Sudbury

What Sudbury does

Zest Health and Fitness (trading as Zest Gym) operates a single-site fitness facility at Caxton House, Milner Road, Sudbury, Suffolk, CO10 2XG, in the United Kingdom. The business is self-described as Sudbury's largest gym and offers 24/7 unattended access via PIN-code entry alongside limited staffed hours (Monday-Thursday and Friday 8am-2pm and 5pm-8pm, Saturday 8am-12pm). The facility comprises standard cardio and free-weight equipment, a boxing ring, a spin studio, a dance studio, and a training rig, supported by an instructor team of approximately 8 plus two named on-site personal trainers (Thomas Longland Malaam, former Royal Marine Commando, and Joanne Hunter, Level 3 PT with GP referrals). The service offer includes gym memberships at £40.95-£46.95/month on 3-, 6-, and 12-month direct debits (or £130-£500 upfront), a 20-format group class schedule (Hyrox, Pilates, Yoga, Spin, MMA Circuits, Metafit, HIITSTEP, Boxercise, etc.) with single-class entry at £10 and 10-class packs at £85, and separately billed one-to-one, two-to-one, and four-to-one personal training. On-site co-location with a hairdresser, beautician, physiotherapist, and chiropractor creates a one-stop wellness destination within the building.

The technology base is non-proprietary: a WordPress CMS website with the Clubright membership management and class booking module. No mobile app, no API, no AI/ML features, no integrations, and no patents or trademarks are disclosed. Customer acquisition is direct-to-consumer, relying on organic social (Facebook, Instagram, X/Twitter), a Mailchimp email newsletter, free trial gym passes, facility tours, and word-of-mouth referrals. The customer base is entirely individual consumers; testimonials cite local members and SMB individuals (Janet Hazel, Steve McGeary, Jeff Turnbull, Caroline Appleyard) across use cases including weight loss, post-injury recovery, and pre/postnatal fitness.

The company is privately held and bootstrapped, with no parent company, no institutional investors, no funding rounds, no M&A activity, and no disclosed revenue. Reporting is at the firmographic level only, with 9 listed employees and a single physical location. Marketing and operations are tightly local, with the geographic footprint confined to Sudbury and the surrounding Suffolk area.

Name

Sudbury

Legal name

Zest Health and Fitness

Website

https://zestgymsudbury.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zest Health and Fitness (Zest Gym) is a privately-held, single-location fitness facility in Sudbury, Suffolk, UK, offering 24/7 gym access, group classes, and on-site personal training to local individual consumers.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAE

Cycling/Spin Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Gym memberships
• Fitness classes
• Personal training
• Health club services
• Wellness facility

Headquarters

HQ city

Sudbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Recurring membership revenue through direct debit plans ranging from 3 to 12 months, with discounted rates for longer commitment periods. Monthly pricing from £40.95 to £46.95 depending on contract length, with upfront payment options offering additional savings.
2. Class-based Revenue: Pay-per-class access at £10 per session, with discounted 10-class packs at £85. Members receive free access to classes as part of their membership.
3. Personal Training Sessions: One-on-one and small group personal training sessions (1-1, 2-1, 4-1 formats) provided by on-site PTs Thomas Longland Malaam and Joanne Hunter, charged separately from membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Zest Health and Fitness operates the largest gym in Sudbury, Suffolk, offering 24/7 facility access, premium equipment, and dedicated training zones including a boxing ring, spin studio, and dance studio. It sells recurring gym memberships (3-, 6-, and 12-month contracts via direct debit or upfront payment), a varied group fitness class schedule (~20 class types), and one-on-one or small-group personal training delivered by on-site PTs.

Product overview

Zest Health and Fitness is a gym and fitness center in Sudbury, Suffolk, offering a comprehensive suite of fitness services. The core offering consists of gym facilities and equipment (the largest gym in Sudbury with 24-hour access), diverse group fitness classes (including Hyrox, Pilates, Yoga, Spin, MMA Circuits, Kettlebells, Metafit, and more), and personal training services. Additional services include on-site wellness providers (hairdresser, beautician, physiotherapist, chiropractor) and flexible membership options ranging from single visits to annual commitments. The gym provides equipment inductions, personalized training programs, and targets all fitness levels from beginners to elite athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Recurring gym access subscription available as 12-month direct debit (£40.95/month), 6-month direct debit (£43.95/month), 3-month direct debit (£46.95/month), 12-month upfront (£500), 6-month upfront (£250), or 3-month upfront (£130). Includes 24/7 access and free participation in scheduled classes.
• Group Fitness Classes Scheduled group exercise classes (Hyrox, Pilates, Yoga, Spin, MMA Circuits, Metafit, Kettlebells, HIIT, Boxing, and more) available to members free of charge or to non-members at £10 per class, with a 10-class pack offered at £85.
• Personal Training One-on-one and small-group personal training sessions (1-1, 2-1, 4-1 formats) delivered by qualified, insured personal trainers at the Sudbury facility, charged separately from gym membership.
• 24/7 Gym Access Round-the-clock gym access for members via PIN codes, complementing the staffed opening hours (Mon-Thu and Fri 8 AM-2 PM and 5 PM-8 PM; Sat 8 AM-12 PM).
• Free Gym Pass and Tour Complimentary day pass and guided facility tour offered to prospective members to experience the gym's premium equipment, changing rooms, and 24-hour access before committing to a membership.

Quantifiable outcome

• Member achieved size 14 to size 10 transformation in six months

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• On-site Complementary Service ProvidersminorOthersThe gym hosts on-site complementary wellness businesses including a hairdresser, beautician, physiotherapist, and chiropractor. These are independent operators who provide services within the gym premises, creating a one-stop wellness destination for members.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anytime Fitness: Global 24/7 franchise network with UK franchisees operating in smaller towns; closest structural peer to Zest given single-site, 24/7, community-driven model.
• PureGym: UK's largest low-cost 24/7 gym chain with hundreds of locations; directly competes with Zest for value-conscious fitness consumers in regional towns, though at a significantly lower price point.
• Snap Fitness: Global 24/7 compact gym franchise competing directly with independent community gyms on access convenience and modest pricing.
• The Gym Group: UK budget 24/7 gym chain with national footprint; competes on price and access convenience, and has been expanding into secondary markets like Sudbury-adjacent towns.
• Better Gyms (Better Leisure): UK community leisure operator with budget gyms and group fitness classes; competes in regional UK markets with a public-sector / municipal operator model.
• Energie Fitness: UK fitness franchise operating independent-style gyms in regional towns; comparable franchise-based, single-site owner-operator model.

Broad incumbents

• Nuffield Health: UK-wide not-for-profit health and fitness operator with clubs combining gyms, classes, and on-site physiotherapy; comparable in offering on-site wellness adjacencies.
• Virgin Active: Premium UK health club brand with comprehensive class, gym, and wellness offerings; relevant incumbent competing for higher-spending members in regional markets.
• David Lloyd Leisure: Premium UK health club chain with extensive class schedules and family/wellness amenities; relevant incumbent competitor for members seeking broader wellness experiences.

Emerging players

• F45 Training: Functional-group-training franchise emphasizing HIIT and strength classes; competes for the same Hyrox/CrossFit-inspired member segment that Zest's functional fitness classes target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zestgym
• Facebookfacebook.com/www.zestgymsudbury.co.uk
• Instagraminstagram.com/zesthealthandfitness
• LinkedInlinkedin.com/company/sudbury

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sudbury