Connoisseurs (NCR shop)

What Connoisseurs (NCR shop) does

Connoisseurs (NCR shop), doing business as Delishh (delishh.in), is an India-based direct-to-consumer (D2C) e-commerce brand specializing in frozen berries and frozen edamame. The company sells individually quick-frozen (IQF) fruit varieties — at least eight frozen berry SKUs alongside two frozen edamame SKUs and bundled berries combos — to urban consumers across Bangalore, Delhi, and Gurugram. The product range spans single-SKU packs starting at INR 390 up to INR 1,454 per unit, with no subscription tier or disclosed wholesale or B2B channel; all sales run through the online storefront.

The catalog is positioned in a long-tail niche — frozen imported and specialty fruit and edamame — that is underserved by mainstream Indian grocery retail. Marketing mechanics observed are limited to a recipe blog, an email newsletter that offers 10% off a first order, and a WELCOME12 acquisition coupon; there is no disclosed paid-media spend, partnership, brand-building activity, or B2B distribution.

The storefront is built on Shopify, and the only input source is a single website scrape. No funding, leadership team, headcount, revenue, or partnership data is disclosed, and there are no stated AI/ML capabilities or proprietary technology stack beyond standard e-commerce tooling. Consequently, scale, capitalization, and unit-economics are not assessable from the input.

Name

Connoisseurs (NCR shop)

Legal name

Delishh

Website

https://ncrshop.connoisseurs.co.in

Company type

Private

Operating status

Operating

Short description

Connoisseurs (NCR shop), trading as Delishh, is an India-based D2C e-commerce brand selling frozen berries, frozen edamame, and berry combos through a Shopify storefront to urban consumers in Bangalore, Delhi, and Gurugram.

Ownership category

akta.pro rank

Product category

Online Frozen Grocery

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industries

Berry Sorting & Packing Facilities (AFAOAGAD), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Frozen berries
• Frozen edamame
• IQF produce
• Online grocery
• Healthy snacks

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction-based sales of frozen berries and edamame products through their e-commerce storefront. Customers purchase individual products at unit pricing with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Connoisseurs operates the Delishh brand, an online D2C store that sells IQF (Individually Quick Frozen) berries — strawberries, blueberries, blackberries, raspberries, mulberries, cranberries, sour cherries, and mixed berries — along with frozen edamame in peeled and unpeeled variants. Products are sourced directly from farms and delivered via cold chain to urban Indian consumers in metros such as Bangalore, Delhi, and Gurugram.

Product overview

Delishh is an e-commerce brand operated by Connoisseurs (NCR shop) offering frozen fruits and vegetables. The product portfolio consists of two main categories: frozen berries (including Strawberries, Blackberries, Blueberries, Raspberries, Mulberries, Cranberries, and Sour Cherries, as well as a Frozen Mix Berries blend) and frozen edamame (available in peeled and unpeeled varieties). Berries Combos are bundled multi-berry offerings. All products are sold through their Shopify-powered online store at delishh.in with pricing in Indian Rupees.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Multiple positive customer testimonials citing fresh taste and quality comparable to fresh fruit

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Driscoll's: World's largest berry producer and brand; upstream supplier-side peer relevant to Delishh's berry sourcing, IQF processing, and premium fruit branding playbook.
• Bigbasket (Tata): India's largest online grocery platform with deep frozen category breadth; overlaps with Delishh through frozen berries but operates a much broader grocery assortment and is mass-market in pricing.
• BerryWorld: Global premium berry breeder, grower, and supplier; relevant upstream peer for IQF berry sourcing, premium berry branding, and category positioning that Delishh retails.

Emerging players

• Yoga Bar: India-based premium healthy-snacks brand with strong DTC and retail distribution; comparable premium positioning and health-conscious urban Indian consumer base.
• True Elements: Indian healthy-snacks and millets brand with online-first DTC distribution and a health/wellness brand narrative, paralleling Delishh's health-conscious positioning.
• Fraazo: Online fresh fruits and vegetables delivery startup in India; overlaps as a digitally-native fresh/frozen produce retailer serving metro consumers.
• Eat Better: Indian DTC healthy-snacks brand selling directly online with a curated, premium-positioned product portfolio targeting health-conscious urban consumers — analogous branding and DTC playbook.

Direct peers

• Country Delight: DTC dairy and fresh-food brand in India using direct home delivery with quality/sourcing narrative; comparable in DTC, subscription-adjacent retention, and health-conscious urban Indian consumer target.
• FreshToHome: Indian DTC brand delivering fresh/frozen seafood and meat via cold-chain e-commerce; mirrors Delishh's product-led DTC, premium AOV, and metro-city-only last-mile model.
• Licious: India's leading DTC frozen protein brand with similar asset-heavy cold-chain, Shopify-style owned storefront, metro-city delivery, and premium positioning — closest direct analog in operating model and customer target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connoisseurs (NCR shop)