What Brandon Blackwood does

Brandon Blackwood, LLC is a New York-based direct-to-consumer fashion brand that designs and sells handbags, apparel, footwear, swimwear, and small leather goods, founded by designer Brandon Blackwood in 2013. The company's core product franchise is handbags, including signature silhouettes such as the Bamboo B (with the brand's bamboo hardware), Nia, Kuei, Kendrick, ESR Totes, Daphne, and Jasmine collections, priced roughly from $130 for card holders to $410 for the Bamboo B Tote, with adjacent categories like Studio apparel and swimwear ($36-$78) extending the lifestyle offering. The brand is recognized in major editorial contexts including BLACK ENTERPRISE and Oprah Daily's lists of Black-owned handbag brands.

The underlying technology stack is a Shopify-based e-commerce storefront complemented by a branded iOS/Android mobile app, integrated payments via Stripe, Shop Pay, Klarna, and Afterpay, package tracking and protection via Route, and global fulfillment through UPS (domestic) and DHL Express (international). A notable infrastructure component is The Vault, a peer-to-peer resale marketplace powered by Treet that handles posting, authentication, shipping logistics, payments, and disbursements — sellers receive 110% brand credit or 80% cash, with a 20% platform commission on cash payouts and 7-day return assurance via Seel.

Go-to-market is predominantly DTC through owned e-commerce and mobile, augmented by domestic retail partners and a global shipping footprint, with experiential marketing via the Holiday Hunt scavenger hunt event and community programming via the BB Foundation corporate charitable arm. Revenue is generated via one-time product sales (direct to consumers) and a marketplace commission stream from The Vault. The company operates an 11-50 employee organization, is founder-led, privately held with no disclosed institutional funding, designs in New York and manufactures in Türkiye, and celebrated its 10-year anniversary in 2025 with a dedicated Anniversary Edit collection.

Name

Brandon Blackwood

Legal name

Brandon Blackwood

Website

https://brandonblackwood.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandon Blackwood is a New York-based direct-to-consumer fashion brand founded in 2013 that designs and sells handbags, apparel, footwear, swimwear, and accessories. It serves consumers worldwide via owned e-commerce, mobile apps, retail partners, and its The Vault resale marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for handbags, apparel, swimwear, footwear, and accessories sold through owned e-commerce channels
2. Resale Marketplace: Peer-to-peer resale platform 'The Vault' where sellers list pre-owned Brandon Blackwood items. Sellers receive 110% brand credit or 80% cash. Platform fee of 20% deducted for cash payouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Brandon Blackwood designs, manufactures, and sells designer handbags, small leather goods, apparel, swimwear, and footwear through seasonal releases, an owned e-commerce storefront, a branded mobile app, and physical retail partners. The brand also operates The Vault, an official peer-to-peer resale marketplace powered by Treet for buying and selling pre-owned Brandon Blackwood items.

Product overview

Brandon Blackwood is a direct-to-consumer fashion and lifestyle brand primarily known for its structured and casual handbags. The product portfolio spans multiple categories including handbags (top handle, shoulder, tote, crossbody, backpack, duffle silhouettes), classic bag collections (Nia, Kuei, Kendrick, ESR Totes, Daphne, Jasmine), signature Bamboo B totes, apparel, swimwear, footwear, and accessories (cardholders, wallets, makeup bags, phone cases, charms). The company also operates The Vault, a branded resale program powered by Treet that enables authenticated peer-to-peer sales of pre-worn Brandon Blackwood items, handling posting, shipping, payments, and disbursements.

