treet
Treet is a white-label branded resale platform that lets DTC brands launch their own peer-to-peer, off-price, trade-in, and returns-recovery storefronts via Shopify integration, serving 250+ global apparel, footwear, and home goods brands.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What treet does
Treet operates a white-label branded recommerce platform that enables direct-to-consumer brands to launch and operate their own peer-to-peer resale, off-price, trade-in, and returns-recovery storefronts. The platform integrates natively with Shopify via API to ingest product catalogs, order history, pricing, and stock images, and uses Stripe Connect for payment processing, disbursements, and PCI-compliant data handling. Each brand receives a dedicated subdomain (e.g., girlfriend.treet.co, roughandtumble.treet.co) with branded listings, 24-hour pre-approval review, buyer protection (Treet Protection), and dual payout options for sellers: 80% cash (with a 20% platform fee) or up to 110% in brand credit (no platform fee). Supporting infrastructure includes Firebase Authentication, Sendgrid and HubSpot for email, Intercom and Zendesk for support, and integrations with partners including Loop (returns-to-resale) and Beni (multi-brand aggregation).
The business monetizes through transaction-based take rates on peer-to-peer sales and a net 10% platform share on brand-direct inventory sales, supplemented by what appear to be quote-based enterprise partnership fees for the underlying platform access. Go-to-market combines enterprise field sales to DTC apparel and adjacent-vertical brands, community-led growth leveraging 51% new-to-brand resale shoppers, and channel partnerships through Beni aggregation and Loop-driven returns recovery. The company serves 250+ global brands across apparel (Girlfriend Collective, Ministry of Supply, Pact, Howler Brothers), footwear (Tecovas, Coclico), leather goods (Portland Leather Goods, Rough & Tumble), home goods (Heath), and bedding (ettitude).
Founded in 2021 and headquartered in San Francisco with 11-50 employees, Treet has raised approximately $16.4 million across seed (May 2021, $2.8M), an early round (Jan 2021, $120K from Techstars), a 2022 round ($3.5M, led by First Round Capital), and a Series A (March 2024, $10M led by Two Sigma Ventures). The legal entity is Treet, Inc., incorporated in Delaware, and the co-founders include Jake Disraeli (CEO) and Sonia Yang, with Jacob Johannesen as founding product designer. The platform operates against a backdrop of an $82B projected U.S. secondhand apparel market by 2026 and a $256B global resale apparel market in 2025.
treet firmographics
Firmographics- Name
- treet
- Legal name
- Treet Co.
- Website
- https://treet.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treet is a white-label branded resale platform that lets DTC brands launch their own peer-to-peer, off-price, trade-in, and returns-recovery storefronts via Shopify integration, serving 250+ global apparel, footwear, and home goods brands.
- Ownership category
- akta.pro rank
treet industry classification
Industry- Product category
- Recommerce / Branded Resale Software
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Tree Care & Arborist Services (IMAIAIAB)
Keywords
Where treet is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
treet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Transaction Fees: Treet charges platform fees as a percentage of the Selling Price on marketplace transactions. Sellers pay 20% fee when choosing cash payout, while brand credit payouts have no fee.
- Brand Direct Sales Commission: Brands can sell their own inventory (brand direct) on the resale platform, with brands receiving 80% of initial sales and an additional 10% upon biweekly disbursements.
- Seller Payout Facilitation: Treet facilitates payments between buyers and sellers, handling disbursements for cash and brand credit, charging platform fees deducted prior to sending funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Peer-to-Peer marketplace fees |
| Transaction based/ take rate | Pay-as-you-go | Brand Direct inventory sales |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
treet product offering
Product offeringCore offering
Treet provides a white-label branded resale platform that enables direct-to-consumer brands to launch and operate peer-to-peer resale, trade-in, off-price, and returns management programs on their own storefronts. The platform integrates natively with Shopify via API to sync catalogs, order history, and pricing, and processes payments and biweekly payouts through Stripe. Treet currently powers 250+ global brands with an average 22-day onboarding to first resale revenue.
Product overview
Treet offers a modular branded recommerce platform with four core solutions: Peer-to-Peer (P2P) Resale (the most popular option for customer-to-customer sales), Trade-In (for inventory recovery from customers), Off-Price Resale (for selling excess inventory), and Returns Management (for rerouting returns to resale). These stackable solutions are powered by the core Branded Resale Platform, which integrates with Shopify via API and connects to 250+ global brand partners including Elizabeth Suzann, Rough & Tumble, Girlfriend Collective, Sozy, Coclico, and Oh Polly. Additional offerings include the Resale ROI Calculator for estimating program returns and Treet Protection for buyer guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Resale Platform
- Peer-to-Peer (P2P) Resale
- Trade-In
- Off-Price Resale
- Returns Management
Quantifiable outcome
- 50% increase in secondhand sales by 2029
- +5 more outcomes
Companies that use treet
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
treet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature4 records
treet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, flagship and core.
