Lianhe Zaobao 联合早报
Lianhe Zaobao (联合早报) is a Singapore-based Chinese-language news publication founded in 1983, operated under SPH Media, serving Chinese-speaking readers in Singapore, the global diaspora, and mainland China through three editions and a multi-format digital platform.
- Company typePublic
- Founded1983
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lianhe Zaobao 联合早报 does
Lianhe Zaobao (联合早报) is a Singapore-based Chinese-language news publication founded in 1983 and operated under SPH Media (formerly Singapore Press Holdings), a publicly listed entity on the Singapore Exchange. It is positioned as a Chinese-language news media brand with editorial recognition in Singapore and internationally, serving Chinese-speaking readers through three distinct editions: a Singapore edition, an International (Global) edition, and a China-facing edition at zaobao.com. Content coverage spans Singapore news, China news, international affairs, Southeast Asia, finance (including Singapore and US stock market coverage), entertainment, lifestyle, and an opinion/forum section (社论, 评论, 交流站, 漫画), with contributors and editorial addresses (e.g., 言论组投稿, 《四方八面》投稿, 《校园》《取火》投稿) indicating an active newsroom operation.
The platform's product surface extends well beyond a digital newspaper. Built around the core Zaobao digital newspaper and electronic paper edition (电子报), it offers iOS and Android mobile applications, a daily podcast ('老总Group Chat') syndicated via SPH's 96.3好FM radio, additional podcast series such as '东谈西论' covering international affairs, a video section with in-depth series ('未知365', '世界大解说'), an interactive graphics capability for data-driven storytelling, a livestream offering for real-time coverage, a ZShop e-commerce storefront integrated with the publication, the Zaobao Club membership program, and a newsletter service (新闻速递). A companion publication, Xin Ming Ri Bao (新明日报), is also distributed through the same platform, suggesting shared editorial and commercial infrastructure within SPH's Chinese Media Group.
The business model is primarily subscription-driven, with paid access to e-papers and premium digital content supplemented by advertising (a published Zaobao advertising contact line is maintained) and now commerce revenue from the ZShop storefront. The target customer base is segmented geographically — primary Chinese-speaking readers in Singapore, with secondary overseas Chinese diaspora readers via the Global edition and mainland Chinese readers via the China edition. The go-to-market motion is direct-to-consumer across owned channels (website, apps, e-paper, audio, video), with distribution amplified by an SPH radio partnership and an embedded Singapore stocks portal at stock.zaobao.com.sg. Specific subscription pricing is not publicly disclosed in the supplied source material, and Lianhe Zaobao's revenue is not broken out separately from its parent SPH Media.
Lianhe Zaobao 联合早报 firmographics
Firmographics- Name
- Lianhe Zaobao 联合早报
- Legal name
- Singapore Press Holdings Limited
- Website
- https://zaobao.sg
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lianhe Zaobao (联合早报) is a Singapore-based Chinese-language news publication founded in 1983, operated under SPH Media, serving Chinese-speaking readers in Singapore, the global diaspora, and mainland China through three editions and a multi-format digital platform.
- Ownership category
- akta.pro rank
Lianhe Zaobao 联合早报 industry classification
Industry- Product category
- Chinese-language Newspaper
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where Lianhe Zaobao 联合早报 is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Lianhe Zaobao 联合早报 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Revenue: The platform generates revenue primarily through subscription services, with paid access to e-papers and premium content.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Lianhe Zaobao 联合早报 product offering
Product offeringCore offering
Lianhe Zaobao (联合早报) is a Singapore-based Chinese-language newspaper publishing daily news across Singapore, China, Southeast Asia, and international affairs through its digital platform (zaobao.com.sg). The publication distributes content via a website, mobile applications, e-papers, podcasts, videos, and livestreams, serving Chinese-speaking readers in Singapore, overseas markets, and mainland China through three distinct editions (Singapore, Global, and China).
Product overview
Lianhe Zaobao (联合早报) is a Chinese-language news media platform operated by Singapore Press Holdings (SPH), offering a comprehensive digital newspaper experience. The core product is the Zaobao digital newspaper, supplemented by the e-Paper edition. Additional offerings include video content, podcasts (老总和东谈西论), interactive graphics, and livestream capabilities. The platform also features a membership program (早报俱乐部), email newsletters (新闻速递), and an e-commerce store (ZShop). Content is organized into major sections: News (Singapore, China, World, Southeast Asia), Finance, Entertainment, and Lifestyle categories. A related publication, 新明日报, is also operated under the same media group.
Differentiator
Problem solved
Functional benefit
Products and services
- Lianhe Zaobao Digital Newspaper (联合早报) A Chinese-language digital newspaper serving Singapore and international readers, providing news coverage across Singapore, China, world affairs, finance, entertainment, and lifestyle topics through its main digital platform at zaobao.com.sg.
