free and vegan variants), cookies, cakes, cupcakes, cake pops, bars, whoopie pies, cheesecakes, muffins, and specialty loaves. Production is built around proprietary family recipes originating from founder Melissa Roiter's grandmother Irene, and the business explicitly addresses dietary-restricted consumers through an allergen-friendly product line spanning cookies, bars, and treat boxes.

The company generates revenue through six distinct streams: in-store retail at the Westborough storefront; nationwide mail order and e-commerce shipping at a flat $14 per gift; a three-tier corporate gifting program supporting client gifts, employee appreciation, and fully customized branded solutions; wholesale accounts for retailers with a $250 monthly minimum; birthday party packages and educational classes; and fundraising partnerships with organizations including Compassionate Care ALS (CCALS) and Boston Children's Hospital League (BCHL). Distribution combines the flagship retail location, seasonal farmers' markets, seven named regional wholesale partners (including Arturo's Ristorante, Berberian Farmstand, Black Sheep Market, Fiske & Main, and Waltham Fields Community Farm), and a nationwide mail-order channel. Pricing is unit-based across all channels, with mail-order gift boxes ranging from $32 to $94 and party packages from $35 to $50 per participant.

The business is bootstrapped with no institutional investment, private equity ownership, or external funding identified in source materials. Corporate gifting has produced at least one disclosed enterprise relationship (Lockton, an insurance and financial services firm). Marketing relies on Instagram and Facebook as primary channels, supplemented by email, the company website (built on Wix), and community events. The bakery operates Tuesday through Saturday with limited hours and is closed Sunday and Monday.

Name

Yummy Mummy Bakery

Legal name

Yummy Mummy Bakery

Website

https://yummymummybakery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Yummy Mummy Bakery is a woman-owned, bootstrapped artisan bakery in Westborough, MA producing handcrafted brownies, cakes, cookies, and allergen-friendly baked goods for individual consumers, corporate clients, wholesale partners, and nationwide mail-order customers, operating with seven employees since 2007.

Ownership category

akta.pro rank

Product category

Specialty Bakery / Handcrafted Baked Goods

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Handcrafted baked goods
• Custom corporate gifts
• Mail order bakery
• Gluten free vegan bakery
• Birthday party classes

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery Sales: In-store sales of brownies, cookies, bars, cakes, cupcakes, and specialty items at the Westborough, MA location with walk-in customers.
2. Mail Order / E-commerce: Nationwide shipping of brownies, gift boxes, and treats through online ordering system with shipping fees.
3. Corporate Gifts: Customized corporate gift programs with options for pre-selected gifts, recipient-choice gifts, and fully customized gift solutions for B2B clients.
4. Wholesale: Wholesale accounts for retailers with minimum $250 monthly purchase requirement. Products include brownies, bars, cookies, cake pops, and cakes.
5. Birthday Parties and Classes: In-person birthday party packages (Classic, Take Home, Cupcake Decorating) and educational classes for children and adults.
6. Fundraising Programs: Partnership fundraising programs where a portion of proceeds support charitable causes like CCALS and BCHL.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Yummy Mummy Bakery is a woman-owned retail bakery that handcrafts and sells brownies, cookies, bars, cakes, cupcakes, cake pops, cheesecakes, muffins, loaves, and custom decorated treats from its Westborough, MA storefront. Beyond in-store retail, it offers nationwide mail-order shipping of gift boxes, a customizable corporate gift program, a wholesale program for local retailers, birthday party hosting, fundraising programs for nonprofits, and educational baking classes. Allergen-friendly (gluten-free and vegan) variants are offered across the core product line.

