B.V. Recreatiecentrum Zevenkampse Ring

What B.V. Recreatiecentrum Zevenkampse Ring does

B.V. Recreatiecentrum Zevenkampse Ring is a Dutch private limited company operating a multi-functional recreational sports center in the Zevenkamp district of Rotterdam under the Koninklijke Sportfondsen network. The facility combines a 25-meter pool, an instruction pool, a recreation pool, a children's pool with slide, a divisible three-unit sports hall, a sauna/whirlpool/steam bath complex, a meeting room, a tanning bed, and an on-site brasserie. It is licensed by the Nationale Raad Zwemveiligheid to issue official National Swimming Diplomas A, B, and C, making it a regulated provider within the Dutch swimming education system. The facility carries multiple gold-level sustainability and safety certifications (Duurzaam Gastvrij Gold, Keurmerk Veilig en Schoon, Green Key, Gezonde Kantine Gold).

The business operates a direct-to-consumer, community-led model anchored in recurring swimming lesson subscriptions, all-inclusive memberships, day tickets, and 12-visit passes, complemented by event revenue from birthday parties, mermaid swimming workshops, sports hall rental, and Brasserie de Ring F&B. Pricing is structured across tiers — €7.40 per adult swim entry, €74 for a 12-visit card, €135 for a quarterly all-inclusive subscription, €405 for an annual all-inclusive, and €37–€94.20/month for swimming lesson programs. Customer acquisition is driven by neighborhood-level partnerships: Buurtsportcoaches Rotterdam, Jeugdfonds Sport & Cultuur, De Sleutel van Rotterdam, Gemeente Rotterdam, ReumaNederland, Zwemgym, and 10+ resident sports associations in karate, basketball, judo, handball, dance, swimming, diving, and canoeing. The facility is part of a four-accommodation cooperative under Stichting Sportfondsen Rotterdam, whose ultimate parent Koninklijke Sportfondsen — founded in 1923 — received the Royal designation in April 2024. With 8 reported employees and no public revenue disclosure, the company functions as a small-footprint, amenity-rich neighborhood sports hub rather than a scale operator.

Name

B.V. Recreatiecentrum Zevenkampse Ring

Legal name

B.V. Recreatiecentrum Zevenkampse Ring

Website

https://zevenkampsering.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

B.V. Recreatiecentrum Zevenkampse Ring operates a multi-functional aquatic and sports facility in Rotterdam under the Koninklijke Sportfondsen network, offering NRZ-licensed swimming lessons, all-inclusive memberships, sports hall rental, and community programs to families, seniors, and local sports associations.

Ownership category

akta.pro rank

Product category

Recreation and Aquatic Sports Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Swimming lessons
• Recreation facilities
• Aquatic fitness
• Sports hall rental
• Youth swimming programs

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Swimming Lessons and Lesson Cards: Recurring monthly subscription revenue from swimming lesson programs (Zwem-ABC, waterwennen/peuterzwemles, zwemvaardigheid, adult swimming lessons). One-time registration fees for diplomas. Weekly lessons with monthly billing.
2. Day Tickets and Multi-Visit Passes: Single-visit tickets for swimming, sports hall access, and fitness classes. 12-visit cards valid for 12 months. Cashless payments via PIN or mobile.
3. All-Inclusive Memberships: Quarterly (3-month) and annual (12-month) all-inclusive subscriptions providing unlimited access to swimming, fitness classes, and sports facilities. Jaarabonnement all-in at €405/year.
4. Sports Hall and Meeting Room Rental: Rental of Spiegelzaal meeting room (up to 25 persons) and sports hall for events, meetings, and corporate gatherings. Meeting arrangements starting at €11.50 per person.
5. Brasserie de Ring F&B: On-site café-restaurant serving food and beverages with healthy options. Revenues from food service, beverages, and private event catering.
6. Birthday Parties and Special Events: Children's birthday party packages including mermaid swimming parties (€22.30 per child), sports celebrations. Also mermaid swimming workshops for adults (€32.35 per person).
7. Tanning Bed Access: Solo tanning bed sessions at €9.00 per use, using innovative UV technology with vitamin D optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

B.V. Recreatiecentrum Zevenkampse Ring operates a multi-functional recreational sports center in Rotterdam featuring swimming pools (25m pool, instruction pool, recreation pool, children's pool), a sports hall, sauna facilities (whirlpool, steam bath), and an on-site brasserie. The facility delivers licensed National Swimming Diploma instruction (A, B, C), aquatic fitness programs, senior and adult lessons, sports association training space, hall rental, birthday party packages, and a healthy brasserie. The center is part of the Koninklijke Sportfondsen network and operates as a community hub serving families, seniors, athletes, and people with disabilities.

Product overview

B.V. Recreatiecentrum Zevenkampse Ring is a multi-functional recreational sports center operated by Koninklijke Sportfondsen in Rotterdam. The facility offers a unified platform of services organized around swimming instruction (Zwem-ABC, Zwemvaardigheid, senior and adult lessons), aquatic activities (lane swimming, open swimming, family swimming, aquafitness), and general sports (badminton, hall rental). The center also provides complementary services including a restaurant (Brasserie de Ring), meeting facilities, tanning beds, and special programs like mermaid swimming courses and birthday parties. The integrated offering combines core aquatic facilities with add-on leisure and hospitality services to serve a broad demographic from infants to seniors.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie de Ring: On-site restaurant and brasserie serving food and beverages, with healthy menu options and a golden certificate for Healthy Sports Cafeteria from Team:FIT.
• Zwemonderwijs (Swimming Instruction)
• Fearless Young
• Zeemeerminnencursus

Products and services

• Zwem-ABC Zwemles (Swimming Lesson Program)

