Zaia

What Zaia does

Zaia is a Brazilian SaaS company, headquartered in São Paulo and founded in 2023, that operates an AI agent platform marketed as the "Agentic OS." The platform enables users to create, manage, and orchestrate AI agents through a proprietary text-to-agent interface called Vibe Agent, as well as a multi-agent composition tool (Squad Builder). The technical stack supports multiple foundation models via a bring-your-own-key (BYOK) architecture (Claude, GPT-4o, Grok, and others), connects to 60+ third-party systems via Model Context Protocol (MCP) integrations, and deploys natively to WhatsApp, Instagram, and Telegram. Zaia has also extended into adjacent workflow surfaces through native CRM and Inbox modules.

The company's go-to-market combines a freemium, product-led growth motion — reflected in 100,000+ agents created on the platform — with an enterprise tier starting at R$5,000/month on annual contracts. Named enterprise customers include Informa Markets Latam, Leo Madeiras, and Eurofarma. Zaia additionally monetizes through professional services and a white-label offering that allows partners and resellers to deploy the platform under their own brand, supported by an implementation partnership with GoEnablers. As of the available data, Zaia operates with 31 employees and has not disclosed external funding or revenue figures.

Name

Zaia

Website

https://zaia.app

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zaia is a São Paulo-based SaaS company founded in 2023 that provides an AI agent platform (Agentic OS) with text-to-agent creation, multi-agent orchestration, and native WhatsApp/Instagram deployment, serving SMB and enterprise customers across Latin America.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• AI agent platform
• Conversational AI software
• Workflow automation platform
• AI agent builder
• Multi-agent orchestration

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: SaaS platform with tiered subscription model. Free tier available to start. Enterprise/custom tier starting at R$5,000/month with annual billing. Platform uses credit-based consumption for LLM execution.
2. Professional Services: Implementation and training services offered: 'A gente implementa. A gente te ensina. Você obtém resultados agora.' (We implement. We teach you. You get results now.)
3. White-label Licensing: Whitelabel offering for agencies and enterprises wanting branded agent infrastructure, with custom pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Zaia provides an Agentic OS platform that enables businesses to create, manage, and deploy autonomous AI agents and multi-agent squads using a Text-to-Agent (Vibe Agent) paradigm driven by natural-language prompts. The platform bundles a native CRM, unified Inbox, Workflow Builder, knowledge bases, tables, analytics, and a code runtime, and exposes more than 60 native MCP integrations connecting agents to systems such as WhatsApp, Instagram, Stripe, Slack, Google Calendar, and Notion. It targets enterprises, agencies, and SMBs seeking to automate customer support, sales, scheduling, and operational workflows through AI agents that can act autonomously across channels.

Product overview

Zaia is an Agentic OS platform providing a unified ecosystem for creating, managing, and deploying autonomous AI agents. The platform operates as a platform-plus-modules architecture centered on the Vibe Agent (Text-to-Agent) system, which enables agent creation through natural language instructions. The core Agent Builder and Advanced Mode provide configuration interfaces, while Squad Builder enables orchestration of multi-agent teams. Native CRM and Inbox modules handle customer relationship management, and Workflow Builder enables no-code automation. Additional capabilities include Knowledge Bases for document retrieval, Tables for structured data, Channels for multi-channel deployment (WhatsApp, Instagram, Telegram, Widget, API), Analytics for governance and transparency, and 60+ native MCP integrations. The Whitelabel solution allows partners to resell the platform under their own brand. The platform supports BYOK (Bring Your Own Key) for connecting custom LLM providers including Anthropic, OpenAI, and Google AI, while also offering Zaia's managed LLM options.

Differentiator

Problem solved

Functional benefit

Brands

• Zaia Endless: The core AI agent orchestration platform featuring Vibe Agent (text-to-agent), Agent Builder, Squad Builder, native CRM, Workflow Builder, Tables, and multi-channel deployment capabilities.

Products and services

• Zaia Agentic OS An AI agent platform for creating, managing, and deploying autonomous AI agents and multi-agent squads using a Text-to-Agent (Vibe Agent) interface. Bundles a native CRM, unified Inbox, Workflow Builder, knowledge bases, tables, analytics, code runtime, and more than 60 native MCP integrations (WhatsApp, Instagram, Stripe, Slack, Google Calendar, Notion, etc.) so businesses can automate customer support, sales, scheduling, and operational workflows across channels.
• Zaia Whitelabel

Quantifiable outcome

• Over 100,000 agents created on the platform
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability14 records

Feature18 records

Partnerships

14 partnerships are on record, tiered core and minor.

