What Surekill Services Pvt Ltd does

Surekill Services Pvt Ltd is a Bangalore-headquartered private limited company, founded in 2014, that delivers doorstep pest control and home maintenance services to residential and commercial customers across five Indian cities — Bangalore, Hyderabad, Vijayawada, Pune, and Chennai. The company's service portfolio splits into three groups: (i) nine specialized pest control lines plus a general pest control (GPC) bundle priced at ₹999 per service, covering cockroach, bed bug, termite, mosquito, housefly, honey bee, wood borer, lizard, and rodent control, with a 5-year warranty on termite treatment and an eco-friendly honey bee relocation service; (ii) Annual Maintenance Contracts (AMC) for commercial clients in hospitals, apartments, supermarkets, MNCs, hotels, and restaurants; and (iii) eight adjacent home maintenance services — deep cleaning, painting (₹8/sqft using Asian Paints products), masonry, electrical, AC installation/repair, plumbing, carpentry, and packers & movers. The company also sells a consumer product, Rat Avoid Spray, through an own e-commerce storefront with Buy 1 Get 1 Free promotions.

The underlying operating model is fundamentally a field-services logistics business: customers book through a website (surekill.in), phone, or walk-in, select city/service/property size, and trained technicians are dispatched to the doorstep, with 24/7 emergency availability advertised. The technology stack is conventional — a content website, blog, local-SEO landing pages for 15+ Bangalore neighborhoods, an e-commerce shop, and CCAvenue payment processing (PCI-DSS compliant, accepting Visa/MasterCard/Maestro/Amex/Net Banking/UPI/Amazon Pay) — with no proprietary algorithms, patents, or AI/ML components disclosed. Reach is built through digital-first marketing emphasizing local search visibility, customer testimonials, and content marketing on pest control topics.

Commercially, Surekill runs a hybrid revenue model: transactional one-time services dominate the residential book, recurring AMC subscriptions anchor the commercial book, and product sales provide an ancillary hardware stream. The company is bootstrapped and founder-owned, with no disclosed external funding, parent company, or institutional investors, and operates without disclosed management team, awards, or regulatory actions. Geographic expansion to the current five-city footprint, vertical extension into home maintenance, and AMC rollout suggest ongoing but modest incremental scaling rather than high-velocity growth.

Name

Surekill Services Pvt Ltd

Legal name

Surekill Services Private Limited

Website

https://surekill.in

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Surekill Services Pvt Ltd, founded in 2014 in Bangalore, delivers doorstep pest control, home maintenance, and commercial AMC services across five Indian cities, serving residential homeowners, hospitals, hotels, apartments, and restaurants.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Agricultural Services (700)

akta.pro primary industry

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)

akta.pro secondary industries

Residential Pest Control (IMAIAHAC), Sanitation, Habitat Modification & Prevention Consulting (HSAMAFAJ)

Keywords

• Pest control services
• Home maintenance services
• Termite control treatment
• Commercial pest management
• Residential extermination services

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. One-time Pest Control Services: One-time professional pest control treatments for residential and commercial properties addressing specific pest infestations including cockroaches, bed bugs, termites, rodents, lizards, mosquitoes, house flies, honey bees, and wood borers
2. Annual Maintenance Contracts (AMC): Recurring annual maintenance contracts for commercial clients including hospitals, apartments, supermarkets, MNC companies, hotels, and restaurants for ongoing pest control services
3. Home Maintenance Services: One-time services including deep cleaning, house painting, masonry work, electrical services, AC installation and repair, plumbing, carpentry, and packers and movers
4. Product Sales: Sale of pest control products including Rat Avoid Spray (Buy 1 Get 1 Free, bulk orders available)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Surekill Services Pvt Ltd is a Bengaluru-headquartered multi-service company that delivers doorstep pest control treatments (cockroach, bed bug, termite, mosquito, housefly, honey bee, wood borer, lizard, rodent and general pest control) along with home maintenance services (deep cleaning, painting, plumbing, electrical, AC installation and repair, carpentry, masonry, packers and movers) and annual maintenance contracts (AMCs) for commercial clients. The company operates across five Indian cities and also retails consumer pest-control products such as Rat Avoid Spray.

Product overview

Surekill Services Pvt Ltd operates as a multi-service platform offering two primary categories: Pest Control Services and Home Maintenance Services. The pest control portfolio includes nine specialized services (Cockroach, Bed Bug, Termite, Mosquito, Housefly, Honey Bee, Wood Borer, Lizard, and Rodent control) plus a General Pest Control option and an AMC program for commercial clients. The home maintenance division offers eight services (Deep Cleaning, Electrical, AC Repair, Packers & Movers, Masonry, Painting, Plumbing, and Carpentry). Additionally, the company sells a Rat Avoid Spray consumer product. The services are available across multiple Indian cities including Bangalore, Hyderabad, Vijayawada, Pune, and Chennai, with pricing starting at ₹999 for general pest control services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cockroach Pest Control Professional cockroach elimination service using gel and spray treatments to permanently remove cockroaches from homes and businesses. Targeted at residential and commercial customers.
• Bed Bug Pest Control Expert bed bug treatment service targeting infestations in beds, furniture, and clothing through thorough inspection and effective removal methods for residential and commercial properties.
• Termite Pest Control
• Mosquito Pest Control
• Housefly Pest Control
• Honey Bee Pest Control
• Wood Borer Pest Control
• Lizard Pest Control
• Rodent/Rat Pest Control
• General Pest Control General Pest Control service covering multiple pest types (cockroach, bed bugs, mosquito, rodent, termite, woodborer, flies, ants, honey bees, lizard) for residential and commercial properties, priced at ₹999 per service.
• Annual Maintenance Contract (AMC)
• Deep Cleaning
• Painting Service
• Plumbing Service
• Electrical Service
• AC Installation and Repair
• Carpentry Service
• Masonry Work
• Packers and Movers
• Rat Avoid Spray

Quantifiable outcome

• Complete cockroach elimination reported by customers after treatment
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rentokil Initial (India): Global pest control and hygiene services incumbent with significant India operations targeting commercial accounts (F&B, hospitality, healthcare, real estate). Comparable in pest-control core but operates at far larger scale and with broader geographic and enterprise coverage.
• Godrej Pest Control: Pest control arm of the Godrej conglomerate offering residential and commercial pest management across India. Comparable product set (general pest, termite, rodent control) with strong brand recognition that competes with Surekill for trust-conscious Indian consumers.

Direct peers

• OPC Pest Control: Indian specialized pest control company providing cockroach, termite, bed bug, rodent, and mosquito services plus commercial AMC contracts. Directly comparable service mix, AMC model, and city-level presence.
• UrbanCompany (formerly UrbanClap): India's largest tech-enabled home-services marketplace offering pest control, cleaning, electrician, plumber, painter, and AC repair. Directly comparable as a multi-service home-maintenance platform serving residential and commercial customers in the same Indian metros Surekill operates in.
• HiCare Services: One of India's largest specialized pest control and home hygiene service providers offering cockroach, termite, rodent, and mosquito control plus AMC contracts. Directly comparable in product mix, recurring AMC model, and target customer segments (residential societies, offices, F&B).
• Pest Control India: Specialized Indian pest control operator offering residential and commercial pest management with termite warranties and AMC contracts. Comparable in service taxonomy (cockroaches, termites, rodents, bed bugs) and recurring commercial maintenance model.
• NoBroker Services: Indian platform offering deep cleaning, painting, packers & movers, and pest control services directly to homeowners. Comparable in target customer (urban Indian homeowners), service breadth, and D2C booking model.

Regional players

• Pai & Pai Pest Control: Indian pest control operator primarily serving Maharashtra and surrounding regions with residential and commercial services. Comparable service set with regional focus, similar in size and operational structure to Surekill but with different geographic concentration.

Emerging players

• TaskBob (UrbanCompany): On-demand home services provider (now part of UrbanCompany) for painting, cleaning, pest control, and repairs in Indian metros. Comparable in residential D2C positioning and breadth of home maintenance services.
• ServiceLane: Indian home-services platform offering pest control, cleaning, painting, and maintenance with technician aggregation. Comparable as a tech-enabled multi-service home-maintenance operator, though at smaller scale than UrbanCompany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surekill Services Pvt Ltd