What Flowerbulb.eu does

Flowerbulb.eu is the largest English-language knowledge base about Dutch flower bulbs, operated by iBulb, a Netherlands-based flower bulb industry organisation headquartered in Hillegom. The platform functions as an informational and educational resource covering spring-flowering bulbs (tulips, daffodils, hyacinths, crocuses, alliums) and summer-flowering bulbs (dahlias, lilies, gladioli, calla lilies, crocosmia, begonias, cannas), with planting guides, garden design recipes, instructional videos, downloadable grower brochures, and an annual "Bulb of the Year" content programme dating back to at least 2015. The technology stack is a WordPress-based content management system with multilingual support across 15+ languages, supplemented by a YouTube channel, multilingual newsletters, and organic social.

Name

Flowerbulb.eu

Legal name

Flowerbulb.eu

Website

https://flowerbulb.eu

Company type

Private

Operating status

Operating

Short description

Flowerbulb.eu is the largest Netherlands-based knowledge base about flower bulbs, operated by trade body iBulb and funded by the EU as an export promotion initiative. It serves home gardeners and professional flower farmers with multilingual planting guides, videos, and grower programmes, without selling bulbs directly.

Ownership category

akta.pro rank

Product category

Horticultural Information Services

SIC

Miscellaneous Publishing (2741), Services-Membership Organizations (8600)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Floral & Event Installations (HSACAAAC)

Keywords

• Flower bulb information
• Horticultural education
• Gardening guides
• Planting instructions
• Bulb cultivation

Headquarters

HQ city

Hillegom

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Content Platform: Flowerbulb.eu is an informational platform that does not sell products directly. It drives traffic to retailers and e-tailers through educational content, positioning itself as the knowledge authority for flower bulbs. The site appears to be funded by the European Union as part of export promotion initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Flowerbulb.eu is an informational and educational website that publishes the largest multilingual knowledge base about Dutch flower bulbs, covering spring- and summer-flowering varieties. The platform offers planting guides, garden design recipes, instructional videos, and downloadable grower resources, and connects visitors to retail purchase channels; it does not sell flower bulbs directly. It is operated by the Dutch trade association iBulb and supported by EU export-promotion funding, with primary outreach targeting the U.S. consumer market.

Product overview

Flowerbulb.eu is an informational platform operated by iBulb (based in Hillegom, Netherlands) that serves as the largest knowledge base about flower bulbs in the Netherlands. The platform covers both spring-flowering bulbs (tulips, daffodils, hyacinths, crocuses, alliums) and summer-flowering bulbs (dahlias, lilies, gladioli, calla lilies, crocosmia, begonias, cannas). The offering consists primarily of educational content including planting guides, garden recipes, instructional videos, and professional services for flower farmers and public green space planners. The site does not sell bulbs directly but directs consumers to retail channels and provides extensive cultivation information through downloadable guides and multilingual resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Lily Grower Program Professional resource connecting commercial lily farmers with bulb vendors, offering downloadable grower guides in English, Hmong, and Spanish, plus information on lily varieties (Lilium longiflorum, Oriental Hybrids, OxT Hybrids, Asiatic Hybrids, LxA Hybrids). Developed in partnership with Specialty Cut Flower Growers.
• Public Green Spaces Consultation Advisory resource for municipal parks departments and landscape architects on incorporating flower bulbs into public landscaping, with emphasis on early-spring color (January/February) and long-lasting summer displays using varieties such as Dahlia, Begonia, Tigridia, and Crocosmia. Includes downloadable brochure.
• Garden Design Recipes Curated planting combinations designed for different garden styles (contemporary, traditional, charming) and applications including borders, balcony containers, and pots, providing specific ingredient lists and planting instructions for home gardeners.
• Planting Video Tutorials Video tutorials on the Flowerbulb.eu YouTube channel demonstrating how to plant various bulb types including begonias, calla lilies, dahlias, gladioli, and lilies in both pots and garden settings.
• Retail Purchase Channel Directory Information directory listing retail channels where consumers can purchase flower bulbs, including supermarkets, home improvement stores, garden centers, hardware stores, discount stores, drug stores, convenience stores, online stores, e-tailers, warehouse stores, and dollar stores.

Quantifiable outcome

• Flower bulbs from Europe make the United States bloom - EU export promotion mission

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• iBulbcoreStrategic or Co-development PartneriBulb is the organization behind Flowerbulb.eu. Located in Hillegom, Netherlands, iBulb serves as the knowledge hub for flower bulb information, providing resources about bulb care, flowering periods, planting instructions, and varieties. Contact: Weeresteinstraat 10, P.O. Box 170, 2180 AD Hillegom, Netherlands.
• Speciality Cut Flower GrowerscoreStrategic or Co-development PartnerFlowerbulb.eu is a proud partner of Speciality Cut Flower Growers, providing resources for commercial flower farmers including lily growing guides in multiple languages.
• DutchLilyDays.nlminorChannel Partner/ Reseller/ DistributorDutchLilyDays.nl is referenced as a directory for finding lily vendors for flower production, connecting professional growers with suppliers.
• American Society of Cut Flower Growers (ASCFG)minorStrategic or Co-development PartnerPartnership with ASCFG for lily trials and research, including the Lily Trial ASCFG Release #1 publication.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Breck's Bulbs: Long-established North American bulb retailer with deep educational content on spring/summer bulbs, varieties, and planting guides. Directly comparable consumer-facing content strategy and product focus.
• American Meadows: Bulb and wildflower seed retailer with substantial educational content on native plantings, bulbs, and pollinator gardens. Comparable content + retail hybrid model.
• Longfield Gardens: US-based bulb and perennial retailer offering detailed planting guides, variety videos, and garden design inspiration. Comparable in mixing content depth with bulb sales.
• Dutch Grown: Dutch flower bulb specialist that pairs transactional e-commerce with extensive educational content on planting, varieties, and naturalizing. Most directly comparable on geography (NL origin), product focus (Dutch bulbs), and content-led retail model.
• K. van Bourgondien: Multi-generational Dutch bulb wholesaler/retailer serving both professional landscapers and home gardeners with educational variety content. Comparable Dutch-origin supply chain and bulb-focused content.
• Colorblends: Wholesale and commercial-scale Dutch bulb importer serving landscapers and municipalities with curated mixes. Comparable on Dutch sourcing, professional/municipal buyer segment, and curated content around installations.
• Brent and Becky's Bulbs: Specialty bulb grower-retailer known for deep daffodil and bulb expertise with extensive educational content. Comparable niche specialization and expert-driven content voice.

Others

• Garden Media Group: Garden-industry PR and trends firm that has co-published Flowerbulb.eu's 'Summer Bulb of the Year' and 'Garden Superstars' lists. Directly named PR partner, making it a relevant ecosystem/comparator for content distribution strategy.
• National Garden Bureau: US non-profit that runs the 'Year of the' plant program and is directly cited in Flowerbulb.eu's award lineage (Lily 2024, Caladium 2025). Comparable non-profit educational mission in horticulture.

Broad incumbents

• Royal Horticultural Society: UK-based gardening authority with encyclopedic plant database, awards, and educational content. Broader-than-bulbs but operates the same 'authoritative content + membership/brand' model across horticulture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/flowerbulbscom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowerbulb.eu