YUSCO
YUSCO is a Paris-based Charge Point Operator that finances, installs, and operates EV charging stations at major French retailer car parks (Auchan, Decathlon, Leroy Merlin, Cultura, Boulanger) via its Le Plein mobility platform, integrating charging with retailer loyalty programs.
- Company typePrivate
- Founded-
- HeadquartersFrance, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What YUSCO does
YUSCO is a privately held, Paris-based Charge Point Operator (CPO) founded in 2023 that finances, installs, and operates EV charging stations across France. It deploys a balanced mix of slow (7–22 kW), fast (25–100 kW), and ultra-fast (100–300 kW) chargers sited inside the car parks of major French retailers — including Auchan, Decathlon, Leroy Merlin, Cultura, and Boulanger — with the stated ambition to operate 1,000+ stations within 50 km of every French resident. The company currently runs 48 publicly open charging pools comprising 600 charging points and has signed 100+ land contracts.
The operational platform is built around the 'Charge to Store' concept, delivered through mobility operator Le Plein, which integrates EV charging with retailer loyalty cards so drivers can charge during dwell time while earning retailer benefits. Pricing is presented as transparent on on-site totems and positioned close to home-charging cost on the slow and fast tiers. A 2025 product launch added Plug & Charge capability, deployed in partnership with BMW Group and interoperability platform Gireve, enabling app- and card-free authentication for compatible EVs. Stations are built with bio-based materials where feasible and supplied with 100% renewable electricity, with optional solar integration.
YUSCO generates revenue through two streams: (i) per-transaction fees from EV drivers using its charging stations, and (ii) managed-services rent paid by landowners (or structured as third-party-invested sites that require no retailer capital). The business is operated with strategic ties into the Mulliez Family Association (AFM) ecosystem of companies, which owns the founding retail partners and provides privileged access to additional retailer sites. Headcount is approximately 40 committed employees, led by CEO Bruno LeBrun. No external funding rounds or revenue figures are disclosed.
YUSCO firmographics
Firmographics- Name
- YUSCO
- Legal name
- Yusco
- Website
- https://yusco.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YUSCO is a Paris-based Charge Point Operator that finances, installs, and operates EV charging stations at major French retailer car parks (Auchan, Decathlon, Leroy Merlin, Cultura, Boulanger) via its Le Plein mobility platform, integrating charging with retailer loyalty programs.
- Ownership category
- akta.pro rank
YUSCO industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Distribution (221122)
- SIC
- Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)
Keywords
Where YUSCO is headquartered
LocationHeadquarters
- HQ city
- France
- HQ country
- France
- HQ region
- Europe
Markets served
YUSCO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- EV Charging Transactions: Revenue generated from EV drivers paying to charge at Yusco-operated stations. Pricing is designed to be attractive on slow and fast charging, close to home charging costs. Transparent pricing displayed on dedicated totems.
- Land Valorization / Retailer Partnerships: Monthly rent paid to landowners (retailers) for using their car park space. Third-party investment solution where Yusco finances and operates stations without capital tied up from the retailer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Slow charging (7-22 kW) - Average charging time 1h50 |
| Usage-based | Pay-as-you-go | Fast charging (25-100 kW) - Average charging time 45 min |
| Usage-based | Pay-as-you-go | Ultra-fast charging (100-300 kW) - Average charging time 30 min |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
YUSCO product offering
Product offeringCore offering
Yusco is a Charge Point Operator (CPO) that finances, installs, and operates EV charging stations across France in partnership with major retailers such as Auchan, Decathlon, Leroy Merlin, Cultura, and Boulanger. Through the 'Charge to Store' concept and the Le Plein mobility operator, Yusco delivers slow, fast, and ultra-fast charging at retail car parks, integrating charging sessions with retailer loyalty programs for EV drivers.
Product overview
Yusco operates as a Charge Point Operator (CPO) providing EV charging infrastructure across France through a platform of integrated products and services. The core offering is the Yusco Charging Network, which deploys and operates charging stations at retail partner locations under the Le Plein sub-brand. Key product components include the Charge to Store feature that integrates charging into retail dwell time with loyalty benefits, and Plug & Charge technology for seamless authentication. The network offers three charging tiers (slow 7-22 kW, fast 25-100 kW, ultra-fast 100-300 kW), supported by turnkey services covering financing, installation, operation, and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Yusco Charging Network
- Le Plein Network
Quantifiable outcome
- 48 charging pools with 600 open charging points deployed across France
- +3 more outcomes
Companies that use YUSCO
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
YUSCO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
YUSCO partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Le PleincoreLe Plein is the mobility operator delivering the charging experience to drivers on Yusco's network. They handle loyalty card integration, branding on stations, signage, pricing totems, and activation campaigns. The Charge to Store concept is delivered through this partnership.
