The Feet People

What The Feet People does

The Feet People is a private Australian podiatry practice founded in 2012 and headquartered in Brisbane, Queensland, operating two physical clinics (Brisbane City CBD at 344 Queen Street and Newmarket Village) and a mobile podiatry service that delivers care to homes, aged care facilities, and community settings. The clinic offers a broad podiatry service menu covering general foot and lower limb care, custom orthotics and ankle-foot orthoses (3D-scanned, plus Exo-Brace, Exo Up, Surestep SMO, and Richie brace), specialised therapies (MLS laser, shockwave, Swift wart therapy, foot mobilisation therapy, dry needling), diabetic foot assessment, falls prevention, paediatric and sports podiatry, footwear modifications, and post-surgical rehabilitation. Technology is sourced from third parties — Cliniko for bookings and records, plus industry-standard clinical equipment — with no proprietary software or AI components disclosed.

The business operates on a fee-for-service model: clinical consultations, one-time-purchase orthotics, and advanced therapy procedures, with rebates and funding drawn from Medicare Chronic Disease Management, the Department of Veterans' Affairs, NDIS, Home Care Packages, and private health insurers via HICAPS/Medipass. Customer acquisition is driven by healthcare-provider referrals (GPs and specialists), partnerships with NDIS plan managers, Local Area Coordinators, and aged care organisations, organic search, and direct bookings, with a content marketing layer via the Learning Hub. The practice runs with 1–10 employees and reports no external funding, parent company, or M&A activity, functioning as an independent, founder-led allied-health business.

Name

The Feet People

Legal name

The Feet People

Website

https://thefeetpeople.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Feet People is a private Brisbane-based podiatry practice operating two clinics and a mobile service, delivering foot and lower limb care, custom orthotics, and advanced therapies to private, NDIS, DVA, and Medicare-funded patients in greater Brisbane.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ), Comfort, Orthopedic & Medical Footwear (CRAAACAG), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)

Keywords

• Podiatry services
• Custom foot orthotics
• Diabetic foot care
• Lower limb treatment
• Mobile podiatry

Headquarters

HQ city

Newmarket

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Podiatry Consultation Services: Clinical consultations for diagnosis, assessment, and treatment of foot and lower limb conditions. Revenue generated through fee-for-service model with rebates available through Medicare, DVA, NDIS, and private health insurance (HICAPS).
2. Custom Orthotics and Medical Devices: Custom foot orthotics, ankle-foot orthotics (AFOs), braces (Exo-Brace, Exo-Up, Surestep SMO, Richie brace), and in-shoe modifications. One-time purchase items prescribed during consultations.
3. Government Funded Care Programs: Contracted service provider for NDIS, DVA, Medicare (Chronic Disease Management), and Home Care Package programs. Revenue received through government funding arrangements for eligible participants.
4. Specialized Therapies: Advanced treatments including MLS laser therapy, shockwave therapy, dry needling, Swift wart therapy, and foot mobilisation. Procedures billed as part of consultation or as standalone treatment sessions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Feet People is a Brisbane-based podiatry practice delivering clinical consultations, custom foot and ankle-foot orthotics, and a range of therapeutic treatments (MLS laser, shockwave, foot mobilisation, dry needling, Swift wart therapy) for foot and lower limb conditions. The practice operates two physical clinics and an industry-leading mobile podiatry service that reaches NDIS, DVA, Home Care Package, and Medicare-funded clients in their homes and community settings. Services span diabetic foot care, sports injury management, paediatric podiatry, falls prevention, and post-surgical rehabilitation, with custom orthotics and braces prescribed and fabricated from 3D scans.

Product overview

The Feet People is a podiatry clinic offering a comprehensive range of foot and lower limb healthcare services across two Brisbane locations (Brisbane City and Newmarket). Their core offering centers on diagnostic assessments, custom orthotic solutions (including ankle-foot orthotics, Exo-Brace, Exo Up Brace, Surestep SMO, and Richie Brace), and therapeutic treatments including MLS laser therapy, shockwave therapy, dry needling, foot mobilisation therapy, and Swift wart therapy. They provide specialized services for conditions including bunions, corns/calluses, cracked heels, bursitis, gout, shin splints, Morton's neuroma, flat feet in children, Sever's disease, and Joint Hypermobility Syndrome. The clinic also offers injury rehabilitation (post-surgery, falls prevention), footwear assessments and modifications, and accepts NDIS, DVA, and Medicare patients. Services are booked through Cliniko online booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Orthotics (including Custom Ankle-Foot Orthotics) Custom foot and ankle-foot orthotic devices prescribed by podiatrists and fabricated from 3D scans of the patient's feet, designed to correct biomechanical issues, redistribute pressure, and provide stability for a range of conditions including rheumatoid arthritis, ankle instability, foot drop, and Joint Hypermobility Syndrome.
• Foot Mobilisation Therapy (FMT) Hands-on manual therapy technique that manipulates foot joints to free restrictions and restore better foot biomechanics, addressing pain and mobility issues without medications or surgery.
• Diabetic Foot Assessment Comprehensive foot health assessment for diabetic patients evaluating risk factors, circulation, neuropathy, and skin integrity to prevent ulcers, infections, and other diabetic foot complications.
• MLS Laser Therapy for Pain Relief Multiwave Locked System (MLS) laser therapy delivering pain relief, inflammation reduction, accelerated tissue repair, and improved joint mobility for patients with arthritis and related conditions.
• Shockwave Therapy Acoustic wave therapy used to accelerate healing and treat musculoskeletal conditions including bursitis and shin splints.
• Dry Needling Western acupuncture-style dry needling that releases tension in surrounding soft-tissue structures to treat musculoskeletal conditions affecting the foot and lower limb.
• Swift Wart Therapy Microwave-based therapy for treating plantar warts that requires minimal self-treatment outside the clinic, suitable for patients seeking a quick clinic-based solution.
• Falls Prevention Assessment and Treatment Assessment and evidence-based treatment programme that identifies fall risks and delivers interventions (notably documented to reduce preventable falls by 36% in elderly patients) through podiatry-led care.
• Post Foot and Ankle Surgery Rehabilitation Rehabilitation programmes for patients recovering from foot and ankle surgery, aimed at restoring function, mobility, and strength.
• Running Assessment Analysis of running gait and biomechanics that identifies issues and recommends treatments to prevent injury and improve performance for runners and other athletes.
• Pre Pointe Ballet Assessment Ballet-specific assessment that evaluates a dancer's readiness to commence pointe work and helps prevent associated injuries.
• In-Shoe Pressure Analysis In-shoe pressure measurement technology that determines pressure distribution under the foot during walking, used to assess conditions such as flat feet and develop treatment plans.
• Custom Footwear Assessment and Modifications Assessment service that recommends or prescribes custom medical footwear, complemented by modifications to existing footwear to deliver optimal comfort, support, and foot health outcomes.
• Skin and Nail Treatment General podiatry treatment for skin and nail conditions of the feet, including management of cracked heels, fungal infections, calluses, corns, and plantar warts.
• Fungal Nail Treatment Targeted treatment for fungal toenail infections aimed at restoring nail health and appearance.
• Ingrown Toenail Treatment Clinical treatment for ingrown toenails designed to relieve pain and prevent infection.
• Nail Restoration (Keryflex) Cosmetic restoration using Keryflex material to recreate the appearance of damaged or missing toenails.
• Moon Boot (CAM Walker) CAM walker boot provided to patients for controlled protection and immobilisation following significant foot or ankle injuries, fractures, ligament tears, or surgery.
• Foot and Ankle Strapping Strapping techniques applied to the foot and ankle for support, protection, and injury prevention.
• Children's Podiatry Assessment Podiatry assessments for children and adolescents, covering growth-related foot pain (Sever's disease), flat feet, ingrown toenails, and other developmental conditions.
• Mobile Podiatry Service Mobile podiatry service delivering the complete scope of podiatry care to clients in their homes, aged care facilities, and community settings across greater Brisbane. Designed for NDIS, DVA, Home Care Package, and other clients who cannot easily attend a fixed clinic.

Quantifiable outcome

• Podiatry interventions shown to prevent 36% of falls in elderly patients

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, moderate and supporting.

• In-Home and Community Care OrganisationscoreChannel Partner/ Reseller/ DistributorExisting partnerships with in-home and community care organisations to deliver mobile podiatry services to their clients. Organisations coordinate care for elderly and disabled individuals requiring regular foot care.
• NDIS Participant Plan ManagerscoreChannel Partner/ Reseller/ DistributorPartnership with NDIS plan managers who coordinate funding and services for participants with permanent disabilities. Plan managers facilitate access to The Feet People's podiatry services for eligible participants.
• Local Area Coordinators (LACs)coreChannel Partner/ Reseller/ DistributorLACs work with NDIS participants to implement their support plans and connect them with service providers. The Feet People is an approved provider for podiatry services referred through LACs.
• Aged Care OrganisationscoreChannel Partner/ Reseller/ DistributorPartnerships with aged care providers to deliver mobile podiatry services to residential aged care facilities and clients receiving home care packages.
• Healthcare Providers (GPs, Specialists)moderateChannel Partner/ Reseller/ DistributorReferral pathway for doctors, health professionals, employers, and case managers to refer patients for podiatry services. Includes formal referral forms for DVA, NDIS, Medicare, and Home Care Package clients.
• HICAPSsupportingTechnology or IntegrationHealth insurance claiming system allowing patients to claim benefits on-the-spot for podiatry services covered by private health insurance.
• MedipasssupportingTechnology or IntegrationPayment platform integrated for processing health fund claims and managing patient payments for podiatry services.
• Australian Government Department of Veterans' Affairs (DVA)coreChannel Partner/ Reseller/ DistributorApproved provider for podiatry services under DVA arrangements for eligible veterans. Referral process through DVA paperwork and provider portal.
• National Disability Insurance Scheme (NDIS)coreChannel Partner/ Reseller/ DistributorRegistered NDIS provider delivering podiatry services to participants with permanent and significant disabilities under their funded support plans.
• Medicare AustraliacoreChannel Partner/ Reseller/ DistributorProvider of Medicare-rebatable podiatry services under Chronic Disease Management plans. Patients require GP referral for eligible items.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Profeet: Australian podiatry practice specialising in custom orthotics, biomechanical assessment, and footwear prescriptions. Closely comparable to The Feet People's orthotic-centric service line, including 3D scanning and custom AFOs, and competes for the same biomechanically-driven patient segments.
• Allsports Physiotherapy & Podiatry: Multi-disciplinary allied health group offering podiatry alongside physiotherapy and sports medicine across Australian clinics. Comparable on the integration of podiatry with sports injury management, and on the multi-site community-care model, though the offering is broader than The Feet People's podiatry-led focus.
• MyFootDr: One of Australia's largest podiatry groups, headquartered in Queensland with multi-clinic operations across the state. Directly comparable to The Feet People on the podiatry service offering (custom orthotics, sports podiatry, diabetic foot care) and on the QLD geographic footprint, though operating at materially larger scale.
• Balance Podiatry: Australian podiatry practice focused on biomechanics, sports podiatry and custom orthotic therapy. Comparable to The Feet People on the kinetic-chain treatment philosophy and on the orthotics-driven revenue mix, though concentrated in different metro markets.
• Walk This Way Podiatry: Australian podiatry practice delivering general foot care, biomechanics, orthotics and sports podiatry. Directly comparable on the clinical service mix (custom orthotics, gait analysis, sports injuries) and on the small-to-mid Australian practice operating model.
• ModPod Podiatry: Multi-location Australian podiatry practice offering general podiatry, custom orthotics, sports injury management and rehabilitation. Comparable to The Feet People on the full-scope clinical model and on the use of advanced therapies (laser, shockwave) for lower-limb conditions.

Others

• Foot Balance Technology: Australian distributor and manufacturer of custom orthotic products (Custom Select, Formthotics lines) and in-shoe pressure analysis systems. Comparable as a supplier of the orthotic and gait-analysis technology that The Feet People uses in clinical practice, and competes indirectly for orthotic-prescription referrals.

Broad incumbents

• Healthia: ASX-listed allied-health group that owns and operates a portfolio of physiotherapy, podiatry and optical clinics across Australia (including the MyFootDr brand). A broader incumbent that competes for the same podiatry and orthotics demand, but with a multi-brand, multi-modality portfolio rather than a single-clinic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thefeetpeopleau
• Facebookfacebook.com/thefeetpeople
• LinkedInlinkedin.com/company/thefeetpeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Feet People