ZAZ

What ZAZ does

ZAZ (legal name ZAZ Natal LTDA, CNPJ 11.158.226/0001-31) is a privately held regional Brazilian internet service provider headquartered in Natal, Rio Grande do Norte, founded in 2015. The company operates a 100% fiber-to-the-home (FTTH) network across the Natal metropolitan area, Parnamirim, and the Litoral Sul region, using GPON and the newer XGSPON standards to deliver symmetric residential speeds from 100 Mbps to 10 Gbps under the GigaZAZ premium sub-brand.

Its core product stack comprises residential fiber internet plans tiered from 400 Mega (R$89.90/month) to 7–10 Giga (R$799+/month), fixed-line telephony offered on demand or via unlimited quota, and the ZAZ TV streaming app with 20+ live channels bundled at no incremental fee on combo plans. For business customers ZAZ provides Dedicated Link internet access with a 99.8% SLA and Lan2Lan point-to-point data transport, while for condominiums it layers digital intercom, 24-hour electronic security, and ZAZ HOTSPOT fiber-backed Wi-Fi over its passive optical network. Distribution is digital-first via the company's website, WhatsApp (84 98185-2893), and a Central do Assinante self-service portal.

ZAZ employs 51–100 people, is privately held with no disclosed funding rounds or parent company, and operates exclusively within the state of Rio Grande do Norte. The company emphasizes guaranteed speed delivery (50% upload/download ratio), Wi-Fi 6 router inclusion on premium plans, and localized customer service as its primary competitive differentiators against larger national Brazilian operators.

Name

ZAZ

Legal name

ZAZ Natal LTDA

Website

https://zaznatal.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

ZAZ is a privately held Brazilian regional ISP headquartered in Natal, Rio Grande do Norte, operating a 100% FTTH network delivering 100 Mbps to 10 Gbps symmetric residential internet, fixed telephony, ZAZ TV streaming, and enterprise Dedicated Link and Lan2Lan services to households, businesses, and condominiums.

Ownership category

akta.pro rank

Product category

Fiber Optic Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB), Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Fiber optic internet
• Fixed telephony service
• TV streaming subscription
• FTTH broadband
• Triple play bundles

Headquarters

HQ city

Natal, RN

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Internet Subscription Services: Monthly recurring subscription fees for fiber optic internet plans ranging from 100Mbps to 10Gbps, with tiered pricing based on speed tier. Includes free Wi-Fi router on select plans.
2. Fixed Telephony Services: Monthly subscription fees for fixed telephony with two options: on-demand billing (per-minute tariffs) or fixed quota plans with unlimited local calls to fixed lines.
3. TV Subscription (ZAZ TV): Free streaming TV application with 20+ live channels included with internet combo plans. No additional monthly fee for ZAZ TV access.
4. Combo Plans (Triple Play): Bundled packages combining internet, fixed telephony, and TV services at discounted rates compared to individual subscriptions.
5. Enterprise Dedicated Link: Monthly recurring fees for dedicated internet access with guaranteed bandwidth and SLA for business customers.
6. Data Transport (Lan2Lan): Point-to-point connectivity services for enterprise customers connecting multiple business locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ZAZ is a regional Brazilian Internet Service Provider (ISP) that delivers 100% fiber-to-the-home (FTTH) internet with speeds ranging from 100 Mbps to 10 Gbps using GPON and XGSPON technologies. The company bundles its internet with fixed-line telephony and a streaming TV service (ZAZ TV, 20+ channels) for residential customers, and offers dedicated links, point-to-point Lan2Lan transport, digital intercom, 24-hour electronic security, and Wi-Fi hotspot services for condominiums and business customers.

Product overview

ZAZ is a telecommunications service provider offering a unified portfolio of internet, television, and fixed-line telephony services primarily for residential customers in Rio Grande do Norte, Brazil. The core offering is 100% fiber optic (FTTH) internet connectivity utilizing GPON and XGS-PON technologies with speeds ranging from 100MB to 10GB. The product line includes standalone internet plans, the ZAZ TV streaming service with 20+ channels, fixed-line telephony (both pay-per-use and unlimited options), and bundled Triple Play combos. For enterprise customers, ZAZ provides dedicated internet links and Lan2Lan data transport services. Additional offerings include digital intercom systems, 24-hour electronic security monitoring, and public Wi-Fi hotspot services for condominiums. The company operates the Central do Assinante subscriber portal and ZAZ TV mobile application as customer-facing platforms.

