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Boutique SEO

Full company profile

uuid005wasq

Namestring
Boutique SEO
Legal namestring
Boutique SEO Limited
Websiteurl
boutiqueseo.co.uk
Company typeenum
Private
Founded yearint
2025
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLeeds, United Kingdom
HQ citystring
Leeds
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
medical aesthetics SEO, aesthetics clinic websites, medical spa marketing, clinic SEO services, aesthetics digital marketing
Industry2 codes
PRIMARYBPAFAJAE
E-commerce SEO (Category/Product SEO, Merchant Feeds)
Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services
SECONDARYBPAMAAAE
Local Search & Business Directories
Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals
Product category
Digital Marketing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1SEO Services Retainers
TypeSubscription Recurring
Description

Ongoing SEO services for medical aesthetics clinics, including audits, technical SEO, content marketing, link building, and strategy. Operates on retainer basis with tailored packages.

boutiqueseo.co.uk
2Digital Products - Playbook
TypeOne Time License
Description

The Aesthetics Clinic Growth Playbook sold as a downloadable digital product at £47 one-time payment. Includes marketing framework, patient persona targeting, local SEO frameworks, and website optimisation tactics.

boutiqueseo.co.uk
3Website Design and Development
TypeProfessional Services
Description

Custom website design and development services for aesthetics clinics, including mobile-first design, SEO-rich content, ASA/CAP compliance review, schema markup, and booking journey optimisation.

boutiqueseo.co.uk
4Graphic Design Services
TypeProfessional Services
Description

Bespoke branding and graphic design services for aesthetics clinics including logos, brand identity, business cards, gift cards, treatment menus, signage, and print materials.

boutiqueseo.co.uk
Marketing channels11 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
Pricing details3 tiers
1The Aesthetics Clinic Growth Playbook - £47 one-time payment
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Price £47 - includes instant download, one-time payment, all marketing framework content

boutiqueseo.co.uk
2Discovery Call - Free
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free Discovery Call available for prospective clients to discuss clinic growth needs

boutiqueseo.co.uk
3SEO Services - Quote-based
ModelOtherBilling cadenceMonthly
Notes

SEO services pricing not publicly disclosed; quote-based after Discovery Call assessment

boutiqueseo.co.uk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Boutique SEO provides specialist search engine optimisation, website design and development, and bespoke graphic design services exclusively for medical aesthetics clinics and medspas. The firm combines deep technical SEO expertise with sector-specific knowledge of regulatory requirements (YMYL, ASA/CAP compliance) and patient psychology to drive organic visibility, patient enquiries, and bookings. It also sells a digital playbook product for clinic owners seeking self-serve marketing frameworks.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Clinics achieve local search domination in target areas
+1 more record
Product overview1 text field

Boutique SEO is a specialist digital marketing consultancy focused exclusively on the medical aesthetics sector. The company offers a suite of services comprising Aesthetics SEO for Clinics (specialist search engine optimisation), Aesthetics Clinic Websites (website design and development), and Aesthetics Clinic Graphic Design (branding and print). Additionally, the company sells The Aesthetics Clinic Growth Playbook as a digital downloadable product. The core offering combines SEO expertise with in-depth knowledge of medical aesthetics, helping clinics improve patient acquisition through search visibility, compliant content strategy, and conversion-optimised web presence.

Product and service1 record
1Aesthetics SEO for Clinics
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Semrush
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-01-01
Description

Jane Nriapia serves as a Semrush Ambassador, a role that allows her to share SEO insights, tools, and strategies with a wider community. Semrush has been her go-to SEO platform for years, and she's proud to be recognised by a brand central to the search marketing industry. This ambassadorship provides access to SEO tools and platform recognition.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Sagittarius Marketing
TypeDirect peer
Description

UK marketing agency with aesthetics and cosmetic clinic specialism, offering websites, branding and digital marketing. Similar clinic target customer and bundled service approach.

2Made With Intent
TypeDirect peer
Description

UK digital agency focused on the aesthetics and medical aesthetics sector, offering web design, SEO and branding. Closely comparable vertical specialisation and clinic-focused GTM.

3Bird Marketing
TypeBroad incumbent
Description

UK digital marketing agency offering SEO, web design and graphic design. Comparable service mix and SMB/ clinic-style clientele, though operating across verticals rather than exclusively in aesthetics.

4Soap Media
TypeBroad incumbent
Description

UK full-service digital agency with SEO, web design and branding capabilities. Comparable SME/ clinic client type and service breadth, though not aesthetics-specialist.

5Crystal Clear Digital Marketing
TypeDirect peer
Description

UK digital marketing agency serving healthcare and aesthetics-adjacent clinics with SEO and web design. Overlapping service portfolio and comparable clinic-focused GTM.

6Embryo Digital
TypeBroad incumbent
Description

UK digital marketing agency serving SMEs with SEO, web design and content. Overlapping deliverables and motion, but a generalist rather than aesthetics-exclusive positioning.

7Click Intelligence
TypeBroad incumbent
Description

UK SEO agency with link-building, content and technical SEO services. Comparable SEO-led retainer model targeting SMEs across verticals, including regulated sectors.

8Adatank
TypeDirect peer
Description

Aesthetics- and dental-focused digital marketing agency offering SEO, PPC and web design. Direct peer in regulated medical-aesthetics marketing and clinic acquisition funnel.

9The SEO Works
TypeBroad incumbent
Description

Established UK SEO agency with broader sector coverage than Boutique SEO, including healthcare clients. Comparable on core SEO retainer model and target SME market, though not specialist to aesthetics.

10LTF Digital
TypeDirect peer
Description

UK digital marketing agency specialising in medical aesthetics, where founder Jane Nriapia was previously Head of SEO. Directly comparable in vertical focus, service mix (SEO, web design, content) and target client base.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Boutique SEO

Digital Marketing Servicesboutiqueseo.co.uk

Boutique SEO firmographics

Firmographics
Name
Boutique SEO
Legal name
Boutique SEO Limited
Website
https://boutiqueseo.co.uk
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Boutique SEO industry classification

Industry
Product category
Digital Marketing Services
akta.pro industry
PRIMARYBPAFAJAE
E-commerce SEO (Category/Product SEO, Merchant Feeds)
Business & Public Services/Marketing, Advertising & PR Services/Search Engine Optimization (SEO) Services
SECONDARYBPAMAAAE
Local Search & Business Directories
Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

  • Medical aesthetics SEO
  • Aesthetics clinic websites
  • Medical spa marketing
  • Clinic SEO services
  • Aesthetics digital marketing

Where Boutique SEO is headquartered

Location

Headquarters

HQ city
Leeds
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Boutique SEO business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. SEO Services Retainers: Ongoing SEO services for medical aesthetics clinics, including audits, technical SEO, content marketing, link building, and strategy. Operates on retainer basis with tailored packages.
  2. Digital Products - Playbook: The Aesthetics Clinic Growth Playbook sold as a downloadable digital product at £47 one-time payment. Includes marketing framework, patient persona targeting, local SEO frameworks, and website optimisation tactics.
  3. Website Design and Development: Custom website design and development services for aesthetics clinics, including mobile-first design, SEO-rich content, ASA/CAP compliance review, schema markup, and booking journey optimisation.
  4. Graphic Design Services: Bespoke branding and graphic design services for aesthetics clinics including logos, brand identity, business cards, gift cards, treatment menus, signage, and print materials.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goThe Aesthetics Clinic Growth Playbook - £47 one-time payment
FreemiumPay-as-you-goDiscovery Call - Free
OtherMonthlySEO Services - Quote-based

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Boutique SEO product offering

Product offering

Core offering

Boutique SEO provides specialist search engine optimisation, website design and development, and bespoke graphic design services exclusively for medical aesthetics clinics and medspas. The firm combines deep technical SEO expertise with sector-specific knowledge of regulatory requirements (YMYL, ASA/CAP compliance) and patient psychology to drive organic visibility, patient enquiries, and bookings. It also sells a digital playbook product for clinic owners seeking self-serve marketing frameworks.

Product overview

Boutique SEO is a specialist digital marketing consultancy focused exclusively on the medical aesthetics sector. The company offers a suite of services comprising Aesthetics SEO for Clinics (specialist search engine optimisation), Aesthetics Clinic Websites (website design and development), and Aesthetics Clinic Graphic Design (branding and print). Additionally, the company sells The Aesthetics Clinic Growth Playbook as a digital downloadable product. The core offering combines SEO expertise with in-depth knowledge of medical aesthetics, helping clinics improve patient acquisition through search visibility, compliant content strategy, and conversion-optimised web presence.