- LoopstrategicTreet + Loop Integration helps brands turn policy-blocked returns into resale revenue, keeping customers, inventory, and loyalty inside the brand ecosystem.
- Oh PollyflagshipOh Polly partnered with Treet to launch Pre-loved, a dedicated resale marketplace. Oh Polly is also preparing to open its first permanent retail store as it focuses on the US market.
- BenistrategicBeni partnered with Treet-powered resale shops including Girlfriend Collective, Dôen, and Cuts to aggregate branded resale on their platform.
- StripecoreStripe provides payment processing services for Treet's marketplace, handling credit card transactions between buyers and sellers, with PCI Service Provider Level 1 Certification.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
treet competitors and assessment
Company assessmentDirect peers
- Trove (Shopify): Trove was a direct competitor powering branded resale programs for brands before being acquired by Shopify in 2022. It is the most direct comparable because it offered a white-label branded resale platform with similar modular functionality (P2P, trade-in, returns), and its acquirer (Shopify) is now both an infrastructure partner and potential competitor to Treet.
- Recurate: Recurate operates a branded resale platform that enables brands to launch peer-to-peer resale storefronts, with a similar white-label model and brand-credit emphasis. It competes head-to-head with Treet for the same DTC apparel and accessories customer base.
- Loop Returns: Loop is both a Treet partner (integration for converting policy-blocked returns into resale revenue) and a competitor in the broader recommerce/returns stack. It overlaps with Treet's Returns Management module and competes for the same DTC brand buyer.
- Beni: Beni is a resale search engine and aggregator that partners with Treet (Girlfriend Collective, Dôen, Cuts). It competes for branded resale discovery and is both a distribution channel and a partial substitute for Treet's white-label storefronts.
- Archive: Archive is a branded resale and circular commerce platform serving fashion and lifestyle brands. It competes with Treet for the same mid-market and enterprise DTC customer segment with a similar white-label resale offering.
Broad incumbents
- ThredUp: ThredUp is the largest U.S. consignment and resale platform and operates a 'Resale-as-a-Service' (RaaS) offering that competes with Treet for branded resale partnerships. It differs by owning the marketplace rather than white-labeling it, but addresses the same brand customers.
- Optoro: Optoro is a returns and reverse-logistics platform with recommerce capabilities. It competes with Treet's returns and off-price modules for enterprise retail brands and serves as a broader incumbent in the reverse-logistics category.
- Poshmark: Poshmark is the largest U.S. peer-to-peer fashion resale marketplace and represents the third-party alternative that Treet is positioning against. While not a direct platform competitor, it competes for the same resale transactions that Treet helps brands capture in-house.
- The RealReal: The RealReal is a leading authenticated luxury consignment platform. It competes indirectly with Treet for high-end brand resale relationships and serves as an incumbent third-party alternative in the resale category.
Regional players
- Vestiaire Collective: Vestiaire Collective is a global luxury and premium resale marketplace headquartered in Europe. It is comparable as a competing resale destination and is relevant to Treet's brand customers considering cross-border resale strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
treet social profiles
Digital presencetreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
treet leadership team
Management profileNumber of profiles
Profiles3 records
treet funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
treet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about treet
What does treet do?
Treet provides a white-label branded resale platform that enables direct-to-consumer brands to launch and operate peer-to-peer resale, trade-in, off-price, and returns management programs on their own storefronts. The platform integrates natively with Shopify via API to sync catalogs, order history, and pricing, and processes payments and biweekly payouts through Stripe. Treet currently powers 250+ global brands with an average 22-day onboarding to first resale revenue.
Is treet a public or private company?
treet is a private company. It is classified as venture growth investor backed and is currently operating.
When was treet founded?
treet was founded in 2021. It employs 11 to 50 people.
Where is treet based?
treet is headquartered in San Francisco, United States, in the North America region.
How does treet make money?
Three revenue lines are on record. Platform Transaction Fees are the primary driver. The others are brand Direct Sales Commission and seller Payout Facilitation.
Who are treet's main competitors?
Direct peers on record are Trove (Shopify), Recurate, Loop Returns, Beni and Archive. Broad incumbents are ThredUp, Optoro, Poshmark and The RealReal. Vestiaire Collective is listed as a regional player.
Does treet have an API?
Yes. Treet integrates with Shopify via an API, which allows Treet to access product catalogs, order history, product descriptions, stock images, and pricing data. This integration enables brands to create seamless listing experiences where sellers can find items from their order history, and live listings automatically pull product information from Shopify. Developer documentation is at www.treet.co/faq.
What industry is treet in?
treet's product category is Recommerce / Branded Resale Software. Its primary akta.pro industry code is IMAIAIAB, Tree Care & Arborist Services. Its NAICS code is 1153 and its SIC code is 5961.