Product overview

Yummy Mummy Bakery is a woman-owned bakery in Westborough, MA offering a diverse portfolio of baked goods and services. The core product line centers on handcrafted brownies (available in regular, gluten-free, vegan, and allergen-friendly varieties), cookies, cakes, cupcakes, cake pops, brownie pops, bars, whoopie pies, cheesecakes, muffins, and specialty loaves. The bakery provides custom cake design services and themed platters for events. Key product sub-brands include gift boxes (Brownie Gift Boxes in 6 and 12 count, Custom Logo boxes, Care Packages, Birthday Boxes, CCALS Fundraiser boxes) and allergen-friendly product lines. Services include Corporate Gifts (with three customization options), Fundraising Programs, Custom Treats for events, Catering & Platters, Mail Order with nationwide shipping, and Wholesale accounts. The bakery also hosts Birthday Parties (Classic, Take Home, and Cupcake Decorating formats) and educational Classes. The company was founded in 2007 by Melissa Roiter as a home-based brownie business and now operates a retail location with mail order and corporate gift giving divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Baked Goods (brownies, cookies, bars, cupcakes, whoopie pies, cheesecakes, muffins, loaves, biscotti) Handcrafted from-scratch baked goods including brownies, assorted cookies, assorted bars, vanilla and chocolate cupcakes, chocolate whoopie pies with buttercream, individual cheesecakes, assorted muffins, lemon loaf, double chocolate biscotti, and snack mix. Made with premium ingredients including CALLEBAUT Chocolate and CABOT Butter and sold individually at retail and via mail order.
• Custom Cakes Custom-decorated cakes for birthdays, weddings, and special occasions, including Petite 4" Bento Cake ($18), Cookie Cake ($46), Brownie Cake ($30), and Chocolate Chip Cookie Pizza ($32). Various flavors, fillings, and custom decorations available.
• Custom Cake Pops and Brownie Pops Vanilla or chocolate cake on a stick dipped in chocolate and decorated to match custom themes, plus fudge brownie pops dipped in Callebaut chocolate with custom logos or themes. Gluten-free and vegan options available.
• Custom Decorated Shortbread Cookies and Rice Krispie Treats Shortbread cookies dipped in royal frosting and decorated with edible images, plus brown butter Rice Krispie treats (full and half size) with custom decoration and color preferences, individually wrapped with ribbon. Gluten-free and egg-free options available.
• Catering and Themed Platters Catering platters including breakfast platters ($38), standard platters ($38), specialty platters ($45), and themed platters (holiday, July 4th, teacher appreciation, graduation, custom) featuring mini cookies, brownie and bar bites, cake truffles, and seasonal treats decorated to match themes or logos.
• Birthday Parties In-person birthday party hosting with three formats: Classic Party for ages 6-14 at $50/participant (minimum 8), Take Home Party at $35/child (minimum 6), and Cupcake Decorating Party for ages 8-14, plus Kids Events at $80.
• Baking and Decorating Classes Fun and educational baking and decorating classes for children and adults, including themed drop-off kids' events (e.g., LABUBU themes).
• Corporate Gift Program B2B corporate gifting service offering three customization options: company-chosen gifts, recipient-choice gifts via a custom webpage, and fully customized gift programs with logo customization and nationwide shipping to multiple addresses via spreadsheet upload.
• Mail Order / Nationwide Shipping Nationwide shipping service for brownies, cakes, cookies, and gift boxes with multi-address gift-giving capability for corporate clients and individual consumers, at flat $14 shipping per gift.
• Gift Boxes and Care Packages Pre-assembled gift boxes including Brownie Gift Box of 6 ($42), Brownie Gift Box of 12 ($70), Custom Logo Brownie Box, College Care Package ($94), Birthday Box ($42), Treats to Share Box ($62), CCALS Brownie Gift Box, Stack of 6 Cookies ($35), College Brownie Pops, Brownie Sampler ($32), and other shippable gift configurations with shipping included.
• Wholesale Program B2B wholesale program for retailers offering brownies, brownie bark, blondies, bars, cookies, cake pops, and cakes in single-serve, multi-serving retail, and bulk packaging options, with a $250 minimum monthly purchase requirement.
• Fundraising Program Fundraising program offering brownies and cake truffles that groups can sell to support charitable causes (e.g., CCALS and BCHL), with options for participants to sell independently or use bakery-distributed sell sheets.
• Allergen-Friendly Product Line (Gluten-Free and Vegan) Allergen-friendly baked goods including Gluten Free Brownies ($4.50), Vegan & Gluten Free Brownie ($4.50), Gluten Free Cookies, Vegan Cookies ($3.25), Vegan Raspberry Bars ($4.25), Gluten Free Treat Box ($42), Vegan Treat Box ($44), Gluten Free Brownie Box ($44), Allergy Friendly Stack of 6 Cookies ($35), Allergy Friendly Platters, and assorted allergy-friendly muffins.