- BMW GroupflagshipPartnership to deploy Plug & Charge technology on the Le Plein network. BMW EVs can automatically authenticate and initiate charging by simply plugging in, without needing apps or cards.
- GireveflagshipGireve is the interoperability platform partner enabling Plug & Charge deployment. Provides the roaming and authentication infrastructure for seamless cross-manufacturer EV charging.
- AuchancoreMajor retail partner hosting Yusco charging stations at Auchan car parks across France. Part of the Charge to Store ecosystem, driving customer traffic to stores.
- DecathloncoreMajor retail partner hosting Yusco charging stations at Decathlon stores across France. Supports the Charge to Store concept for sports and outdoor enthusiasts.
- Leroy MerlincoreMajor retail partner hosting Yusco charging stations at Leroy Merlin DIY stores across France. Part of the Charge to Store ecosystem.
- CulturacoreRetail partner (culture/entertainment) hosting Yusco charging stations at Cultura stores. Recently joined the Le Plein network operated by Yusco.
- BoulangercoreElectronics retail partner recently joining the Le Plein network operated by Yusco. Hosting charging stations at Boulanger store in Gap.
- AFM (Mulliez Family Association)coreYusco's team has strong strategic ties within the ecosystem of companies owned by the AFM (Association des Familles Mulliez), providing deep retail industry connections and expertise.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
YUSCO competitors and assessment
Company assessmentDirect peers
- Allego: Pan-European Charge Point Operator deploying fast and ultra-fast charging at retail and corridor locations. Closest direct competitor in business model (third-party-financed, multi-site CPO) and target customer (retail-adjacent EV drivers).
- Ionity: European high-power charging network jointly backed by BMW, Mercedes, Ford, VW, and Hyundai. Comparable as a CPO targeting long-distance and high-utilization sites, though focused on ultra-fast highway charging versus Yusco's retail-dwell model.
- Fastned: European fast-charging network operator with stations across France, focused on high-traffic corridor and retail-adjacent sites. Comparable on business model (public CPO with franchise-style site economics) and end-customer (consumer EV drivers).
- EVBox: European EV charging hardware and software provider with extensive French deployments. Comparable as a CPO-grade charging platform serving retail and commercial landlords with similar turnkey models.
Broad incumbents
- ENGIE (EV charging / Vianeo): French utility operating a public EV charging network (Vianeo) at retail and motorway sites. Comparable as a regulated utility-backed CPO serving French retail landlords with similar turnkey offerings.
- TotalEnergies (EV charging division): Integrated energy major operating one of France's largest public charging networks alongside fuel retail. Overlaps with Yusco on retail-car-park EV charging but operates at much larger scale across energy, fuel, and power.
- Shell Recharge: Global energy major's public EV charging brand with sites across France at fuel stations and retail parks. Overlaps on retail-adjacent CPO operations with much broader geographic and capital reach.
Emerging players
- Zeplug: French EV charging operator specializing in residential and corporate charging solutions. Overlaps on the broader French CPO category and on third-party-financed deployment for non-residential landlords.
- Electra: French fast-charging startup rapidly deploying ultra-fast hubs in France. Comparable as an emerging French CPO targeting retail-adjacent and urban sites with similar speed-tier product offerings.
- Freshmile: French-based CPO and roaming platform operating public charging networks across France. Comparable as a domestic CPO with multi-site retail and municipal deployments in the same French market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
YUSCO social profiles
Digital presenceYUSCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
YUSCO leadership team
Management profileNumber of profiles
Profiles1 record
YUSCO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YUSCO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YUSCO
What does YUSCO do?
Yusco is a Charge Point Operator (CPO) that finances, installs, and operates EV charging stations across France in partnership with major retailers such as Auchan, Decathlon, Leroy Merlin, Cultura, and Boulanger. Through the 'Charge to Store' concept and the Le Plein mobility operator, Yusco delivers slow, fast, and ultra-fast charging at retail car parks, integrating charging sessions with retailer loyalty programs for EV drivers.
Is YUSCO a public or private company?
YUSCO is a private company. It is classified as corporate owned and is currently operating.
When was YUSCO founded?
YUSCO was founded in -1. It employs 11 to 50 people.
Where is YUSCO based?
YUSCO is headquartered in France, France, in the Europe region.
How does YUSCO make money?
Two revenue lines are on record. EV Charging Transactions are the primary driver. The others are land Valorization / Retailer Partnerships.
Who are YUSCO's main competitors?
Direct peers on record are Allego, Ionity, Fastned and EVBox. Broad incumbents are ENGIE (EV charging / Vianeo), TotalEnergies (EV charging division) and Shell Recharge. Emerging players are Zeplug, Electra and Freshmile.
Does YUSCO have an API?
No public API is recorded for YUSCO.
What industry is YUSCO in?
YUSCO's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAE, EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet). Its NAICS code is 221122 and its SIC code is 4900.