Podlaski Klub Koszykówki Żubry Białystok

What Podlaski Klub Koszykówki Żubry Białystok does

Podlaski Klub Koszykówki Żubry Białystok is a non-profit professional basketball club founded in 2013 and based in Białystok, Poland, that competes in the Pekao S.A. 1 Liga Mężczyzn — the second tier of Polish men's basketball. The club plays its home games at Hala sportowa SP nr 50 (Pułaskiego 96) and fields a 12-player roster including Samajae Haynes-Jones, Cezary Karpik, Benjamin Didier-Urbaniak, Karol Kutta, Myles Douglas, and others. For the 2025/2026 season it competes under the title sponsorship name "Żubry Abakus Okna Białystok" and finished 17th in the league with 38 points from 32 games. The organization operates as a registered Polish legal entity (KRS: 0000176019) with public benefit organization (OPP) status, enabling 1.5% tax-deductible donations.

The club generates revenue through three streams: (1) ticket sales for home matches via the Abilet.pl online platform; (2) official merchandise sold through its online shop (zubry.pl/sklep), with unit-priced items including scarves at 60 PLN, club t-shirts at 45 PLN, mugs at 30 PLN, keychains at 18 PLN, badges at 10 PLN, and car air fresheners at 3 PLN, processed via Przelewy24 and delivered via InPost; and (3) tiered corporate sponsorship ranging from title sponsor Abakus Okna through strategic sponsors Województwo Podlaskie, Enea, and Podlasko-Mazurski Bank Spółdzielczy, plus official, silver, and additional sponsors. Match attendance in the documented season ranged from approximately 170 to 294 spectators.

The organization is lean, with 5 core employees supported by coaches, players, and a board led by President Jacek Zaniewski. There is no proprietary technology platform beyond a WordPress-based website, third-party ticketing/payments/logistics integrations, and a broad social media presence (Facebook, Instagram, TikTok, YouTube, X, LinkedIn) used for fan engagement. YouTube content includes match highlights, press conferences, and behind-the-scenes material, supporting a primarily event-driven, community-oriented business model.

Name

Podlaski Klub Koszykówki Żubry Białystok

Legal name

PODLASKI KLUB KOSZYKÓWKI ŻUBRY BIAŁYSTOK

Website

https://zubry.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Podlaski Klub Koszykówki Żubry Białystok is a non-profit basketball club founded in 2013 in Białystok, Poland, competing in the second-tier Pekao S.A. 1 Liga Mężczyzn and serving local fans and regional sponsors through ticket sales, merchandise, and tiered corporate sponsorship arrangements.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKABAD

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKALAE

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYCRAAAEAE

Team Sports & On-Field Performance Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

Keywords

• Professional basketball team
• Fan merchandise
• Match tickets
• Sports sponsorship
• Club memorabilia

Headquarters

HQ city

Białystok

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to home games in the Pekao S.A. 1 Liga Mężczyzn league, available through abilet.pl online platform
2. Merchandise Sales: Sale of official club merchandise including scarves (60 PLN), t-shirts (45 PLN), keychains (18 PLN), mugs (30 PLN), caps, badges (10 PLN), car air fresheners (3 PLN), and magnets through the club's online store
3. Sponsorship: Revenue from corporate sponsorship arrangements including title sponsor (Abakus Okna), strategic sponsors (Województwo Podlaskie, Enea, Podlasko-Mazurski Bank Spółdzielczy), official partners, and silver sponsors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Podlaski Klub Koszykówki Żubry Białystok operates a professional men's basketball team competing in the Pekao S.A. 1 Liga Mężczyzn, Poland's second-tier league, playing home games at Hala sportowa SP nr 50 in Białystok. The club also sells official merchandise (t-shirts, scarves, badges, keychains, mugs, magnets, car air fresheners, and winter caps) through its online store, and generates ticket revenue via the Abilet.pl platform. Sponsorship arrangements with regional and corporate partners (Abakus Okna as title sponsor, Województwo Podlaskie, Enea, Podlasko-Mazurski Bank Spółdzielczy) form a third core revenue line.

Product overview

Podlaski Klub Koszykówki Żubry Białystok is a basketball club offering two main offerings: competitive team sports (competing in 1 Liga Mężczyzn) and official fan merchandise. The merchandise line includes clothing (t-shirts, winter caps), accessories (scarves, pins, keychains, magnets, mugs, car air fresheners) sold through the club's online shop at nowa.zubry.pl/sklep. Match tickets are sold separately via Abilet.pl platform. The product portfolio is sold directly to fans and supporters rather than as a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PKK Żubry Białystok Basketball Team Professional basketball team competing in the Pekao S.A. 1 Liga Mężczyzn, Poland's second-tier men's basketball league, playing home games at Hala sportowa SP nr 50 in Białystok. Provides live professional basketball entertainment for fans and regional representation for the Podlaskie Voivodeship.
• Match Tickets for Home Games

Quantifiable outcome

• Season finished 17th out of approximately 18 teams in Pekao S.A. 1 Liga Mężczyzn

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Abakus OknacoreGTM or Marketing PartnerTitle sponsor of the team. The club competes under the name 'Żubry Abakus Okna Białystok'. Full brand exposure on team jerseys, arena signage, and all official communications.
• Miasto BiałystokcoreGTM or Marketing PartnerTitle partner representing the city of Białystok as the club's municipal sponsor.
• Województwo PodlaskiecoreGTM or Marketing PartnerStrategic sponsor representing the Podlaskie Voivodeship regional government.
• EneacoreGTM or Marketing PartnerStrategic energy sector sponsor with logo placement on team communications.
• Podlasko-Mazurski Bank Spółdzielczy w ZabłudowiecoreGTM or Marketing PartnerRegional banking institution as strategic sponsor providing financial sector partnership.
• Toyota Auto Park BiałystokminorGTM or Marketing PartnerOfficial partner - automotive dealer providing vehicle sponsorship.
• TopmedminorOthersMedical partner providing healthcare services for the team.
• Assidus Training AcademyminorStrategic or Co-development PartnerSports training partner providing coaching and development support.
• Deluxtour AutokaryminorOthersLogistics partner providing transportation services for away matches.
• Polskie Radio BiałystokminorGTM or Marketing PartnerMedia patronage partner providing broadcast coverage and media promotion.
• Bien AgencjaminorGTM or Marketing PartnerSilver sponsor with additional support for MVP award selection.
• Kawiarnia ZachodniaminorGTM or Marketing PartnerSilver sponsor - restaurant providing catering and hospitality support.
• NS SystemyminorOthersTechnology partner.
• Wynimko i Partnerzy Kancelaria Prawa Gospodarczego i PodatkowegominorOthersLegal services partner providing business and tax law consultation.
• Kodak Suraska BiałystokminorOthersPhotography services partner.
• Siłownia ColosseumminorGTM or Marketing PartnerFitness center sponsor providing gym facilities.
• FASTY Rynek hurtowy rolno-spożywczyminorGTM or Marketing PartnerWholesale food market sponsor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arka Gdynia: PLK incumbent from the Tri-City region; broader portfolio of basketball operations and sponsorship assets against which regional 1 Liga clubs are benchmarked.
• Trefl Sopot: PLK (top-tier) basketball club from northern Poland; broader product/market incumbent that competes for national sponsorship and media attention, useful upper-bound benchmark for Żubry's potential ascent.
• King Szczecin: Top-tier PLK club with regional brand-building playbook; comparable ecosystem of corporate sponsors, retail merchandise, and arena ticketing, though at materially larger scale.
• Czarni Słupsk: Polish basketball club with PLK history and regional fan base; comparable mid-budget sports club model with merchandising and sponsorship revenue.

Direct peers

• Enea Basket Poznań: Direct 1 Liga competitor (15th place in 2025/2026) sharing the same energy-sector sponsor backbone (Enea) and a similar regional fanbase in a comparable Polish city.
• Weegree AZS Politechnika Opolska: Direct 1 Liga competitor that finished 13th in the 2025/2026 standings; same league, similar regional university-affiliated model and attendance scale as Żubry Białystok.
• Górnik Wałbrzych: Long-standing regional basketball club competing in 1 Liga Mężczyzn; comparable modest budget, regional sponsor mix, and community-driven operating model.
• KSK Qemetica Noteć Inowrocław: 1 Liga Mężczyzn rival that finished 14th in 2025/2026; regional basketball club with corporate-sponsor naming and a similar mid-tier competitive and commercial profile.
• Miners Katowice: 1 Liga rival that finished 16th in 2025/2026 (just above Żubry); operates in a similar Silesia/Podlasie secondary-city setting with a comparable commercial footprint.
• PGE Spójnia Stargard: Historic 1 Liga basketball club with comparable regional footprint, energy-sector title sponsorship, and merchandise/ticket-driven revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Zubry_Bialystok
• YouTubeyoutube.com/channel/UCJjJFlFRbKVCR00I5bWbQIA
• Facebookfacebook.com/zubryofficial
• LinkedInlinkedin.com/company/podlaski-klub-koszyk%C3%B3wki-%C5%BCubry-bia%C5%82ystok
• Instagraminstagram.com/zubry_bialystok
• TikToktiktok.com/@zubrybialystok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podlaski Klub Koszykówki Żubry Białystok