Kasih

What Kasih does

KASIH Factories Group (operating as Kasih) is a privately held, family-owned food manufacturer headquartered in Zarqa, Jordan, with operating history dating to 1926 when founder Haj Reslan Al-KASIH established the first halawa and tahini factory in Amman. The modern corporate entity was established in 1996 by Hajj Muhammad Adnan Al-KASIH and operates one of the most advanced halva and tahini production facilities in the MENA region. Core manufacturing spans sesame-based products (tahini, halva with vanilla, chocolate, pistachio, and nut variants), thyme/za'atar, cocoa powder, corn starch, sugars, bread crumbs, oats, popcorn, freekeh, salt and pepper, cooking oil sprays (using Bag-on-Valve packaging), herbal teas, syrups, muesli, and hazelnut chocolate — roughly 30+ active SKUs across retail and foodservice channels.

The company operates a dual go-to-market model: branded consumer products sold through retail and export distribution, plus contract manufacturing for retailer-owned private label brands. Pricing on the new MEZETE sub-brand line in U.S. supermarkets ranges from $3.99-$6.99 for shelf-stable items and $4.99-$6.99 for chilled dips. The MEZETE brand, an Amman-based food brand under KASIH Foods, launched shelf-stable Middle Eastern dips, sauces, soups, and stews into Giant Eagle, Wakefern Food Corp (ShopRite), Meijer, Albertsons, and World Market in March 2026. KASIH exports to more than 40 countries, with MEZETE products reaching 50+ countries, and holds international certifications including ISO 22000, HACCP, BRCGS (2025), ISO 28000:2022, and Halal (HAL-JO-25-00027). The company is bootstrapped, family-controlled, with no disclosed institutional investors or parent company, and operates with 501-1,000 employees from its Zarqa headquarters and manufacturing complex.

Name

Kasih

Legal name

KASIH Factories Group

Website

https://kasih.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KASIH Factories Group is a family-owned Jordanian food manufacturer founded in 1926 that produces tahini, halva, snacks, breakfast items, and cooking ingredients for retail, foodservice, and private label customers across more than 40 countries.

Ownership category

akta.pro rank

Product category

Food Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Other Food Manufacturing (3119)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Export & Private-Label Certified Production (Halal/Kosher) (AFANAIAO)

akta.pro secondary industry

Fermented Beverage Contract Manufacturing & Private Label (AFAFAHAJ)

Keywords

• Tahini manufacturing
• Halva production
• Middle Eastern food
• Private label manufacturing
• Shelf-stable food products

Headquarters

HQ city

Jordan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Food Manufacturing and Sales: Manufacturing and selling a wide variety of high-quality food products including tahini, halva, spreads, snacks, spices, beverages, and cooking ingredients. Products sold through retail stores, distributors, and export channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

KASIH Factories Group manufactures and sells a broad portfolio of food products built around its heritage tahini and halva lines, and has expanded into cooking ingredients, snacks, cereals, beverages, oil sprays, and sub-branded lines such as MEZETE. Products are sold under the KASIH brand through retail/export channels, through private-label manufacturing for retail partners, and through foodservice distribution. The company exports to more than 40 countries and operates one of the most advanced tahini and halva facilities in the region.

Product overview

KASIH is a food manufacturing company based in Jordan (Zarqa) with a diverse portfolio of food products. The core heritage products are Halawa (halva) and Tahini, which the company was founded on in 1926. Over decades, KASIH has expanded into a comprehensive food portfolio including: tahini, halva spreads, thyme (za'atar), cocoa powder, corn starch, sugars, bread crumbs, oats, popcorn, freekeh, salt and pepper, cooking oil sprays, herbal teas, syrups, muesli oatmeal, and hazelnut chocolate. The company also operates MEZETE, a sub-brand under KASIH Foods offering authentic Middle Eastern cuisine products distributed internationally. Products range from core ingredients (tahini, halva) to ready-to-use items (oil sprays, popcorn) and breakfast items (muesli, syrups). KASIH exports to more than 40 countries worldwide and has established private label capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MEZETE: Shelf-stable Middle Eastern dips, sauces, soups, and stews brand under KASIH Foods, launched in U.S. supermarkets.

Products and services

• KASIH Golden Tahini Premium tahini made from carefully selected sesame seeds, produced under strict hygienic supervision with advanced laboratory monitoring and quality control at every production stage. Distributed through retail, foodservice, and export channels.
• KASIH Halva Halva product line including spreadable variants with vanilla, chocolate, pistachio, nuts, and chocolate-nuts combinations, made from premium natural tahini with carefully added sugar. Sold to retail, foodservice, and export customers.
• KASIH Oats (White Oats and Whole Grain Oats) Oat products including white oats and whole grain oats, made from finest fresh oats rich in essential nutrients, vitamins, and fiber. Sold through retail and export distribution.
• KASIH Popcorn (Whole Grain Kernels and Microwave Popcorn variants) Popcorn products including whole grain kernels and microwave popcorn variants in Himalayan salt, regular salt, light, cheese, butter, caramel, and salted caramel flavors, made from carefully selected premium corn. Sold through retail and export distribution.
• KASIH Oil Spray (Vegetable, Olive, and Butter variants) Cooking oil spray products using BOV (Bag-on-Valve) technology, including vegetable oil spray, olive oil spray, and oil spray with butter flavor, designed to keep oil fresh without preservatives or artificial propellant gases. Sold through retail and export distribution.
• KASIH Herbals (Herbal Tea line) Herbal tea products including chamomile, flowers, green tea, ginger lemon, thyme, hibiscus, and anise, carefully selected for body comfort and compliant with globally accepted health standards. Sold through retail and export distribution.
• KASIH Muesli Oatmeal Muesli made from finest whole oat grains combined with seeds, dried fruits, chocolate, and nuts, packed with protein, fiber, and essential nutrients and ready in three minutes with milk or water. Sold through retail and export distribution.
• KASIH Hazelnut Chocolate Hazelnut chocolate combining premium cocoa with rich hazelnut flavor, crafted with finest natural ingredients for a luxury taste experience. Sold through retail and export distribution.
• MEZETE (Middle Eastern Dips, Sauces, Soups, and Stews) Sub-brand under KASIH Foods offering shelf-stable authentic Middle Eastern dips, sauces, soups, and stews targeted at health-conscious consumers seeking clean-label, plant-based, preservative-free cuisine in international and U.S. retail channels.
• KASIH Private Label Manufacturing Custom food product manufacturing under retailer private-label brands, covering categories such as tahini, halva, spreads, snacks, spices, beverages, and cooking ingredients, supported by ISO 22000, HACCP, BRCGS, ISO 28000, and Halal certifications.
• KASIH Branded Food Export Distribution International export distribution service covering KASIH branded food products (tahini, halva, snacks, cereals, oil sprays, beverages, and more) across more than 40 countries via distributors and wholesalers.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and major.

• MEZETE (KASIH Foods subsidiary)coreStrategic or Co-development Partner · 18 March 2026MEZETE is an Amman-based food brand under KASIH Foods that launched its line of shelf-stable Middle Eastern dips, sauces, soups, and stews in U.S. supermarkets.
• International OrganizationscoreStrategic or Co-development PartnerStrategic partnerships with international organizations that have enabled the company to obtain prestigious international quality certifications including ISO 22000, HACCP, and BRC.
• Giant EaglemajorChannel Partner/ Reseller/ DistributorU.S. supermarket chain distributing MEZETE products including shelf-stable and chilled Middle Eastern food products
• Wakefern Food Corp (ShopRite)majorChannel Partner/ Reseller/ DistributorU.S. supermarket chain distributing MEZETE products including shelf-stable and chilled Middle Eastern food products
• MeijermajorChannel Partner/ Reseller/ DistributorU.S. hypermarket chain distributing MEZETE products
• AlbertsonsmajorChannel Partner/ Reseller/ DistributorU.S. grocery chain distributing MEZETE products
• World MarketmajorChannel Partner/ Reseller/ DistributorU.S. specialty retailer distributing MEZETE products

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Almarai: Largest vertically integrated food and beverage company in the Middle East, with diversified portfolio including dairy, bakery, and food products. Comparable as a MENA-region food manufacturer with significant export footprint and government-level industry recognition.
• Roland Foods: U.S. specialty food importer and brand operator with broad global sourcing of Mediterranean, Middle Eastern, and international pantry products. Comparable as a route-to-market for ethnic foods in U.S. retail and foodservice and as a private-label-capable competitor.
• TreeHouse Foods: Large North American private-label food manufacturer with broad capabilities across center-store categories. Comparable to KASIH as a contract/private-label food manufacturer competing for retailer-brand assignments in shelf-stable and specialty categories.
• Lancaster Colony: U.S. specialty food manufacturer with branded and private-label presence in sauces, dressings, and ethnic-inspired categories. Comparable as a diversified specialty food operator with retail and foodservice channels and family-controlled governance.
• Bakkavor: UK-listed fresh and specialty prepared food manufacturer with strong private-label business across categories including dips, hummus, and Middle Eastern-inspired products. Comparable in private-label scale, food-safety certifications (BRC), and category breadth.

Regional players

• Al Wadi Al Akhdar: Leading Lebanese food manufacturer producing tahini, hummus, canned beans, ready meals, and Middle Eastern pantry staples — virtually identical product portfolio to KASIH. Comparable as a regional MENA peer competing for the same global export and private-label customers.

Direct peers

• Joyva: Long-established New York-based manufacturer of halva, tahini, and sesame-based confectionery. Closely mirrors KASIH's core product portfolio of halva and tahini, with similar emphasis on traditional Middle Eastern/Jewish-deli distribution channels.
• Krinos Foods: Large North American distributor and manufacturer of Mediterranean and Middle Eastern specialty foods. Comparable to KASIH as a multi-category ethnic food brand with broad U.S. retail and foodservice penetration, including tahini, halva, and prepared dips.
• Baron's: UK-based Middle Eastern and Mediterranean food brand producing tahini, halva, spices, and condiments. Comparable in product mix and Middle Eastern positioning to KASIH, particularly relevant for understanding KASIH's European distribution opportunity.
• Soom Foods: U.S.-based premium tahini and tahini-based product brand. Directly comparable to KASIH's MEZETE launch in U.S. supermarkets — both target health-conscious consumers with premium, clean-label tahini and sesame-based SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kasih1926
• Facebookfacebook.com/KasihGroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasih