Z Salon & Spa

What Z Salon & Spa does

Z Salon & Spa is a privately-held, single-location premium salon and spa operating in Louisville, Kentucky since approximately 1995. The business employs 59 staff across specialized departments including Design Studio, Color Studio, Spa Services, and Guest Services, delivering a comprehensive range of hair (cuts, color, styling, texturing), skin care (facials, dermaplaning), massage therapy, body treatments, waxing, and makeup services. The company operates a specialist model ("The Z Method") in which each service type is performed by dedicated, tier-graded technicians (New Talent, Advanced, Artistic), supported by an extensive paid training program of 147-245 hours per stylist valued at $15,000-$26,000. Pricing is unit-based and varies by technician tier, with services ranging from $20 (brow shaping) to $230 (Himalayan Rejuvenation body treatment).

The business generates revenue through direct-to-consumer service transactions at its 9407 Shelbyville Road location, with appointments booked primarily by phone and a limited online booking system. Ancillary revenue streams include Aveda retail product sales (via referral to aveda.me/zsalon-louisville), gift cards in any denomination with a 5-year expiration, and bundled spa packages (3+ services at 10% discount). The salon holds an exclusive partnership with Aveda, positioning itself as "Louisville's Premier Aveda Salon," and participates in the Aveda Pure Privilege Rewards program. Marketing relies on organic social media (Facebook, Twitter, Pinterest), email newsletter, guest testimonials, and word-of-mouth referrals. Artistic Director and Co-Owner Lori TerBeek, trained at Vidal Sassoon Academy London, anchors the creative leadership alongside Guest Services Director Mark Hall (16 years tenure). No external investment, parent company, or institutional ownership is disclosed.

Name

Z Salon & Spa

Legal name

Z Salon & Spa

Website

https://zsalon.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Z Salon & Spa is a privately-held, single-location premium salon and spa in Louisville, Kentucky, founded circa 1995 and operating with 59 employees. It serves individual consumers with specialized hair, color, skin care, massage, and body treatment services under an exclusive Aveda product partnership.

Ownership category

akta.pro rank

Product category

Beauty Salon & Spa Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Spa Packages & Ritual Experiences (HSALAFAN), Professional Hair Color (CRABALAA), Professional/Salon Beauty Distribution (CRAOAEAB)

Keywords

• Salon services
• Hair styling
• Spa treatments
• Beauty wellness
• Aveda products

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hair Services: Revenue from hair cutting, styling, and coloring services performed by specialized stylists and colorists at various price points based on technician level (New Talent, Advanced, Artistic).
2. Spa & Wellness Services: Revenue from facials, massage therapy, body treatments, and waxing services provided by licensed estheticians and massage therapists.
3. Aveda Product Sales: Revenue from retail sales of Aveda hair care, skin care, and beauty products. Customers shop through Aveda's website via referral link.
4. Gift Cards: Sale of gift cards in any denomination and Replenish Gold Cards. Gift cards can be used for all services and products with a 5-year expiration.
5. Spa Packages: Bundled services combining 3 or more spa treatments at a 10% discount, accommodating couples or groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Z Salon & Spa is a full-service salon and spa in Louisville, Kentucky offering hair color and texturing, hair cuts and styling, facials, massage, body treatments, waxing, and makeup services. Services are delivered by specialized technicians across three expertise tiers (New Talent, Advanced, Artistic), with an exclusive partnership with Aveda for professional hair and skincare products, gift cards, and bundled spa packages with a 10% discount.

Product overview

Z Salon & Spa is a full-service salon and spa offering a comprehensive range of beauty and wellness services. The core offerings include Hair Color & Texturing Services (permanent color, highlights, balayage, ombre, bleach & tone), Hair Cuts & Styling (by designer level), Facials (custom, signature, 90-minute), Massage Services (Swedish, deep tissue, Thai, pregnancy, Ashiatsu, stone), Body Treatments (exfoliation, wraps, Himalayan Rejuvenation), Waxing, and Makeup Services (application, lash lift, brow treatments). Additional offerings include Gift Cards, Spa Packages (bundled services with 10% discount), and Aveda retail products. Services are categorized by technician expertise levels (Artistic, Advanced, New Talent) with corresponding pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Color & Texturing Services Professional hair coloring and texturing services including permanent color, glossing, highlights, low lights, ombre/sombre, balayage, bleach & tone, and demi-permanent color. Each service includes deep conditioning treatment, hand massage, neck massage, shoulder massage and brow tint, priced by technician expertise level. Targeted at individual consumers seeking premium hair color results.
• Hair Cuts & Styling Services Haircut and styling services delivered by designer level (Artistic, Advanced, New Talent), including consultation, Aveda sensory experience, shampoo, cut & finish. Also offers upstyle/special occasion styling, blow outs, and style lessons. Targeted at individual consumers seeking expert haircuts and styling.
• Facials Skincare treatments including custom facials, signature facials, 90-minute facials, and dermaplaning, offered by Artistic and Advanced Estheticians at varying price points. Targeted at individual consumers seeking professional facial skincare.
• Massage Services Licensed massage therapy including Swedish, reflexology, deep tissue, trigger point/neuromuscular, cupping, myofascial release, acupressure, Thai massage, pregnancy massage, Ashiatsu, Chakra balancing, Stress Fix, and stone massage, available in 50, 75, and 90-minute sessions. Targeted at individual consumers, couples, and spa package clients seeking therapeutic relaxation.
• Waxing Services Professional hair removal services for face and body including brow shaping, lip/chin wax, face wax, arm/hand wax, back wax, bikini wax, Brazilian waxing, half leg, whole leg, underarm, foot, and neck wax. Targeted at individual consumers seeking hair removal services.
• Makeup Services Makeup application for special occasions including temporary eyelash application, lash lift, lash tint & lift, brow lamination & wax, and henna brows services. Targeted at individual consumers and wedding/special occasion clients seeking professional makeup and brow/lash services.
• Body Treatments Spa body treatments including custom 50-minute and signature 75-minute treatments such as herbal sugar scrub, citrus glow gommage, Earl Grey black mud, vital nourishment wrap, and refining mask. Also offers Himalayan Rejuvenation and mini Himalayan service. Targeted at individual consumers seeking premium spa body therapies.
• Spa Packages Customizable spa packages combining multiple services (3 or more) at a 10% discount, including facial, massage, body services, Ayurvedic treatments, makeup, and waxing. Available for individuals, couples, or friends. Targeted at consumers and couples seeking bundled wellness experiences with cost savings.
• Gift Cards Gift cards available in any denomination plus Replenish Gold Cards that include visit discounts. Redeemable for all Z Salon services and products with a 5-year expiration and no cash value. Targeted at individual gift purchasers and self-buyers seeking prepaid service credit.
• Aveda Products Professional hair and skincare products from Aveda available for purchase, with customer access to the Aveda Pure Privilege Rewards program where purchases earn points redeemable for products and services. Sold via referral to Aveda's website (aveda.me/zsalon-louisville). Targeted at existing salon guests seeking at-home professional beauty products.

Quantifiable outcome

• Color services maintain 4-10 week touch-up cycles depending on technique
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AvedacoreStrategic or Co-development PartnerZ Salon & Spa is positioned as Louisville's Premier Aveda Salon. The salon uses Aveda as its exclusive product line and stylists achieve 'Aveda Purefessional' status through training in the Aveda Network. Staff train at Aveda Institute and Aveda on Tour events. The salon participates in the Aveda Pure Privilege Rewards program where customers earn points for product purchases.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• European Wax Center: Specialized waxing services franchise with comparable pricing and service menu (brow shaping, bikini, full-body waxing); competes directly for Z Salon's waxing revenue and guest relationships in the same Louisville-area demographic.
• Woodhouse Spa: Premium day-spa franchise offering massage, facials, body treatments comparable to Z Salon's spa services; similar premium positioning and full-day experience, though less emphasis on integrated hair and color services.
• Aveda (L'Oréal subsidiary) Concept Salons: Other independently owned Aveda concept salons nationwide operating under the same exclusive product and training model; comparable in service mix and positioning, though typically without the integrated full-spa offering Z Salon provides.

Emerging players

• Salon Lofts: Salon-suites concept providing independent stylists with booth-rental suites; competes for the same stylist labor pool Z Salon trains under the Z Method, potentially eroding talent retention and customer choice in Louisville-adjacent markets.
• Phenix Salon Suites: Salon-suite franchise enabling independent beauty professionals to operate their own studios; relevant because it competes for stylists and estheticians and offers an alternative delivery model for the same end-customer.

Broad incumbents

• Regis Corporation (SmartStyle, Cost Cutters, Supercuts): Large multi-brand salon operator (Supercuts, Cost Cutters, SmartStyle) sitting inside mass channels; competes on convenience and price rather than premium service, anchoring the value segment of the Louisville market.
• Massage Envy: Largest U.S. franchised massage and skincare chain with subscription-based pricing model; overlaps with Z Salon's massage and facial services but competes on convenience and price rather than premium specialization.
• Great Clips: Largest U.S. hair-care franchise focused on value-priced walk-in haircuts; competes with Z Salon's New Talent tier and represents the discount end of the same Louisville hair-services market.
• Hand & Stone Massage and Facial Spa: National multi-location massage and facial spa franchise offering services comparable to Z Salon's spa menu (massage, facials, waxing) at mid-market price points; broader scale but lower service customization and no Aveda partnership.

Regional players

• Cost Cutters: Value-focused hair salon franchise with locations across the Midwest including Kentucky; competes on price for the entry-level haircut customer segment that Z Salon's New Talent tier also targets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZSalonLouisville
• Xtwitter.com/zsalonlouisville
• Pinterestpinterest.com/zsalonlouisville
• LinkedInlinkedin.com/company/z-salon-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z Salon & Spa