Differentiator

Problem solved

Functional benefit

Products and services

  • Aesthetics SEO for Clinics

Quantifiable outcome

  • Clinics achieve local search domination in target areas
  • +1 more outcomes

Companies that use Boutique SEO

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Boutique SEO technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Boutique SEO partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • SemrushcoreTechnology or Integration · 1 January 2025Jane Nriapia serves as a Semrush Ambassador, a role that allows her to share SEO insights, tools, and strategies with a wider community. Semrush has been her go-to SEO platform for years, and she's proud to be recognised by a brand central to the search marketing industry. This ambassadorship provides access to SEO tools and platform recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Boutique SEO competitors and assessment

Company assessment

Direct peers

  • Sagittarius Marketing: UK marketing agency with aesthetics and cosmetic clinic specialism, offering websites, branding and digital marketing. Similar clinic target customer and bundled service approach.
  • Made With Intent: UK digital agency focused on the aesthetics and medical aesthetics sector, offering web design, SEO and branding. Closely comparable vertical specialisation and clinic-focused GTM.
  • Crystal Clear Digital Marketing: UK digital marketing agency serving healthcare and aesthetics-adjacent clinics with SEO and web design. Overlapping service portfolio and comparable clinic-focused GTM.
  • Adatank: Aesthetics- and dental-focused digital marketing agency offering SEO, PPC and web design. Direct peer in regulated medical-aesthetics marketing and clinic acquisition funnel.
  • LTF Digital: UK digital marketing agency specialising in medical aesthetics, where founder Jane Nriapia was previously Head of SEO. Directly comparable in vertical focus, service mix (SEO, web design, content) and target client base.

Broad incumbents

  • Bird Marketing: UK digital marketing agency offering SEO, web design and graphic design. Comparable service mix and SMB/ clinic-style clientele, though operating across verticals rather than exclusively in aesthetics.
  • Soap Media: UK full-service digital agency with SEO, web design and branding capabilities. Comparable SME/ clinic client type and service breadth, though not aesthetics-specialist.
  • Embryo Digital: UK digital marketing agency serving SMEs with SEO, web design and content. Overlapping deliverables and motion, but a generalist rather than aesthetics-exclusive positioning.
  • Click Intelligence: UK SEO agency with link-building, content and technical SEO services. Comparable SEO-led retainer model targeting SMEs across verticals, including regulated sectors.
  • The SEO Works: Established UK SEO agency with broader sector coverage than Boutique SEO, including healthcare clients. Comparable on core SEO retainer model and target SME market, though not specialist to aesthetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Boutique SEO social profiles

Digital presence

Boutique SEO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Boutique SEO leadership team

Management profile

Number of profiles

Profiles3 records

Boutique SEO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Boutique SEO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boutique SEO

What does Boutique SEO do?

Boutique SEO provides specialist search engine optimisation, website design and development, and bespoke graphic design services exclusively for medical aesthetics clinics and medspas. The firm combines deep technical SEO expertise with sector-specific knowledge of regulatory requirements (YMYL, ASA/CAP compliance) and patient psychology to drive organic visibility, patient enquiries, and bookings. It also sells a digital playbook product for clinic owners seeking self-serve marketing frameworks.

Is Boutique SEO a public or private company?

Boutique SEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Boutique SEO founded?

Boutique SEO was founded in 2025. It employs 1 to 10 people.

Where is Boutique SEO based?

Boutique SEO is headquartered in Leeds, United Kingdom, in the Europe region.

How does Boutique SEO make money?

Four revenue lines are on record. SEO Services Retainers are the primary driver. The others are digital Products - Playbook, website Design and Development and graphic Design Services.

Who are Boutique SEO's main competitors?

Direct peers on record are Sagittarius Marketing, Made With Intent, Crystal Clear Digital Marketing, Adatank and LTF Digital. Broad incumbents are Bird Marketing, Soap Media, Embryo Digital, Click Intelligence and The SEO Works.

Does Boutique SEO have an API?

No public API is recorded for Boutique SEO.

What industry is Boutique SEO in?

Boutique SEO's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds), with a secondary code of BPAMAAAE, Local Search & Business Directories.

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