Differentiator

Problem solved

Functional benefit

Brands

• GigaZAZ: Premium fiber optic internet product using XGS-PON technology delivering up to 10 Gbps symmetric speeds

Products and services

• Internet 100% Fibra Óptica (FTTH) High-speed fiber optic internet service with guaranteed bandwidth ranging from 100 Mbps to 10 Gbps, offering symmetric upload/download on premium tiers and a free Wi-Fi 6 router on plans of 650 Mbps and above. Available to residential and business subscribers in Rio Grande do Norte, Brazil.
• GigaZAZ Premium fiber optic internet sub-brand built on XGS-PON technology that delivers symmetric speeds of 2 Gbps, 2.5 Gbps, 5 Gbps, 7 Gbps, and 8-10 Gbps for both download and upload, targeted at high-demand residential users such as gamers, streamers, and home office power users.
• Telefonia Fixa (Fixed-line Telephony) Digital fixed-line phone service offered in two variants: on-demand (pay-per-use with per-minute rates) and a quota plan (Franquia) with unlimited local fixed-line calling. Available to residential subscribers in Rio Grande do Norte.
• ZAZ TV Streaming TV application available to combo subscribers on Android and iOS devices, providing access to 20+ live channels (news, entertainment, sports, educational) with no additional monthly fee beyond the internet combo subscription.
• Combo Triplo Play Bundled service package combining fiber internet (100-500 Mbps), unlimited fixed-line telephony, and ZAZ TV streaming access into a single subscription with integrated billing and discounted pricing relative to standalone services.
• Link Dedicado (Dedicated Link) Enterprise-grade dedicated internet access providing non-shared bandwidth delivered through an exclusive port, guaranteeing high performance, symmetric speeds, 99.8% SLA uptime, low packet loss, and proactive circuit monitoring. Targeted at small, medium, and large businesses that need reliable connectivity with contractual guarantees.
• Transporte Dados (Lan2Lan) Point-to-point data connectivity service that securely links corporate headquarters to branch offices with guaranteed speed, symmetric bandwidth, and real-time information access. Designed for multi-site businesses requiring reliable inter-site networking.
• Sistema de Interfone Digital Digital intercom system for residential and commercial condominiums that enables secure visitor communication and building access management, integrated with ZAZ's fiber optic network. Targeted at condominium managers and building administrators.
• Segurança Eletrônica 24 horas 24-hour electronic security monitoring service for condominiums and businesses, integrated with the building's fiber network infrastructure to provide continuous surveillance and rapid response.
• HOTSPOT ZAZ Public Wi-Fi hotspot service for common areas in condominiums (pools, gyms, party halls, leisure areas) that uses secure fiber-backed wireless connectivity to provide reliable internet access throughout shared building spaces.
• ZAZ TV App Mobile application for iOS and Android that enables combo subscribers to access 20+ live TV channels using the same login credentials as the Central do Assinante subscriber portal, providing portable TV viewing on smartphones and tablets.

Quantifiable outcome

• 100% of contracted speed guaranteed on all plans
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Claro (América Móvil): Major Brazilian telecom offering broadband, mobile, cable TV, and telephony nationwide; competes with ZAZ in Rio Grande do Norte with bundled mobile-plus-fixed offerings.
• Oi: Major Brazilian telecom with significant wireline and fiber footprint; competes with ZAZ in Natal leveraging incumbent PSTN infrastructure and broader portfolio.
• Vivo (Telefônica Brasil): Largest telecom operator in Brazil offering fixed broadband (including FTTH), mobile, TV, and telephony; competes with ZAZ in Natal with substantially greater scale and resources.

Direct peers

• Vero Internet: Regional fiber ISP operating in interior Brazilian states with FTTH infrastructure and triple-play services; comparable in scale, technology, and target customer segments.
• Brisanet: Largest regional fiber ISP in Northeast Brazil, operating FTTH networks across multiple Northeastern states including nearby Ceará and Paraíba; directly comparable business model of regional fiber roll-out, triple-play bundles, and residential/SMB focus.
• ALARES: Regional Brazilian telecom group operating fiber networks across multiple interior states; comparable FTTH retail ISP model with residential and SMB focus.
• Unifique (formerly Desktop Internet): Regional Brazilian fiber ISP serving Southern and parts of Northeastern Brazil with FTTH and triple-play services; comparable scale, technology stack, and customer mix to ZAZ.
• Ligga (formerly Copel Telecom): Regional Brazilian telecom and fiber ISP serving Paraná and adjacent markets; comparable wireline carrier model with residential and enterprise fiber services.
• America Net: Brazilian regional telecom and fiber ISP offering internet, telephony, and connectivity services to residential and business customers across multiple states; comparable FTTH roll-out and SMB enterprise offerings.
• Giga+ Fibra: Brazilian regional fiber ISP offering FTTH internet, telephony, and TV bundles to residential and SMB customers; similar operating model and product portfolio to ZAZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zazoficial
• Instagraminstagram.com/zazoficial
• LinkedInlinkedin.com/company/zazoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAZ