9livesagent.com

What 9livesagent.com does

Nine Lives Insurance Agency is an independent insurance brokerage incorporated as Nine Lives, Inc. and headquartered at 1020 N Milwaukee Ave, Suite 135, Deerfield, Illinois. Founded approximately 2010 by Julia Yureva, a former software engineer, the agency operates as a licensed intermediary between Illinois consumers and insurance carriers, offering multi-line coverage across auto, homeowner, health (including dental), life, commercial, and specialty categories such as motorcycle, boat, pet, travel, special events, identity theft, jewelry/fine arts, and bonds. Service is delivered by a 9-person team through an agent-assisted, education-first sales model with multilingual support in English, Russian, and Ukrainian, targeting individual consumers and small-to-medium businesses in the Chicago metropolitan area.

The agency runs on a content-driven website (9livesagent.com, hosted on Tilda) with dedicated pages for each product line, SEO-optimized for Illinois insurance queries, downloadable carrier-hosted PDF and video guides, and a blog establishing topical expertise. Inbound quote requests are routed to licensed agents who guide customers through carrier comparison and policy selection via phone, text, and email. There is no proprietary technology platform, mobile app, public API, or AI tooling disclosed; operations rely on standard carrier portals and direct human interaction.

Revenue is generated exclusively from carrier commissions on policies sold and renewed, structured as a recurring stream across health, auto, home, life, and commercial lines. The agency is founder-owned with no external investors, no parent company, no subsidiaries, no funding rounds, no M&A activity, and no patents or awards disclosed. Carrier partnerships span more than 25 names, with core relationships including BCBS, Ambetter, United Healthcare, AAA, GEICO, Progressive, Nationwide, Mercury, and Ameritas. Pricing is fully quote-based and individualized by risk profile.

Name

9livesagent.com

Legal name

Nine Lives, Inc.

Website

https://9livesagent.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Nine Lives Insurance Agency is an independent Illinois-licensed insurance brokerage in Deerfield, IL, offering multi-line coverage (auto, home, health, life, commercial, and specialty lines) to individual consumers and small-to-medium businesses in the Chicago metropolitan area via an agent-assisted, education-first sales model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Health insurance plans
• Life insurance policies
• Home insurance coverage

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Agency operates on a commission basis, earning commissions from insurance carriers when policies are sold and renewed. Revenue derived from acting as an intermediary between insurance providers and customers seeking coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nine Lives Insurance Agency is an independent insurance brokerage that guides individual consumers and small-to-medium businesses through selecting and enrolling in insurance policies. The agency represents multiple insurance carriers across personal lines (auto, home, health/dental, life) and commercial lines (business liability, workers compensation, bonds, cyber, commercial auto), plus specialty coverages (motorcycle, boat, pet, travel, events, identity theft, jewelry). Revenue is generated through commissions paid by carriers on policies sold and renewed.

Product overview

Nine Lives Insurance Agency is a multi-line insurance agency offering a comprehensive portfolio of insurance products and services through its digital platform. The company provides six core insurance categories: Auto, Homeowner, Health, Life, Commercial, and Other specialized insurances. These are complemented by various add-on coverage types including Motorcycle, Boat, Pet, Travel, Special Events, Identity Theft, and Jewelry insurance, as well as Bond products for business clients. The agency serves as an intermediary, guiding customers through the subscription process and offering quote request forms across all product lines. The company partners with multiple insurance carriers including AAA, Geico, Progressive, Nationwide, Mercury, Ambetter, BCBS, UHC, Oscar, Cigna, Aetna, and Molina for various coverage types.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Protects policyholders and their vehicles against financial loss from accidents or theft, covering bodily injury and property damage liability. Offered through multiple carrier partners to individuals in the Chicago metro area.
• Homeowner Insurance Protects homes and possessions against damage from fire, theft, vandalism, weather events, and similar perils, including coverage for detached structures and personal belongings. Offered through multiple carrier partners.
• Health Insurance Provides financial protection for healthcare costs including doctor visits, hospital stays, and medical procedures, covering public and private plans. Includes ACA marketplace enrollment support.
• Life Insurance Provides financial protection for families in case of loss of a breadwinner, including term and permanent life insurance options from multiple carriers.
• Commercial Insurance Protects businesses from losses caused by unexpected events including property damage, legal liability, and employee-related risks. Includes business liability, workers compensation, commercial property, bonds, commercial auto, cyber, and professional liability coverages.
• Specialty Insurance (Motorcycle, Boat, Pet, Travel, Special Events, Identity Theft, Jewelry) Specialized insurance products for non-standard assets and circumstances: motorcycle, boat, pet, travel, special events, identity theft, and jewelry/valuable items coverage. Served through dedicated quote request forms.
• Bonds Insurance bonds serving as financial guarantees that businesses will fulfill their obligations, including bid bonds, performance bonds, and license & permit bonds.
• Dental Insurance Supplemental dental coverage for routine checkups, cleanings, and dental procedures, available as standalone or add-on coverage under the health insurance line.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, secondary and minor.

• Blue Cross Blue Shield (BCBS)coreChannel Partner/ Reseller/ DistributorNine Lives Agency is an authorized agent for Blue Cross Blue Shield health insurance products. The partnership provides access to BCBS individual and family health plans, with the agency offering enrollment guidance and support. BCBS is marketed as a 'Customer Favorite' on the company's health insurance page.
• Ambetter HealthcoreChannel Partner/ Reseller/ DistributorNine Lives Agency offers Ambetter Health insurance products as part of their health insurance portfolio. Ambetter is positioned as a 'Bestseller'25' on the company's website, indicating it is a popular choice among customers.
• United Healthcare (UHC)coreChannel Partner/ Reseller/ DistributorNine Lives Agency is an authorized agent for United Healthcare health insurance products. The agency provides guidance on UHC Individual & Family ACA Marketplace Plans and helps customers navigate enrollment.
• Oscar HealthsecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Oscar Health insurance products to customers seeking individual or family coverage through the marketplace.
• CignasecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Cigna health insurance products as part of their portfolio of carrier options for customers.
• AetnasecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Aetna health insurance products as part of their carrier network.
• Delta DentalsecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Delta Dental insurance products for customers seeking dental coverage as part of their health insurance needs.
• Molina HealthcaresecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Molina Healthcare products as an option for customers, particularly those who may qualify for government-subsidized plans.
• AAA InsurancecoreChannel Partner/ Reseller/ DistributorNine Lives Agency offers AAA auto insurance products, leveraging the trusted AAA brand for customers seeking vehicle coverage.
• GEICOcoreChannel Partner/ Reseller/ DistributorNine Lives Agency offers GEICO auto insurance products, one of the largest auto insurers in the US.
• ProgressivecoreChannel Partner/ Reseller/ DistributorNine Lives Agency offers Progressive auto insurance products as part of their vehicle coverage options.
• NationwidesecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Nationwide auto insurance products, providing another major carrier option for customers.
• Mercury InsurancesecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Mercury Insurance auto coverage as part of their carrier network.
• National GeneralsecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers National General auto insurance products for customers seeking coverage.
• Safeway InsurancesecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Safeway Insurance auto coverage options.
• Mercury Insurance (Home)coreChannel Partner/ Reseller/ DistributorNine Lives Agency offers Mercury home insurance products for homeowners seeking coverage.
• Nationwide (Home)coreChannel Partner/ Reseller/ DistributorNine Lives Agency offers Nationwide home insurance products as part of their homeowner coverage options.
• Progressive (Home)coreChannel Partner/ Reseller/ DistributorNine Lives Agency offers Progressive home insurance products for customers seeking coverage.
• Safeco InsurancesecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Safeco Insurance home coverage as part of their carrier network.
• Stonegate InsuranceminorChannel Partner/ Reseller/ DistributorNine Lives Agency offers Stonegate Insurance home insurance products.
• JM WilsonminorChannel Partner/ Reseller/ DistributorNine Lives Agency offers JM Wilson home insurance products as part of their coverage options.
• SteadilyminorChannel Partner/ Reseller/ DistributorNine Lives Agency offers Steadily home insurance products for landlords and property owners.
• OpenlyminorChannel Partner/ Reseller/ DistributorNine Lives Agency offers Openly home insurance products as part of their carrier network.
• Ameritas Life InsurancecoreChannel Partner/ Reseller/ DistributorNine Lives Agency offers Ameritas life insurance products for customers seeking life coverage.
• American NationalcoreChannel Partner/ Reseller/ DistributorNine Lives Agency offers American National life insurance products as part of their portfolio.
• Corebridge FinancialsecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers Corebridge Financial life insurance products for customers.
• National Life GroupsecondaryChannel Partner/ Reseller/ DistributorNine Lives Agency offers National Life Group life insurance products as part of their carrier relationships.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Lemonade: Insurtech selling renters, home, auto, pet, and life coverage direct-to-consumer via mobile app. Targets the same individual consumer segment as Nine Lives through a digital-native channel without intermediary agents.
• Policygenius: Digital insurance broker focused on life, home, and disability coverage distributed online. Competes with Nine Lives for the same consumer segments via a digital-first model that bypasses the in-person agent relationship.
• CoverWallet: Digital brokerage focused on small-business commercial insurance, now part of Aon. Comparable to Nine Lives on the commercial-lines side through a digital comparison-and-bind platform targeting similar SMB customers.

Broad incumbents

• Allstate: Major US personal-lines insurer with captive agents and broad product offerings. Comparable to Nine Lives in personal-line categories served, but as a carrier with proprietary products rather than an independent broker.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm distributing personal and commercial coverage across many carriers. Compares to Nine Lives on brokerage economics, though focused on larger commercial accounts at national scale.
• State Farm: Largest US personal-lines insurer with a captive-agent distribution model. Adjacent to Nine Lives in product lines served (auto, home, life) and target customer base, but operates a captive single-carrier model at vastly larger scale.
• HUB International: Large North American insurance brokerage distributing commercial and personal lines via multiple carriers. Direct adjacency: brokerage model and multi-carrier distribution mirror Nine Lives, but at significantly larger scale with national reach.

Direct peers

• Brightway Insurance: Franchise-model independent insurance agency offering home, auto, life, and commercial coverage through multiple carriers. Operates on the same independent-agency/brokerage model that defines Nine Lives.
• SmartFinancial: Online insurance comparison and agency platform distributing personal and commercial lines from multiple carriers. Comparable to Nine Lives as a multi-carrier independent distribution channel leveraging digital lead capture.
• Goosehead Insurance: Public independent insurance agency distributing personal lines through multiple carriers. Closely comparable to Nine Lives as an independent brokerage model serving individuals and families across multiple product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9livesagent.com