• WhatsApp (Meta)coreTechnology or IntegrationOfficial WhatsApp Business API integration enabling conversational AI agent deployment. Supports App+API coexistence or API-only modes. Pricing: client messages free, business-initiated ~$0.15-0.35 per message via templates.
• Instagram (Meta)coreTechnology or IntegrationInstagram channel integration for conversational AI agent deployment via Direct Messages.
• TelegramcoreTechnology or IntegrationTelegram channel integration for AI agent conversational deployment.
• Claude (Anthropic)coreTechnology or IntegrationLLM provider available via Zaia platform - Claude Sonnet 4.5 model support for agent reasoning.
• GPT-4o (OpenAI)coreTechnology or IntegrationLLM provider available via Zaia platform - GPT-4o mini model support for agent reasoning.
• Grok (xAI)coreTechnology or IntegrationLLM provider available via Zaia platform - Grok 4.5 model support for agent reasoning.
• Google CalendarcoreTechnology or IntegrationNative MCP integration for calendar scheduling and appointment management capabilities.
• StripecoreTechnology or IntegrationNative MCP integration for payment processing and billing automation capabilities.
• SupabasecoreTechnology or IntegrationNative MCP integration for database and backend services connectivity.
• SlackcoreTechnology or IntegrationNative MCP integration for team communication and notification capabilities.
• ShopifycoreTechnology or IntegrationNative MCP integration for e-commerce automation and customer management.
• GmailcoreTechnology or IntegrationNative MCP integration for email automation and communication capabilities.
• WahacoreTechnology or IntegrationWhatsApp integration channel alternative supporting text-only messaging for AI agents.
• GoEnablersminorImplementation/ SI/ Consulting PartnerImplementation partner for Zaia Enterprise deployments, offering professional services for onboarding and custom implementations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relevance AI: AI workforce platform for building, deploying, and managing AI agents and teams with tool integrations and knowledge bases. Comparable to Zaia's Agentic OS positioning as infrastructure for AI agent businesses.
• Botpress: End-to-end conversational AI platform with visual flow builder, NLU, knowledge bases, and multi-channel deployment (WhatsApp, Messenger, web). Directly comparable to Zaia in target market of SMB-to-enterprise agent automation.
• Voiceflow: Conversational AI platform for designing, building, and deploying chat and voice agents with collaboration tools for product and engineering teams. Highly comparable to Zaia's Agent Builder and Squad Builder for enterprise conversational automation.
• LangChain: Framework and platform for building LLM-powered applications and agents with tools, memory, and orchestration primitives. Competes with Zaia at the agent orchestration layer, particularly for technical developer-led deployments.
• n8n: Workflow automation platform with native AI agent nodes and integrations across hundreds of services. Explicitly named by Zaia customer Eurofarma as a tool Zaia replaced, indicating direct overlap in automation use cases.
• CrewAI: Multi-agent orchestration framework enabling teams of AI agents to collaborate on complex tasks with role-based assignment. Highly comparable to Zaia's Squad Builder hierarchical and flat management modes for multi-agent collaboration.
• Lindy AI: No-code AI agent builder that lets users create autonomous agents via natural language instructions and deploy across business tools. Closely parallels Zaia's Vibe Agent T2A paradigm and self-serve PLG approach.

Broad incumbents

• Cognigy: Enterprise conversational AI platform with agentic capabilities, voice and chat automation, and deep contact center integrations. Competes with Zaia for enterprise agent deployments at larger scale with broader omnichannel capabilities.
• AutoGen (Microsoft): Microsoft Research's open-source framework for building multi-agent AI systems with customizable agent roles and orchestration. Comparable to Zaia's Squad Builder but as a developer framework rather than a managed platform.

Emerging players

• Stack AI: Enterprise no-code platform for building AI agents and workflows with knowledge bases and integrations. Comparable to Zaia's Agent Builder Advanced Mode for enterprise AI agent deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zaiaapp
• LinkedInlinkedin.com/company/zaiaapp
• Instagraminstagram.com/zaiaapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaia