Yabbr

What Yabbr does

Yabbr is an Australian unified business communications and engagement platform, headquartered at L1 315 Brunswick Street, Fortitude Valley, Queensland, that aggregates Webchat, SMS, Email, Social Media and Voice channels into a single interface. The platform layers AI-enabled chatbots with a claimed 65% auto-cure rate for inbound traffic, an integrated translation service spanning 40+ languages, two-way response automation, agent skill queues, word-based routing rules, hold and calendar-booking functionality, and post-integration NPS/satisfaction surveys. A companion Engage REST API at api.yabbr.io allows enterprise technical teams to embed SMS, Email and Voice into backend systems.

The company's commercial model combines an agent-login-based monthly subscription (clients are billed only for agents that actually log in, not provisioned seats) with usage-based revenue from a Tier-1 wholesale SMS gateway extended to clients at guaranteed industry-low rates. Go-to-market is sales-led via direct phone/SMS engagement and 'Request a Demo' calls-to-action from the Brisbane team, supplemented by an API-first motion for technical buyers. Yabbr explicitly positions itself as 100% Australian-based to deliver data sovereignty for regulated banking and government workloads, and targets contact centres (its heritage vertical), banking, retail, collections, peer-to-peer/membership organisations, multilingual/international customer service, and general enterprise customer service.

The company is privately held with no disclosed funding rounds, leadership team, customer logos, revenue figures or operating geographies beyond Australia; no awards, patents, partnerships, M&A activity, or restructuring events are recorded in the source material. Headcount is undisclosed and the operating footprint is limited to a single Brisbane office, indicating an early-to-mid-stage, domestically focused private company.

Name

Yabbr

Legal name

Yabbr

Website

https://yabbr.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Yabbr is a Brisbane-based unified communications platform that aggregates Webchat, SMS, Email, Social Media and Voice into a single interface, with AI chatbots, 40+ language translation, and a wholesale SMS gateway for Australian contact centres, banking, retail, collections and enterprise customers.

Ownership category

akta.pro rank

Product category

Unified Communications Platform

SIC

Services-Prepackaged Software (7372), Radiotelephone Communications (4812)

akta.pro primary industry

SIP Trunking & Voice Termination (HDAIAHAC)

Keywords

• Unified communications platform
• Business messaging software
• Omnichannel customer engagement
• AI chatbot automation
• Contact centre software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Agent-Based Platform Subscription: Yabbr charges clients based on agent usage, with pricing based on agents that actually login rather than total provisioned agents. This model provides cost efficiency for clients with fluctuating staffing needs.
2. Wholesale SMS Gateway: Yabbr extends their Tier-1 wholesale SMS gateway to clients at guaranteed industry low rates, generating revenue through messaging volume at wholesale rates.
3. Channel Services: Revenue from aggregation of communications across SMS, Email, Voice, Webchat, and Social Media channels, bundling multiple communication mediums into a single platform subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Yabbr provides a unified business communications and engagement platform that aggregates Webchat, SMS, Email, Social Media, and Voice channels into a single platform for managing customer interactions. The platform is powered by AI-enabled chatbots that automatically resolve 65% of inbound communications, integrated multilingual translation across 40+ languages, and a Tier-1 wholesale SMS gateway. It also offers a REST API (Engage) for backend integration.

Product overview

Yabbr is a unified business communications and engagement platform that aggregates multiple communication channels (Webchat, SMS, Email, Social Media, and Voice) into a single platform. The core Yabbr Platform serves as the central hub for managing all customer communications, while the Engage API enables developers to build custom integrations and automate messaging workflows. The platform includes AI-enabled chatbots for automation, integrated multilingual translation across 40+ languages, and purpose-built solutions for industries including Contact Centres, Collections, Enterprise, Retail, and Banking.

Differentiator

Problem solved

Functional benefit

Products and services

• Yabbr Platform Unified business communications and engagement platform that aggregates Webchat, SMS, Email, Social Media, and Voice channels into a single platform for managing customer communications. It includes AI-enabled chatbots with a 65% auto-cure rate for inbound communications, integrated multilingual translation across 40+ languages, 2-way response automation, auto-replies, hold and calendar booking, post-integration surveys, agent skill queues, and word-based routing rules. It is designed for enterprise and mid-market customers across contact centres, banking, retail, collections, and peer-to-peer organisations.
• Engage API Comprehensive REST API that enables developers to integrate Yabbr's messaging capabilities into their backend systems for sending SMS, Email, and Voice communications. Developer-friendly documentation is available at api.yabbr.io, with fast and reliable delivery across channels. It is intended for enterprise technical teams seeking to embed communications into existing infrastructure.

Quantifiable outcome

• 65% of inbound communications auto-cured through AI chatbots
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MessageBird (Bird): Omnichannel CPaaS platform offering SMS, WhatsApp, Email, Voice, and Inbox for customer engagement. Similar in targeting mid-market and enterprise customers with multi-channel messaging, including AI-driven automation.
• Twilio: Global CPaaS leader offering SMS, Email, Voice, and WhatsApp APIs plus an omnichannel Flex contact centre platform. Directly comparable to Yabbr's messaging aggregation, REST API, and contact centre focus, but at vastly greater scale and geographic reach.
• Sinch: Sweden-based CPaaS provider with SMS, Voice, Email, and messaging APIs, plus carrier relationships and conversational AI. Directly comparable to Yabbr's wholesale SMS gateway and omnichannel communications stack.
• Vonage (Ericsson): UCaaS and CPaaS provider unified under Ericsson, offering Voice, SMS, Video, and contact centre APIs. Comparable to Yabbr in voice/SMS aggregation and developer APIs, with a much larger enterprise footprint.
• Plivo: Cloud communications platform offering SMS, Voice, and WhatsApp APIs with competitive wholesale pricing. Comparable to Yabbr's wholesale SMS and API-first developer approach, though without a strong contact centre vertical.

Emerging players

• LivePerson: Conversational AI and messaging platform for enterprise customer engagement, with Voice, SMS, and chatbot capabilities. Comparable to Yabbr's AI chatbot auto-cure and omnichannel messaging focus, particularly in regulated industries.

Broad incumbents

• RingCentral: Cloud UCaaS and contact centre vendor offering Voice, SMS, Video, and team messaging. Comparable in omnichannel aggregation and mid-market/enterprise GTM, with a much larger product suite and channel ecosystem.
• 8x8: UCaaS and CCaaS provider offering Voice, Video, SMS, chat, and contact centre on a single platform. Comparable to Yabbr's unified communication aggregation across Voice and digital channels, with broader global reach.
• Zendesk: Customer service and engagement platform with messaging, Voice, and AI bots (including Sunco and Ultimate acquisitions). Comparable to Yabbr in omnichannel customer service and AI-driven automation, with significantly deeper enterprise integrations.
• Genesys: Large enterprise cloud contact centre and CX platform with omnichannel routing, AI bots, and workforce engagement. Comparable to Yabbr in contact centre vertical and AI automation, but at significantly larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yabbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yabbr