• Gift Cards Gift cards available for purchase for recipients to redeem at the bakery.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• LocktoncoreGTM or Marketing PartnerLockton, an insurance and financial services company, partnered with Yummy Mummy Bakery for corporate gift giving. For each filled order, Lockton donates to Abby's House in Worcester and Women's Lunch Place in Boston, supporting local communities and small businesses.
• CCALS (Compassionate Care ALS)coreStrategic or Co-development PartnerAnnual fundraising partnership for David's Old Silver Swim and Falmouth Road Race. Yummy Mummy donates proceeds from specific brownie sales and full bakery proceeds on designated days to support ALS patients and families.
• BCHL (Boston Children's Hospital League)minorStrategic or Co-development PartnerValentine's Day fundraiser partnership where proceeds from cake pops and treats support Boston Children's Hospital programs including Laughter League Clown Care Unit, Music Therapy, and Summer Camp Program.
• Arturo's RistoranteminorChannel Partner/ Reseller/ DistributorLocal restaurant partner selling Yummy Mummy baked goods at 54 E Main St, Westborough, MA 01581.
• Berberian FarmstandminorChannel Partner/ Reseller/ DistributorFarmstand partner selling Yummy Mummy baked goods at 68 Otis St, Northborough, MA 01532.
• Black Sheep MarketminorChannel Partner/ Reseller/ DistributorMarket partner selling Yummy Mummy baked goods at 101 Magazine St, Cambridge, MA 02139.
• Fiske & Main, Specialty Wine and CheeseminorChannel Partner/ Reseller/ DistributorSpecialty wine and cheese shop partner selling Yummy Mummy baked goods at 62 Main St, Upton, MA 01568.
• Garden in the WoodsminorChannel Partner/ Reseller/ DistributorGarden and nature center partner selling Yummy Mummy baked goods at 180 Hemenway Rd, Framingham, MA 01701.
• Mugford's Flower ShoppeminorChannel Partner/ Reseller/ DistributorFlower shop partner selling Yummy Mummy baked goods at 8 Warburton Ln, Westborough, MA 01581.
• Waltham Fields Community FarmminorChannel Partner/ Reseller/ DistributorCommunity farm partner selling Yummy Mummy baked goods at 240 Beaver St, Waltham, MA 02452.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Georgetown Cupcake: Cupcake-focused dessert bakery with retail locations and nationwide shipping of gift boxes. Comparable on dessert-first positioning, custom treats, and nationwide gift-box mail order.
• Insomnia Cookies: Specialty cookie brand with retail locations and nationwide late-night cookie delivery. Comparable on cookie/ brownie product line, direct-to-consumer nationwide shipping, and corporate/large-order gifting motion.
• Baked by Melissa: Woman-founded, NYC-based bite-size cupcake and treat brand selling gift boxes via nationwide e-commerce. Comparable on allergen-friendly offerings, gift-box SKUs, mail-order nationwide shipping, and female-founder brand storytelling.
• Magnolia Bakery: Iconic dessert-first bakery famous for cupcakes, cookies, and brownies with retail locations plus nationwide shipping. Closely comparable to Yummy Mummy on product portfolio (brownies, cupcakes, custom cakes, mail-order gift boxes) and gift/gifting positioning.
• Levain Bakery: Dessert-first bakery famous for oversized cookies and brownies, with retail shops plus nationwide cookie shipping. Directly comparable on signature brownie/cookie products, premium ingredient positioning, and mail-order national reach.
• Milk Bar: Dessert brand selling signature cakes, cookies, and treats via retail shops and nationwide shipping. Comparable on dessert-first menu, mail-order gift boxes, and custom/cake products.
• Tiff's Treats: Warm cookie delivery brand offering nationwide shipping and corporate gifting programs. Closely comparable on cookie product line, mail-order, and corporate gifting B2B motion.
• Crumbl Cookies: Fast-growing cookie franchise with rotating menu, nationwide shipping, and corporate gifting. Comparable on cookie-centric desserts, nationwide e-commerce, and custom logo/branded gift boxes for B2B.

Others

• Goldbelly: Online marketplace that ships iconic American food — including brownies, cookies, and dessert gift boxes — nationwide. Comparable on nationwide dessert shipping and gift-box gifting motion, though Goldbelly is an aggregator rather than a single bakery brand.

Broad incumbents

• Mrs. Fields: National cookies-and-treats brand with broad retail and gift-box presence. Comparable on cookies, brownies, corporate gifting, and nationwide mail-order gift boxes, though at much larger scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YummyMummyBakeryWestborough
• Instagraminstagram.com/yummymummybakery
• LinkedInlinkedin.com/company/yummy-mummy-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummy Mummy Bakery