Advertising.Care

What Advertising.Care does

Falcon Advertising, operating under the brands Advertising.Care (founded 2019) and iExMedia (launched 2025), is a Jaipur-headquartered digital marketing and immersive experiential media agency. The company delivers a multi-service portfolio anchored on 360° Virtual Reality Tours (₹35,000–₹2,50,000 per project across schools, hotels, hospitals, real estate, corporate, events, and art gallery verticals), Google My Business and local SEO services (₹5,000–₹15,000), social media content production (carousel ads ₹500–₹1,500; animated posts ₹1,500), and Digital Out-of-Home advertising. Underlying technology relies on Matterport-hosted 360° panoramic capture with Google Maps embedding, multi-device (mobile, desktop, VR headset) playback, and a marketed layer of "AI Integrated Story Telling" overlays. The company is a sole proprietorship under GST 08AHJPB5333P2Z1 with MSME registration in Rajasthan, led by Sameer Bhargava, son of founder Late Shri Subhash Bhargava.

The business model is predominantly project-based, one-time license revenue (VR tours, content units, GMB audits) with a thin layer of monthly hotel marketing retainers (from ₹7,500/month) and a low-ticket digital product (AI Tool Kit at ₹199). Go-to-market is direct-sales-led via iexmedia.in with phone consultations, supplemented by a strategic alliance network that includes Marshal Advertising (authorized IOCL partner for 38,000+ petrol pump branding), Pioneer Publicity, AIW Media, Samachar Jagat, Esteem Advertising, Alvarita Holdings, and Smart Solutions. Customer mix skews to mid-market Indian businesses in hospitality, real estate, and education, supplemented by legacy enterprise OOH relationships (HDFC Bank, PNB Housing, Godrej Properties, Tata Motors, Canon, Panasonic, Karcher) inherited from Falcon Advertising's 1984-era operations. The company has no disclosed external funding and operates as a bootstrapped, founder-led entity.

Name

Advertising.Care

Legal name

Falcon Advertising

Website

https://advertising.care

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Falcon Advertising, operating as iExMedia and Advertising.Care, is a Jaipur-based digital marketing agency delivering 360° VR tours, Google My Business optimization, social media content, and DOOH advertising to mid-market Indian businesses in hospitality, real estate, education, and brand marketing.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital marketing services
• Virtual reality tours
• Out-of-home advertising
• Social media marketing
• Local search optimization

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. 360° Virtual Reality Tours: One-time project-based revenue from creating immersive VR tours for hotels, schools, hospitals, real estate, corporate offices, and event venues. Packages range from basic (8-10 points) to premium (40+ points with drone footage and AI integration).
2. Social Media Services: Animated social media posts (₹1,500 per 15-sec video), carousel ads (₹500-1,500), and ongoing social media marketing services.
3. Google My Business Services: Local SEO services including GMB audits (₹5,000), local dominator packages (₹11,000), and GMB rescue/suspension removal (₹15,000).
4. Hotel Marketing Retainers: Monthly marketing plans starting at ₹7,500 per month for hotels, covering content creation, social media, Google Business posts, and WhatsApp engagement. Success-based consulting retainers also offered.
5. Digital Products: AI Tool Kit sold as one-time purchase (₹199) for content creation purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Advertising.Care (iExMedia) is a digital marketing and immersive media agency delivering 360° virtual reality tours, Google My Business local SEO, social media content production, Digital Out-of-Home (DOOH) advertising, and Wix eCommerce website development for businesses in hospitality, real estate, education, healthcare, and brand marketing. Services are sold as project-based engagements and monthly retainers, with an additional AI Tool Kit sold as a one-time digital product.

Product overview

Advertising.Care operates as a comprehensive advertising and digital marketing consortium under the iExMedia (Immersive Experiential Media) brand, offering a multi-service portfolio built around core capabilities in Digital Out-of-Home (DOOH) advertising and 360° Virtual Reality Tours. The offering integrates four primary service lines: Virtual Reality Tours (industry-specific packages for Schools, Hotels, Hospitals, Real Estate, Corporate, Events, and Art Galleries with Basic and Premium tiers ranging from ₹35,000 to ₹2,50,000), Google My Business Services (Local SEO optimization with three tiers: Audit at ₹5,000, Local Dominator at ₹11,000, and GMB Rescue at ₹15,000), Social Media Marketing (Carousel Ads from ₹500 and Animated Posts at ₹1,500 per video), and AI Tool Kit (₹199). The ecosystem is unified by a 360° advertising approach that blends traditional OOH billboard advertising (with authorized IOCL petrol pump branding) with digital transformation strategies including Wix website development and immersive VR experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Digital OOH: Digital Out-of-Home advertising services including anamorphic LED displays
• 360° VR Tours
• Google My Business Services
• Wix eCommerce Solutions

Products and services

• Virtual Reality Tours

Quantifiable outcome

• Up to 30% more direct bookings from website and Google for hotels using VR tours
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered historical partnership, parent company, core partner, flagship partner and minor partner.

