Newtide

What Newtide does

Newtide is a privately held enterprise AI company that builds the RisingTide platform, an agentic automation system purpose-built for the fuels and convenience retail industry. The platform combines four core components — Data Helm (data ingestion and structuring), Agent Harbor (AI agent creation, training, and deployment), Shipyard (workflow orchestration across 300+ external services), and TideBuilder (no-code custom application development) — with vertical-specific solutions including TideBoard (work management), Freight Lane Validator (freight reconciliation), TIA Pricing Engine (trade intelligence with pricing formula lineage), Energy Dashboard (real-time market visibility across crude, refined products, natural gas, and metals), and STORM (AI-native sales planning). The platform is model-agnostic, routing workloads across Claude, GPT, Gemini, and open-weight models while maintaining governance, and integrates with industry-standard systems such as SAP, PDI Technologies, RightAngle, and OnBase, as well as named terminal and supplier systems (Buckeye, CITGO, Kinder Morgan, Valero, Marathon, among others).

The company was founded in 2025 by Doug Haugh (Chairman; former President of Parkland USA), Vlad Collak (CEO; prior leadership at PDI Technologies, FuelQuest, Ceremity), and Brandon Huff (CPO; former SVP at Titan Cloud), who collectively bring more than 75 years of fuels and convenience retail leadership experience. Newtide launched its AI business through an acquisition in January 2025 and formally released the RisingTide platform in May 2025; a Spring 2026 platform update expanded the product surface substantially with five new solution pillars and additional AI capabilities including GPT-5.5 on Azure, a Python Code Interpreter, and multimodal Spatial Awareness for HAZMAT-compliant routing. The company operates engineering and development offices in Charleston (US, primary), Pune (India), Kosice (Slovakia), and Ostrava (Czech Republic).

Newtide sells through an enterprise field sales motion targeting fuel distributors, c-store operators, energy trading companies, and logistics firms, with an event-driven GTM presence at NRF, SIGMA, NCPCM, Campbell Oil, Colonial Oil, and U.S. Bank Voyager events, supported by the Fueling AI podcast and a quarterly RisingTide Report newsletter. The business model is subscription-based enterprise platform access with contact-based pricing. Customer evidence is limited — one named enterprise customer (Eco Energy) and a Texas McCombs MSITM academic partnership — and the company appears to be self-funded, with no disclosed venture rounds, institutional investors, or parent company.

Name

Newtide

Legal name

Newtide

Website

https://www.newtide.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Newtide builds RisingTide, an agentic enterprise AI platform purpose-built for the fuels and convenience retail industry. It serves fuel distributors, convenience store operators, and energy trading companies with domain-specific agents, workflow orchestration, and integrations into industry systems.

Ownership category

akta.pro rank

Product category

Vertical Enterprise AI Software for Fuels and Convenience Retail

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Enterprise AI platform
• Fuels and convenience retail
• Agentic automation software
• Workflow orchestration platform
• Vertical AI solutions

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. RisingTide Platform Subscription: Enterprise AI platform subscription model providing access to Data Helm, Agent Harbor, Shipyard, TideBuilder, and integrated solutions. Pricing likely tiered based on usage volume and feature access.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Newtide sells the RisingTide Enterprise AI Platform, a modular agentic automation system purpose-built for the fuels and convenience retail industry. The platform combines intelligent AI agents, a data ingestion/management foundation (Data Helm), an agent creation environment (Agent Harbor), and a workflow orchestration engine (Shipyard) to automate operational workflows such as Bill of Lading processing, fuel pricing, freight reconciliation, and trade capture. It is sold on an enterprise subscription basis to fuel distributors, convenience store operators, and energy trading companies.

Product overview

Newtide offers the RisingTide Enterprise AI Platform—a unified, modular platform purpose-built for the fuels and convenience retail industry. The platform consists of five core integrated components: Data Helm (data ingestion and management foundation), Agent Harbor (AI agent creation and training), Shipyard (workflow orchestration engine), TideBuilder (custom application development), and Humans (strategic oversight). These core modules work together with solution-specific products including TideBoard (work management), Freight Lane Validator (freight reconciliation), TIA Pricing Engine (trade intelligence), Energy Dashboard (market visibility), and STORM (sales planning). The platform enables agentic automation that transforms operations across trading, logistics, pricing, and retail workflows.

Differentiator

Problem solved

Functional benefit

Brands

• RisingTide: Enterprise AI platform designed exclusively for the fuel and convenience retail industry, integrating intelligent agents, robust data management, and orchestrated workflows.