Differentiator

Problem solved

Functional benefit

Products and services

• Handbags Primary product category of designer handbags in silhouettes including top handle, shoulder, tote, crossbody, backpack, and duffle styles, sold to fashion-conscious consumers.
• Classic Bag Collections Signature bag lines including Nia, Kuei, Kendrick, ESR Totes, Daphne, and Jasmine collections representing the brand's core design aesthetic.
• Bamboo B Collection Bamboo B Tote bag and accessories featuring the brand's signature bamboo hardware element.
• BB x Olandria Collection Collaborative collection with Olandria brand featured as an exclusive collection on the website.
• CHARMS Collection 2024 launch featuring bag charm accessories in the CHARMS collection.
• ARLEN Bag Collection 2024 launch in the ARLEN bag collection line.
• Zodiac Collection 2024 seasonal collection launch featuring zodiac-themed designs.
• Kendrick Trunks 2024 launch of a new Kendrick trunk bag style.
• Apparel Ready-to-wear clothing category including tops, bottoms, dresses, and sets under Studio by Brandon Blackwood.
• Swimwear Swimwear collection including one-piece swimsuits and bikinis, featuring logo and solid color options in multiple colorways.
• Footwear Shoes and sandals as part of the broader lifestyle range, including slides, sandals, platforms, and boots.
• Accessories Smaller leather goods and essentials including card holders, wallets, makeup bags, phone cases, and bag charms.
• The Vault Resale Marketplace Branded pre-owned resale program powered by the Treet platform that enables customers to buy and sell pre-worn Brandon Blackwood items, with authentication, shipping, payment processing, and disbursements handled. Sellers receive 110% store credit or 80% cash.

Quantifiable outcome

• 24% fewer size-related returns and nearly 30% of return revenue retained through AI-driven sizing tools

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TreetcoreTechnology or IntegrationTreet powers Brandon Blackwood's official resale marketplace 'The Vault', providing the technology platform for peer-to-peer buying and selling of pre-owned Brandon Blackwood items. Treet handles post review, authentication, shipping logistics, payments, and disbursements.
• UPSminorOthersUPS Ground is used for domestic order shipping.
• DHL ExpressminorOthersDHL Express is used for international order shipping.
• BB FoundationcoreOthersThe BB Foundation is Brandon Blackwood's corporate foundation focused on social impact initiatives, separate from the main brand operations.
• BB x Olandria CollaborationminorStrategic or Co-development PartnerCollaborative collection with Olandria brand, featured as exclusive collection on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coach: Established American leather goods and accessories house with massive distribution and parent company (Tapestry). Competes in adjacent contemporary-luxury price bands and serves as the incumbent benchmark Brandon Blackwood is positioned against.
• Tory Burch: Established American contemporary luxury brand with broad handbag, apparel, and footwear assortment. Comparable on the womenswear-and-bags-led brand architecture and the contemporary-luxury price tier that frames Brandon Blackwood's positioning.
• Michael Kors: Global accessible-luxury fashion house with deep handbag assortment and outlet distribution. Overlaps with Brandon Blackwood in handbag-led brand identity and contemporary price point, though at materially larger scale.

Direct peers

• Khaite: NYC contemporary luxury womenswear and accessories brand with strong DTC following. Comparable on NYC designer positioning, premium handbag offering alongside apparel, and editorial-driven brand building.
• Cult Gaia: LA-based contemporary fashion brand built around signature structured handbags and lifestyle apparel. Highly comparable on DTC-led distribution, drop-calendar merchandising, and influencer-driven discovery.
• Mansur Gavriel: NYC-based independent designer handbag and footwear brand known for minimalist leather goods. Directly comparable on premium leather handbag assortment, DTC e-commerce emphasis, and independent founder ownership.
• STAUD: Contemporary women's fashion and accessories label with strong handbag and ready-to-wear business. Comparable on independent DTC-led positioning, accessible contemporary-luxury price band, and category-broadening strategy.
• Telfar: Black-owned designer handbag and accessories brand with strong cultural cachet and DTC-led model. Direct comparable to Brandon Blackwood on founder-led identity, accessible contemporary-luxury positioning, and viral moment-driven demand.
• Wandler: Dutch contemporary handbag and shoe brand carried by major retailers. Comparable on structured designer handbag assortment, footwear extension, and independent DTC-plus-wholesale model.

Others

• The RealReal: Authenticated luxury resale marketplace. Comparable as ecosystem infrastructure rather than direct competitor, since Brandon Blackwood operates a brand-owned resale alternative (The Vault) that competes for the same authenticated pre-owned luxury consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BBLACKWOODNYC
• YouTubeyoutube.com/c/brandonblackwoodnyc
• Facebookfacebook.com/BrandonBlackwoodNYC
• LinkedInlinkedin.com/company/brandon-blackwood-new-york
• Instagraminstagram.com/brandonblackwoodnyc
• TikToktiktok.com/@brandonblackwoodnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandon Blackwood