Bay Materials, LLC

What Bay Materials, LLC does

Bay Materials, LLC is a specialty dental materials manufacturer headquartered in Fremont, California, operating commercially under the Zendura Dental brand. The company develops and produces thermoplastic polyurethane and copolyester sheet materials used by orthodontic professionals and dental laboratories to fabricate clear aligners, retainers, and attachment templates. Its product architecture spans two design philosophies: monolayer medical-grade polyurethane (Zendura A) for premium retainers, and patented tri-layer constructions (Zendura FLX, Zendura VIVA, Zendura Guard) that combine elastomeric inner cores with rigid polyester outer shells to deliver specific force profiles, durability, and patient comfort characteristics for clear aligner therapy. Two attachment template materials — rigid Zendura AT and flexible Zendura TRAK — complete the workflow portfolio. All products are designed and manufactured in the USA and are BPA-, phthalate-, gluten-, and latex-free.

Bay Materials operates as a wholly owned subsidiary of Institut Straumann AG, the Swiss dental implant and restorative solutions conglomerate, which provides institutional backing, regulatory infrastructure, and Straumann Group distribution channels (via Manohay Dental S.A.U.) for EU and UK markets. The company sells directly to US clinicians and labs through its e-commerce storefront at zenduradental.com at unit prices ranging from $20 to $95 depending on product line, thickness, diameter, and pack format (box or multipack). Outside the US, a network of 26 authorized distributors across Europe, the Middle East, Africa, and Asia-Pacific handles regional demand, and products are sold exclusively to qualified dental professionals and laboratories rather than directly to consumers.

Revenue is generated entirely through one-time unit sales of physical consumable products; there is no subscription, licensing, or service component. The most recent strategic moves include the 2025 launch of Zendura Guard (a tri-layer retainer material extending into guard-type appliances), a 2025 US website rebrand aimed at simplifying direct digital ordering, and continued investment in the global distributor footprint. With a headcount of approximately 16 employees and no disclosed funding history, Bay Materials functions as a focused, IP-driven niche supplier within the broader Straumann Group portfolio, competing on material science, regulatory standing, and brand reputation rather than scale.

Name

Bay Materials, LLC

Legal name

Bay Materials, LLC

Website

https://zenduradental.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Materials, LLC (Zendura Dental) is a Fremont, California-based specialty manufacturer of patented thermoplastic materials for orthodontic clear aligners, retainers, and attachment templates, sold to dental professionals and laboratories via direct US e-commerce and a 26-country distributor network as a subsidiary of Institut Straumann AG.

Ownership category

akta.pro rank

Product category

Orthodontic Thermoplastic Materials

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Orthodontic thermoplastic materials
• Clear aligner materials
• Dental retainer plastics
• Orthodontic dental supplies
• Dental attachment templates

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2B/B2C E-commerce): Bay Materials generates revenue through direct sales of orthodontic thermoplastic materials via its e-commerce storefront (zenduradental.com) to orthodontic professionals, clinicians, and dental laboratories. Products are sold in individual box format (20 individually foil-wrapped sheets per box, individually sealed in moisture barrier pouches) and multipack format (10-30 sheets sealed in a single barrier bag for high-volume lab workflows). Pricing ranges from $20 to $95 per unit depending on product line, thickness, diameter, and pack size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bay Materials, LLC (trading as Zendura Dental) designs, manufactures, and sells premium thermoplastic sheets used by orthodontic professionals and dental laboratories to thermoform clear aligners, retainers, and attachment templates. The product line spans monolayer medical-grade polyurethane retainers (Zendura A, Zendura Guard), patented tri-layer aligner materials (Zendura FLX, Zendura VIVA), and attachment template sheets (Zendura AT, Zendura TRAK), sold in individually foil-wrapped boxes and high-volume multipack barrier bags.

Product overview

Bay Materials, LLC (trading as Zendura Dental) offers a portfolio of thermoplastic materials for orthodontic applications. The product line consists of two core categories: (1) Aligner Materials including Zendura FLX (standard tri-layer aligner for everyday therapy) and Zendura VIVA (enhanced tri-layer for stubborn/difficult tooth movements requiring higher sustained forces); and (2) Retainer Materials including Zendura A (premium monolayer polyurethane retainer known as gold standard with high impact strength and crack resistance) and Zendura Guard (newest tri-layer retainer for everyday comfort and semi-active retention). Additionally, Attachment Template Materials include Zendura AT (rigid template for maximum positional accuracy) and Zendura TRAK (flexible template preferred for most workflows with excellent clarity and moisture resistance). All products are designed and made in the USA, thermoformable, and sold in Box (individually foil-wrapped sheets) or Multipack (bulk barrier bags) formats with various thicknesses and sheet counts.