Quantifiable outcome

• Children ages 0-4 are most at risk for drowning - early swimming education addresses this critical safety need
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• OneFitminorChannel Partner/ Reseller/ DistributorPartnership allowing OneFit members to use facility with their sport membership. OneFit provides access to 1000+ fitness locations across the Netherlands with a single membership.
• ZwemgymcoreStrategic or Co-development PartnerSpecialized partner providing swimming activities for people with disabilities. Dedicated accessible swimming programs with adapted facilities and trained staff.
• Jeugdfonds Sport & CultuurcoreGTM or Marketing PartnerYouth Sports and Culture Fund covering membership fees and equipment costs for children from low-income families. Enables social inclusion through sport.
• De Sleutel van RotterdamminorGTM or Marketing PartnerWelcome gift from Gemeente Rotterdam for newborns, providing access to activities including baby swimming at the facility. Barcode on keychain offers discounts.
• ReumaNederlandcoreStrategic or Co-development PartnerStrategic partnership for swimming and aquasport programs for people with rheumatism. Joint instructor training to provide professional guidance in aquasports for rheumatism patients.
• Zwemvereniging OmmoordcoreChannel Partner/ Reseller/ DistributorLocal swimming association operating training sessions at the facility. Swimming proficiency and competitive swimming training.
• Duikteam DolphinminorChannel Partner/ Reseller/ DistributorDiving team using facility for underwater training activities.
• Kanosport ZwalkerminorChannel Partner/ Reseller/ DistributorCanoe and kayak sport provider offering canoeing courses and activities.
• Karatevereniging Black EaglecoreChannel Partner/ Reseller/ DistributorKarate dojo using sports hall for training sessions. Martial arts instruction for all ages.
• Rotterdam BasketbalcoreChannel Partner/ Reseller/ DistributorLocal basketball club using sports hall for training and competitions.
• Sportschool RonincoreChannel Partner/ Reseller/ DistributorJudo martial arts school using facility for judo instruction and training.
• Handbalvereniging Roda 71coreChannel Partner/ Reseller/ DistributorHandball sports club using sports hall for training and matches.
• Dance to beatsminorChannel Partner/ Reseller/ DistributorDance and streetdance studio using Spiegelzaal for dance classes and workshops.
• Fit(Agn)esminorChannel Partner/ Reseller/ DistributorFitness studio offering pilates, personal training, and oncological fitness programs using facility spaces.
• Buurtsportcoaches RotterdamcoreGTM or Marketing PartnerNeighborhood sports coaches program working together to promote active lifestyle in Rotterdam. Collaborates on community sports initiatives.
• Gezond verstand gewichtscoachminorGTM or Marketing PartnerHealth coaching partner for healthy weight management and fitness programs.
• KlimaatjeminorStrategic or Co-development PartnerSustainability mascot character monitoring environmental performance across Sportfondsen locations. Part of energy monitoring and awareness campaign.
• Buurtpas (Laurens)minorGTM or Marketing PartnerNeighborhood pass program helping residents with social, practical, and household support. Cross-promotion of facility access.
• MiFitcoreStrategic or Co-development PartnerPartnership for Fearless Young program - free sports, play, and resilience training for children ages 6-12. Combines sports, healthy lifestyle education, and mental strength development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Mirandabad: Large Amsterdam swimming and recreation complex offering lessons, free swimming, fitness, and aquasports. Comparable multi-pool facility with NRZ diploma programs and broad demographic coverage in a major Dutch city.
• Sportfondsen Rotterdam Noord: Fourth Sportfondsen Rotterdam accommodation offering multi-sport recreation in the same metropolitan area. Same governance, member pricing, and diploma-issuing license, making it a direct comparable on revenue mix and operating model.
• B.V. Recreatiecentrum Oostervant: Sister Sportfondsen Rotterdam facility offering a comparable mix of swimming, sports hall, and recreation programs to the same Rotterdam market. Direct same-network peer operating under identical brand, pricing, and diploma-license framework.
• Sportfondsen Oostelijk Zwembad: Adjacent Sportfondsen Rotterdam pool facility providing lap swimming, lessons, and aquatics. Operates under the same cooperative network with overlapping customer base in Rotterdam.
• Het Marnixbad: Historic Amsterdam indoor swimming pool offering lessons, lanes, and recreational swimming. Similar municipal-style swimming operation with diploma licensing and family programming in a comparable Dutch urban setting.

Broad incumbents

• Optisport: Largest Dutch operator of municipal swimming pools, ice rinks, and sports accommodations, managing 100+ facilities across the Netherlands. Comparable operator of multi-functional recreation centers with NRZ diploma licensing and similar program mix, but at much greater scale.
• LACO: Dutch leisure and sports operator running swimming pools, fitness centers, and sports halls in municipalities across the Netherlands. Comparable operating model for community pool/sports hall combinations with subscription and drop-in revenue.

Regional players

• SportPlaza Mercator: Multi-functional sports and aquatics center in Amsterdam-New-West combining swimming lessons, sports halls, fitness, and party/event hosting. Comparable program mix (Zwem-ABC, hall rental, birthday parties) serving a different Amsterdam neighborhood.
• Zwembad Den Hommel: Mid-sized Dutch municipal-style pool complex offering lessons, recreational swimming, and aquafitness in a different region. Comparable single-site aquatic center with similar community programming.

Emerging players

• Basic-Fit Netherlands: Low-cost fitness chain with broad Dutch footprint and OneFit partnership integration. Less direct on aquatics but competes for share-of-wallet on family/senior fitness subscriptions and sports memberships in the same Rotterdam catchment.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportfondsen
• LinkedInlinkedin.com/company/b.v.-recreatiecentrum-zevenkampse-ring

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B.V. Recreatiecentrum Zevenkampse Ring