Gdański Ogród Zoologiczny

What Gdański Ogród Zoologiczny does

Gdański Ogród Zoologiczny (Gdańsk Zoo) is a municipal zoological garden in Gdańsk, Poland, operated by the City of Gdańsk via the Urban Green Spaces Management Board (Zarząd Zieleni Miejskiej). Founded in 1954 and located in the Oliwa district within the Tri-City Landscape Park, it occupies approximately 125 hectares — the largest footprint of any zoo in Poland. As of December 2025 the collection comprised 891 specimens across 144 species, with 59 EEP-managed, 5 ESB, and 16 ISB conservation programmes, including in-situ work on the scimitar-horned oryx, Eurasian lynx, grey seal, Bornean orangutan, and cheetah.

The institution runs a hybrid operating model combining leisure visitation, structured education, and active conservation. Core commercial offerings include day admission tickets (30 PLN standard / 20 PLN discounted; 70-90 PLN annual Lion Package subscriptions), animal feeding demonstrations, guided tours, school and senior educational programmes, birthday party packages (HIPO, ŻYRAFA, LEW tiers at 890-1,090 PLN), animal adoption/sponsorship via the affiliated LYNX Foundation, on-site and online gift shop sales (pamiatkizoo.com), cart rental (May–September), and APCOA FLOW–managed parking. Distribution is primarily direct-to-consumer through walk-in, online ticketing, ticket machines, and channel partners such as the Gdańsk Tourist Organization. Educational content is amplified through a Gdańsk Wydawnictwo Oświatowe (GWO) partnership and an active digital channel mix spanning Facebook, X, Instagram, TikTok, Threads, a YouTube ZOOnline series, and an EduBlog.

Revenue is not publicly disclosed. Annual visitation was 589,177 in 2024 and 531,410 in 2025 (peak 606,637 in 2023). The zoo has held continuous EAZA membership since 1993, WAZA since 2006, IZE since 1997, Species360 since 1997, and the Polish Zoo Board since 2000; Michał Targowski has been director since 1991. There are no venture or private-equity backers, and the parent entity is the City of Gdańsk.

Name

Gdański Ogród Zoologiczny

Legal name

Gdański Ogród Zoologiczny

Website

https://zoo.gda.pl

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Gdański Ogród Zoologiczny is a municipal zoo in Gdańsk, Poland, operated by the City of Gdańsk. Founded in 1954, it is the largest zoo in Poland by area (125 ha), housing 891 specimens of 144 species and serving families, tourists, schools, and seniors through ticketed visits and education programs.

Ownership category

akta.pro rank

Product category

Zoological Garden Services

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE), Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)

Keywords

• Zoological garden services
• Wildlife conservation programs
• Educational zoo programs
• Animal breeding programmes
• Family recreation services

Headquarters

HQ city

Gdańsk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission tickets: Visitors purchase tickets at the gate, at ticket machines, or online. Ticket prices are differentiated by resident status (Gdańsk Resident Card discounts) and disability. The zoo is open 365 days a year.
2. Donations: The zoo accepts donations to a designated bank account (PLN account), with donors able to specify a species to support. Donations are publicly promoted on the donation page.
3. Animal adoption and sponsorship: LYNX Foundation manages an animal adoption/sponsorship program. Sponsors receive a diploma, advertising at the animal enclosure, and recognition on the zoo website.
4. Birthday party packages: The zoo sells birthday party packages (HIPO, ŻYRAFA, LEW tiers) at Cafe ZOO or the Góralka cottage, including food, decorations, and gift bags, plus optional educational games.
5. Gift shop and online merchandise: Two physical gift shops on-site and one online store (pamiatkizoo.com) sell souvenirs and educational materials year-round.
6. Cart rental: Stroller/wagon rental for children up to 7 years and luggage up to 40 kg, available May–September, priced at 50 PLN + 40 PLN deposit.
7. Parking fees: The zoo operates a paid parking lot near the entrance: 7 PLN/hour for cars/motorcycles, 30 PLN/day for all vehicles, managed by APCOA FLOW app.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Gdańsk Zoo operates a 125-hectare zoological garden in the Oliwa district of Gdańsk, housing 891 specimens of 144 species (as of December 2025), and sells admission tickets for public visits 365 days a year. Beyond entry access, it sells scheduled animal feeding demonstrations, structured educational programmes for schools and seniors, birthday party packages (HIPO, ŻYRAFA, LEW tiers) at Cafe ZOO and the Góralka cottage, gift shop merchandise on-site and via pamiatkizoo.com, cart/stroller rentals, guided summer tours, photo booth services, and luggage lockers. The zoo also runs animal adoption/sponsorship and donation programmes through the LYNX Foundation (Fundacja Lynx), and coordinates over 50 European Endangered Species Programmes (EEP) under EAZA membership for international conservation breeding.

Product overview

Gdański Ogród Zoologiczny operates as a zoological garden offering admission tickets for visitor access, complemented by educational programs, animal interaction experiences, and support services. The core product is the zoo admission (via bilety.zoo.gda.pl), which grants access to approximately 125 hectares housing 847 animals across 142 species. Additional offerings include Animal Feeding Demonstrations where visitors observe keeper presentations, Birthday Party Packages at themed venues (Góralka cottage or Cafe ZOO) with food and activities, Gift Shop for souvenirs and educational materials, Cart Rental for families with young children, Photo Booths for commemorative pictures, Guided Tours during summer months, and Educational Programs for schools and seniors. The zoo also offers Animal Adoption Programs and Donation options for supporters, plus Luggage Lockers for visitor convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOO Admission Tickets Day admission tickets for general public, residents, tourists, families, and disabled visitors. Pricing: 30 PLN standard / 20 PLN discounted for individual visits; 90 PLN/70 PLN for the Gdańsk Lion Package annual subscription pass. Available online, at ticket machines, or at the main gate.
• Animal Feeding Demonstrations Daily scheduled feeding shows and animal training demonstrations (including seal medical training) conducted by keepers at the zoo, visible to visitors during zoo hours. Included with zoo admission.
• Birthday Party Packages Hosted children's birthday packages at Cafe ZOO or Góralka cottage, including themed catering (cake, cookies, fruit, drinks), invitations, decorations, party favors, and optional educational games. Priced 890–1090 PLN + zoo entry tickets depending on guest count.
• Gift Shop On-site souvenir shops at the zoo entrance and online store at pamiatkizoo.com selling zoo-themed gifts and educational materials for visitors.
• Cart Rental Rental of strollers/wagons for transporting children up to 7 years and luggage up to 40 kg. Available May 1 – September 30, 9:00–18:00. Priced at 50 PLN + 40 PLN refundable cash deposit.
• Photo Booths Self-service photo booths near the giraffe enclosure and condor aviary offering commemorative photos with zoo animal backgrounds for visiting families.
• Guided Tours Free guided walking tours during summer months (July–August) covering different sections of the zoo, led by professional guides. Included with zoo admission.
• Educational Programs for Schools and Seniors Structured educational sessions for preschools, primary schools, secondary schools, senior high schools, and organized senior groups. Topics include wild cats, reptiles, CITES, primate connections, African wildlife, animal stories, and cultural representations. Delivered via terrain games, classroom lessons, and self-guided educational trails aligned with national curricula.
• Animal Adoption Program Sponsorship programme managed by the LYNX Foundation allowing individuals and corporations to support specific animal species at the zoo. Sponsors receive a diploma, signage at the animal enclosure, and recognition on the zoo website.
• Donations Monetary donations to support animal welfare and zoo operations, accepted via bank transfer to a designated PLN account. Donors may specify a particular species to support.
• Educational Materials and Worksheets Downloadable educational resources including work cards, quizzes, and craft instructions for various age groups covering wildlife topics, distributed to schools and families in collaboration with Gdańskie Wydawnictwo Oświatowe (GWO).
• Luggage Lockers Six coin-operated luggage lockers at the zoo entrance (60cm x 100cm x 90cm), requiring a 2 PLN refundable deposit.
• Visitor Parking Paid parking lot near the zoo entrance. 7 PLN per hour for cars/motorcycles; 30 PLN per day for all vehicles. Managed via the APCOA FLOW mobile app and parking meters, with disabled parking spaces.