Differentiator

Problem solved

Functional benefit

Brands

• Zendura A: Premium retainer thermoplastic made from medical-grade polyurethane (TPU); gold standard for clear retainers with high impact strength, crack resistance, and stain resistance.
• Zendura FLX
• Zendura VIVA
• Zendura Guard
• Zendura AT
• Zendura TRAK

Products and services

• Zendura A (Box) Premium medical-grade thermoplastic polyurethane (TPU) retainer sheets designed for orthodontic post-treatment retention. Packaged as 20 individually foil-wrapped sheets per box and sold to qualified dental professionals and labs.
• Zendura A (Multipack) High-volume multipack format of Zendura A polyurethane retainer sheets (10 or 20 sheets per barrier bag) for dental laboratories running bulk thermoforming workflows. Available in 0.76mm and 1.02mm thicknesses and 125mm diameter.
• Zendura FLX (Box) Patented tri-layer clear aligner thermoplastic with polyester shells around a polyurethane elastomeric core, sold as 20 individually foil-wrapped sheets per box. Designed for everyday aligner therapy with up to 150% improved force retention and 40% lower initial force versus monolayer materials.
• Zendura FLX (Multipack) Bulk multipack format of Zendura FLX tri-layer aligner sheets (10, 20, or 30 sheets per pouch) for high-volume dental laboratory workflows at 0.76mm thickness and 125mm diameter.
• Zendura VIVA (Box) Premium tri-layer clear aligner material engineered for higher sustained force delivery for stubborn or challenging tooth movements, sold as 20 individually foil-wrapped sheets per box. Available in 0.89mm thickness and 120mm and 125mm diameters.
• Zendura VIVA (Multipack) Bulk multipack format of Zendura VIVA tri-layer aligner sheets (10 sheets per pouch) for dental laboratory workflows at 0.89mm thickness and 125mm diameter.
• Zendura Guard Tri-layer retainer thermoplastic material developed for clear retainers and guard-type appliances, offering superior crack resistance versus PET-G and higher elasticity that maintains fit over extended wear. Designed for everyday and semi-active retention; not recommended for bruxism patients.
• Zendura AT (Box) Rigid single-layer attachment template thermoplastic engineered for stability and precision during aligner attachment placement, available in 0.38mm thickness and 125mm diameter.
• Zendura TRAK (Multipack) Flexible single-layer attachment template thermoplastic made from medical-grade copolyester resin, providing excellent clarity, moisture resistance, and clean release from bonded attachments. Available in 0.38mm thickness and 120mm or 125mm diameters in 10 or 30-sheet multipacks.

Quantifiable outcome

• Up to 150% improved force retention vs monolayer materials (FLX)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Institut Straumann AGcoreStrategic or Co-development PartnerBay Materials, LLC is part of Institut Straumann AG. The parent company provides institutional backing, regulatory expertise, and governance over data privacy compliance (GDPR, Swiss data protection law). Straumann controls Bay Materials' data and sets overarching privacy and security policies. General Terms and Conditions of Sale for EU/UK markets are governed by Manohay Dental S.A.U. (a Straumann group entity).
• Ortho-Care Ltd (UK & Ireland)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in the United Kingdom and Ireland. Located at 1 Riverside Estate, Saltaire, West Yorkshire BD17 7DR. Contact: +44 1274 533 233 / [email protected].
• Excent Group (Netherlands & Belgium)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in the Benelux region (Netherlands and Belgium). Located at Service Center, Oudeweg 1, 2811 NM Reeuwijk, with 30 labs across the Benelux. Contact: +31 182 693 355 / [email protected].
• Mikrona Group AG (Switzerland)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Switzerland. Located at Wiesenstrasse 36, 8952 Schlieren. Contact: +41 56 418 45 45 / [email protected].
• ORTOTECH (Central & Eastern Europe)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products across 9 countries: Poland, Croatia, Czech Republic, Estonia, Lithuania, Latvia, Romania, Slovakia, and Slovenia. Located at ul. Czerniakowska 131 lok. 15, 00-720 Warszawa. Contact: +48 888 692 885 / [email protected].
• Medikodental (Türkiye)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Türkiye. Located at Seba Office Bvd, Mimar Sinan Cd. No:21, Sarıyer, Istanbul. Contact: +90 212 219 97 55 / [email protected].
• Medord-3D (Israel)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Israel. Located at Yoni Netanyahu 5, Or Yehuda 6037603. Contact: +972 3 613 3350 / [email protected].
• Al Hayat Pharmaceuticals LLC SP (UAE)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in the United Arab Emirates. Located at 312 Al Wahda Street, Office 101, P.O. Box 4483, Sharjah. Contact: +971 6 559 2481 / [email protected].
• Dental Concept (Tunisia)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Tunisia. Located at Rue du Lac Oubeira, Les Berges du Lac, Tunis 1053. Contact: +216 71 963 747 / [email protected].
• Nomalinx Pty Ltd / Ortho Emporium (South Africa & Tanzania)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in South Africa and Tanzania. Located at 299 Pendoring Road, Building 6, 1st Floor, Blackheath 2195, Johannesburg. Contact: +27 11 028 1416 / [email protected].
• Hexadent Lab (Thailand)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Thailand, with 9 branches across the country including Bangkok, Chiang Mai, and Chiang Rai. Contact: +66 53 350 801 / [email protected].
• AB Orthodontics (Australia & New Zealand)majorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Australia and New Zealand. Located at Level 13, 15 Collins Street, Melbourne VIC 3000. Contact: AU +61 3 9650 2526; NZ 0800 442 522 (freecall) / [email protected].
• Raydent Supplies Pte Ltd (Singapore)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Singapore. Located at 6 Ubi Road 1 #04-01, Wintech Centre, Singapore 408726. Contact: +65 6741 5411 / [email protected].
• INSPE (Ukraine)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Ukraine. Located at вул. Братів Міхновських 42, Львів. Contact: +380 32 240 37 05 / [email protected].
• Amer International S.R.L. / Techno Dent (Moldova)minorChannel Partner/ Reseller/ DistributorAuthorized distributor for Zendura products in Moldova. Located at str. Ivan Zaikin 10, Chișinău. Contact: +373 78 777 100 / [email protected].

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ultradent Products: US-based manufacturer of dental materials, preventive products, and restorative consumables. Adjacent to Zendura's dental/orthodontic materials positioning through dental-channel distribution and clinician relationships, although focused on broader dental consumables.
• Dentsply Sirona: Global dental equipment and supplies conglomerate offering a broad portfolio that includes orthodontic products and aligner-related consumables. Overlaps with Bay Materials' orthodontic thermoplastic supply, but as part of a much wider dental and equipment portfolio rather than a focused niche.
• Solventum (formerly 3M Oral Care): Diversified dental materials and orthodontic supplies business that historically competed with Zendura-class products (including Clarity aligner materials and orthodontic thermoplastics) as part of a much broader healthcare and dental consumables portfolio.

Others

• Henry Schein: Largest global distributor of dental and medical supplies, including orthodontic consumables. Functions as a channel for products like Zendura rather than a direct competitor, but is highly relevant as the dominant intermediary whose pricing and shelf space decisions shape access for orthodontic thermoplastic brands.

Direct peers

• TP Orthodontics: Orthodontic products manufacturer supplying brackets, wires, aligner systems, and lab supplies to orthodontic practices. Directly comparable in serving the same orthodontic clinician base with consumables used during active treatment and retention.
• Forestadent: German orthodontic products manufacturer offering brackets, bands, wires, and aligner-related consumables globally. Comparable to Bay Materials in orthodontic-channel focus and international distribution model, with similar positioning as a specialist orthodontic supplier.
• Keystone Industries: Manufacturer of dental and orthodontic consumables including impression materials, lab products, and orthodontic supplies. Comparable in supplying dental labs and orthodontic practices with specialty consumables, though with a wider product range.
• Great Lakes Dental Technologies: US-based dental laboratory products and services company that supplies orthodontic appliances, retainers, and lab consumables. Competes with Bay Materials in serving orthodontic labs that thermoform retainers and aligners, with comparable scale and customer overlap.
• Scheu-Dental: German manufacturer of clear aligner and retainer thermoplastic materials (e.g., Duran, Biolon, Ideal) used in orthodontic thermoforming workflows. Directly comparable to Bay Materials' Zendura A, FLX, and VIVA product lines serving orthodontic labs and clinicians.
• Ormco (Envista Holdings): Orthodontic-focused business unit of Envista that supplies brackets, wires, aligners, and related consumables to orthodontists worldwide. Comparable to Bay Materials in target customer (orthodontic practices) and channel reach, though with a broader appliance portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bay-materials-stmn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Materials, LLC