Products and services

• RisingTide Enterprise AI Platform Core AI platform purpose-built for the fuels and convenience retail industry, combining intelligent agents, data infrastructure, and workflow automation to streamline bill of lading processes, trade capture, fuel pricing, freight reconciliation, and retail workflows for enterprise customers.
• Data Helm Data ingestion and management foundation that captures raw data from emails, documents, databases, and APIs, stores it in a scalable Data Lake, and transforms it into structured formats for AI processing, supporting .docx uploads and direct integration into the chat workspace.
• Agent Harbor Agent creation, training, and deployment platform where specialized AI agents perform data analysis, classification, insights generation, and decision-making while continuously learning to improve accuracy for fuel and convenience retail workflows.
• Shipyard Workflow orchestration engine that integrates data, AI agents, and external systems into cohesive automated workflows using a drag-and-drop editor supporting more than 300 services for rapid design, testing, and deployment.
• TideBuilder Application development layer enabling teams to build and deploy custom applications on the RisingTide platform by describing solutions in plain language, with AI agents handling integration, security, governance, and infrastructure.
• TideBoard Integrated work management solution with flexible board, list, timeline, and calendar views for creating, assigning, and tracking work, facilitating human-AI handoff with complete audit trail.
• Freight Lane Validator Intelligent freight reconciliation tool that surfaces data mismatches driving inaccurate quotes, manual invoicing, and credit/rebill cycles using an observe-and-advise architecture that compares data across sources without rewriting existing systems.
• TIA Pricing Engine Connected trade intelligence platform that handles market price intake to invoice reconciliation, enabling traders to build and version pricing formulas visually with full lineage on every calculated price, and automatic BOL rating against contracts.
• Energy Dashboard Real-time market visibility dashboard consolidating live spot prices across crude, refined products, natural gas, and metals with market spreads, charts, curated industry news, and geospatial pipeline/terminal infrastructure overlays.
• STORM AI-native sales planning platform that layers on top of existing CRM systems to provide organizations with a shared weekly planning cadence, pipeline visibility, and cross-functional dependency surfacing.

Quantifiable outcome

• Dramatically reduced BOL processing time through automated extraction and analysis
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature10 records

Partnerships

One partnership is on record.

• Texas McCombs School of Business MSITM ProgramminorStrategic or Co-development Partner · 1 January 2026Academic partnership where students from the Texas McCombs Master of Science in Information Technology and Management program worked alongside Newtide team on AI and data engineering initiatives. Students developed AI-powered fuel pricing intelligence tools, competitor price extraction systems, and multi-agent workflows focused on the fuels and convenience retail industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Aisera: Enterprise AI agent platform focused on autonomous workflows across business functions. Comparable business model as an enterprise AI agent platform, though operating across different verticals.

Direct peers

• PDI Technologies: Long-standing enterprise software provider to the fuel and convenience retail industry, covering ERP, fuel pricing, loyalty, and logistics. Directly comparable as a vertical platform for the same buyer Newtide targets, and a named integration partner of RisingTide.
• TrueFill: Fuel delivery and logistics platform targeting fuel marketers and distributors. Directly comparable in dispatch and back-office automation; co-founded by Newtide co-founder Brandon Huff.
• Titan Cloud Software: Fuel and environmental data platform for fuel marketers and distributors, offering pricing, inventory, and compliance modules. Directly comparable in vertical focus and customer base, and the prior employer of Newtide co-founder Brandon Huff.
• SiteFuel: Fuel delivery management and dispatch platform for distributors. Directly comparable in dispatch, back-office automation, and supply chain optimization, and prior company of Newtide co-founder Brandon Huff.
• FuelQuest: Fuel supply chain and trading automation platform serving refined products traders, distributors, and retailers. Overlaps directly with Newtide's TIA Pricing Engine and trade-capture use cases; Vlad Collak previously held leadership there.
• OpenLink (RightAngle): RightAngle is a leading CTRM/ETRM platform for energy and commodity trading, including refined products. Directly comparable as a fuel-trading and operations system and is a named RisingTide integration.

Broad incumbents

• C3.ai: Enterprise AI application platform serving energy, retail, and other verticals. Broad incumbent overlap on the agentic enterprise AI platform thesis, though not specialized in fuels/convenience retail.
• Salesforce (Agentforce): Enterprise CRM with native AI agent layer (Agentforce) increasingly targeting operational workflows. Broad incumbent that could compete for retail and trading operator budgets with general-purpose AI agents.
• Palantir Technologies: Enterprise data and AI platform (Foundry, AIP) deployed across energy, logistics, and retail. Comparable as a horizontal enterprise AI/data platform that competes for the same agentic automation budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newtide-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newtide