What MyChoize does

MyChoize is a self-drive car rental platform operating in India, serving individual consumers who need flexible vehicle access without ownership. The service is delivered through a direct-to-consumer model with a website and native iOS and Android applications, and is positioned for short-term daily rentals as well as extended monthly subscriptions. The company serves customers seeking vehicles for road trips, daily commuting, and temporary transportation needs, with a fleet spanning compact hatchbacks to luxury SUVs.

The underlying technology is a mobile-first booking platform offering a user-friendly reservation interface, 24/7 customer support, email subscription marketing, and a referral program that enables users to become partners. Distribution relies on the company's own storefront (website), Google Play and Apple App Store listings, and organic social channels including Facebook, Instagram, and Twitter. The 24/7 support operation and app-based booking engine are the primary user-facing technology components.

Commercially, MyChoize generates revenue through two streams: usage-based daily rentals and recurring monthly subscriptions. Pricing is not publicly disclosed and is quote-based, with customers contacting the company via phone or email for figures. The brand is wholly owned and operated by ORIX Corporation India Limited, a subsidiary of Japan's ORIX Corporation (described as Japan's second largest self-drive car rental company), with headquarters at Marol Co-operative Industrial Estate, Andheri-Kurla Road, Mumbai. ORIX provides strategic, brand, and fleet capital backing, and no independent funding rounds or outside investors are disclosed.

Name

MyChoize

Legal name

ORIX Corporation India Limited

Website

https://mychoize.com

Company type

Private

Operating status

Operating

Short description

MyChoize is an India-based self-drive car rental platform offering daily rentals and monthly subscriptions to individual consumers, with mobile-app booking and fleet coverage across multiple cities. It is wholly owned by ORIX Corporation India Limited, a subsidiary of Japan's ORIX Corporation.

Ownership category

akta.pro rank

Product category

Self-Drive Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

OEM / Captive Car Subscription Programs (THADACAA)

akta.pro secondary industry

Premium / Luxury & Exotic Car Subscriptions (THADACAH)

Keywords

• Self-drive car rental
• Car subscription services
• Daily car rental
• Monthly car subscription
• Vehicle rental services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Daily Car Rentals: Pay-per-day car rental service for short-term needs including road trips and daily transportation requirements
2. Monthly Car Subscription: Flexible monthly subscription plans allowing customers to drive cars for extended periods with subscription-based pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MyChoize is a self-drive car rental platform operating in India under ORIX Corporation India Limited. The company offers two primary service models: Daily Rentals for short-term vehicle access and Monthly Subscriptions for flexible long-term use. Customers can book through the website or via dedicated iOS and Android mobile applications, with access to a fleet spanning compact hatchbacks to luxury SUVs.

Product overview

MyChoize is a self-drive car rental platform offering two primary service models: Daily Rentals for short-term vehicle needs and Monthly Subscriptions for flexible long-term access. The platform provides a wide range of vehicles from compact hatchbacks to luxury SUVs. Key digital offerings include an online car booking system with a user-friendly interface, a deals and offers section featuring discounts on both daily rentals and monthly subscriptions, and 24/7 customer support. MyChoize is owned by ORIX Corporation India Limited, a subsidiary of Japan's second largest self-drive car rental company.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Rentals Self-drive car rental service offering daily rental options for customers needing vehicles for short-term use, spanning compact hatchbacks to luxury SUVs. Targeted at individual consumers seeking flexible vehicle access for road trips, daily transportation needs, and temporary use without ownership costs.
• Monthly Subscription Car subscription service providing flexible monthly plans that allow customers to drive vehicles of their choice with subscription-based pricing, offering greater freedom and flexibility compared to traditional rentals. Targeted at individual consumers in India needing extended vehicle access without long-term ownership commitment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Avis India: Global car rental brand operating in India with broader fleet and corporate focus. Competes with MyChoize in passenger car rentals but more oriented toward corporate clients and airport counters.
• Hertz India: International car rental incumbent with India presence. Overlaps with MyChoize on self-drive rentals but serves a narrower, more premium and corporate customer base.

Direct peers

• Zoomcar: India's leading self-drive car rental platform offering hourly, daily, and monthly subscriptions. Direct competitor to MyChoize with similar D2C model, mobile app, and subscription option.
• Carzonrent: Established Indian car rental company with chauffeur and self-drive offerings; parent of Revv. Overlaps with MyChoize on self-drive daily and subscription rentals across multiple cities.
• SelfDrive.in: Indian self-drive car rental operator with online booking and subscription packages. Directly comparable to MyChoize on service model, fleet breadth, and target consumer.
• Revv (by Carzonrent): Self-drive car rental and subscription service in India offering daily, weekly, and monthly plans. Competes directly with MyChoize on multi-city D2C self-drive rentals and subscription pricing.

Regional players

• Sixt India: Global car rental brand with India presence through franchise. Comparable to MyChoize on self-drive rentals but with a smaller Indian footprint and premium positioning.

Emerging players

• Quiklyz (Mahindra Finance): Car subscription offering from Mahindra Finance in India. Competes with MyChoize's subscription stream with an OEM-backed captive model and a growing multi-city footprint.
• Hyre (by Highway Delite): Indian car subscription startup focused on flexible monthly plans. Comparable to MyChoize's subscription product with similar target customer seeking ownership-free car access.

Others

• ORIX Auto Corporation (Japan): Parent group of MyChoize and Japan's second-largest self-drive rental company. Provides fleet operations, maintenance expertise, and capital backing; an internal peer rather than external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyChoize_Cars
• Facebookfacebook.com/MyChoizeCarRentals
• Instagraminstagram.com/mychoizeselfdrivecars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyChoize