olddominioninsure.com

What olddominioninsure.com does

Old Dominion Insurance is an independent insurance agency operating under the Firefly Agency network, headquartered in Virginia (contact number 434-266-1214) and targeting individual consumers seeking home and/or auto insurance in the Southeast United States. The agency operates as an insurance broker rather than a captive agent, meaning it represents the shopper's interest across 30+ insurance carriers (including Alfa, Allied, Foremost, Hanover/Citizens, The Hartford, Kemper, Liberty Mutual, MetLife, Nationwide, Progressive, Safeco, State Auto, and Travelers) and earns carrier commissions on placed policies.

The agency's core product is a multi-carrier quote-comparison service, delivered through a hybrid distribution model: customers can either self-serve through a website/QR code-linked instant quoting system powered by the Canopy platform (app.usecanopy.com), which generates side-by-side quotes from multiple carriers, or they can engage the agent directly via phone, email, or an on-site contact form. The Canopy integration is white-label and third-party rather than proprietary, so Old Dominion's differentiation rests on the agent relationship and the breadth of carrier appointments inherited from Firefly, not on owned technology.

On the back end, the agency positions itself as a retained post-sale touchpoint — the claims page catalogs carrier-specific claims numbers for 30+ partners and the agent acts as coordinator. The operating footprint is described as "Southeast" with concrete presence only in Virginia; the website is a basic Weebly-hosted three-page site (Home, Get A Quote, Claims) with no social media presence, no native mobile app, no public API, and no disclosed funding or external investors. No AI or ML capabilities, proprietary models, or advanced data assets are mentioned anywhere in the source materials.

Name

olddominioninsure.com

Legal name

Old Dominion Insurance

Website

https://olddominioninsure.com

Company type

Private

Operating status

Operating

Short description

Old Dominion Insurance is an independent Firefly Agency affiliate broker that shops home and auto policies across 30+ carriers for individual consumers in the Southeast, operating through the Canopy instant-quoting platform and direct agent contact from a Virginia base.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Home insurance brokerage
• Auto insurance shopping
• Independent insurance agent
• Multi-carrier insurance quotes
• Personal lines insurance

Headquarters

HQ city

Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Agency Commission: As an independent insurance agency (Firefly Agency network), Old Dominion earns commissions from insurance carriers for policies placed. The agency shops multiple carriers to find the best fit, earning commission from the chosen carrier.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Old Dominion Insurance is an independent insurance brokerage that shops home and auto insurance policies on behalf of individual consumers by gathering quotes from 30+ insurance carriers and presenting them side-by-side for comparison. A single agent manages the entire shopping process, quote comparison, policy placement, and ongoing service including claims coordination with the underlying carrier.

Product overview

Old Dominion Insurance is a Firefly Agency insurance brokerage that offers a single unified service for shopping home and auto insurance. The company acts as an independent insurance agent, gathering quotes from multiple insurance carriers and presenting them to customers for comparison. Their core offering is the shopping and quote comparison service, where one agent manages the process to find the best coverage at the best price, with guaranteed results.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Shopping Service Independent brokerage service that shops multiple home insurance carriers on behalf of individual consumers, providing side-by-side quote comparison and a single agent managing the entire process from quote to policy placement. Targets individual homeowners seeking to compare pricing and coverage across multiple carriers. Service area includes carriers such as Alfa, Allied, American Modern, Foremost, Citizens, The Hartford, and others listed on the claims page.
• Auto Insurance Shopping Service Independent brokerage service that shops multiple auto insurance carriers on behalf of individual consumers, providing side-by-side quote comparison and a single agent managing the process. Targets individual auto owners seeking to compare pricing across carriers such as Foremost, Hanover, The Hartford, Liberty Mutual, MetLife, Nationwide, Progressive, Safeco, Titan, and others.
• Insurance Claims Assistance Ongoing claims support service for existing customers where the agent is kept informed of the claim and ensures it is handled smoothly with the underlying carrier. Provides a single point of contact for the customer during the claims process and includes a directory of carrier claims phone numbers for carriers including Alfa, Allied, American Modern, ASI, CNA, Donegal, Foremost, Grange, Hanover, The Hartford, Kemper, Liberty Mutual, MetLife, Nationwide, Progressive, Safeco, Selective, State Auto, Titan, Travelers, and others.

Quantifiable outcome

• Save money by comparing quotes from multiple carriers with one agent handling the process

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Canopy (app.usecanopy.com)coreTechnology or IntegrationCanopy provides the instant insurance quoting platform used by Old Dominion. Customers access Canopy via the website or QR code to input basic insurance questions and receive quotes from multiple carriers. The white-label platform enables the agency's multi-carrier shopping proposition.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Zebra: Online insurance comparison marketplace that lets consumers compare auto, home, and other personal lines quotes from multiple carriers side-by-side. Closely comparable to Old Dominion's multi-carrier shopping proposition, though operating at national digital scale rather than as a single-agent local agency.
• CoverHound: Insurance comparison platform allowing consumers to shop and compare personal and commercial policies from multiple carriers. Directly comparable comparison-shopping model and carrier-agnostic agency positioning to Old Dominion.
• SelectQuote: Direct-to-consumer insurance agency that compares and sells policies from multiple carriers, with strong orientation toward term life and senior health alongside home/auto. Comparable commission-based multi-carrier distribution model.
• Policygenius: Online insurance marketplace comparing life, home, auto, disability and other personal lines from multiple carriers. Comparable in multi-carrier consumer-facing comparison model, though with broader product depth than Old Dominion's home/auto focus.
• EverQuote: Insurance marketplace that connects consumers with carriers and agents through its compare-and-connect platform. Comparable as an insurance shopper funnel that monetizes via carrier/agent referrals, similar to Old Dominion's commission model.
• SmartFinancial: Digital insurance comparison platform that aggregates home and auto quotes from multiple carriers for consumers. Directly comparable GTM and value proposition to Old Dominion's Canopy-powered comparison service, with similar commission-based affiliate revenue model.

Emerging players

• Gabi: Auto and home insurance comparison service that pulls existing policy data and shops for better rates from multiple carriers. Comparable comparison-shopping value proposition, narrower product set than Old Dominion.

Broad incumbents

• Integrity Marketing Group: Large independent insurance distribution platform that acquires and supports independent agent networks, similar in concept to Firefly Agency's role as Old Dominion's parent. Comparable as a multi-carrier agency-aggregator platform serving the same consumer market.
• State Farm: Largest U.S. personal lines insurer operating primarily through a captive agent model. Competes with Old Dominion for the same home and auto customer but with exclusive carrier-agent relationships and massive brand/advertising spend.
• Lemonade: Direct-to-consumer insurtech that underwrites and sells its own home, auto, and other personal lines via a mobile-first experience. Overlaps Old Dominion's personal-lines target customer but competes as a carrier rather than as an independent broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about olddominioninsure.com