• Rajasthan Patrikahistorical partnershipChannel Partner/ Reseller/ Distributor · 1 January 2005Partnership with Rajasthan Patrika newspaper for Planet Outdoor operations from 2005-2009. This partnership marked Falcon Advertising's entry into newspaper-OOH integrated advertising before the venture concluded in 2009.
• Falcon Advertisingparent companyOthersFalcon Advertising is the parent company founded in 1984 by Late Shri Subhash Bhargava. iExMedia (Immersive Experiential Media) is the digital marketing, 360 VR Tours, AI Content, Google My Business, SMM, Wix Solutions, and DOOH division of Falcon Advertising. All operations and billing are processed under Falcon Advertising (GST: 08AHJPB5333P2Z1, MSME UDYAM-RJ-17-0505927).
• Pioneer Publicitycore partnerChannel Partner/ Reseller/ DistributorStrategic alliance partner specializing in high-visibility billboards and transit advertising. Part of iExMedia's comprehensive approach to Out-of-Home advertising.
• AIW Mediacore partnerTechnology or IntegrationData-driven digital campaigns with real-time performance tracking. Strategic partner for digital advertising and campaign analytics within iExMedia's ecosystem.
• Samachar Jagatcore partnerChannel Partner/ Reseller/ DistributorLocal and regional media expertise for hyper-targeted advertising. Hindi media house (समाचार जगत) providing regional advertising reach within iExMedia's network.
• Esteem Advertisingcore partnerStrategic or Co-development PartnerPrecision-led strategic campaign execution partner within iExMedia's alliance network. Specializes in high-impact advertising strategies.
• Alvarita Holdings Pvt. Ltd.core partnerChannel Partner/ Reseller/ DistributorExperts in media buying and planning. Strategic partner providing media buying scale and negotiation power for iExMedia campaigns.
• Marshal Advertisingflagship partnerChannel Partner/ Reseller/ DistributorAuthorized Partner with IOCL for exclusive petrol pump branding. Provides access to 38,000+ IOCL petrol pumps across India for sales promotion and activation space. One of iExMedia's most distinctive competitive advantages.
• Smart Solutionsminor partnerGTM or Marketing PartnerComprehensive business branding and lead generation partner within iExMedia's network. Focused on SMB client acquisition and brand development services.
• Cheil (Samsung's In-house Agency)historical partnershipStrategic or Co-development PartnerSameer Bhargava worked with Cheil (Samsung's in-house agency) during his career before founding Advertising.Care. Historical partnership that shaped digital expertise.
• Allied Mediahistorical partnershipStrategic or Co-development PartnerSameer Bhargava worked with Allied Media during his career. Historical partnership contributing to digital transformation expertise.
• Percept (Delhi & NCR)historical partnershipStrategic or Co-development PartnerSameer Bhargava worked with Percept in Delhi & NCR. This experience helped reshape Falcon Advertising into a powerhouse integrating traditional billboard advertising with digital transformation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DViO Digital: India-headquartered full-service digital marketing and advertising agency offering programmatic, performance, and creative services to mid-market and enterprise brands — directly comparable to iExMedia's bundled digital marketing, social media, and DOOH offering.
• Langoor: India-originated full-service digital agency with offices in India and Australia offering web, social, and performance marketing — comparable to iExMedia's blended digital/creative service model.
• WATConsult: Mumbai-based digital and social media agency serving consumer brands across India with creative, media, and influencer services; overlaps with iExMedia's social media marketing and paid social capabilities.
• Mirum India: Indian arm of WPP's Mirum network, providing digital marketing, experience design, and content services to enterprise brands — comparable as a full-service digital creative and marketing agency serving similar mid-market/enterprise verticals.
• Schbang: Mumbai-based creative, digital, and technology agency with end-to-end marketing solutions; competes with iExMedia for mid-market brand mandates and creative content production.
• Gozoop: Mumbai-headquartered integrated digital marketing agency offering social media, performance, and e-commerce services; comparable to iExMedia in serving hospitality, real estate, and SMB clients with bundled digital services.

Broad incumbents

• Hakuhodo India: Indian arm of Japanese agency network Hakuhodo; broader portfolio of advertising and experiential services; competes with iExMedia for enterprise brand mandates in DOOH and integrated campaigns.
• LCP Media: US-based larger provider of 360° virtual tours and digital marketing for senior living and hospitality — broadly comparable VR tour capability but at greater scale and with a different vertical focus than iExMedia.

Regional players

• Pioneer Publicity: Indian OOH and transit media specialist listed as an iExMedia alliance partner; comparable in outdoor advertising capability and a potential direct competitor for the same OOH budgets.

Emerging players

• T5VR (Virtual Reality India): India-based 360° virtual tour provider focused on real estate, hospitality, and education — directly competes with iExMedia's core VR tour offering using Matterport-class technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iexmedia
• LinkedInlinkedin.com/company/iexmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advertising.Care