Quantifiable outcome

• 589,177 visitors in 2024; 531,410 visitors in 2025; peak of 606,637 visitors in 2023
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• InvestGDA (Gdańska Agencja Rozwoju Gospodarczego Sp. z o.o.)coreStrategic or Co-development PartnerInvestGDA, the Gdańsk Economic Development Agency, is listed as a Partner of Gdańsk Zoo. As a regional economic development organization, it supports the zoo's role in Gdańsk's tourism and cultural ecosystem.
• LYNX Foundation (Fundacja Lynx)coreStrategic or Co-development PartnerThe LYNX Foundation manages animal adoption and sponsorship programs, institutional sales for school packages, birthday parties, and Zoo Week events. It serves as the primary fundraising and partnership arm of the zoo, handling corporate sponsorships and individual donations.
• Gdańskie Wydawnictwo Oświatowe (GWO)coreStrategic or Co-development PartnerCollaboration with GWO on educational materials including the 'Uwaga! Zwierz!' series of short films and work cards covering Polish wildlife species, complementing GWO's multimedia textbook 'To Nasz Świat. Przyroda' for grade 4.
• Fundacja WRÓĆminorOthersListed as a 'ZOO Friend' on the zoo's website. Nature/niche partner with thematic alignment.
• Pomorski Ośrodek OSTOJAminorStrategic or Co-development PartnerListed as a 'ZOO Friend'. Regional nature conservation center aligned with the zoo's conservation mission.
• Komenda Miejska Policji w GdańskuminorOthersListed as a 'ZOO Friend'. Municipal police providing security support and cooperation for the zoo's public safety operations.
• Straż Miejska w GdańskuminorOthersListed as a 'ZOO Friend'. Municipal guard service providing local public safety support.
• Trójmiejski Park KrajobrazowyminorStrategic or Co-development PartnerListed as a 'ZOO Friend'. The Tri-City Landscape Park shares the same natural area as the zoo (125 ha within the park), providing a natural habitat corridor and ecological alignment.
• ProBiotics PolskaminorOthersListed as a 'ZOO Friend'. Health/nutrition brand supporting animal welfare.
• Designer Outlet GdańskminorOthersSponsor of the pygmy hippopotamus Tosia (Hipopotamek karłowaty Tosia). Provides financial support in exchange for signage at the animal enclosure.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerEAZA coordinates European breeding programmes (EEP, ESB), conservation, education, and research cooperation across 300+ member institutions in 43 countries. Gdańsk Zoo has been a member since 1993.
• WAZA (World Association of Zoos and Aquariums)coreStrategic or Co-development PartnerGlobal umbrella organization for zoos and aquariums. Gdańsk Zoo has been a member since 2006, providing international legitimacy and access to global conservation networks.
• Gdańska Organizacja Turystyczna (GOT)coreChannel Partner/ Reseller/ DistributorGdańsk Tourist Organization sells the Tourist Card which entitles holders to free zoo admission, acting as a distribution/reseller channel bringing tourists to the zoo.
• Species360coreTechnology or IntegrationInternational animal data management system (ZIMS). Gdańsk Zoo has submitted animal records to Species360 since 1997, enabling global species tracking and breeding coordination.
• IZE (International Zoo Educators)coreStrategic or Co-development PartnerInternational Zoo Educators Association. Gdańsk Zoo has been a member since 1997. IZE promotes best practices in environmental education, information design, and conservation communication in zoos.
• Other Polish Zoos (ZOO Bydgoszcz, ZOO Charlotta, ZOO Chorzów, Akwarium Gdyńskie, ZOO Kraków, ZOO Leśne Zacisze, ZOO Lubin, ZOO Łódź, ZOO Opole, ZOO Płock, ZOO Poznań, ZOO Toruń, ZOO Warszawa, ZOO Wrocław, ZOO Zamość)coreStrategic or Co-development PartnerCollaborative network of ~16 Polish zoos co-creating the annual Tydzień Misji Ogrodów Zoologicznych i Akwariów (Zoo Mission Week), producing the Kurier ZOO newspaper and sharing conservation campaigns.
• Cheetah Conservation FundminorStrategic or Co-development PartnerInternational cheetah conservation organization referenced in the #FotaBezDzikiegoKota campaign. The zoo directs reports of unethical cheetah content to CCF ([email protected]).
• Fundacja Hutan (Malezja)coreStrategic or Co-development PartnerMalaysian foundation working on orangutan conservation. Gdańsk Zoo — the only Polish zoo housing orangutans — fundraises for Hutan as part of the #OLEJOLEJ campaign (2018–2022).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Species360: International non-profit providing the ZIMS animal database used by Gdańsk Zoo since 1997. Comparable as an enabling technology/data partner across the global zoo network, not a direct competitor but a key ecosystem dependency.

Direct peers

• ZOO Kraków: Kraków Zoo is an EAZA-accredited Polish municipal zoo with similar offerings in species conservation, educational programs, and visitor experiences. Directly comparable business model and target market.
• ZOO Chorzów (Śląski Ogród Zoologiczny): Silesian Zoo in Chorzów is an EAZA member and one of Poland's larger zoos, sharing similar operational profile, conservation focus, and target demographic of families and school groups.
• ZOO Poznań: Poznań Zoo is a long-established Polish municipal zoo and EAZA member. Comparable in its conservation focus, species collection, and family-oriented educational programming.
• ZOO Wrocław: The largest and oldest zoo in Poland, also EAZA/WAZA member. Directly comparable as a major municipal zoological garden with similar conservation programming, educational offerings, and visitor scale.
• ZOO Łódź: Łódź Zoo is an EAZA member operating in another major Polish city with similar municipal ownership structure, admission-based revenue, and educational programming for schools and families.
• ZOO Warszawa: Warsaw Zoo is another leading Polish municipal zoo and EAZA member with comparable scale, species diversity, and educational programming. Serves the same domestic market and competes for school groups and tourists.

Broad incumbents

• Chester Zoo: One of the UK's largest and most reputable zoos, EAZA member with extensive conservation and education programs. Comparable as a major zoological institution, though operating at much larger scale and as a charitable trust rather than municipal entity.

Regional players

• Akwarium Gdyńskie (Gdynia Aquarium): Gdynia Aquarium is a co-participant in the Polish Zoo Mission Week and located within the same Tri-City metropolitan area. Comparable as a public aquarium with educational programming, but focused on marine species rather than terrestrial collections.

Emerging players

• ZOO Praha (Prague Zoo): Prague Zoo is a leading Central European EAZA member with strong EEP participation and reintroduction programs. Comparable in mission and conservation ambition, and a regional competitor for Central European tourist visitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zoogdansk
• Facebookfacebook.com/zoogdansk
• Instagraminstagram.com/zoogdansk
• TikToktiktok.com/@zoogdansk
• LinkedInlinkedin.com/company/gda%C5%84ski-ogr%C3%B3d-zoologiczny

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gdański Ogród Zoologiczny