The Partner Masters

Name

The Partner Masters

Legal name

The Partner Masters

Website

https://thepartnermasters.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Microsoft Partner Channel Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Microsoft partner consulting
• Channel partner enablement
• Managed services advisory
• Partner program optimization
• White-labeled technical services

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services and Consulting: Advisory and consulting services provided to Microsoft partners to help them optimize their Microsoft partnership, including technical consulting, marketing support, and licensing advisory. Services are delivered through managed services engagements, white-labeled technical services, and ongoing consulting relationships.
2. Managed Services Program: Ongoing Microsoft Managed Services program designed to provide continuous support to Microsoft partners at any stage, including bi-weekly business reviews, technical guidance, and program optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Partner Masters provides advisory, consulting, and managed services exclusively to companies in the Microsoft partner ecosystem (MSPs, ISVs, and System Integrators). Core offerings include a Microsoft Managed Services program covering CPOR/PAL setup, solution designations, incentive optimization, and bi-weekly business reviews; White-Labeled Technical Services for Azure, security, and modern work solutions; B2B Marketing support; Licensing and Internal Use Rights (IUR) optimization; and the proprietary Partner Command Center portal that delivers Partner Center data analytics and reporting.

Product overview

The Partner Masters is a professional services firm offering a suite of advisory, consulting, and enablement services exclusively for Microsoft partners. Its main offering is the Partner Command Center, a dashboard and reporting platform that aggregates Partner Center data into actionable insights. The company complements this with Microsoft Managed Services (covering solution designations, CPOR/PAL, incentives), White-Labeled Technical Services, Marketing Services, and Licensing/IUR Optimization. Together, these services help MSPs, ISVs, and System Integrators maximize their Microsoft partnership profitability.

Differentiator

Problem solved

Functional benefit

Brands

• Partner Command Center: A dashboard and reporting platform that helps Microsoft partners track metrics, partnership information, and drive profitability
• Partnering 101
• TPM

Products and services

• Partner Command Center A comprehensive dashboard and reporting platform for Microsoft partners to track Partner Center metrics, licensing benefits, IUR utilization, CPOR claims, and partnership performance indicators; designed for MSPs, ISVs, and System Integrators optimizing their Microsoft partnership.
• Microsoft Managed Services Program A managed services engagement designed for Microsoft partners at any stage, covering marketplace offerings, solution designations, CPOR/PAL setup, incentive optimization, technical guidance, and bi-weekly business reviews.
• White-Labeled Technical Services Technical consulting services provided to Microsoft partners for Azure, security, and modern work solutions, delivered under the partner's brand via the Technology Consulting Team.
• Marketing Services B2B marketing support tailored for Microsoft partners, including go-to-market strategies, content creation, and demand generation campaigns.
• Internal Use Rights (IUR) Optimization Advisory services helping Microsoft partners understand, deploy, and operationalize their Internal Use Rights (IUR) benefits to reduce IT costs and strengthen Microsoft alignment.
• Licensing Services Comprehensive licensing support including IUR optimization, compliance remediation, and licensing notice response for Microsoft partners.

Quantifiable outcome

• 10:1 minimum ROI on annual spend
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• MicrosoftcoreStrategic or Co-development PartnerThe Partner Masters is an advisory and consulting firm dedicated exclusively to Microsoft partners. The company was founded by Microsoft alumni and leverages deep relationships with Microsoft. They help Microsoft partners optimize their partnership, access programs and incentives, and strengthen business operations. The company works closely with Microsoft programs including Partner Center, Azure, Microsoft 365, and Dynamics 365. Co-founders Justin Slagle and Matt Soseman previously worked in Microsoft's Global Partner Solutions (GPS) organization.
• Centric ConsultingflagshipImplementation/ SI/ Consulting PartnerCentric Consulting is a global technology consultancy with offices in 14 locations. They collaborated with The Partner Masters since 2023 to broaden and gain additional value from their Microsoft engagement. The Partner Masters helped Centric Consulting achieve Microsoft Managed Partner status, increase CPOR registrations by 39%, boost ACR by 280%, and achieve double-digit revenue growth from Microsoft solutions.
• Collective InsightsflagshipImplementation/ SI/ Consulting PartnerCollective Insights is a security consulting firm that engaged The Partner Masters starting with CPOR and PAL initiatives. The engagement drove organizational and financial benefits, including increasing incentive revenue from hundreds of dollars to hundreds of thousands. Achieved minimum 10:1 ROI on annual spend with The Partner Masters.
• CompugencoreImplementation/ SI/ Consulting PartnerCompugen worked with The Partner Masters and achieved three co-sell opportunities accepted by Microsoft following a presentation. Microsoft reps promptly reached out to Compugen reps to collaborate on the co-sell opportunities - described as a first-time achievement for Compugen's senior rep.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avanade: Avanade is a joint venture between Accenture and Microsoft focused exclusively on the Microsoft ecosystem, delivering advisory, cloud, and AI services globally. It is a much larger incumbent that competes for the same Microsoft-partner optimization and enterprise Microsoft Cloud engagements that TPM pursues.
• Sikich: Sikich is a US professional services firm that delivers Microsoft ERP, CRM, and Azure advisory along with broader technology and consulting offerings. It overlaps with TPM on Microsoft-partner optimization and Dynamics 365 enablement, especially for mid-market clients.
• Slalom: Slalom is a global consulting firm with a sizable Microsoft practice spanning cloud, data, and AI. It competes for the same mid-market and enterprise Microsoft advisory and partner-enablement work, but offers a broader portfolio that spans non-Microsoft technologies.
• Neudesic: Neudesic is a Microsoft-focused consultancy (now part of IBM Consulting) specializing in Azure, data, and AI advisory and implementation. It competes with TPM for Microsoft Cloud engagements and follows a similar all-Microsoft value proposition at greater scale.

Direct peers

• Velosio: Velosio is a Microsoft Business Applications and Cloud partner that delivers Dynamics 365, Azure, and Power Platform advisory and implementation services. Its mid-market focus and Microsoft-only positioning closely mirror TPM's partner-ecosystem value proposition.
• JourneyTeam: JourneyTeam is a Microsoft Gold Partner focused on Dynamics 365, Power Platform, and Azure advisory and implementation for mid-market and enterprise customers. It is comparable as a Microsoft-partner-led consultancy with similar practice-building, enablement, and managed services offerings.
• Catapult Systems: Catapult Systems is a long-standing Microsoft-focused services firm specializing in Microsoft Cloud, Modern Workplace, and Data & AI implementations. It is directly comparable as a Microsoft-partner-led consultancy serving enterprise and mid-market clients with similar advisory-plus-delivery motions.
• ThreeWill: ThreeWill is a Microsoft-centric consultancy that helps organizations adopt and optimize Microsoft 365, Azure, and Power Platform. Like TPM, it sells advisory and enablement services to Microsoft customers and partners, and competes for the same Microsoft-ecosystem GTM budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ThePartnerMstrs
• YouTubeyoutube.com/@MattSoseman
• LinkedInlinkedin.com/company/the-partner-masters
• Facebookfacebook.com/PartnerMasters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Partner Masters