- Zaobao E-Paper (电子报)
Companies that use Lianhe Zaobao 联合早报
Customer profileSegments3 records
Ideal customer profiles3 records
Lianhe Zaobao 联合早报 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lianhe Zaobao 联合早报 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 96.3好FM (SPH Radio)coreLianhe Zaobao partners with 96.3好FM radio station to broadcast '老总Group Chat', a daily podcast featuring senior editors from the SPH Chinese Media Group. The show airs weekdays at 9:20am and 12:20pm, discussing current news topics and featuring editorial insights from various SPH Chinese publications.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lianhe Zaobao 联合早报 competitors and assessment
Company assessmentBroad incumbents
- AsiaOne: Singapore-based digital news aggregator/news platform. Comparable as a Singapore-headquartered general news destination competing for the same digital audience and advertising budgets.
- Channel News Asia (CNA): Singapore-based news publisher and broadcaster covering regional/international news. Comparable as a general-news digital Chinese/English competitor for Singapore and Southeast Asian readers, with broader multimedia (TV, online) distribution.
- The Business Times (Singapore): Singapore-based financial newspaper (SPH Media group). Comparable as a subscription-based English-language business news brand competing for the same Singapore advertisers and finance-focused readers.
Emerging players
- Caixin Global: China-focused digital financial news platform with English-language coverage. Comparable as a digital subscription news brand covering Chinese economic and political affairs for international audiences, competing for overlapping Chinese/Asia-aware reader segments.
- Mothership: Singapore-based digital news and lifestyle publisher. Comparable as a multi-platform digital-first news outlet competing for the same Singapore audience, with strong social media reach and younger reader segments.
Direct peers
- South China Morning Post: Hong Kong-based English-language news platform covering China, Asia, and international affairs. Comparable to Lianhe Zaobao in providing trusted Asia-based journalism to international and China-facing audiences, with a similar digital subscription model.
- The Straits Times: Singapore's flagship English-language newspaper, also operated by SPH Media. Highly comparable as a sister publication under the same parent, competing for the same Singapore audience and advertising market across English/Chinese language segments.
- Ming Pao (明报): Hong Kong-based Chinese-language newspaper with print and digital editions serving Chinese readers in Hong Kong and overseas. Direct competitor in the Chinese-language news category with multi-platform distribution and editorial depth.
- Sin Chew Daily (星洲日报): Malaysia's largest Chinese-language newspaper, also serving the Southeast Asian Chinese-speaking community. Comparable in targeting Chinese-language readers across the region, with similar coverage of Singapore, Malaysia, China, and international news.
Regional players
- The Edge Singapore: Singapore-based business and financial news publisher. Comparable in competing for advertisers and finance readers in Singapore, with overlap in coverage of Singapore, regional, and Chinese financial markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lianhe Zaobao 联合早报 social profiles
Digital presenceLianhe Zaobao 联合早报 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lianhe Zaobao 联合早报 leadership team
Management profileNumber of profiles
Lianhe Zaobao 联合早报 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lianhe Zaobao 联合早报 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lianhe Zaobao 联合早报
What does Lianhe Zaobao 联合早报 do?
Lianhe Zaobao (联合早报) is a Singapore-based Chinese-language newspaper publishing daily news across Singapore, China, Southeast Asia, and international affairs through its digital platform (zaobao.com.sg). The publication distributes content via a website, mobile applications, e-papers, podcasts, videos, and livestreams, serving Chinese-speaking readers in Singapore, overseas markets, and mainland China through three distinct editions (Singapore, Global, and China).
Is Lianhe Zaobao 联合早报 a public or private company?
Lianhe Zaobao 联合早报 is a public company. It is classified as public and is currently operating.
When was Lianhe Zaobao 联合早报 founded?
Lianhe Zaobao 联合早报 was founded in 1983. It employs 11 to 50 people.
Where is Lianhe Zaobao 联合早报 based?
Lianhe Zaobao 联合早报 is headquartered in Singapore, Singapore, in the Asia region.
How does Lianhe Zaobao 联合早报 make money?
One revenue line is on record: subscription Revenue.
Who are Lianhe Zaobao 联合早报's main competitors?
Broad incumbents on record are AsiaOne, Channel News Asia (CNA) and The Business Times (Singapore). Emerging players are Caixin Global and Mothership. Direct peers are South China Morning Post, The Straits Times, Ming Pao (明报) and Sin Chew Daily (星洲日报). The Edge Singapore is listed as a regional player.
Does Lianhe Zaobao 联合早报 have an API?
No public API is recorded for Lianhe Zaobao 联合早报.
What industry is Lianhe Zaobao 联合早报 in?
Lianhe Zaobao 联合早报's product category is Chinese-language Newspaper. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First). Its NAICS code is 513110 and its SIC code is 2711.